Canva Revenue, User and Growth Stats (2023)

Key Canva user stats. Includes data on employees, revenue, funding (and investing) history and more.
Canva Revenue, User and Growth Stats (2023)
Published on
November 23, 2022

Canva Key Facts (Top Picks)

  • Canva was founded in 2012 by Melanie Perkins, Clifford Obrecht, and Cameron Adams.
  • Canva became widely known in its first year of launching, with 750,000 users.
  • Canva has a library of over 75 million stock photos, illustrations, and icons.
  • As of October 2022, Canva has 5 million paying subscribers.
  • In 2018, Canva was awarded the #1 best place to work in Australia.
  • The creators of Canva worked previously on fusion books.
  • Canva has more than 60,000 free templates available.
  • For its employees’ lunch, the co-founder of Canva, Cliff Obrecht used to make sandwiches.
  • Since their college days, Cliff Obrecht and Melanie Perkins were dating.
  • Melanie is one of the most successful young people in Australia today. She ranks at number 17 on the 2018 Young Rich List from Australian Financial Review, which highlights the country’s wealthiest young people. Melanie has achieved a great deal of success at a young age, and she is only going to continue to grow her wealth in the years to come. She is an inspiration to other young entrepreneurs, and she is proof that anyone can achieve their dreams if they’re willing to work hard.
  • According to Forbes, Melanie Perkins is worth $6.5 billion as the CEO of Canva.
  • Canva receives 300,000 job applications a year
  • Canva’s Australian operations have been carbon neutral since 2020. As of 2021, their entire global operations, including print and subsidiaries, are also carbon neutral.
  • Canva’s Australian operations are running on renewable energy
  • For every print order, Canva plants a tree

Source: Canva, AFR, tldevtech, Forbes

Canva: Company Overview (About)

Key statKey info
Launch dateJanuary 2013
Based in:Sydney, Australia
Founders:Melanie Perkins
 Cliff Obrecht
 Cameron Adams
Business typePrivate
IndustryGraphic Design. Software
Valuation$40 billion ( September 2021)
 $26 billion (July 2022) not fully confirmed
Number of employees2000+
ParentCanva Inc.
SubsidiariesPixabay
 Pexels
 Kaledio.ai
 Smartmockups
 Flourish
Website:www.canva.com

At a glance:

Sources: Forbes, Canva

How many employees work at Canva?

Canva currently has around 2,500 employees. The company hired 1,350 new members crossing the 2,000-employee mark. In 2019, Canva’s employee number was just 700.

Infographic about Canva's number of employees
YearNumber of employees
2017280
2019700
2021around 2,000 (est.)
2022around 2,500 (est.)

Sources: CNBC, Forbes, AFR

Canva Revenue

Graph about Canva's Revenue
YearRevenue
2017$23.5 million
2018$86.3 million
2019$291 million
2020$500 million
2021$1 billion

Sources: SMH 1, SMH 2,  TechCrunch

Canva Funding History

Canva has raised a total of $572.6M in funding over 14 rounds. Their latest funding was raised on Sep 14, 2021 from a Venture - Series Unknown round.

Graph about Canva's Funding History
Funding DateRoundAmountValuation
September 2021Venture Round$200 million$39.8 billion
April 2021Venture Round$71 million$14.9 billion
June 2020Venture Round$60 million$6 billion
October 2019Series E$85 million$3.2 billion
May 2019Series D$70 million$2.5 billion
September 2018Series C$40 million$1 billion
September 2016Series A$15 million$345 million
June 2015Series B$15 million$165 million
March 2015Series A$6 million$149.8 million
July 2014Seed Round$3.6 million 
June 2014Debt Financing$250 thousand 
March 2013Seed Round$6.6 million

Source: Crunchbase

Canva Valuation

Graph about Canva's Valuation
DateValuation
March 2015$149.8 million
June 2015$165 million
September 2016$345 million
September 2018$1 billion
May 2019$2.5 billion
October 2019$3.2 billion
June 2020$6 billion
April 2021$14.9 billion
September 2021$39.8 billion

Source: Crunchbase

Canva Investments

Did you know that Canva invested in Calven?

On February 28, 2022, Canva invested $4.2M in Calven to build out its workplace experience platform for a world of hybrid work.

Announced DateOrganization NameFunding RoundMoney Raised
February 28, 2022CalvenSeed Round- Calven$4.2 million

Source: SmartCompany

Canva Acquisitions

Aside from Calven, Canva has also acquired 6 other companies throughout the years.

  • 2018: Zeetings acquired by Canva
  • 2019: Pixabay acquired by Canva
  • 2019: Pexels acquired by Canva
  • 2021: Kaleido acquired by Canva
  • 2021: Smartmockups acquired by Canva
  • 2021: Flourish acquired by Canva

Source: Crunchbase

How many users does Canva have?

Canva Number of users:

  • January 2014: 150,000 users
  • June 2014: 600,000 users
  • October 2014: 1 million users
  • April 2015: 2 million users
  • August 2015: 4 million users
  • July 2019: 30 million monthly active users
  • September 2021: 60 million monthly active users
  • October 2022: more than 100 million monthly active users

Canva has also noted:

  • April 2015: 3,600 new dailyand ~110,000 monthly new users
  • October 2022: 5 million paying users

Sources: Kickstartsidehustle, Canva

Graph about Canva's number of Users

Canva Users Demographics by Age

Here’s a full breakdown:

  • 30% of Canva active users accounts are people aged 18-24
  • 34% of Canva active users accounts are people aged 25-34
  • 17% of Canva active users accounts are people aged 35-44
  • 10% of Canva active users accounts are people aged 45-54
  • 16% of Canva active users accounts are people aged 55-64
  • 3% of Canva active users accounts are people aged 65+

Source: SimilarWeb

Infographic about Age of Canva's users

Canva Users Demographics by Gender

At the moment, Canva is slightly more popular among women with:

  • 55% of Canva female users
  • 45% of Canva male users

Source: Fortune, SimilarWeb

Infographic about Canva Users Gender

Top Countries Using Canva

These are the top countries that are using Canva

Graph about Canva's Top Countries User
CountryPercentage
U.S.A.15.99%
Brazil8.43%
Mexico7.48%
Philippines6.92%
India3.86%
Others57.32%

Source: similarweb

Where is Canva available (which countries)?

