AWS Revenue and Growth Statistics (2023)

Key AWS user stats. Includes data on revenue, acquisition, investments, AWS' number of employees, and more.
AWS Revenue and Growth Statistics (2023)
Last updated on:
November 7, 2022

AWS Interesting Key Facts

  • AWS is currently dominating the cloud computing market with a 34% share.
  • Customers prefer AWS over Azure because of its flexibility and the range of products and services it offers. AWS is far superior to Azure across all of its functions.
  • In 2006, AWS was launched to function as a storage and a virtual server. Today, AWS has more than 70 other services including networking, database, analytics, software, and more.
  • NASA, one of AWS’ biggest customers, is using AWS to process the data that they receive from Mars.
  • AWS is fully advocating and committing to going green by using renewable energy. AWS is planning to power their operations with 100% renewable by 2025.
  • S3, Amazon’s storage service on AWS, can hold trillions of objects and serves up millions of requests per second!
  • It is estimated that the entire AWS customer population use 143 million hours of services per month from 2,500 third-party software services.
  • On May 13, 2013, AWS was awarded an Agency Authority to Operate (ATO) from the U.S. Department of Health and Human Services under the Federal Risk and Authorization Management Program.
  • In 2013, CIA awarded AWS with a $600 million contract.
  • In August 2014, AWS received Department of Defense-Wide provisional authorization for all U.S. Regions.

Source: Business Insider 1, Business Insider 2, Simplilearn, GCN, AWS 1, AWS 2, GSA, Reuters

AWS: Company Overview (About)

AWS is Amazon's cloud computing website, and it's also one of the largest ones available, with 34% of the market share.

At a glance:

Key statKey Info
Launch dateMarch 3, 2006
Type of SiteSubsidiary
Key peopleAdam Selipsky (CEO), C.J. Moses (CISO), Matt Garman, Peter DeSantis, Babik Parvez, James Hamilton
IndustryWeb service, cloud computing
Revenue$62 billion
Operating Income$18.5 billion
ParentAmazon
SubsidiariesAnnapurna Labs, AWS Elemental, NICE Software, Wickr
Websitehttps://aws.amazon.com/
Current StatusActive
Number of Employees135,000 (as per Linkedin)

Sources: Linkedin

What is AWS’ revenue?

As of Q3 2022, AWS earnings came in at $20.5 billion. Amazon’s cloud computing sector reportedly had $65.20 billion revenue in 2021.

The table below shows us how AWS’s revenue through the years.

Graph about AWS revenue

Ever since its launch, you can see how AWS was quite a success. With each new year, revenue went higher than ever, making the graph look like a staircase.

YearRevenueY/Y Change
20133.1 billion
20144.6 billion48.39% increase
20157.9 billion71.74% increase
201612.2 billion54.43% increase
201717.5 billion43.44% increase
201825.7 billion46.86% increase
201935.0 billion36.19% increase
202045.4 billion29.71% increase
202165.20 billion43.61% increase

Sources: Statista, Businesswire

AWS Operating Income Through the Years

In 2018, Amazon's total operating income was $7.2 billion, jumping all the way up to $18.5 in 2021.

Graph about AWS Operating Income

The table below shows us shows AWS’s operating income from 2018 to 2021.

YearOperating IncomeY/Y ChangeAmazon Total Operating Income
2018$7.2 billion$12.4 billion
2019$9.2 billion27.78% increase$14.5 billion
2020$13.5 billion46.74% increase$22.9 billion
2021$18.5 billion37.04% increase$24.8 billion

Amazon also noted that their AWS has $5.4 billion in operating income as of Q3 of 2022.

QuarterOperating Income
Q3 2022$5.4 billion
Q2 2022$5.7 billion
Q1 2022$6.5 billion

Sources: The Register, CNBC 1, CNBC 2, CNBC 3, Indmoney, Visual Capitalist

AWS Acquisitions

AWS has made 9 acquisitions throughout the years. The financial prices of the acquisitions are not disclosed.

