Amazon Prime Revenue and Growth Statistics (2023)

Key Amazon Prime user stats. Includes data on the number of users, revenue, market share, and more.
Amazon Prime Revenue and Growth Statistics (2023)
Last updated on:
November 7, 2022

Amazon Prime Interesting Stats

  • Amazon Prime subscribers numbered 200 million as of 2020. It is predicted that Amazon Prime subscribers worldwide exceeded 250 million in 2021 and 250 million in 2022.
  • The number of Amazon Prime users in the United States is estimated to surpass 163.5 million in 2022.
  • There were about 76.6 million United States households with an Amazon Prime subscription in 2022.
  • In 2022, Amazon Prime Day sales from third-party vendors (sellers) accounted for approximately 37% of total sales, while Amazon-branded products accounted for 63% of total sales.
  • In 2021, Amazon Prime users bought 250 million items, up from 175 million articles in 2019. In 2022, the figure grew further to 300 million.
  • Every month in 2022, Amazon Prime received 28,125,000 orders worldwide, with the United States accounting for approximately 18,393,750 orders.
  • Every second, Amazon Prime receives 11 orders from customers all over the world, with approximately 7 orders arriving from the United States.
  • There were 1.5 million active sellers on Amazon Prime as of 2021, including a staggering 1.11 million vendors from the USA.
  • Amazon Prime had a revenue of $31.77 billion in 2021.
  • Amazon Prime's GMV in 2022 is estimated at $10.7 billion.
  • Amazon Prime members in the United States account for approximately 82.85% of its website visitors.

Amazon Prime Overview (About Company)

Key StatsKey Info
Date FoundedFebruary 2, 2005
Area ServedInternational
Head QuarterSeattle, Washington, United States
OwnerAmazon
Type of SiteSubscription service
IndustryInternet
Business TypePrivate
Gross Merchandise Volume$10.7 billion (2022)
Revenue$19.21 billion
Number of Members (Active Subscribers)250 million (2022)
Official Websiteamazon.com/amazonprime

How many Amazon Prime users are there? (How many customers does Amazon Prime have?)

Amazon Prime subscribers numbered 200 million as of 2020, and are expected to exceed 250 million in 2021 and 250 million in 2022.

Graph about Amazon Prime number of worldwide users
YearNumber of Worldwide UsersPercentage of Prime Customer Growth
2022250 million8.6%
2021230 million15%
2020200 million33%
2019150 million-

Source: Statista, Entrepreneur

How many U.S. Amazon Prime users are there?

The number of Amazon Prime users in the United States is estimated to reach 163.5 million in 2022.

Graph about Amazon Prime number of users
YearNumber of Users
2022163.5 million users
2021159.8 million users
2020146.1 million users
2019124 million users
2018112.1 million users
201799.7 million users

Source: Statista

How many households in the U.S. have an Amazon Prime subscription?

There are about 76.6 million United States households with an Amazon Prime subscription in 2022.

Graph about number of households in the USA with Amazon Prime subscription
YearNumber of Households
202276.6 million households
202173 million households
202070 million households
201966.4 million households
201860 million households

Source: Statista

Amazon Prime users in Canada

By 2022, 55% of Canadian shoppers had used Amazon Prime services. While 43% were paying subscribers, 12% used someone else's membership to take advantage of Amazon Prime benefits.

Graph Amazon Prime users in Canada

Source: Statista

What percentage of third-party vendors market their products on the Amazon Prime marketplace? (Amazon Prime Day)

Amazon Prime Day sales from third-party vendors made up about 37% of total sales in 2022.

Graph abou Percentage of third party vendors on the Amazon Prime marketplace
YearPercentage of Third-Party VendorsPercentage of Amazon-branded products
202237%63.00%
202135%65.00%
202035%65%
201930%70.00%
201835%65.00%
201740%60.00%
201640%60%
201545.50%54.50%

Source: Statista

Amazon Prime Day Shopping Volume

In 2021, Amazon Prime users bought 250 million items, up from 175 million articles in 2019. In 2022, the figure grew further to 300 million.

Graph about Amazon Prime Day Shopping Volume
YearShopping Volume of Purchased Items
2,022300 million purchased items
2,021250 million purchased items
2,019175 million purchased items
2018100 million purchased items

Source: Statista

Amazon Prime Day Sales

In 2022, Amazon Prime Day sales reached a new record high, amounting to 12 billion U.S. dollars.

Graph about Amazon Prime Day Sales
YearAmount of Sales
2022$12 billion
2021$11.2 billion
2020$10.5 billion
2019$7 billion
2018$4.1 billion

Source: Statista

How many orders are there on Amazon Prime?

Average orders on Amazon Prime Every Year

In 2022, Amazon Prime received 337,500,000 orders worldwide, with the United States accounting for approximately 220,725,000 of the total orders.

