Deliveroo Revenue and Growth Statistics (2024)

Key Deliveroo user stats. Includes data on market share, number of users, valuation, revenue, gross profit and more.
Deliveroo Revenue and Growth Statistics (2024)
Last updated on:
December 29, 2023
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Amazing facts about Deliveroo

  • London has the highest percentage of Deliveroo's sales among major UK cities, accounting for over 40% of total sales, according to a report.
  • Deliveroo had 7.4 million monthly active users (MAU) in 2022.
  • Deliveroo's global order volume has steadily grown since 2018 and is predicted to reach 400 million orders in 2022.
  • In 2021, Deliveroo announced a gross transaction value (GTV) of £6.63 billion, up from £4 billion in the previous year.
  • Deliveroo users spend about 12 and a half minutes browsing before ordering food.
  • 60.68% of Deliveroo's users are male, and 39.32% are female according to recent market research.
  • Deliveroo's fast delivery and user-friendly app have led to over 10 million Android downloads as of Q1 2023.
  • In 2022, Deliveroo strategically expanded, achieving a record revenue of £1.92 billion.
  • Deliveroo's financial report shows a global gross profit of 497 million British pounds in 2021, a significant increase from the previous year's 297.7 million.
  • Deliveroo employs 3,600 people in various roles, including software engineers and customer service reps.
  • Deliveroo partners with 180,000 self-employed riders worldwide to provide reliable and cost-effective delivery services.
  • Deliveroo's restaurant and grocer partners have increased, with 158,000 and 18,000 respectively.
Key Info
Formerly Known asRoofoods Ltd
Rebranded NameDeliveroo
Year Founded2013
HeadquartersLondon, England, United Kingdom
FoundersWill Shu, Greg Orlowski
Type of IndustryOnline Food delivery
Type of BusinessPublic
Number of Users7.4 million MAU
Revenue£1.97 billion
Websitecorporate.deliveroo.co.uk

Deliveroo at a glance

Deliveroo is a rapidly expanding and dynamic on-demand food delivery service. Its innovative platform is built on a hyperlocal three-sided online marketplace that links consumers, restaurants, and grocers with a vast network of riders around the globe. Deliveroo values the importance of catering to the unique tastes and preferences of its diverse range of customers, which is why Deliveroo has extended its services to 10 markets worldwide, aiming to provide a personalized experience for all its customers, regardless of their location.

Deliveroo is committed to building a team of the best and most dependable riders in the industry, and currently has 150,000 riders on its platform. The service has also partnered with over 158,000 restaurants and 18,000 grocery sites, guaranteeing that its customers have access to a wide range of food and grocery options.

Deliveroo's dedication to excellence has been acknowledged by its customers. In 2022, Deliveroo delivered an impressive 299 million orders worldwide, achieving an outstanding global rider satisfaction rate of 83%. This is a testament to the quality of its service and the hard work of Deliveroo's team.

Deliveroo is also proud to have made significant contributions to the on-demand grocery market, accounting for 10% of the GTV in 2022. To further expand its offerings, Deliveroo recently added 380 Editions Kitchens, providing even more options for its customers to choose from.

In summary, Deliveroo continues to set the benchmark for on-demand food delivery, with a proven track record of excellence and a commitment to meeting the needs of its diverse range of customers.

What is the market share of Deliveroo users by country?

The UK is the top country in terms of traffic to Deliveroo. This is because of the country's strong food culture, which has led to many diverse restaurants and cuisines that are easily accessible through Deliveroo.

The high population density of the UK also makes food delivery services like Deliveroo more popular than in other countries. As a result of the increasing popularity of food delivery services, Deliveroo has become a major player in the market and is now the go-to platform for food delivery in the UK.

CountryShare
United Kingdom41.09%
France13.88%
United Arab Emirates11.34%
Italy11.10%
Hong Kong5.16%
Others17.43%

Source: Similar Web

What is the percentage of Deliveroo sales in major cities in the United Kingdom?

According to a report, London has the highest percentage of Deliveroo sales among major cities in the United Kingdom, accounting for over 40% of Deliveroo's total sales.

This is not surprising, given London's status as a global business hub and its large population. The presence of numerous offices, universities, and tourist attractions in London also means that there is a high demand for food delivery services.

In addition, Deliveroo's extensive network of partner restaurants and its user-friendly app have made it a popular choice among Londoners.

CitiesShare of Deliveroo Sales
London40.90%
Greater Manchester6.15%
Birmingham4.80%
Leeds3.71%
Newcastle3.62%
Oxford2.99%
Aberdeen2.99%
Glasgow City2.62%
Bristol2.62%
Cardiff2.35%
Sheffield2.26%
Liverpool1.99%
Belfast1.99%
Bradford1.72%
Leicester1.72%
Nottingham1.72%
Brighton and Hove1.63%
Southampton1.27%
Swansea1.09%
Wolverhampton0.90%
Other Cities of UK10.95%

Source: In Your Area

What is Deliveroo market share in the food delivery industry?