Acquiree NameAnnounced DateTransaction Name
WickrJun 25, 2021Wickr acquired by Amazon Web Services
DB Best TechnologiesJan 28, 2021DB Best Technologies acquired by Amazon Web Services
TeamSQL, Inc.Feb 21, 2020TeamSQL, Inc. acquired by Amazon Web Services
TSO LogicJan 14, 2019TSO Logic acquired by Amazon Web Services
SqrrlJan 23, 2018Sqrrl acquired by Amazon Web Services
DoMar 8, 2017Do acquired by Amazon Web Services
Thinkbox SoftwareMar 6, 2017Thinkbox Software acquired by Amazon Web Services
NICEFeb 11, 2016NICE acquired by Amazon Web Services
APPThwackJul 14, 2015AppThwack acquired by Amazon Web Services

Source: Crunchbase

AWS Investments

AWS has made a total of 63 investments throughout the years. Among these investments, they are the lead investors in 34 investments.

The following table shows us its most recent investments.

Announced DateOrganization NameLead InvestorFunding RoundMoney Raised
Nov 29, 2022Save the ChildrenYesGrant - Save the Children
Nov 21, 2022Yield ExchangeGrant - Yield Exchange$110,000
Nov 2, 2022Centric ConsultingYesGrant - Centric Consulting$400,000
Oct 31, 2022CTFGuideNoGrant - CTFGuide$6,000
Oct 17, 2022Telescope HealthYesGrant - Telescope Health$200,000
Oct 14, 2022BizverseSeed Round - Bizverse$4.5 milllion
Sep 27, 2022Euphoria.LGBTGrant - Euphoria.LGBT
Sep 27, 2022Local CivicsYesGrant - Local Civics
Sep 23, 2022AiGIA HealthGrant - AiGIA Health$20,000
Sep 1, 2022ZiprYesGrant - Zipr$100,000

Source: Crunchbase

What is AWS Market Share?

As of Q3 2022, AWS’ market share on the cloud market is 34% with Microsoft trailing behind at 21% and Google at 11%.

The table below shows us a more detailed look.

Graph about AWS Market Share
CompanyMarket Share (Q3 2022)
Amazon (AWS)34%
Microsoft (Azure)21%
Google (Google Cloud)11%

Source: Synergy Research Group

How many people work at AWS?

Amazon’s total employee count is included in their annual reports. However, information on the number of their employees on their cloud segment, Amazon Web Services, is not revealed in their reports.

Although, we can estimate how many people work on AWS based on their Linkedin profile.

As of 2022, AWS reported that they have more than 136,000 employees based on their Linkedin profile.

Graph about AWS number of employees

A large service like AWS requires quite a lot of employees, as you can see.

The table below shows you the precise numbers in 2018 and 2022.

YearNumber of Employees
201840,000
2022136,000

Source: Linkedin, Business2Community

How many products and services are offered on AWS Marketplace?

As of June 2021, the table below shows us the number of product and services offered on AWS marketplace by category.

Graph about AWS products and services by category
CategoryNumber of Products and Services
Infrastructure Software5,000
DevOps3,700
Data Products3,400
Business Applications1,700
Machine Learning1,100
Professional Services1,000
Industries800
I.T.300

The largest category of services in AWS is Infrastructure Sofware, with 5,00 products. Then, the lowest one is the I.T. industry, with only 300 services..

Source: Statista

How many live websites are using AWS?

With a 34% market share in the cloud computing industry, AWS definitely dominates cloud hosting. There is no official number released by Amazon Web Services.

However, according to BuiltWith, there are currently more than 64 million live websites that are using AWS.

Infographic about number of live websites using AWS

Source: BuiltWith

How many people use AWS? (Number of Users)

In 2016, AWS stated on their blog that there were more than 1 million AWS individual active users.

In the latest years, there is no official statement on how many AWS individual active users there are across the world.

The information on the number of individual active users has been greatly saturated with the fact that AWS is being used by multiple organizations and companies that have millions of users each.