Canva is almost available in every country in the world. Canva is available in:

  • 190 countries

Source: Canva

Where is Canva not available (which countries)?

Of the 190 countries, there are 5 countries where Canva is not available. This maybe due to restrictions in the usage of the internet or Canva blocked the country’s access itself. These are the two out of 5 countries where Canva is not available:

  • Russia: Canva exits in June 2022
  • North Korea: internet is limited to a small number of Korean Elites which are then limited to military and government businesses.

Source: Canva, freedomhouse. analyst1

Where are Canva's offices located at (which countries)?

Canva has 1 headquarters and 7 key locations:

Source: Canva

Where are Canva's offices located at (which cities)?

Canva offices are located in the following cities:

  • Sydney
  • Auckland
  • San Francisco
  • London
  • Beijing
  • Wuhan
  • Vienna
  • Manila
  • Liberec

Source: Canva

Time spent using Canva

As of November 2022, the average time spent using Canva is:

  • 00:06:56

Source: similarweb

Infographic about user's time spent using Canva

Canva Mobile App Statistics: Android vs iOS

These are the key stats and key info on Canva’s mobile app on Android as of October 2022:

Key StatKey Info
Launch DateDecember 04, 2017
Total Downloads~100 million
Monthly Downloads~8.5 million
Monthly Download Growth10.82%
Rating Reviews4.8 out of 5 stars
Total Review Votes10,219,803

These are the key stats and key info on Canva’s mobile app on iOS as of October 2022:

Key StatKey Info
Launch DateJuly 20, 2016
Total Downloadsmore than 100 million
Monthly Downloads~3.9 million
Monthly Download Growth21.90%
Rating Reviews4.8 out of 5 stars
Total Review Votes‎1,243,053

Source: Crunchbase, GooglePlay, TechCrunch, AppleStore

How many designs are being created through Canva?

As of December 2021, there were 8 billion designs created in Canva! Can you believe that number?

How many designs are created through Canva per year?

Below you’ll find detailed info about the designs created throughout the years:

  • 2016: 138 million designs were created
  • 2019: 2 billion designs were created
  • 2020: 2 billion designs were created
  • 2021: 3.5 billion designs were created

Source: Canva 1, Canva 2, Canva 3

Graph about designs created through Canva per year

How many designs are created in Canva per month throughout the years?

  • 2019: ~130 million plus designs per month were created
  • 2020: ~166 million plus designs per month were created
  • 2021: ~292 million plus designs per month were created

Source: Canva 1, Canva 2, Canva 3

How many designs are created in Canva per minute throughout the years?

  • 2019: ~3,100 designs per minute were created
  • 2020: ~3,800 designs per minute were created
  • 2021: ~6,600 designs per minute were created

Source: Canva 1, Canva 2, Canva 3

How many designs are created in Canva per second throughout the years?

  • 2019: 50 designs per second were created
  • 2020: 63 designs per second were created
  • 2021: 101 designs per second were created

Source: Canva 1, Canva 2, Canva 3

How many available templates are there in Canva?

Canva number of available templates:

  • ~250,000 free templates
  • ~410,000 premium templates

Source: Canva 1, Canva 2

What are the top industries that are using Canva?

The top industries that are using Canva with 500 companies as a sample are:

  • 28.4% of the companies using Canva are from Higher Education industry
  • 13.0% of the companies using Canva are from Non-profit Organization industry
  • 12.2% of the companies using Canva are from Marketing and Advertising industry
  • 9.8% of the companies using Canva are from Information and Technology Service industry
  • 9.0% of the companies using Canva are from Education Management industry
  • 6.4% of the companies using Canva are from Computer Software industry
  • 5.4% of the companies using Canva are from the Retail industry
  • 5.4% of the companies using Canva are from the Internet industry
  • 5.4% of the companies using Canva are from the Real Estate industry
  • 5.0% of the companies using Canva are from Religious Institution industry

Source: enlyft

Graph about the Top Industries using Canva

Canva Website Traffic Analysis

These are data collected on Canva’s Website Traffic Analysis as of November 2022:

Canva Traffic Summary

Key StatKey Info 
Daily Unique Visitors11,510,081 
Monthly Visits348,755,454 
Pages per Visitor4.82 
Daily Pageviews55,425,167 
Monthly Visits (SEMrush)330,939,298 
Monthly Unique Visitors (SEMrush)122,155,832 
Monthly Visits (SimilarWeb)352,349,420 
Alexa Rank34 
Alexa Reach1.164% (of global internet users) 
Avg. visit duration07:06 
Bounce rate29.58% 

Source: hypestat

Canva Website Traffic Sources

  • Direct sources: 81.04% of the traffic
  • Referral sources: 5.76% of the traffic
  • Search sources: 11.81% of the traffic
  • Social sources: 1.33% of the traffic
  • Paid sources: 0.03% of the traffic

Source: hypestat

Canva Traffic Source: Desktop vs Mobile

  • 67.32% of the users visit the website through desktop devices
  • 32.68% of the users visit the website through mobile devices

Source: hypestat

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About the author

Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.

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