Deliveroo is a highly regarded and respected player in the global food delivery industry. The company has quickly solidified its position as a leader in the market, thanks to its innovative approach and commitment to customer satisfaction.

In the UK, Deliveroo has become a household name, with a market share of over 8%.

This has put it in the enviable position of being one of the top food delivery companies in the country, and it shows no signs of slowing down anytime soon.

In fact, Deliveroo continues to grow and expand its reach, constantly pushing the boundaries of what is possible in the world of food delivery. Its dedication to quality, convenience, and customer service is what sets it apart from its competitors, and it is clear that Deliveroo is here to stay.

Source: SignHouse

How many Deliveroo users are there? (Worldwide monthly active users)

In 2021, Deliveroo reported an average of 7.5 million monthly active users, which is up from the previous year's total of 4.6 million.

As of 2022, Deliveroo had an average of 7.4 million monthly active users (MAU).

YearDeliveroo MAU
20227.4 million MAU
20217.5 million MAU
20204.6 million MAU
20193.1 million MAU
20182.1 million MAU
20171.6 million MAU

Source: Statista, Deliveroo

How many Deliveroo users are there by regions?

In Q4 2021, Deliveroo, a UK-based food delivery company, reported an average of 4.1 million monthly active consumers in the UK and Ireland.

The company also had an average of 3.9 million monthly active consumers internationally during the same period.

QuarterUK and Ireland MAUInternational MAU
Q4 20214.1 million3.9 million
Q3 20213.8 million3.6 million
Q2 20213.9 million3.7 million
Q1 20213.6 million3.5 million
Q4 20203 million2.8 million
Q3 20202.5 million2.2 million
Q2 20202.1 million2.1 million
Q1 20201.8 million1.8 million

Source: Statista

What is the total order volume on Deliveroo per year? (Deliveroo’s gross bookings for each year)

In 2021, Deliveroo reported 301 million worldwide orders, showing an impressive increase from the previous year's total of 174 million.

The global Deliveroo order volume has demonstrated sustained growth since 2018, with indications pointing to a potential approach of 400 million orders in 2022.

YearDeliveroo Orders
2022400 orders
2021301 orders
2020174 orders
2019119 orders
201872 orders

Source: Statista

How often does Deliveroo users order food on the platform.

Deliveroo has seen an increase in its average monthly order frequency year-over-year, starting in 2018. In 2021, the average reached 3.3, which is slightly higher than the previous year's 3.2.

YearDeliveroo Orders
2022400 orders
2021301 orders
2020174 orders
2019119 orders
201872 orders

Source: Statista, Deliveroo

What is the Gross Transaction Value (GTV) of Deliveroo?

In 2021, Deliveroo announced a gross transaction value (GTV) of £6.63 billion, up from nearly £4 billion the previous year.

YearTransaction value
2021£6.63 billion
2020£3.98 billion
2019£2.52 billion
2018£1.61 billion

Source: Statista

How many Deliveroo food-store partners are there?

What is the average amount of time that users spend on the Deliveroo before making a food selection?

On average, users of the food delivery platform, Deliveroo, spend approximately 12 minutes and 37 seconds browsing the platform before making a decision on what to order.

This indicates that users value the variety of options available on the platform and take their time to make an informed decision.

Furthermore, this data suggests that Deliveroo's user-friendly interface and easy navigation allows users to explore their options in depth before placing an order, leading to a more satisfying overall experience.

Source: SEMrush

Deliveroo users demographics

Deliveroo users by gender

Recent market research shows that 60.68% of Deliveroo's users are male, while the remaining 39.32% are female.

This aligns with the trend of a higher percentage of male users in the food delivery industry. However, as food delivery services gain popularity among a wider range of consumers, regardless of gender, this ratio may change in the future.

It will be interesting to observe how Deliveroo and other companies respond to this and whether they adjust their marketing or branding strategies accordingly.

GenderShare
Female39.32%
Male60.68%

Source: Similar Web

Deliveroo users by age

The data indicates that the biggest chunk of Deliveroo's user base falls into the age group of 25-34 years old. This age group represents a significant portion of the overall user base, signifying a strong preference for the service among young adults who are looking for convenient and affordable food delivery options.

Additionally, the data suggests that the age group of 18-24 years old are also frequent users of the service, making up a considerable portion of the user base. Overall, the data points to a trend among young people to rely on Deliveroo for their food delivery needs.