Can we say that the users of these various organizations and companies are using AWS? Yes, we can.

Can we count their number? It is possible but not recommendable.

It would be better to identify the top organizations and companies instead.

Source: AWS

What are the most popular companies using AWS?

Some of hte most popular companies using AWS are the ones that we're seeing every day: McDonald's, Twitter, Netflix, The Guardian and so on.

See the table below for all of the most popular AWS-using companies:

Company NameRevenueLocation
Airbnb$5.99 billionSan Francisco, CA
Kellogg's$3.86 billionBattle Creek, MI
Netflix$29.7 billionLos Gatos, CA
McDonald's$23.22 billionChicago, IL
Pfizer$27.74 billionNew York, NY
Twitch$65.13 millionSan Francisco, CA
The Guardian$29.84 billionUnited Kingdom
Twitter$1.18 billionNew York, NY
Epic Games$6.27 billionCary, NC
Nordstrom$14.79 billionSeattle, WA

Source: My Tech Mag, AWS, Pfizer, Business Insider

What are the top industries that are using AWS?

The #1 industry using AWS services is the Retail industry, with 57,677 companies registered under AWS.

Graph about the top industries using AWS

You can see how the Retail, Computer Software and the I.T. industries are the most popular ones on AWS.

The rest of them are also important, but they have less companies that are currently using Amazon Web Services than the three mentioned above.

IndustryNumber of Companies
Retail57,677
Computer Software51,236
Information Technology and Services48,280
Construction41,666
Hospital and Health Care39,310
Real Estate29,462
Financial Services28,648
Hospitality29,876
Education Management24,164
Automotive23,153

Source: Enlyft

How does AWS earn money?

The exact breakdown of how Amazon earns revenue through AWS is still disclosed. In its earlier days, AWS served developers and end users as an outsourced provider for the most basic types of computing functions. AWS charges money across all of its products.

Some of these are charges for the usage of their databases, developer tools, blockchain, machine learning, and more.

AWS also promotes a strategy wherein the more a company, organization or user uses their products, the more they save on their prices.

Source: AWS

Where are AWS availability zones and regions?

Availability zones are multiple isolated locations within each region. These are determined by physical data centers that AWS has in those locations, meaning it also answers “Where is AWS available in which countries?”.

As of 2022, Amazon stated that AWS is serving 245 countries and territories. Around the world, the AWS cloud expands across 96 availability zones within 30 geographic regions.

There are 15 more Availability zones and 5 more AWS regions in Australia, Canada, Israel, New Zealand, and Thailand.

Source: Amazon

AWS availability zones and regions: Asia Pacific and China

The AWS in Asia pacific and China has 11 geographic regions with 35 availability zones, 34 edge network locations and 5 regional edge cache locations.

RegionsAvailability ZonesLaunched Year
Hong Kong SAR32019
Mumbai32016
Hyderabad32022
Tokyo42011
Osaka32021
Ningxia3
Beijing3
Jakarta32021
Sydney32012
Seoul42016
Singapore32010

Source: AWS

AWS availability zones and regions: Europe/ Middle East/ Africa

There are are 33 availability zones with eleven geographic Regions, 39 edge network locations and two Regional Edge cache locations in Europe, Middle East, and Africa.

RegionsAvailability ZonesLaunched Year
Bahrain32019
Cape Town32020
Frankfurt32014
Ireland32007
London32016
Milan32020
Paris32017
Spain32022
Stockholm32018
Zurich42022
UAE32022

Source: AWS

AWS availability zones and regions: North America

There are are 25 availability zones with seven geographic Regions, 44 edge network locations and two Regional Edge cache locations in North America.

RegionsAvailability ZonesLaunched Year
N. Virginia62006
Ohio32016
N. California32009
Oregon42011
US-East32018
US-West32011
Canada Central32017

Source: AWS

AWS availability zones and regions: South America

There are are 3 availability zones with one geographic Regions, four edge network locations and one Regional Edge cache locations in South America.

