DocuSign Interesting Key Facts
- In 2003, Tom Gonser, Court Lorenzini, and Eric Ranft founded DocuSign.
- DocuSign is the pioneering company on electronic signature industry
- In 2005, DocuSign integrated with zipForm, earning the company’s first sales.
- In 2012, it was reported that 90% of Fortune 500 companies were using DocuSign.
- DocuSign was ranked #3 on the Forbes Cloud 100 list in 2016.
- In 2017, DocuSign was ranked #4 on the Forbes Cloud 100 list.
- With electronic signature creation as their main product, the company was estimated to have saved more than 20 billion pieces of paper and 608,000 barres of oil by 2018.
- In May 2022, the company’s investors filed a derivative suit against the CEO and directors of DocuSign. The investors claimed that they were misled with the predictions that the demand is not tied with the restrictions caused by the pandemic. The stock drop at the end of 2021 caused worry among some investors and this led them to believe that the company’s predection was wrong.
- The top 15 Fortune 500 Financial companies are using DocuSign.
Sources: Bloomberg Law, Forbes, DocuSign, Business Insider
DocuSign: Company Overview (About)
Let's have a look at an overview of DocuSign as a service and company.
Sources: DocuSign, Linkedin, Google Finance
When did DocuSign go public?
DocuSign files for an IPO on March 28, 2018. However, the company revised the contents of the filing with an estimation of $24 to $26 per share on their stock pricing. On April 25, 2018, the company revised their filing again, raising the price of stock to $26 to $28 per share.
The, DocuSign started trading on NASDAQ under the symbol “DOCU” on April 27, 2018. The company completed its IPO on May 2018.
Sources: Nasdaq, DocuSign, CNBC
How does DocuSign work?
DocuSign offers its customers electronic signature products and services. Customers can securely sign any documents virtually on a wide variety of devices from anywhere around the globe.
The DocuSign Agreement Cloud is the company’s cloud platform. It works on automating.
Sources: DocuSign, The Strategy Story
How does DocuSign make money?
DocuSign runs on a freemium business models where people can explore and use their products for free. DocuSign generates revenue through subscriptions of their products, integrations, and APIs, collectively known as DocuSign Agreement Cloud.
The pricing varies widely, from $10 per month to $720 per month. The company also offers options where customers can further customize their choices for prices that are discussed with their sales representative.
Source: DocuSign
What are DocuSign’s products?
In 2003, DocuSign pioneered the electronic signature industry. In their success, the company realize that digitizing and automating signature was the trigger to a much larger transformation of the agreement process itself, from preparing to signing, acting on, and management agreements.
This opportunity to address this larger transformation and to dive in to its more complex environment gave rise to Docusign Agreement Cloud.
The following products below are what’s included in the DocuSign Agreement Cloud, from its core product, eSignature, to a much more complex component, the Admin Tools.
Source: DocuSign
How much does DocuSign cost?
Prices on DocuSign’s products vary per product, per plan, and per type of user. Some of the products are also paid per number of users while other products requires contacting the company’s sales team in order to discuss the pricing.
For DocuSign eSignature, pricing starts at $10 per month
Aside from that, DocuSign also offers prices for developer accounts for DocuSign’s API products.
Source: DocuSign 1, DocuSign 2
What is DocuSign’s revenue?
DocuSign had a revenue of $2.11 billion in January 2022, an increase of 45.52% on year-over-year growth.

With the company going public on 2018, DocuSign had a steady growth in revenue through the years climbing at a steady rate of 30% to 45%.
Source: Google Finance
DocuSign Profit
DocuSign had a profit of $1.62 billion at the end of fiscal year on January 31, 2022. It increased 50.46% compared to the prior year.

The table below shows data with DocuSign's profit from 2017 onwards.
Note how every year after 2019 saw an at least 40% profit increase.
Source: Google Finance
What is DocuSign’s market share?
DocuSign is currently dominating the global electronic signature industry with 77.64% share of the global market size.

