John Warnock and Charles Geschke founded Adobe in 1982.
John Warnock started Adobe in his garage.
The company’s name Adobe translates to ‘mud brick’ in Spanish. This type of brick can be found on Altos Creek just behind Warnock’s house when they first started the company.
The company’s iconic letter ‘A’ logo was designed by John Warnock’s wife, Marva Warnock.
In 1982, Steve Jobs, former CEO and founder of Apple wanted to buy the company for $5 million which Warnock and Geschke refused.
Instead, Warnock and Geschke sold 19 percent of the company to Steve Jobs at a valuation of 5 times the company should have.
In the history of Silicon Valley, Steve Jobs’s acquisition of equity made Adobe the first company to become profitable in its first year.
Adobe Photoshop is being used by over 90% of the world’s creative professionals.
For 21 straight years, Adobe has been considered one of the best companies to work for by Fortune 100. They ranked No. 18 in 2021.
In 2021 alone, Adobe has invested $95.5 million in their employee community. Adobe has been investing in their employee community for decades now.
According to Adobe in 2022, “every 1 million Adobe Sign transactions save the earth 105 million liters of water, more than 31,000 trees, and equivalent to taking 2,300 cars off the road every year”.
Adobe also stated that for every 1 million Adobe Sign, costs are reduced by $7.2 million.
In 2022, there were 8 billion Adobe Sign transactions across the globe.
The majority of Fortune 100 companies rely on Adobe Sign for fast, secure e-signatures.
Adobe’s market capitalization for 2022 decreased by over -41.57% in year-over-year growth.
Year
Market Cap
Y/Y Change
2006
$24.19 billion
—
2007
$24.31 billion
0.50% increase
2008
$11.20 billion
-53.92% decrease
2009
$19.22 billion
71.61% increase
2010
$15.44 billion
-19.67% decrease
2011
$13.89 billion
-10.04% decrease
2012
$18.61 billion
33.98% increase
2013
$29.71 billion
59.65% increase
2014
$36.16 billion
21.71% increase
2015
$46.76 billion
29.31% increase
2016
$50.88 billion
8.81% increase
2017
$86.08 billion
69.18% increase
2018
$110.32 billion
28.16% increase
2019
$159.08 billion
44.20% increase
2020
$239.91 billion
50.81% increase
2021
$269.35 billion
12.27% increase
2022
$157.38 billion
-41.57% decrease
Speculations say that this large fall in market capitalization has something to do with the company’s most recent acquisition of Figma, a rival company that can stand toe to toe with Adobe’s Experience Design product.
The acquisition happened last September 15, 2022, for the price of a whopping $20 billion.
As of December 2022, Adobe has an enterprise value of $156.91 billion. That's a decrease of over $100 billion from its value in 2021 which was $268.23 billion.
Year
Enterprise Value
Y/Y Change
2012
$16.59 billion
—
2013
$28.06 billion
69.14% increase
2014
$33.94 billion
20.96% increase
2015
$44.68 billion
31.64% increase
2016
$48.02 billion
7.48% increase
2017
$82.15 billion
71.07% increase
2018
$111.2 billion
35.36% increase
2019
$159.04 billion
43.02% increase
2020
$238.27 billion
49.82% increase
2021
$268.23 billion
12.57% increase
2022
$156.91 billion
-41.50% decrease
This makes 2021 the year in which Adobe had the highest net worth, at $268.23 billion.
Adobe makes money by selling products through licenses and subscriptions. Their revenue streams come from two major operating segments: Digital Media and Digital Experience.
The Digital Media segment contributes the largest revenue with their Creative Cloud hauling in $10.46 billion alone for 2022.
Digital Experience’s revenue for 2022 was $4.42 billion for 2022.
Adobe has made a total of 26 investments through the years and became led investors on 6 of 7 of them. Let’s have a look on their most recent investments.
