Adobe Revenue and Growth Statistics (2023)
Adobe Interesting Key Facts
- John Warnock and Charles Geschke founded Adobe in 1982.
- John Warnock started Adobe in his garage.
- The company’s name Adobe translates to ‘mud brick’ in Spanish. This type of brick can be found on Altos Creek just behind Warnock’s house when they first started the company.
- The company’s iconic letter ‘A’ logo was designed by John Warnock’s wife, Marva Warnock.
- In 1982, Steve Jobs, former CEO and founder of Apple wanted to buy the company for $5 million which Warnock and Geschke refused.
- Instead, Warnock and Geschke sold 19 percent of the company to Steve Jobs at a valuation of 5 times the company should have.
- In the history of Silicon Valley, Steve Jobs’s acquisition of equity made Adobe the first company to become profitable in its first year.
- Adobe Photoshop is being used by over 90% of the world’s creative professionals.
- For 21 straight years, Adobe has been considered one of the best companies to work for by Fortune 100. They ranked No. 18 in 2021.
- In 2021 alone, Adobe has invested $95.5 million in their employee community. Adobe has been investing in their employee community for decades now.
- According to Adobe in 2022, “every 1 million Adobe Sign transactions save the earth 105 million liters of water, more than 31,000 trees, and equivalent to taking 2,300 cars off the road every year”.
- Adobe also stated that for every 1 million Adobe Sign, costs are reduced by $7.2 million.
- In 2022, there were 8 billion Adobe Sign transactions across the globe.
- The majority of Fortune 100 companies rely on Adobe Sign for fast, secure e-signatures.
Source: Adobe 1, Adobe 2, Adobe 3, Famous Logos, Internet Archive
Adobe: Company Overview (About)
Have a look at an overview of Adobe as a a company. At a glance:
What is Adobe’s revenue?
In 2022, Adobe added $1.82 billion in year-over-year growth, making a revenue of $17.61 billion.
Ever since 2005, Adobe's revenue was always situated in the billions.
With each new year after 2005, Adobe's revenue grows by at least $1 million.
Sources: Google Finance, Adobe
Adobe Profit
Adobe has a profit of $4.76 billion, with a slight decrease of -8.33% from the previous year.
Adobe's year with most profit was in 2019, with $2.95 billion coming in the company.
Sources: Google Finance, Adobe
What is Adobe’s market cap? (Valuation)
Adobe’s market capitalization for 2022 decreased by over -41.57% in year-over-year growth.
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Speculations say that this large fall in market capitalization has something to do with the company’s most recent acquisition of Figma, a rival company that can stand toe to toe with Adobe’s Experience Design product.
The acquisition happened last September 15, 2022, for the price of a whopping $20 billion.
Source: Companies Market Cap, Fool, CMS Wire
How much is Adobe worth?
As of December 2022, Adobe has an enterprise value of $156.91 billion. That's a decrease of over $100 billion from its value in 2021 which was $268.23 billion.
This makes 2021 the year in which Adobe had the highest net worth, at $268.23 billion.
Source: Yahoo Finance, Morning Star
What is Adobe’s market share in the software industry?
According to an estimation based on the global market revenue of the software industry, Adobe has a market share of 1.14% in 2022.
Apple and Microsoft are still dominating the software industry with 26.20% and 13.49% market shares respectively.
Source: CSI Market
How does Adobe make money?
Adobe makes money by selling products through licenses and subscriptions. Their revenue streams come from two major operating segments: Digital Media and Digital Experience.
The Digital Media segment contributes the largest revenue with their Creative Cloud hauling in $10.46 billion alone for 2022.
Digital Experience’s revenue for 2022 was $4.42 billion for 2022.
Sources: Adobe, Trefis, Forbes
Adobe Funding History
Adobe had only 1 funding round on October 1, 1984. The company had raised a total of $2.5 million for a venture round with Apple as the lead investor.
Source: Crunchbase
Adobe Investments
Adobe has made a total of 26 investments through the years and became led investors on 6 of 7 of them. Let’s have a look on their most recent investments.
Source: Crunchbase
Adobe Acquisitions
Adobe has made a total of 59 acquisitions. Their most recent acquisition was on September 15, 2022, when they bought ought Figma for $20 billion.
Let’s take a look at their most recent acquisitions and how much some of them cost.