RegionsAvailability ZonesLaunched Year
N. Virginia62006
Ohio32016
N. California32009
Oregon42011
US-East32018
US-West32011
Canada Central32017

Source: AWS

How many databases does AWS have?

As of 2022, AWS has more than 15 purpose-built databases. We have the data below on 8 of these purpose-built databases.

Infographic about AWS number of databases
DatabaseUse CaseAWS Services
RelationalTraditional applications, enterprise resource planning (ERP), customer relationship management (CRM), ecommerceAmazon Aurora-Designed for unparalleled high performance and availability at global scale with full MySQL and PostgreSQL compatibility   Amazon RDS- Set up, operate, and scale a relational database in the cloud with just a few clicks   Amazon Redshift- Accelerate your time to insights with fast, easy, and secure cloud data warehousing at scale
Key-valueHigh-traffic web applications, eCommerce systems, gaming applicationsAmazon DynamoDB- Fast, flexible NoSQL database service for single-digit millisecond performance at any scale
In-memoryCaching, session management, gaming leaderboards, geospatial applicationsAmazon ElastiCache- Unlock microsecond latency and scale with in-memory caching   Amazon MemoryDB for Redis - Redis-compatible, durable, in-memory database service for ultra-fast performance
DocumentContent management, catalogs, user profilesAmazon DocumentDB (with MongoDB compatibility)   Scale JSON workloads with ease using a fully managed document database service
Wide ColumnHigh-scale industrial apps for equipment maintenance, fleet management, and route optimizationAmazon Keyspaces -A scalable, highly available, and managed Apache Cassandra–compatible database service
GraphFraud detection, social networking, recommendation enginesAmazon Neptune - Build and run graph applications with highly connected datasets
Time SeriesInternet of Things (IoT) applications, DevOps, industrial telemetryAmazon Timestream- Fast, scalable, serverless time series database
LedgerSystems of record, supply chain, registrations, banking transactionsAmazon Ledger Database Service (QLDB) — Maintain an immutable, cryptographically verifiable log of data changes

Source: AWS

AWS Traffic Analysis Overview

These section presents us aws.amazon.com’s traffic overview.

Key StatKey Info
Daily Unique Visitors171,216,336
Monthly Visits5,187,854,981
Pages per Visitor8.51
Daily Pageviews1,457,051,023
Alexa Rank9
Alexa Reach3.47%
Bounce rate36.42%

Source: HypeStat

How much would AWS make through ads, based on the traffic they have?

Below you can see the estimation of how much money AWS makes through ADS on a daily, monthly, and yearly rate.

Daily Revenue$5,474,475.82
Monthly Revenue$164,234,274.60
Yearly Revenue$1,998,183,674.30

Source: HypeStat

How much money would AWS lose due to AdBlock? (if they had ads)

The following data is an estimation on how much revenue AWS lose due to adblock. Estimations are based on the traffic of the website.

Daily Revenue Loss$882,577
Monthly Revenue Loss$26,477,324
Yearly Revenue Loss$322,140,778

Source: HypeStat

How many AWS pageviews are blocked?

The following data is an estimation on how many AWS pageviews are blocked. Estimations are based on the traffic of the website.

Daily Pageviews Blocked228,902,716
Monthly Pageviews Blocked6,867,081,471
Yearly Pageviews Blocked83,549,491,235

Source: HypeStat

What are the top 5 countries that visit AWS’ website?

The United States is the largest visitor of the AWS website, having 56.9% of the total visitors. Then, there's India with 18.3% of the visitors.

This data is an estimation based on the percentage of traffic coming from these countries.

Graph about the top countries that visit AWS website

Let's have a look at the table-view of this graph:

CountryPercentage
United States34.17%
India10.98%
Japan8.41%
United Kingdom3.87%
Brazil2.59%

Source: Similarweb

How much time do people spend on AWS’ website?

The average time spent by people visiting the AWS website is around 12 minutes.

Infographic about AWS users avergate time spent

Source: Similarweb

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About the author

Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.

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