Basecamp, the project management tool founded in 199 has a beautiful growth. Join us, and let's look at details about this company!
Basecamp is a project management solution and team collaboration tool.
It provides users with a smooth and easy-to-use platform great for managing both small and large projects. It provides a complete overview of an ongoing operation which makes it easier and simple for teams to manage and work on their projects.
When using Basecamp, users can get notifications on almost everything that is going on in the project. Applications and 3rd party tools can be integrated into the platform as well.
Basecamp generates revenue through monthly subscriptions.
For a long-time, there used to be only one pricing plan: $99/mo (or $999/year) for unlimited users.
Now, Basecamp offers a 30-day period trial where users can use the platform’s features for free. Pricing is charged per user for $11 per month.
Aside from that, the company also offers discounts on non-profit and educational accounts. Upon verification, prices lower for each user from $11 per month to only $9 per month.
There is nothing much to be known about Basecamp’s revenue. Their CEO, Jason Fried, expressed multiple times that he does not want to disclose the company’s revenue.
However, we can estimate a little bit of information based on the number of paying users and the price of using Basecamp.
In 2016, Jason Fried revealed in an interview that there were 130,000 paying users on the platform in their previous year, so 6.2% of the total number of users are paid users.
Of course, this is just an approximation that we’ll use to extrapolate future numbers.
The price for Basecamp at the time was $99/month per user and there were 2.19 million registered accounts.
With these numbers, we can estimate that Basecamp’s MRR (monthly recurring revenue) in 2016 was $12.87 million per month.
By assuming that about 6.2% of each year’s total number of registered accounts are paying users, we can estimate their revenue by multiplying that number with each year’s average subscription cost and then multiplying that with the number of months for each year. Basecamp offered their customers a 45-day free trial period in earlier years. Presently, the company is offering a 30-day free trial period for their customers.
With this taken into account, we can make a rough estimation of the company’s revenue through the years. Now, let’s have a look at what these estimations give us.
Jeff Bezos invested in Basecamp on July 1, 2006, for an undisclosed amount. CEO Jason Fried never really wanted to talk about it so we only have this much on this one.
All we know is that both founders netted multiple millions of US dollars.
There are four versions, named Basecamp 1-4.
The most recent version, Basecamp 4, isn't an individual app — its features are integrated to Basecamp 3.
According to their website, there were 3.5 million registered accounts in Basecamp in 2021. This is an additional 200,000 active users compared to what they had in 2020.
Jason Fried revealed in 2016 that there were around 130,000 paying users in Basecamp for the year 2015. Other than that, we have no other sources of how many registered accounts are paying users. However, we can make an estimation based on this number.
There were 1.8 million registered users at Basecamp in 2015, of which 130,000 are paying users, so that would be around 7.2% of the total population in that year. From that, we can come up with an estimation that there were around 252,000 paying users in Basecamp in 2021.
(Friendly reminder, except for the data in 2016, these data are only estimations.)
In 2022, an estimation from Similarweb indicated that 33.56% of Basecamp users are aged 25 to 34.
Similarweb says that there are more male Basecamp users with 54.39% of the total number of users.
Basecamp has quite a fair split between male and female users, with a number close to 50/50 between the genders.
In 2021, Basecamp has 57 employees according to their website.
In 2010, there were only 15 people working at Basecamp. Note how much Basecamp isn't the type of company that needs lots of employees.
In 2017, Jason Fried tweeted that there are over 200,000 companies using Basecamp.
Numbers after 2017 remain unsidsclosed, but as soon as they're revealed, we'll be sure to update this post.
With 1,266 companies as the sample population, Enlyft estimated that Basecamp is more popular among companies in the marketing & advertising industry.
Marketing & Advertising is by far the most popular category of businesses using Basecamp, following by the IT & Services industry.
In the top 10 industries of companies using Basecamp, the Education Management industry is the least popular one, totalling 47 companies.
Basecamp is mostly used in the United States, with 41.24% of web traffic coming from the country
Followed by the United States, Basecamp is the most popular in Canada, with 6.57% of the total traffic, with India not being too far away, at 5.37% of the total traffic.
As of December 2022, the average time spent using Basecamp is 00:13:58.
In these almost 14 minutes, people use Basecamp to manage their team and their projects.
Basecamp has over 520,000 unique visitors with each new day. Monthly, there are over 15,9 million users on Basecamp.
Over 80% of Basecamp's website traffic comes through direct sources.
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