Amazon Prime Revenue and Growth Statistics (2023)

Amazon Prime Interesting Stats

• Amazon Prime subscribers numbered 200 million as of 2020. It is predicted that Amazon Prime subscribers worldwide exceeded 250 million in 2021 and 250 million in 2022.
• The number of Amazon Prime users in the United States is estimated to surpass 163.5 million in 2022.
• There were about 76.6 million United States households with an Amazon Prime subscription in 2022.
• In 2022, Amazon Prime Day sales from third-party vendors (sellers) accounted for approximately 37% of total sales, while Amazon-branded products accounted for 63% of total sales.
• In 2021, Amazon Prime users bought 250 million items, up from 175 million articles in 2019. In 2022, the figure grew further to 300 million.
• Every month in 2022, Amazon Prime received 28,125,000 orders worldwide, with the United States accounting for approximately 18,393,750 orders.
• Every second, Amazon Prime receives 11 orders from customers all over the world, with approximately 7 orders arriving from the United States.
• There were 1.5 million active sellers on Amazon Prime as of 2021, including a staggering 1.11 million vendors from the USA.
• Amazon Prime had a revenue of $31.77 billion in 2021.
• Amazon Prime's GMV in 2022 is estimated at $10.7 billion.
• Amazon Prime members in the United States account for approximately 82.85% of its website visitors.

Amazon Prime Overview (About Company)

How many Amazon Prime users are there? (How many customers does Amazon Prime have?)

Amazon Prime subscribers numbered 200 million as of 2020, and are expected to exceed 250 million in 2021 and 250 million in 2022.

Source: Statista, Entrepreneur

How many U.S. Amazon Prime users are there?

The number of Amazon Prime users in the United States is estimated to reach 163.5 million in 2022.

Source: Statista

How many households in the U.S. have an Amazon Prime subscription?

There are about 76.6 million United States households with an Amazon Prime subscription in 2022.

Source: Statista

Amazon Prime users in Canada

By 2022, 55% of Canadian shoppers had used Amazon Prime services. While 43% were paying subscribers, 12% used someone else's membership to take advantage of Amazon Prime benefits.

Source: Statista

What percentage of third-party vendors market their products on the Amazon Prime marketplace? (Amazon Prime Day)

Amazon Prime Day sales from third-party vendors made up about 37% of total sales in 2022.

Source: Statista

Amazon Prime Day Shopping Volume

In 2021, Amazon Prime users bought 250 million items, up from 175 million articles in 2019. In 2022, the figure grew further to 300 million.

Source: Statista

Amazon Prime Day Sales

In 2022, Amazon Prime Day sales reached a new record high, amounting to 12 billion U.S. dollars.

Source: Statista

How many orders are there on Amazon Prime?

Average orders on Amazon Prime Every Year

In 2022, Amazon Prime received 337,500,000 orders worldwide, with the United States accounting for approximately 220,725,000 of the total orders.

Source: Statista

Average orders on Amazon Prime in 2022

• Every month in 2022, Amazon Prime received 28,125,000 orders worldwide, with the United States accounting for approximately 18,393,750 orders.
• Every second, Amazon Prime receives 11 orders from customers all over the world, with approximately 7 orders arriving from the United States.

Source: Statista

What are the 10 most ordered products among shoppers on Amazon Prime by categories?

Household Essentials (14%), Health and Beauty (13.7%), and Consumer Electronics (13.2%) were the categories with the greatest rate of shopping among the top 10 most ordered or purchased products by categories on Amazon Prime.

Source: Supermarket News

What is the average monthly spending of Amazon Prime users in the United States?

According to a 2021 survey, 31% of US Prime members spent between $51 and $100 per month on Amazon. Another 46% of respondents did not spend more than $50 USD per month, while 23% of US Prime users reported average monthly spending of 101 to $200 USD.

Source: Statista

How many active Sellers are there on Amazon Prime? (Vendors)

There were 1.5 million active sellers on Amazon Prime as of 2021, including a staggering 1.11 million vendors from the USA.

Source: Helium10

Who are Amazon Prime users? (Demography)

Amazon Prime usage penetration among users’ age groups in the United States

According to a survey from 2022, Bridge millennials—those born between 1980 and 1989—are more likely to use Amazon Prime services in the United States.

They had an Amazon Prime membership at a rate of around 80%, with millennials coming in second at nearly 77%.

Source: Statista

Amazon Prime Global Users’ Age

The most common age group of visitors is 25 to 34-year-olds.

Source: Similar Web

What is the gender ratio of Amazon Prime subscribers?

Amazon Prime shoppers are made up of 59.09% men and 40.91% women.

