Duolingo Users and Growth Statistics (2023)

Key Duolingo user stats. Includes data on Duolingo's revenue, valuation, funding, acquisitions, number of employees, and more.
Duolingo Users and Growth Statistics (2023)
Last updated on:
November 7, 2022

Interesting Facts about Duolingo (Top Pick Stats)

  • Duolingo has generated more than $265.7 million in revenue in the past three quarters of 2022.
  • Duolingo generated $250 million in revenue in 2021, a 55% year-on-year increase.
  • Duolingo has over 500 million registered users, and 37 million are active once a month.
  • Duolingo has 100+ available courses in 38 languages available on its platform.
  • Duolingo has raised a total of $183.3M in funding over 8 rounds.
  • Duolingo acquired Gunner on Oct 4, 2022.
  • At the end of Q1 2022, Duolingo’s monthly active users increased 23% to 49.2 million.
  • The majority of Duolingo users have English as their first language (399 million+ Duolingo users speak English).
  • Duolingo is mostly used in the United States, with 144,152,500 users leaving in the U.S. amounting to 25.07% of the total Duolingo Users around the world.
  • The distribution of Duolingo users by gender is 49.91% male and 50.09% female.
  • The largest age group of Duolingo users are 18 - 24-year-olds
  • More than 1000+ people work at Duolingo according to their official LinkedIn page.
  • The average time Duolingo users spent on the Duolingo app is 15 minutes and 39 seconds.

Source: Crunchbase, Happily Ever Travels, Duo Planet, Duolingo, Jakub Marian, Similar Web, LinkedIn, Semrush

Duolingo Overview (About Duolingo)

Launched in 2012 in the US, Duolingo is the most popular app to learn a new language.

Bear with us, as we're going to look at an overview of Duolingo as a company.

Key StatsKey Info
Launch Date19 June 2012
HeadquartersPittsburgh, Pennsylvania, United States
Type of businessPublic Company
IndustryOnline Education. Professional Certification
ServicesLanguage courses, Duolingo English Test
Area servedWorldwide
Founder(s)Luis von Ahn, Severin Hacker
Number of Employees1000+ (2022)
number of Users575 million+
Monthly Active Users56.5 million
Native client(s)Android, iOS, Web Browser
Revenue$251 million (2021)
Total Assets$661 million (2021)
Total Equity$513 million (2021)[
URLhttps://www.duolingo.com/

What do you think of Duolingo so far?

We'll now go into an analysis of Duolingo throughout the past few years.

Source: Crunchbase, Happily Ever Travels, Duo Planet, Duolingo, Jakub Marian, Similar Web, LinkedIn, Semrush

Duolingo Revenue

Duolingo has generated more than $265.7 million in revenue in the past three quarters of 2022.

Graph about Duolingo Revenue
YearRevenue
2017$13 million
2018$36 million
2019$78 million
2020$161 million
2021$250 million
2022$265.7 million (Q3)

As you can see, ever since 2017, Duolingo's revenue was over double-digit millions.

Source: Statista, Forbes, Duolingo, Macro Trends

Duolingo Valuation

Prior to its IPO, Duolingo was valued at $2.4 billion; this value increased to almost $6 billion by 2021.

The company was also impacted by the tech selloff in 2022, with a value below $3 billion.

Graph about Duolingo Valuation
YearValuation
2015$0.47 billion
2018$0.7 billion
2019$1.5 billion
2020$2.4 billion
2021$6.6 billion
2022$3.4 billion

The latest Duolingo evaluation was in 2022, when the company was evaluated at $3.4 million. Do you think that's worth it?

Source: VentureBeat, Reuters, Forbes

Duolingo Fundings

Duolingo has raised a total of $183.3M in funding over 8 rounds. Their latest funding was raised on Nov 18, 2020, from a Series H round.

Announced DateTransaction NameNumber of InvestorsMoney RaisedLead Investors
Nov 18, 2020Series H - Duolingo3$35MDurable Capital Partners, General Atlantic
Apr 14, 2020Series G - Duolingo1$10MGeneral Atlantic
Dec 4, 2019Series F - Duolingo1$30MCapitalG
Jul 25, 2017Series E - Duolingo1$25MDrive Capital
Jun 10, 2015Series D - Duolingo6$45MCapitalG
Feb 18, 2014Series C - Duolingo3$20MKleiner Perkins
Sep 17, 2012Series B - Duolingo2$15MNew Enterprise Associates
Oct 19, 2011Series A - Duolingo3$3.3M

Eight rounds of investing are quite a lot, though each round was helping Duolingo improve and produce more.