Graph about Amazon Prime number of orders worldwide
YearNumber of Orders WorldwideNumber of Orders from the U.S.A
2022337,500,000 orders220,725,000 orders
2021310,500,000 orders215,730,000 orders
2020270,000,000 orders197,235,000 orders
2019202,500,000 orders167,400,000 orders

Source: Statista

Average orders on Amazon Prime in 2022

  • Every month in 2022, Amazon Prime received 28,125,000 orders worldwide, with the United States accounting for approximately 18,393,750 orders.
  • Every second, Amazon Prime receives 11 orders from customers all over the world, with approximately 7 orders arriving from the United States.
YearNumber of Orders WorldwideNumber of Orders in the U.S.A
Every Month28,125,000 orders18,393,750 orders
Every Week7,031,250 orders4,598,437 orders
Every Day1,004,464 orders656,919 orders
Every Hour41,852 orders27,371 orders
Every Minute697 orders456 orders
Every Second11 orders7 orders

Source: Statista

What are the 10 most ordered products among shoppers on Amazon Prime by categories?

Household Essentials (14%), Health and Beauty (13.7%), and Consumer Electronics (13.2%) were the categories with the greatest rate of shopping among the top 10 most ordered or purchased products by categories on Amazon Prime.

Graph about the most ordered products on Amazon Prime
Product CategoriesPercentage of Order/Purchase
Household Essentials14%
Health and Beauty14%
Consumer Electronics13%
Apparel and Shoes12%
Home and Graden11%
Grocery8%
Smart Home Devices8%
Toys and Video Games7.40%
Pet Care7.40%
Office Supplies4.90%

Source: Supermarket News

What is the average monthly spending of Amazon Prime users in the United States?

According to a 2021 survey, 31% of US Prime members spent between $51 and $100 per month on Amazon. Another 46% of respondents did not spend more than $50 USD per month, while 23% of US Prime users reported average monthly spending of 101 to $200 USD.

Graph about the average monthly spending of Amazon Prime users on USA
AmountPercentage of Spending
less than $5046%
$51 - $10031%
>$10123%

Source: Statista

How many active Sellers are there on Amazon Prime? (Vendors)

There were 1.5 million active sellers on Amazon Prime as of 2021, including a staggering 1.11 million vendors from the USA.

Graph about number of active sellers on Amazon prime
YearWorldwideU.S.A Sellers
20211.5 million1.11 million

Source: Helium10

Who are Amazon Prime users? (Demography)

Amazon Prime usage penetration among users’ age groups in the United States

According to a survey from 2022, Bridge millennials—those born between 1980 and 1989—are more likely to use Amazon Prime services in the United States.

They had an Amazon Prime membership at a rate of around 80%, with millennials coming in second at nearly 77%.

Age GroupPercentage
18 to 3481%
35 to 5468%
55+60%

Source: Statista

Amazon Prime Global Users’ Age

The most common age group of visitors is 25 to 34-year-olds.

Graph about Amazon Prime Global Users’ Age
Age GroupPercentage
15 - 2422.52%
25 - 3428.61%
35 - 4418.28%
45 - 5414.04%
55 -649.63%
65+6.91%

Source: Similar Web

What is the gender ratio of Amazon Prime subscribers?

Amazon Prime shoppers are made up of 59.09% men and 40.91% women.

Graph about Geder ratio of Amazon Prime subscribers
GenderPercentage
Female40.91%
Male59.09%

Source: Similar Web

What is Amazon Prime’s Subscription Revenue? (Annual Recurring Revenue)

Amazon made revenues of $31.77 billion in 2021 due to solely Amazon Prime subscriptions

Graph about Amazon Prime subscription revenue
YearAmazon Prime Revenue
2021$31.77 billion
2020$25.21 billion
2019$19.21 billion
2018$14.17 billion
2017$9.72 billion
2016$6.39 billion
2015$4.47 billion
2014$2.76 billion

Source: Statista

What is Amazon Prime Gross Merchandise Value (GMV)? (Amazon Prime Day GMV)

Amazon Prime's GMV in 2022 is $10.7 billion.

Graph about Amazon Prime GMV
YearAmazon Prime GMV
2022$10.7 billion
2021$9.55 billion
2020$8.95 billion

Source: Supermarket News

What is Amazon Prime Video’s Market Share?

Amazon Prime Video’s market share in the video streaming services industry is estimated at 19% in 2022.

Graph about Amazon Prime video market share

Source: Fast Company

In which countries is Amazon Prime Video available?

Amazon Prime Video is available in approximately 220 countries, including Australia, Canada, Germany, Italy, the United Kingdom, India, and the United States.

Graph about In which countries is Amazon Prime available

Source: AA

Where do most Amazon Prime website visitors come from?

Amazon Prime members in the United States account for approximately 82.85% of its website visitors.

Graph about Amazon Prime top countries visits
CountryPercentage of Visitors to Amazon Prime
United States82.85%
Canada1.06%
India1.01%
United Kingdom0.98%
Japan0.69%
Others13.40%

Amazon Prime Web Visitors’ Traffic Analysis

Direct traffic accounts for 60.72% of Amazon Prime traffic, while search accounts for 26.03%.