Source: Crunchbase
Who are Adobe’s largest partners?
Adobe has a 4,200-strong network of partners. Some of their largest partners are:
- Microsoft
- Accenture
- Salesforce
- Oracle
- IBM
- DELL
- Amazon
- VMware
- Okta
Source: Adobe, Accenture, Partner Base
How many people work at Adobe?
Adobe has 35,130 employees currently working for them as of December 2022.
This information comes from the company’s LinkedIn profile.
How many people use Adobe?
As of December 2022, there are no valid and reliable data about the overall population of Adobe users across all of their products in all segments. However, there is data on the total number of Adobe Creative Cloud paying subscribers.
In this section, we can take a look at how many people visits Adobe’s website, whether they are existing subscribers or potential customers, we can’t know that for sure but it is interesting to take a look at this data.
Source: Similarweb
How many people visit adobe.com?
As of December 2022, an average of 241.1 million people visit adobe.com per month. This number is an estimation based on the web traffic going in and out of adobe.com
Source: Similarweb
Adobe Website Visitors Gender Distribution
Although this data is an estimation based on the web traffic, we can still assume that 43.65% are females who are either existing Adobe user or just curious to know about Adobe products.
There is only a small gap between the gender distribution of male and female Adobe website visitors.
Source: Similarweb
Adobe Website Visitors Age Distribution
Most of Adobe.com’s visitors are aged 25-34 with a share of 32.66% in the website traffic.
Source: Similarweb
Which countries is adobe.com most popular in?
Adobe’s website is most popular in the United States. This table tells us that a lot of the visitors are coming from the United States.
Although we cannot say with certainty that all of these visitors would be considered users, we can still surmise that a large population of Adobe users comes from the United States.
Source: Similarweb
How many paid subscriptions does Adobe Creative Cloud have?
Adobe was reporting the number of paid subscriptions in their press releases before. However, they stopped including the numbers because the overall number of subscriptions would make less sense as the revenue generated from different categories of subscribers varied widely, which also means that Adobe was using the revenue to determine their number of subscribers in the Creative Cloud segment.
Furthermore, the numbers from 2016 to 2021 are estimations by various sources. As of 2021, there were 26 million distinctive paid subscriptions for Adobe Creative Cloud.
Sources: Adobe 1, Adobe 2, Adobe 3, ZD Net, Forbes, Studio Daily, Pro Design Tools
What are the top industries using Adobe Cloud Creative?
According to an estimation by Enlyft, Adobe Cloud Creative products are mainly used by companies in the marketing and advertising industry. Following closely are companies in the information technology & services industry.
It should also be noted that this data is estimated with more than 60,000 companies as Enlyft’s sample.
Source: Enlyft
What is Adobe Creative Cloud’s renewal rate?
In 2011, Mark Garett, former CFO of Adobe, stated that Adobe Creative Cloud had a renewal rate of 80%. This renewal rate is probably higher now since most of Adobe’s products on their Creative Cloud Segment are the best in their categories.
For example, Adobe Photoshop is considered to be the best photo editor in the market, and Adobe Illustrator as the best one for vector graphics.
Sources: Ebaq Design, Pro Design tools
What is Behance by Adobe?
Acquired by Adobe Systems for $150 million in 2012, Behance is Adobe’s social media platform that mainly focuses on showcasing and discovering creative work.
This social media platform displays works that are created through Adobe’s products. The platform also sells tutorials and other services through subscriptions.
Aside from that Behance also provides access to creative job seekers that are experienced in using Adobe products. Furthermore, here are some interesting facts.
- In 2021, Behance had 160 million visitors.
- Creative work on Behance has been viewed over 2.25 billion times.
- As of December 2022, there are 12 million job seekers on the platform.
- Behance is available in 44 countries that Stripe (Behance’s payment processor) supports.
Source: Adobe 1, Adobe 2, Better Team, Behance
How many community members are there in Behance?
As of 2022, Behance has 30 million community members who showcase their work, get inspiration from other community members, or get hired through the platform’s job-seeking feature.
Source: Adobe 1, Adobe 2, Adobe 3, Adobe 4, Adobe 5
How many products does Adobe have?
Adobe’s products are divided into two major segments: Adobe Digital Media and Adobe Digital Experience.