Source: Crunchbase

Duolingo Investors

Speaking of fundings, let's now look at the lead investors in Duolingo.

Duolingo is funded by 12 investors. General Atlantic and Durable Capital Partners are the most recent investors.

Investor NameLead InvestorFunding RoundPartners
General AtlanticYesSeries H - DuolingoTanzeen M. Syed
Durable Capital PartnersYesSeries H - DuolingoHenry Ellenbogen
Arctic VenturesSeries H - Duolingo
General AtlanticYesSeries G - DuolingoTanzeen M. Syed
CapitalGYesSeries F - DuolingoLaela Sturdy
Drive CapitalYesSeries E - DuolingoChris Olsen
Tim FerrissNoSeries D - Duolingo
CapitalGYesSeries D - DuolingoLaela Sturdy
New Enterprise AssociatesNoSeries D - DuolingoHarry Weller
Kleiner PerkinsNoSeries D - DuolingoBing Gordon

Source: Crunchbase

Duolingo Acquisitions

Duolingo acquired Gunner on Oct 4, 2022.

Acquiree NameAnnounced DatePriceTransaction Name
GunnerOct 4, 2022Gunner acquired by Duolingo

So far, this is the only acquisition that we know Duolingo has made. Whenever there will be a new acquisition, we'll add it o this table.

Source: Crunchbase

How many language courses does Duolingo offer?

Duolingo has over 100 language courses available on its platform, including fantasy languages such as those in Star Trek and Game of Thrones.

Graph about number of language courses Duolingo offers
YearAvailable Courses
20125 courses
201411 courses
201618 courses
201862 courses
201991 courses
202095 courses
202198 courses
2022102 courses

This is the reason why Duolingo is the #1 app to learn languages on. There are many courses to choose from, and with each new year, they're just expanding.

Source: Duolingo, Duo Planet, Duolingo 2, Happily Ever Travels

How many Duolingo users are there?

Duolingo currently has more than 575 million users.

The table below shows you how many users there were in the previous year of Duolingo's activity.

Graph about number of Duolingo users
YearNumber of Users
2015120 million users
2016150 million users
2017200 million users
2018300 million users
2019385 million users
2020500 million users
2021575 million users

Pretty much every new year has had Duolingo at least 50 million new users, and the table above is here to confirm this.

Source: Duolingo, Statista 1, Statista 2

Duolingo Monthly Active Users (MAU)

At the end of Q1 2022, Duolingo’s monthly active users increased by 23% to 49.2 million.

Graph about Duolingo monthly active users
YearDuolingo (MAU)
202249.2 million (Q!)
202140.5 million
202036.7 million
201927.3 million
201823.3 million
201720.3 million
201617.9 million

Ever sine 2017, there have been at least 20 million users that are using Duolingo on a monthly basis.

Source: Duolingo

Duolingo Daily Active Users (DAU)

According to data from 2021, Duolingo has about 9.6 million users that are using the app actively on a daily basis.

Graph about Duolingo daily active users
YearDuolingo (DAU)
20219.6 million
20208.8 million
20197.8 million

Looking at the 2019-2021 interval, you can how with each new year, there have been at least one million new daily active users on the app.

Source: Duolingo

What is Duolingo users’ first language?

The majority of Duolingo users have English as their first language (399 million users speaks English).

After English, the next most popular mother tongue for Duolingo users is Spanish - it has 142 million users whose first language is Spanish.

Graph about Duolingo users first language
LanguageUsers
English399 million
Spanish142 million
French101 million
German61 million
Italian40 million
Portuguese20 million

French, German, Italian and Portuguese are also very popular languages that Duolingo users already know.

Source:  Jakub Marian

Countries where Duolingo is most used

Duolingo is mostly used in the United States, with 144,152,500 users leaving in the U.S. amounting to 25.07% of the total Duolingo Users around the world.