After DocuSign, there are players such as xink with 15.24% market share, and then a few others that fall under the 10% category:
Adobe is a huge company, but in the electronic signature industry, Adobe Sign owns only 2.56% of the total market share.
Source: Statista
DocuSign Funding History
Docusign had been funded through 20 rounds and raised a total of $536.2 million. The company had their most recent funding on June 13, 2017.
Let’s take a look on their last 10 funding rounds.
Source: Crunchbase
DocuSign Investments
DocuSign has made a total of 6 investments. Their most recent investment was on March 10,2021.
Source: Crunchbase
Who invested in DocuSign?
DocuSign has a total number of 52 investors. Their most recent investors are Insight Partners and Junipero Capital as of December 2022.
Source: Crunchbase
DocuSign Acquisitions
Docusign has made a total of 8 acquisitions. Their latest acquisition was on May 28,2021.
Source: Crunchbase
How much is DocuSign worth?
Before the company went public on 2018, DocuSign was valued at $3 billion during an Series F round that raised $233 million for the company.
Other than that, there are no more reports about the company’s valuation until they became public in 2018 where we can see the company’s market capitalization.
Source: TechCrunch
What is DocuSign’s market cap?
DocuSign has a market cap of $10.90 billion, a decrease of -63.82% in year-over-year growth.

DocuSign's highest market cap was recorded in 2020, at $41.47 billion.
Fun fact: DocuSign's market cap in 2020 saw a 212.04% increase compared to the market cap from 2019. Even that one was 100% time higher than 2018's.
Source: Companies Market Cap
How many people work at DocuSign?
DocuSign had 7,461 employees at the end of the fiscal year on January 31, 2022.

With each new year, there are there are more new employees joining DocuSign.
As per LinkedIn, DocuSign has 8,148 employees as of December 2022.
Source: DocuSign
DocuSign Employee Distribution in 2022
Most of the DocuSign employees work in the sales and marketing side, with 67% of the total employees.

After the marketing channel being the most developed at DocuSign, the engineering side is also popular, as it covers 20% of the total workers for the company.
Source: DocuSign
How many customers does DocuSign have?
DocuSign has 1.1 million customers at the end of the fiscal year, January 31, 2022. These customers are companies and organizations that are using DocuSign’s different products and services.

Note how every new year after 2013 starts to have at least 100,000 new customers.
Ever since 2018, DocuSign started to see over 300,00 new customers yearly.
Source: DocuSign
How many individual users does DocuSign have?
As of December 2022, DocuSign currently has over a billion individual users. The company stopped announcing the number of individual DocuSign users from 2018 to 2020.
However, they gave out an estimation of these numbers for 2021 and 2022.

In 2010, DocuSign had 8 million individual users. The number went over 1 billion users ever since 2020.
Source: DocuSign 1 , DocuSign 2
DocuSign Individual User Age Distribution
Most of DocuSign's users fall in the 25-34 age group, with 30% of the total users.

After the 25-34 age group, DocuSign's second most popular one is the 35-44 group, with almost 22% of the total users.
Source: SimilarWeb
DocuSign Individual User Gender Distribution
DocuSign's users are 54% males & 46% females.

DocuSign has a pretty fair split of users by gender, as it's close to a perfect 50/50.
Source: SimilarWeb
Who are some of DocuSign’s largest customers?
We can see in the list below that giant company like Apple, Unilever, and Samsung are using DocuSign for their products.
Here is a simple list of some of their largest customers:
- Samsung
- Unilever
- AstraZeneca
- Visa
- SalesForce
- Canva
- Fuji Film
- BMW
- AON
- Apple
- Boardroom
- Santander
Source: DocuSign
Which countries is DocuSign most popular at?
DocuSign is most popular in United States with 67.64% of traffic coming from the country.

After the United States, most of DocuSign's traffic comes from a group of other countries altogether.
Though, if we want to look at individual countries, Canada, Brazil, and the United Kingdom are the ones following the US in DocuSign's most popular countries.
Source: SimilarWeb
How many developers are there in DocuSign’s ecosystem?
In 2018, DocuSign had 80,000 developers using their DocuSign Agreement Cloud products.
The company stopped announcing the number of developers since 2019.
Source: DocuSign
How many documents were processed and signed with DocuSign?
The company used to include the number of documents that were processed and signed through DocuSign eSignature in their annual reports. However, they seemed to exclude this bit of information from 2015-2018.

The last time they talk about this was in 2020 when there were more than 1 billion documents processed and signed with DocuSign.
Look at that growth from 2019 to 2020! DocuSign's signed files in 2020 are likely to have gone over duble the amount from 2019.
Source: DocuSign
What are the top industries using DocuSign?
Companies that are in the information and technology services industry, and financial services industry, use DocuSign the most among all others.