Each segment has their own major categories which in turn have their own subcategories or “packages”, in this way, customers can choose the best software or apps that will satisfy their needs. As of December 2022, there are a total of 56 products being offered by Adobe.
What are the best applications in Adobe?
With 56 products in Adobe, customers have a wide variety of options to choose from. A lot of these products can form combos with other products to give the best satisfaction that the customers seek.
These products are used for making simple creative works to editing internationally known films.
Now, let’s have a look at a simple list of the best applications in Adobe (listed not in any particular order).
Sources: Adobe, Photutorial
What is Adobe Digital Media?
Adobe Digital Media is a segment by Adobe where Creative Cloud products and Document Cloud software are categorized.
This segment contributes the largest revenue with $12.84 billion in 2022. Some of the products that belong in this segment are:
- Adobe Photoshop
- Adobe Acrobat Pro
- Adobe Stock
- Adobe Premiere Pro
- Adobe Acrobat Reader
- Adobe Aero
- Adobe Photoshop Express
Source: Adobe
How much is Adobe Creative Cloud’s subscription?
Plans and pricing for Adobe Creative Cloud vary per customer type. Interested customers can also choose whether to avail the entire package or just choose specific software or apps.
As of December 2022, Adobe has 4 types of pricing per customer. These are:
Source: Adobe
How many PDFs were viewed with Adobe products?
More than 400 billion PDFs were opened in Adobe products in 2021.
Source: Adobe
How many signature transactions are processed through Adobe Document Cloud?
The number of Adobe Document Cloud’s signature transactions has been stable from 2015 to 2022. With that said, there are more than 8 billion electronic and digital signature transactions processed through Adobe Document Cloud each year.
Source: Adobe
How many assets are there in Adobe Stock?
As of December 2022, Adobe Stock offers more than 320 million assets in Adobe Stock.
In 2022, Adobe also noted that Adobe Stock has,
- 95+ million photos
- 98 million vectors and illustrations
- 24 million videos
- 70,000 music tracks
- 5.1 million Premium assets
- 850,000 free photos, vectors, videos, templates, illustrations, and 3D assets
Source: Studio Daily, Stock Photo Secrets, Adobe
What are the most noteworthy films edited with Adobe Premiere Pro?
Adobe Premiere Pro is considered by a lot of people to be the best video editing software. It is very user-friendly, has dynamic effects and presets, and has a more ‘professional feel’ to it compared to other video editing software.
With these many features, Adobe Premiere Pro has been used for big-time films. Below is a simple list of some of these films.
- Deadpool
- Terminator: Dark Fate
- Hail, Caesar!
- Gone Girl
- A Ghost Story
- The Florida Project
- Rock Rubber 45s
Sources: Premium Beat, The Fool
How many times was Adobe Scan downloaded?
Adobe Scan has been downloaded 150 million times in 2022 an increase of 40 million downloads compared to 2021.
How many documents were created through Adobe Scan?
There were 2.5 billion documents created through Adobe Scan.
Adobe Scan Mobile App: Android vs iOS
The table below is the key info and key stat for Adobe Scan on Android as of December 2022.
The table below is the key info and key stat for Adobe Scan on iOS as of December 2022.
Sources: Google Play, Apple Store
What is Adobe Digital Experience?
Adobe Digital Experience is a segment by Adobe where products from Adobe Experience Cloud reside - a collection of integrated online web and marketing analytics products where users are able to manage the sales, marketing, and support facets of their customer engagement strategies.
Although not as popular as its counterpart, Adobe Digital Experience still contributed $4.42 billion to Adobe’s revenue.
Some of the products that belong in this category are:
- Adobe Advertising Cloud
- Adobe Audience Manager
- Adobe Commerce
- Adobe Sign
- Adobe Marketo Engage
- Adobe Campaign
- Adobe Analytics
Source: Adobe, Tech Target
How many transactions does Adobe Experience Cloud process every year?
There were 155 trillion transactions in 2018, an addition of 55 trillion more transactions in year-over-year growth. Adobe stopped updating the number of transactions by 2018.
Source: Adobe 1, Adobe 2, Adobe 3
How many developers are in Adobe Experience Cloud?
There are more than 460,000 developers that are using Adobe Experience Cloud products in 2022, a slight increase of 10,000 developers from 2021.
Source: Adobe 1, Adobe 2, Adobe 3
How many mobile apps does Adobe have?