Source: Similar Web

What is Amazon Prime’s Subscription Revenue? (Annual Recurring Revenue)

Amazon made revenues of $31.77 billion in 2021 due to solely Amazon Prime subscriptions

Source: Statista

What is Amazon Prime Gross Merchandise Value (GMV)? (Amazon Prime Day GMV)

Amazon Prime's GMV in 2022 is $10.7 billion.

Source: Supermarket News

What is Amazon Prime Video’s Market Share?

Amazon Prime Video’s market share in the video streaming services industry is estimated at 19% in 2022.

Source: Fast Company

In which countries is Amazon Prime Video available?

Amazon Prime Video is available in approximately 220 countries, including Australia, Canada, Germany, Italy, the United Kingdom, India, and the United States.

Source: AA

Where do most Amazon Prime website visitors come from?

Amazon Prime members in the United States account for approximately 82.85% of its website visitors.

Amazon Prime Web Visitors’ Traffic Analysis

Direct traffic accounts for 60.72% of Amazon Prime traffic, while search accounts for 26.03%.

Source: Similar Web

Amazon Prime Web Visitors’ Traffic from Social Media

The majority of Amazon Prime's social media traffic comes from YouTube, followed by Facebook and Reddit.

Source: Similar Web

What devices do most users use to access Amazon Prime?

Amazon Prime members in the United States continue to dominate the chart of website access by the device used.

Source: Semrush

How much does Prime charge vendors on its marketplace? (Sellers)

Every time you sell a product under the Individual plan, you are required to pay $0.99. There is a $39.99 monthly fee for the Professional plan, regardless of how many goods you sell. The referral fee, which varies by product category and is also collected by Amazon for both plans, is a percentage of the overall transaction amount.

Source: Amazon

What kind of store is Amazon Prime?

Amazon Prime is a subscription service that provides the finest in Amazon shopping and entertainment.

Source: Amazon

What are the Amazon Prime membership benefits?

An Amazon Prime membership comes with a variety of benefits, including free delivery (two-day, one-day, and same-day options), streaming, shopping, and reading benefits on its website.

What is the cost of an Amazon Prime membership?

• Amazon Prime membership costs $14.99 per month and $139 annually
• Membership in Prime Video costs $8.99 per month.
• Pricing for Amazon Prime Student membership is $7.49 per month and $69 per year.
• EBT, Medicaid, and other select government assistance recipients may be eligible for Prime Access, which provides a discount on the $6.99 monthly Prime membership fee.

Source: Amazon

Who is Amazon Prime's targeted customer?

Amazon Prime's core market is diverse, including students and professionals, singles and families, and people with low to high incomes.

Source: Start

Who founded Amazon Prime?

Amazon Prime is a subscription service provided by Amazon.

Jeff Bezos is the founder and CEO of the online store Amazon. He is an American businessman who was instrumental in the development of the well-known e-commerce Amazon.

• Jeff Bezos founded e-commerce giant Amazon in 1994 out of his garage in Seattle. He stepped down as CEO to become executive chairman in July 2021.
• He now owns a bit less than 10% of the company.
• He and his wife MacKenzie divorced in 2019 after 25 years of marriage and he transferred a quarter of his then-16% Amazon stake to her.
• Bezos donated more than $400 million worth of stock to nonprofits in 2022, though it's unclear which organizations received those shares.
• Bezos owns The Washington Post and Blue Origin, an aerospace company developing rockets; he briefly flew to space in July 2021.
• Bezos said in a November 2022 interview with CNN that he plans to give away the majority of his wealth in his lifetime, without disclosing specific details.

Source: Britannica, Forbes

What is the net worth of Amazon Prime's founder?

The Jeff Bezos net worth history table:

Source: Forbes

What other products and services does Amazon Prime provide?

An Amazon Prime membership comes with a variety of benefits, including free delivery (two-day, one-day, and same-day options), streaming, shopping, and reading benefits on its website.

Amazon Prime sub-brands also include:

• Prime Music
• Prime Video
• Prime Gaming
• Prime Reading
• Prime Pantry
• Prime Now
• Amazon Key

Source: NBC News

How much time do Amazon Prime members spend shopping on the online marketplace?

Users spend an average of 13 minutes and 32 seconds on the Amazon Prime platform.

Source: Semrush

Amazon Prime Frequently Ask Questions (FAQ)

• Is Amazon Prime free to use?

Yes, but it cost only $14.99/month (plus tax) after the trial days must have elapsed.

• How long is the Amazon Prime trial period?

New members can try Prime free for 30 days.

• What were the previous Amazon Prime Day dates?

What is the average time spent on Amazon by users?

On each visit, active Amazon users spend, on average, around 20 minutes on the website.

Source: SEMRUSH