Age GroupShare
18 - 2418.27%
25 - 3435.01%
35 - 4421.25%
45 - 5412.70%
55 - 647.69%
65+5.07%

Source: Similar Web

How many Android Deliveroo mobile Downloads are there?

As of Q1 2023, Deliveroo has 10M+ Android downloads due to its fast delivery and easy-to-use app. Deliveroo Plus, a subscription service with free delivery and perks, and partnerships with restaurants and retailers have also helped its success and growth in the food delivery industry.

Source: Google Play

How much is Deliveroo worth? (Valuation)

Deliveroo is worth over $7 billion in 2021. Its innovative business model and technology investments give it a competitive edge and unique customer experience.

Deliveroo is also known for its sustainability and ethical practices, setting an example for other industry players.

Source: Business Insider

Brand value of Deliveroo worldwide from 2020 to 2022

Deliveroo's brand value was £1.4 billion in 2022, down from £2.2 billion the previous year.

YearDeliveroo Brand Value
2022£1.4 billion
2021£2.2 billion
2020£1.45 billion

Source: Statista

Deliveroo Revenue

In 2022, Deliveroo achieved a record-high revenue of £1.92 billion by strategically expanding.

They partnered with new restaurants, widened their delivery area, and invested in delivery infrastructure. These efforts improved their service, making Deliveroo a popular choice for high-quality meals at home.

This success established Deliveroo as a frontrunner in food delivery, with further growth expected.

YearRevenue
2022£1.97 billion
2021£1,82 billion
2020£1,16 billion
2019£772 million
2018£476 million

Source: Yahoo Finance, Statista

Deliveroo Gross Profit

According to Deliveroo's financial report, the company achieved a global gross profit of 497 million British pounds in 2021, which is a significant increase from the previous year's gross profit of 297.7 million.

This impressive achievement demonstrates the company's continued growth and success in the food delivery industry.

YearGross Profit
2021£497 million
2020£348 million
2019£189 million
2018£91 million

Source: Statista

Deliveroo  Gross profit by region

In 2021, Deliveroo made a gross profit of £330.3 million in the United Kingdom and Ireland, with an additional £167 million from other countries.

YearUK and IrelandOther Country
2021£330.3 million£167 million
2020£217.2 million£130.5 million

Source: Statista

Deliveroo marketing and overheads expenses

Deliveroo's marketing and overhead costs rose sharply from £358.5m to £628.7m in 2021.

Year 
2021£628.7 million
2020£358.5 million

Source: Statista

Deliveroo Funding

Deliveroo, a food delivery company based in the UK, has had a successful history of fundraising with a total of $1.7 billion secured across 13 rounds.

The company's most recent round of funding, Post-IPO Equity, was completed on August 9, 2021. This funding will likely be used to expand the company's operations and improve its services, allowing it to better compete with other players in the food delivery market.

Deliveroo has faced challenges in the past, including worker protests and regulatory issues, but its ability to secure significant funding suggests that investors see potential for future growth and profitability.

As the food delivery industry continues to evolve and grow, Deliveroo will need to stay innovative and adaptable in order to remain a leading player in the market.

Announced DateTransaction NameNumber of InvestorsMoney RaisedLead Investors
Jan 1, 2021Series H - Deliveroo3$180 millionDurable Capital Partners, Fidelity Management and Research Company
May 17, 2019Series G - Deliveroo4$575 millionAmazon
Nov 17, 2017Series F - Deliveroo6$98 millionT. Rowe Price
Sep 24, 2017Series F - Deliveroo10$385 millionFidelity Management and Research Company, T. Rowe Price
Aug 5, 2016Series E - Deliveroo11$275 millionBridgepoint, DST Global, General Catalyst
Dec 16, 2015Non Equity Assistance - Deliveroo1Future Fifty
Nov 23, 2015Series D - Deliveroo8$100 millionDST Global, Greenoaks
Jul 27, 2015Series C - Deliveroo4$70 millionGreenoaks, Index Ventures

Source: CrunchBase

Deliveroo Investors

Deliveroo is a successful food delivery company that has been able to attract funding from a variety of sources.

As of now, the company has been funded by 31 investors, which is a testament to its ability to generate interest and confidence among backers.

The most recent investors include Delivery Hero and Durable Capital Partners, both of which recognize the potential and promise of Deliveroo's business model. With such strong support behind it,

Deliveroo is well-positioned to continue its growth and expansion in the competitive food delivery industry.

Investor NameFunding RoundPartners
Delivery HeroPost-IPO Equity - Deliveroo
Durable Capital PartnersSeries H - DeliverooHenry Ellenbogen
Fidelity Management and Research CompanySeries H - Deliveroo
#adm VENTURESSeries H - Deliveroo
Fidelity Management and Research CompanySeries G - Deliveroo
GreenoaksSeries G - DeliverooBenny Peretz
T. Rowe PriceSeries G - Deliveroo
AmazonSeries G - Deliveroo
General CatalystSeries F - Deliveroo
Index VenturesSeries F - DeliverooMartin Mignot, Neil Rimer

Source: CrunchBase

Deliveroo Acquisitions

Deliveroo has made a couple of important moves recently to bolster its position in the market. In the past year they have acquired two organizations, each of which brings unique value to the company.