According to Sensor Tower, Adobe has a total of 350 mobile apps. This can be divided into 222 iOS apps and 128 Android apps. This number includes tools and other add-ons for specific Adobe products as well as both active and inactive Adobe mobile apps. As for the active apps, we have no definite information on that.
Source: Sensor Tower
How many times were Adobe Creative Cloud mobile apps downloaded?
The entire Adobe Creative Cloud mobile application ecosystem has been downloaded 376 million times in 2020. Adobe stopped revealing the number of downloads in 2020.
Source: Adobe 1, Adobe 2, Adobe 3, Adobe 4, Adobe 5
Where is Adobe available (in which countries)?
Adobe products can be used in every country around the world. Geo-location does not matter to Adobe as long as the user has paid for the license or has paid subscriptions then the products can be accessed anywhere in the globe.
However, the billing location must match the user’s country residence, where he or she currently resides.
Also, for Creative Cloud products, there are some countries where specific plans are not available. For example, only Creative Cloud for Teams and Enterprise are available in Tanzania and Togo.
Adobe Financials
This section provides detailed information on Adobe Inc.’s financials. The set of data were take from Google Finance, from the company’s operating expenses through the years to its most recent cash flows.Source: Google Finance
Adobe Operating Expense
Adobe has an operating expense of $9.34 billion in 2022, an increase of 15.02% in year-over-year growth.
It should be noted that the company’s revenue went down by a lot of margin, and this increase of operating expense despite the company’s revenue going down by 40% if a noteworthy information to be kept in mind for the coming year.
Source: Google Finance
Adobe Net Profit Margin
Adobe’s net profit margin decreased by -25.27% down to 30.55 in 2021.
Source: Google Finance
Adobe Earnings per Share
Adobe had earnings per share of $12.48 in 2021. We couldn’t get information on Adobe’s earnings per share for 2022 as the information in their financial report shows the diluted earnings per share and not the basic earnings per share.
Source: Google Finance
Adobe EBITDA
Adobe had an EBITDA of $6.38 billion in 2021 with an increase of 32.65% since 2020.
Source: Google Finance
Adobe Effective Tax Rate
Adobe had an effective tax rate of 15.48% for the year of 2021.
Source: Google Finance
Adobe Cash and Short-term investments
Adobe had cash and short-term investments of $5.80 billion in 2021 with an increase of -3.24%.
Source: Google Finance
Adobe Total Assets
Adobe had a total asset of $27.24 billion in 2021 with an increase of 12.18% in year-over-year growth.
Source: Google Finance
Adobe Total Liabilities
In 2021, Adobe had a total liability of $12.44 billion with an increase of 12.92% in year-over-year growth from $11.02 billion in 2020.
Source: Google Finance
Adobe Total Equity
Adobe’s total equity for 2021 was $14.80 billion.
Source: Google Finance
Adobe Shares Outstanding
Adobe had shares outstanding of 471.70 million in 2021.
Source: Google Finance
Adobe Price-to-Book Ratio
Adobe’s price-to-book ratio was 10.5 in 2021.
Source: Google Finance
Adobe Return on Assets
Adobe had a return on assets of 14.08% in 2021.
Source: Google Finance
Adobe Return on Capital
Adobe had a return on capital of 19.37% in 2021.
Source: Google Finance
Adobe Cash from Operations
Adobe had $7.23 billion in cash from operations in 2021, a 26.24% percent increase from 2020.
Source: Google Finance
Adobe Cash from Investing
Adobe had cash from investing of -$3.54 billion for the year 2021, a decrease of -754.35% in year-over-year growth.
Source: Google Finance
Adobe Cash from Financing
Adobe had cash from financing of -$4.30 billion in 2021.
Source: Google Finance
Adobe Net Change in Cash
Adobe had a net change in cash of -$634.00 million, a decrease of -134.68% since 2020.
Source: Google Finance
Adobe Free Cash Flow
Adobe’s free cash flow in 2021 is $5.78 billion with an increase of 32.51%.
Source: Google Finance
Adobe Traffic Summary
Source: HypeStat
Adobe Traffic Sources
Source: HypeStat
How much time do people spend on Adobe’s website?
An average adobe visitor spends 00:03:44 in the website.
Source: Similarweb
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About the author
Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.
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