Launched in 2012 in the US, Duolingo is the most popular app to learn a new language. Bear with us, as we're going to get an overview of Duolingo as a company.
Duolingo revenue in the third quarter of 2022 was $265.7 million. In 2021, Duolingo made $250 million, while in 2020 Duolingo revenue was $161 million.
Prior to its IPO, Duolingo was valued at $2.4 billion; this value increased to almost $6 billion by 2021.
The latest Duolingo valuation was in 2022, when the company was evaluated at $3.4 million.
Duolingo has raised a total of $183.3M in funding over 8 rounds. Their latest funding was raised on Nov 18, 2020, from a Series H round.
Duolingo is funded by 12 investors. General Atlantic and Durable Capital Partners are the most recent investors.
Duolingo acquired Gunner on Oct 4, 2022.
Duolingo has over 100 language courses available on its platform, including fantasy languages such as those in Star Trek and Game of Thrones.
You can learn lots of new languages on Duolingo. WHile some of them are less popular, they are still a reliable source for those looking to learn a new language.
It's also pretty funny how you can learn fantasy languages on Duolingo!
Over 575 million people use Duolingo. The language-learning app offers 95 languages which users can select and learn through quizzes, questions, stories, and many other features.
The table below shows you how many users there were in the previous year of Duolingo's activity.
See how Duolingo got more popular with each new year. Their graph with the number of users is like a staircase going upwards!
Duolingo currently has more than 575 million users.
At the end of Q1 2022, Duolingo’s monthly active users increased by 23% to 49.2 million.
These are all users that open the app every month to learn a new language or continue their studies.
If you're one of these monthly active users, which language(s) are you learning on Duolingo?
Ever since 2017, there have been at least 20 million users that are using Duolingo on a monthly basis.
According to data from 2021, Duolingo has about 9.6 million users that are using the app actively on a daily basis.
This section refers to the amount of users that open the app with each new day trying to learn a new language, as well as those that open it for the first time.
Congratulations to you if you're one of these Duolingo daily active users! It means you're motivated to keep going — Duo, the bird, is proud of you.
Looking at the 2019-2021 interval, you can how with each new year, there have been at least one million new daily active users on the app.
Recent data shows that Duolingo had 49.2 million monthly active users in 2022, and that it had 9.6 million daily active users in 2021.
The majority of Duolingo users have English as their first language (399 million users speaks English).
After English, the next most popular mother tongue for Duolingo users is Spanish - it has 142 million users whose first language is Spanish.
The table below shows you the top 7 most popular first languages of Duolingo users:
French, German, Italian and Portuguese are also very popular languages that Duolingo users already know.
Source: Jakub Marian
Duolingo is mostly used in the United States, with 144,152,500 users leaving in the U.S. amounting to 25.07% of the total Duolingo Users around the world.
Dulingo is then most used in Brazil and the UK, where there are over 20 million people using the app to learn at least one new language.
Source: Similar Web
Duolingo’s most targeted market audience is young people between 16 to 22 years old who wish to make learning a new language.
It's believed that the 16-22 age group is the most popular one to learn a new language, as it's mostly students trying to perfect their skills or expand them.
The distribution of Duolingo users by gender is 49.91% male and 50.09% female.
As this information shows, we can conclude that Duolingo's audience is pretty fairly split between male and female users.
Source: Similar Web
As previously mentioned, the largest age group of Duolingo users are 18-24-year-olds. The table below shows all of the age groups sorted by popularity.
You can see that very closely after the first most popular group is the 25 - 34 age group, with 30.50% of the total users on Duolingo.
Source: Similar Web
The most popular countries accepting the Duolingo app are:
Luis von Ahn and Severin Hacker founded Duolingo.
Luis von Ahn was said to have climbed to a $86 million net worth in 2019 and a $160 million net worth in 2020.
As of August 1, 2022, Severin Hacker's estimated net worth is at least $21.7 million.
Over the past five years, Dr. Hacker has sold DUOL stock worth over $20,461,300 while owning over 10,000 units of Duolingo stock valued at over $737,200.
He also receives $467,581 from his roles as Co-Founder, CTO, and Director at Duolingo.
Source: Wall Mine
Duolingo has at least 5 offices at the moment, with its headquarters in Pittsburgh, Pennsylvania.
The company also has offices in New York, Seattle, Beijing, and Berlin.
More than 1,000+ people work at Duolingo according to its official LinkedIn page.
From 2019, the number of employees at Duolingo skyrocketed. In fact, you can see how they double from 2021, reaching over 1,000 employes in 2022.
Duolingo makes money through ads from free users, and through paid subscriptions that remove ads, improve user-experience and offer multiple ways to learn a new language. Duolingo offers two subscriptions: Duolingo Super and Duolingo Plus.
Duolingo makes money selling translation data as well.
The app is built on a freemium model, meaning its core product can be used free of charge. Though, the downside is that you have to watch ads in-between lessons.
Source: Product Mint
If you're wondering how much is Duolingo Plus (also called Super), the price is $6.99 per month. Th yearly plan is $83.88 at the moment.
You get to choose which plan to get on the app, and you can cancel at any time.
As of 2021, Duolingo contributed 63.54% of all language app installs, making it the most widely used language learning software on the market.
Source: Seeking Alpha
Duolingo reached a milestone of 500 million total downloads in 2020 and received an additional 75 million downloads in 2021.
The most recent data is from 2022, when Duolingo had 583.5 million downloads.
Looking back in the past, you can see how this number has gradually increased with each new year.
The average time Duolingo Users spent on the Duolingo app is 15 minutes and 39 seconds.
That is quite a lot of time on average when talking about a mobile app! This shows that every Duolingo user is committed to studying a new language.
The top traffic source to Duolingo.com is direct traffic, driving 82.04% and search is the 2nd with 12.42% of traffic.
Note how the 'Search' category is also driving 12.42% of Duolingo's traffic. Those are the people that are, for example, Googling "apps to learn new languages on".
Source: Similar Web
Duolingo.com gets most of its social media traffic from YouTube, followed by Facebook and Twitter.
Duolingo is most popular on YouTube, with 52.57% of the traffic coming from YouTube.
Then, Facebook is the second most popular channel for Duolingo's social media traffic, with 15.34% of the total traffic.
Source: Similar Web
Most countries use almost 50/50 desktop and mobile devices, expect for Brazil, Germany, and Spain, which mostly use mobile over desktop devices.
Question: What is Duolingo’s most popular course?
Answer: English for Spanish speakers is Duolingo’s most popular course, followed by Spanish for English speakers
Question: How many Duolingo users pay for premiums?
Answer: Less than 3% of Duolingo users subscribe to its premium offering (BBC)
Question: How many schools use Duolingo?
Answer: Over 100,000 schoolteachers use Duolingo in foreign language classes
Question: What is the total number of schools accepting the Duolingo Test?
Answer: More than 2,000 schools have accepted the Duolingo test.
Question: Which country accepts the Duolingo test?
Answer: United States, Canada, Australia, and the UK.
Question: Why do more universities accept Duolingo?
Answer: Since Duolingo tests are affordable, easily accessible, flexible, safe and secure, many universities are accepting Duolingo.
Question: Which are the top 10 Canadian Universities that accept the Duolingo English Exam?
Answer: A list of some of the topmost Canadian Universities that accept Duolingo English Exam are:
Question: Which are the top 10 universities in the United States that accept the Duolingo test?
Answer: A list of some of the top universities in the United States that accept Duolingo tests are:
Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.