Their most recent acquisition was Cultivate, which they added to their portfolio on July 31, 2019. This acquisition will allow Deliveroo to expand their offerings and better serve their customers with a wider range of options.

The acquisition of Cultivate represents a key strategic move for Deliveroo and is indicative of their commitment to providing the best possible service to their customers.

Acquiree NameAnnounced DatePriceTransaction Name
CultivateJul 31, 2019Cultivate acquired by Deliveroo
MapleMay 8, 2017Maple acquired by Deliveroo

Source: CrunchBase

How does Deliveroo make money? (Deliveroo business model)

Deliveroo makes money from a variety of sources: delivery fees, service fees, onboarding fees, subscriptions, and sales from its cloud kitchens.

To ensure profitability, Deliveroo prioritizes customer satisfaction and employs innovative business strategies in the food delivery industry.

By collaborating with local businesses to offer delivery services for their products, Deliveroo has expanded its customer base and increased its revenue.

As the company expands, it will continue to explore new revenue streams and enhance its services.

Where is the Deliveroo service available? (in which countries)

Deliveroo is currently available in a number of countries including the United Kingdom, France, Belgium, Ireland, Italy, Singapore, Hong Kong, the United Arab Emirates, Kuwait and Qatar.

In each of these countries, Deliveroo has been able to establish itself as a reliable and efficient way for people to order food.

How many people work at Deliveroo?

Deliveroo has a team of 3,600 people worldwide who work in a variety of roles, such as software engineers and customer service representatives.

In addition, Deliveroo partners with 180,000 self-employed riders in cities all over the world to ensure reliable delivery services for customers, which helps Deliveroo provide quick and cost-effective delivery options.

YearDeliveroo Employees HeadcountSelf-employed Riders
20223,600 employees180,000 riders
20213,108 employees150,000 riders
20202,612 employees-
20191079 employees-

Source: Deliveroo, Zoom Info, Owler

How many Deliveroo Restaurants and Grocers partners are there?

In 2021, Deliveroo began publishing its financial year report to the public.

According to the report, the company had 148,000 restaurant partners and 11,000 grocers.

The following year, Deliveroo reported an increase in both restaurant partners and grocers, with 158,000 and 18,000 respectively.

YearNumber of Restaurants PartnersNumber of Grocers
2022158,000 restaurants18,000 grocers
2021148,000 restaurants11,000 grocers

Source: Deliveroo

Who owns Deliveroo? (Deliveroo founder)

Deliveroo was founded in 2013 by Will Shu and Greg Orlowski in London. Since its inception, the company has expanded its operations to more than 200 cities across 12 countries.

Deliveroo has a network of over 158,000 restaurant partners and over 180,000 riders who deliver food to customers on bicycles, motorcycles, and cars.

The company's mission is to provide its customers with a fast, reliable, and convenient food delivery service while also supporting local restaurants and their communities.

Deliveroo has become a popular choice among people who want to enjoy restaurant-quality food in the comfort of their own homes or offices without having to leave their premises.

Will Shu, who was a former investment banker, came up with the idea for Deliveroo when he realized that there was a gap in the market for a high-quality food delivery service that could cater to the growing demand for restaurant food delivery.

Deliveroo Founders’ Net worth

Deliveroo Traffic Analysis

Deliveroo Main Traffic Sources

Direct traffic was responsible for the majority of desktop visits on deliveroo.com, accounting for 54.85% of the total traffic.

Organic search was the second highest source of traffic, contributing to 29.47% of the visits.

It is worth noting that these statistics indicate the effectiveness of Deliveroo's efforts to drive traffic to their website, particularly through direct channels.

Deliveroo Main Traffic SourcesShare
Direct54.85%
Referrals10.41%
Organic Search29.47%
Paid Search2.25%
Social0.52%
Mail2.50%

Source: Similar Web

Deliveroo Social Media Traffic Sources

Deliveroo's top social media traffic sources are LinkedIn, WhatsApp Webapp, and YouTube.

LinkedIn is used to connect with business partners and showcase services, while WhatsApp Webapp is utilized to communicate with customers and provide order updates.

YouTube is leveraged to share promotional videos and user-generated content to increase brand awareness and engage with the audience.

Deliveroo Social Media Traffic SourcesShare
LinkedIn44.20%
WhatsApp Web31.09%
YouTube24.71%

Source: Similar Web

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Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.