Graph about top countries using Duolingo
CountryNumber of UsersPercentage of Users
United States144,152,500 Users25.07%
Brazil37,490,000 Users6.52%
United Kingdom24,610,000 Users4.28%
Mexico21,447,500 Users3.73%
Germany20,585,000 Users3.58%
Others326,715,000 Users56.82%

Dulingo is then most used in Brazil and the UK, where there are over 20 million people using the app to learn at least one new language.

Source: Similar Web

Who is Duolingo's target audience?

Duolingo’s most targeted market audience is young people between 16 to 22 years old who wish to make learning a new language.

Now, let's look at some demographic data about Duolingo's users.

Infographic about Duolingo target audience

Source: Impact

Who are Duolingo users? (users’ demography)

Duolingo users by gender

The distribution of Duolingo users by gender is 49.91% male and 50.09% female.

Graph about Duolingo users by gender
GenderPercentage
Female50.09%
Male49.91%

As this information shows, we can conclude that Duolingo's audience is pretty fairly split between male and female users.

It's an almost perfect 50/50 ratio of users.

Source: Similar Web

Duolingo users by age

As previously mentioned, the largest age group of Duolingo users are 18 - 24-year-olds. The table below shows all of the age groups sorted by popularity.

Graph about Duolingo users by age
Age GroupPercentage
18 -2430.95%
25 - 3430.50%
35 - 4416.43%
45 - 5410.39%
55 - 646.97%
65+4.72%

You can see that very closely after the first most popular group is the 25 - 34 age group, with 30.50% of the total users on Duolingo.

Source: Similar Web

In which countries is Duolingo available?

The most popular countries accepting the Duolingo app are:

  • United States
  • Canada
  • United Kingdom
  • Australia
  • Ireland
  • China
  • Japan
  • Qatar
  • Thailand
  • European countries (Austria, France, Germany, Hungary, Italy, Spain)

Source: Yocket

Who founded Duolingo?

Luis von Ahn and Severin Hacker founded Duolingo.

By the time Duolingo founder Luis von Ahn turned 24, he was already a millionaire several times over. Now 43, he may not be a household name.

What is Duolingo founder's Net Worth?

Ahn was said to have climbed to $86 million net worth in 2019 and $160 million net worth in 2020.

Source: Forbes

What is Severin Hacker's Net Worth?

As of August 1, 2022, Severin Hacker's estimated net worth is at least $21.7 million.

Over the past five years, Dr. Hacker has sold DUOL stock worth over $20,461,300 while owning over 10,000 units of Duolingo stock valued at over $737,200.

He also receives $467,581 from his roles as Co-Founder, CTO, and Director at Duolingo.

Source: Wall Mine

How many office locations does Duolingo have?

Duolingo has at least 5 offices at the moment, with its headquarters in Pittsburgh, Pennsylvania.

CountryCityAddress
United StatesPittsburgh5900 Penn Ave HQ
United StatesNew York85 Broad St, 8th Floor
United StatesSeattle1525 11th Ave
ChinaBeijing28 Guandongdian Street
United KingdomLondon85 Great Portland St

The company also has offices in New York, Seattle, Beijing, and Berlin.

Source: Craft

How many people work at Duolingo?

More than 1000+ people work at Duolingo according to its official LinkedIn page.

Graph about Duolingo number of employees
YearNumber of Employees
20221000+ employees
2021500+ employees
2020201 employees
2019192 employees

From 2019, the number of employees at Duolingo skyrocketed. In fact, you can see how they double from 2021, reaching over 1000 employes in 2022.

Source: Duolingo, LinkedIn, Glassdoor

How does Duolingo make money?

Duolingo makes money via a premium subscription, display ads, fees from events, and language proficiency tests.

The app is built on a freemium model, meaning its core product can be used free of charge.

Infographic about how does Duolingo makes money

Source: Product Mint

How much is Duolingo's Subscription?

  • Duolingo Super / Plus costs $6.99 per month
  • The cost of upgrading to Duolingo Plus for one year is $83.88

You get to choose which plan to get on the app, and you can cancel at any time.

Source: Duolingo

What is Duolingo's market share in the language-learning market?

As of 2021, Duolingo contributed 63.54% of all language app installs, making it the most widely used language learning software on the market.