As of December 2022, there are no valid and reliable data about the overall population of Adobe users across all of their products in all segments. However, there is data on the total number of Adobe Creative Cloud paying subscribers.
In this section, we can take a look at how many people visits Adobe’s website, whether they are existing subscribers or potential customers, we can’t know that for sure but it is interesting to take a look at this data.
Source: Similarweb
How many people visit adobe.com?
As of December 2022, an average of 241.1 million people visit adobe.com per month. This number is an estimation based on the web traffic going in and out of adobe.com
Although this data is an estimation based on the web traffic, we can still assume that 43.65% are females who are either existing Adobe user or just curious to know about Adobe products.
Gender
Percentage
Male
56.35%
Female
43.65%
There is only a small gap between the gender distribution of male and female Adobe website visitors.
Adobe’s website is most popular in the United States. This table tells us that a lot of the visitors are coming from the United States.
Although we cannot say with certainty that all of these visitors would be considered users, we can still surmise that a large population of Adobe users comes from the United States.
How many paid subscriptions does Adobe Creative Cloud have?
Adobe was reporting the number of paid subscriptions in their press releases before. However, they stopped including the numbers because the overall number of subscriptions would make less sense as the revenue generated from different categories of subscribers varied widely, which also means that Adobe was using the revenue to determine their number of subscribers in the Creative Cloud segment.
Furthermore, the numbers from 2016 to 2021 are estimations by various sources. As of 2021, there were 26 million distinctive paid subscriptions for Adobe Creative Cloud.
What are the top industries using Adobe Cloud Creative?
According to an estimation by Enlyft, Adobe Cloud Creative products are mainly used by companies in the marketing and advertising industry. Following closely are companies in the information technology & services industry.
It should also be noted that this data is estimated with more than 60,000 companies as Enlyft’s sample.
In 2011, Mark Garett, former CFO of Adobe, stated that Adobe Creative Cloud had a renewal rate of 80%. This renewal rate is probably higher now since most of Adobe’s products on their Creative Cloud Segment are the best in their categories.
For example, Adobe Photoshop is considered to be the best photo editor in the market, and Adobe Illustrator as the best one for vector graphics.
Acquired by Adobe Systems for $150 million in 2012, Behance is Adobe’s social media platform that mainly focuses on showcasing and discovering creative work.
This social media platform displays works that are created through Adobe’s products. The platform also sells tutorials and other services through subscriptions.
Aside from that Behance also provides access to creative job seekers that are experienced in using Adobe products. Furthermore, here are some interesting facts.
In 2021, Behance had 160 million visitors.
Creative work on Behance has been viewed over 2.25 billion times.
As of December 2022, there are 12 million job seekers on the platform.
Behance is available in 44 countries that Stripe (Behance’s payment processor) supports.
As of 2022, Behance has 30 million community members who showcase their work, get inspiration from other community members, or get hired through the platform’s job-seeking feature.
Adobe’s products are divided into two major segments: Adobe Digital Media and Adobe Digital Experience.
Each segment has their own major categories which in turn have their own subcategories or “packages”, in this way, customers can choose the best software or apps that will satisfy their needs. As of December 2022, there are a total of 56 products being offered by Adobe.
With 56 products in Adobe, customers have a wide variety of options to choose from. A lot of these products can form combos with other products to give the best satisfaction that the customers seek.
These products are used for making simple creative works to editing internationally known films.
Now, let’s have a look at a simple list of the best applications in Adobe (listed not in any particular order).
Adobe Applications
Description
Adobe Photoshop
A raster graphics editor where users can create and edit images interactively.
Adobe Illustrator
A vector graphics editor and design program where users can compose and edit vector graphic images interactively.
Adobe InDesign
A page layout and desktop designing software.
Adobe Premiere Pro
A timeline-based and non-linear editing software (NLE) mostly used on video editing and films.
Adobe XD (Experience Design)
A vector design tool for web and mobile applications.