The IT and the Financial Services domaines are battling each other to be the most used industries at DocuSign.
After the two of these you can see the Real Estate industry, with 1,641 companies using the software.
Source: Enlyft
Where is DocuSign available (in which countries)?
DocuSign is available in 44 languages and are being used in 188 countries around the world. As of December 2022, we have no current data on where DocuSign is not available.
Source: DocuSign
What are the most popular integrations connected with DocuSign?
DocuSign has more than 400 integrations. Their DocuSign Agreement Cloud products can be integrated with Microsoft, Salesforce, and many others.
A simple list down below is added to help us see some of the most popular integrations connected with DocuSign.
- Microsoft
- SalesForce
- Zoom
- Oracle
- Sap Solution Extension
- Apple
- Smart
- Workday
- Stripe
Source: DocuSign
DocuSign Financials
This section provides us information on DocuSign’s financials from their earnings per share to their cash flow.
Source: Google Finance
DocuSign Earnings per Share
DocuSign had an earnings per share of 1.98 in January 31, 2022, an increase of 120% since 2021.
Source: Google Finance
DocuSign EBITDA
Docusign’s EBITDA for January 31, 2022 was $14.83 million, an increase 113.61% since 2021.
This is also a good indication for the company since they had negative EBITDA since their IPO in 2018.
Source: Google Finance
DocuSign Effective Tax Rate
DocuSign had an effective Tax rate of -4.58% in January 31, 2022, a slight decrease of -4.58% on year-over-year growth.
Source: Google Finance
DocuSign Cash and short-term investments
DocuSign had cash and short-term investments of $802.82 million in the end of fiscal year January 31, 2022, with a 3.79% increase in year-over-year growth.
Source: Google Finance
DocuSign Total Assets
DocuSign had a total asset of $2.54 billion at the end of fiscal year January 31, 2022, an increase of 8.76% in year-over-year growth
Source: Google Finance
DocuSign Total Liabilities
DocuSign had total liabilities of $2.27 billion at the end of fiscal year January 31, 2022, an increase of $260 million since from prior year.
Source: Google Finance
DocuSign Total Equity
DocuSign had a total equity of $275.50 million at the end of fiscal year January 31, 2022.
Source: Google Finance
DocuSign Shares Outstanding
Docusign has a total shares outstanding of 198.86 million at the end of fiscal year 2022.
Source: Google Finance
DocuSign Price-to-Book Ratio
DocuSign’s price-to-book ratio is 40.71 last fiscal year report in 2022.
Source: Google Finance
DocuSign Return on Assets
DocuSign had return on assets of -1.46% at the end of the fiscal year, January 31, 2022.
Source: Google Finance
DocuSign Return on Capital
DocuSign had return on capital of -2.96% at the end of the fiscal year, January 31, 2022.
Source: Google Finance
DocuSign Cash from Operations
DocuSign had cash from operations of $506.47 million at the end of fiscal year, January 31, 2022.
They had an increase of 70.55% on year-over-year growth with their cash from operations.
Source: Google Finance
DocuSign Cash from Investing
DocuSign had cash from investing of -$162.91 million at the end of fiscal year, January 31, 2022.
Source: Google Finance
DocuSign Cash from Financing
DocuSign had cash from financing of -$394.62 million at the end of fiscal year, January 31, 2022. It is 5 times more when compared with their cash from financing in 2021.
Source: Google Finance
DocuSign Net Change in Cash
DocuSign had net change in cash of -$56.66 million at the end of the fiscal year, January 31, 2022, a decrease of -117.44% in year-over-year growth.
Source: Google Finance
DocuSign Free Cash Flow
DocuSign had free cash flow of $705.65 million at the end of the fiscal year, January 31, 2022, an increase of 30.57% in year-over-year growth.
Source: Google Finance
DocuSign Traffic Summary
Source: HypeStat
DocuSign Website Traffic Sources
DocuSign gets most of its traffic from direct sources, with 54.05% of the total traffic.

DocuSign also gets a lot of referral sources, covering 42.50% of the total traffic.
Source: HypeStat
DocuSign Traffic Source: Desktop vs Mobile
- 57.70% of the users visit the website through desktop devices
- 42.30% of the users visit the website through mobile devices

DocuSign has an almost perfect 50/50 ratio of desktop and mobile users. Though, there are still more desktop users rather than mobile sources.
Source: HypeStat
DocuSign Mobile App: Android vs iOS
These are the key stats and key info on DocuSign mobile app on Android as of October 2022:
These are the key stats and key info on DocuSign mobile app on iOS as of October 2022:
Source: Google Play, Apple Store
How much time do people spend on DocuSign?
People spend an average time of 00:06:38 on DocuSign’s website.

Source: SimilarWeb