Graph about Amazon Prime Web Visitors’ Traffic Analysis
Source of TrafficPercentage
Direct60.72%
Referrals5.74%
Search26.03%
Social4.58%
Mail2.6
Display0.33%

Source: Similar Web

Amazon Prime Web Visitors’ Traffic from Social Media

The majority of Amazon Prime's social media traffic comes from YouTube, followed by Facebook and Reddit.

Graph about Amazon Prime Web Visitors’ Traffic from Social Media
Social Media TrafficPercentage
YouTube60.24%
Facebook14.82%
Reddit10.45%
twitter7%
Intagram1.44%

Source: Similar Web

What devices do most users use to access Amazon Prime?

Amazon Prime members in the United States continue to dominate the chart of website access by the device used.

Graph about devices that most users use to access Amazon Prime
CountryDesktopMobile
United States42.22%57.78%
India25.30%74.70%
Canada37.52%62.48%
United Kingdom47.17%52.83%
Germany45.80%54.20%

Source: Semrush

How much does Prime charge vendors on its marketplace? (Sellers)

Every time you sell a product under the Individual plan, you are required to pay $0.99. There is a $39.99 monthly fee for the Professional plan, regardless of how many goods you sell. The referral fee, which varies by product category and is also collected by Amazon for both plans, is a percentage of the overall transaction amount.

Infographic about Amazon Prime charges to sellers

Source: Amazon

What kind of store is Amazon Prime?

Amazon Prime is a subscription service that provides the finest in Amazon shopping and entertainment.

Source: Amazon

What are the Amazon Prime membership benefits?

An Amazon Prime membership comes with a variety of benefits, including free delivery (two-day, one-day, and same-day options), streaming, shopping, and reading benefits on its website.

What is the cost of an Amazon Prime membership?

  • Amazon Prime membership costs $14.99 per month and $139 annually
  • Membership in Prime Video costs $8.99 per month.
  • Pricing for Amazon Prime Student membership is $7.49 per month and $69 per year.
  • EBT, Medicaid, and other select government assistance recipients may be eligible for Prime Access, which provides a discount on the $6.99 monthly Prime membership fee.

Source: Amazon

Who is Amazon Prime's targeted customer?

Amazon Prime's core market is diverse, including students and professionals, singles and families, and people with low to high incomes.

Source: Start

Who founded Amazon Prime?

Amazon Prime is a subscription service provided by Amazon.

Jeff Bezos is the founder and CEO of the online store Amazon. He is an American businessman who was instrumental in the development of the well-known e-commerce Amazon.

  • Jeff Bezos founded e-commerce giant Amazon in 1994 out of his garage in Seattle. He stepped down as CEO to become executive chairman in July 2021.
  • He now owns a bit less than 10% of the company.
  • He and his wife MacKenzie divorced in 2019 after 25 years of marriage and he transferred a quarter of his then-16% Amazon stake to her.
  • Bezos donated more than $400 million worth of stock to nonprofits in 2022, though it's unclear which organizations received those shares.
  • Bezos owns The Washington Post and Blue Origin, an aerospace company developing rockets; he briefly flew to space in July 2021.
  • Bezos said in a November 2022 interview with CNN that he plans to give away the majority of his wealth in his lifetime, without disclosing specific details.

Source: Britannica, Forbes

What is the net worth of Amazon Prime's founder?

The Jeff Bezos net worth history table:

YearNet Worth
2022$171 billion (As of Dec. 2022)
2021$177 billion
2020$113 billion
2019$131 billion
2018$112 billion
2017$72.8 billion
2016$45.2 billion
2015$34.8 billion
2014$32 billion
2013$25.2 billion

Source: Forbes

What other products and services does Amazon Prime provide?

An Amazon Prime membership comes with a variety of benefits, including free delivery (two-day, one-day, and same-day options), streaming, shopping, and reading benefits on its website.

Amazon Prime sub-brands also include:

  • Prime Music
  • Prime Video
  • Prime Gaming
  • Prime Reading
  • Prime Pantry
  • Prime Now
  • Amazon Key

Source: NBC News

How much time do Amazon Prime members spend shopping on the online marketplace?

Users spend an average of 13 minutes and 32 seconds on the Amazon Prime platform.

Inforaphic about How much time do Amazon Prime members spend shopping on the online marketplace

Source: Semrush

Amazon Prime Frequently Ask Questions (FAQ)

  • Is Amazon Prime free to use?

Yes, but it cost only $14.99/month (plus tax) after the trial days must have elapsed.

  • How long is the Amazon Prime trial period?

New members can try Prime free for 30 days.

  • What were the previous Amazon Prime Day dates?
YearPrime Day Start DatePrime Day Duration
2015July 1524 hours
2016July 1224 hours
2017July 1130 hours
2018July 1636 hours
2019July 1548 hours
2020October 1348 hours
2021June 2148 hours

What is the average time spent on Amazon by users?

On each visit, active Amazon users spend, on average, around 20 minutes on the website.

Source: SEMRUSH

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About the author

Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.

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