Adobe Dreamweaver
A proprietary web development tool.
Adobe Premiere Rush
A more simplified version of Adobe Premiere Pro
Adobe Lightroom
A piece of image organization and image manipulation software
Adobe Aftereffects
A digital visual effects, motion graphics, and compositing application
Adobe Express
An application where users can create logos, flyers, business cards, and any other graphic assets.
Plans and pricing for Adobe Creative Cloud vary per customer type. Interested customers can also choose whether to avail the entire package or just choose specific software or apps.
As of December 2022, Adobe has 4 types of pricing per customer. These are:
Customer Type
Sub Type
Pricing
Individuals
Creative Cloud All Apps
$54.99/mo
Business
Creative Cloud All Apps
$84.99/mo (per license)
Single App
$35.99/mo (per license)
Students and Teachers
Creative Cloud All Apps
$19.99/mo
Schools and Universities:
Creative Cloud All Apps (Per Named-user License)
$34.99/mo
Creative Cloud All Apps (Per Shared Device)
$330.00/yr
Creative Cloud All Apps (Per Student Pack)
$142.00/yr (per user)
Creative Cloud All Apps (Institution-wide License)
How many signature transactions are processed through Adobe Document Cloud?
The number of Adobe Document Cloud’s signature transactions has been stable from 2015 to 2022. With that said, there are more than 8 billion electronic and digital signature transactions processed through Adobe Document Cloud each year.
What are the most noteworthy films edited with Adobe Premiere Pro?
Adobe Premiere Pro is considered by a lot of people to be the best video editing software. It is very user-friendly, has dynamic effects and presets, and has a more ‘professional feel’ to it compared to other video editing software.
With these many features, Adobe Premiere Pro has been used for big-time films. Below is a simple list of some of these films.
Adobe Digital Experience is a segment by Adobe where products from Adobe Experience Cloud reside - a collection of integrated online web and marketing analytics products where users are able to manage the sales, marketing, and support facets of their customer engagement strategies.
Although not as popular as its counterpart, Adobe Digital Experience still contributed $4.42 billion to Adobe’s revenue.
Some of the products that belong in this category are:
How many transactions does Adobe Experience Cloud process every year?
There were 155 trillion transactions in 2018, an addition of 55 trillion more transactions in year-over-year growth. Adobe stopped updating the number of transactions by 2018.
According to Sensor Tower, Adobe has a total of 350 mobile apps. This can be divided into 222 iOS apps and 128 Android apps. This number includes tools and other add-ons for specific Adobe products as well as both active and inactive Adobe mobile apps. As for the active apps, we have no definite information on that.
How many times were Adobe Creative Cloud mobile apps downloaded?
The entire Adobe Creative Cloud mobile application ecosystem has been downloaded 376 million times in 2020. Adobe stopped revealing the number of downloads in 2020.
Adobe products can be used in every country around the world. Geo-location does not matter to Adobe as long as the user has paid for the license or has paid subscriptions then the products can be accessed anywhere in the globe.
However, the billing location must match the user’s country residence, where he or she currently resides.
Also, for Creative Cloud products, there are some countries where specific plans are not available. For example, only Creative Cloud for Teams and Enterprise are available in Tanzania and Togo.
This section provides detailed information on Adobe Inc.’s financials. The set of data were take from Google Finance, from the company’s operating expenses through the years to its most recent cash flows.Source: Google Finance
Adobe Operating Expense
Adobe has an operating expense of $9.34 billion in 2022, an increase of 15.02% in year-over-year growth.
It should be noted that the company’s revenue went down by a lot of margin, and this increase of operating expense despite the company’s revenue going down by 40% if a noteworthy information to be kept in mind for the coming year.
Adobe had earnings per share of $12.48 in 2021. We couldn’t get information on Adobe’s earnings per share for 2022 as the information in their financial report shows the diluted earnings per share and not the basic earnings per share.
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About the author
Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.
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