Graph about Duolingo's market share in the language-learning market

Source: Seeking Alpha

How many app downloads did Duolingo get in 2022?

Duolingo reached a milestone of 500 million total downloads in 2020 and received an additional 75 million downloads in 2021.

  • In 2022, Duolingo got 7 million+ Android app downloads
  • In 2022, Duolingo got 1.5 million iOS app downloads

Source: Duolingo, Statista

Duolingo Users’ App downloads throughout the years

The most recent data is from 2022, when Duolingo had 583.5 million downloads.

Graph about number of Duolingo downloads
YearNumber of Duolingo Downloads
2015120 million
2016150 million
2017200 million
2018300 million
2019385 million
2020500 million
2021575 million
2022583.5 million

Looking back in the past, you can see how this number has gradually increased with each new year.

Source: Duolingo, Statista

What is the average time spent by users on the Duolingo app?

The average time Duolingo Users spent on the Duolingo app is 15 minutes and 39 seconds.

Graph about average time Duolingo users spent on the app

Source: Semrush

Duolingo website traffic and engagement analysis

Duolingo's top marketing channels

The top traffic source to Duolingo.com is direct traffic, driving 82.04% and search is the 2nd with 12.42% of traffic.

Marketing ChannelsShare of Traffic
Direct82.04%
Referrals0.61%
Search12.42%
Social2.05%
Mail2.83%
Display0.05%

Note how the 'Search' category is also driving 12.42% of Duolingo's traffic. Those are the people that are, for example, Googling apps to learn new languages on.

Source: Similar Web

Social media traffic to Duolingo

Duolingo.com gets most of its social media traffic from YouTube, followed by Facebook and Twitter.

Social MediaShare of Traffic
YouTube52.57%
Facebook15.34%
Twitter8.07%
Whatsapp Webapp4.43%
Reddit3.83%
Others15.77%

Duolingo is most popular on YouTube, with 52.57% of the traffic coming from YouTube.

Then, Facebook is the second most popular channel for Duolingo's social media traffic, with 15.34% of the total traffic.

Source: Similar Web

What device do most countries use to access Duolingo?

Most countries use almost 50/50 desktop and mobile devices, expect for Brazil, Germany, and Spain, which mostly use mobile over desktop devices.

CountryAll devicesDesktopMobile
United States22.7M43.05%56.95%
United Kingdom3.3M40.80%59.20%
Brazil2.8M14.94%85.06%
Germany2.3M26.53%73.47%
Spain2.3M21.36%78.64%

Source: Semrush

Frequently Ask Questions about Duolingo (Duolingo FAQ)

Question: What is Duolingo’s most popular course?

Answer: English for Spanish speakers is Duolingo’s most popular course, followed by Spanish for English speakers

Question: How many Duolingo users pay for premiums?

Answer: Less than three per cent of Duolingo users subscribe to its premium offering (BBC)

Question: How many schools use Duolingo?

Answer: Over 100,000 schoolteachers use Duolingo in foreign language classes

Question: What is the total number of schools accepting the Duolingo Test?

Ans. More than 2000 schools have accepted the Duolingo test.

Question: Which country accepts the Duolingo test?

Ans. United States, Canada, Australia, and the UK.

Question: Why do more universities accept Duolingo?

Ans. Since Duolingo tests are affordable, easily accessible, flexible, safe and secure, many universities are accepting Duolingo.

Question: Which are the top 10 Canadian Universities that accept the Duolingo English Exam?

Ans. List of some of the topmost Canadian Universities that accept t Duolingo English Exam are:

  • Acsenda School of Management
  • Alexander College
  • Algoma University
  • Algonquin College
  • Bishop’s University
  • Bow Valley College
  • Brescia University College
  • Brock University
  • Cambrian College
  • Centennial College

Question: Which are the top 10 universities in the United States that accept the Duolingo test?

Ans. List of some of the top universities in the United States that accept Duolingo tests are:

  • Adelphi University
  • Alliant International University
  • Arizona State University
  • Baylor University
  • Chemeketa Community College
  • College of San Mateo
  • Colorado Mesa University
  • Colorado State University
  • Concordia University – St. Paul
  • Drew University

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