Interesting Facts about Duolingo (Top Pick Stats)
- Duolingo has generated more than $265.7 million in revenue in the past three quarters of 2022.
- Duolingo generated $250 million in revenue in 2021, a 55% year-on-year increase.
- Duolingo has over 500 million registered users, and 37 million are active once a month.
- Duolingo has 100+ available courses in 38 languages available on its platform.
- Duolingo has raised a total of $183.3M in funding over 8 rounds.
- Duolingo acquired Gunner on Oct 4, 2022.
- At the end of Q1 2022, Duolingo’s monthly active users increased 23% to 49.2 million.
- The majority of Duolingo users have English as their first language (399 million+ Duolingo users speak English).
- Duolingo is mostly used in the United States, with 144,152,500 users leaving in the U.S. amounting to 25.07% of the total Duolingo Users around the world.
- The distribution of Duolingo users by gender is 49.91% male and 50.09% female.
- The largest age group of Duolingo users are 18 - 24-year-olds
- More than 1000+ people work at Duolingo according to their official LinkedIn page.
- The average time Duolingo users spent on the Duolingo app is 15 minutes and 39 seconds.
Duolingo Overview (About Duolingo)
Launched in 2012 in the US, Duolingo is the most popular app to learn a new language.
Bear with us, as we're going to look at an overview of Duolingo as a company.
What do you think of Duolingo so far?
We'll now go into an analysis of Duolingo throughout the past few years.
Duolingo has generated more than $265.7 million in revenue in the past three quarters of 2022.
As you can see, ever since 2017, Duolingo's revenue was over double-digit millions.
Prior to its IPO, Duolingo was valued at $2.4 billion; this value increased to almost $6 billion by 2021.
The company was also impacted by the tech selloff in 2022, with a value below $3 billion.
The latest Duolingo evaluation was in 2022, when the company was evaluated at $3.4 million. Do you think that's worth it?
Duolingo has raised a total of $183.3M in funding over 8 rounds. Their latest funding was raised on Nov 18, 2020, from a Series H round.
Eight rounds of investing are quite a lot, though each round was helping Duolingo improve and produce more.
Speaking of fundings, let's now look at the lead investors in Duolingo.
Duolingo is funded by 12 investors. General Atlantic and Durable Capital Partners are the most recent investors.
Duolingo acquired Gunner on Oct 4, 2022.
So far, this is the only acquisition that we know Duolingo has made. Whenever there will be a new acquisition, we'll add it o this table.
How many language courses does Duolingo offer?
Duolingo has over 100 language courses available on its platform, including fantasy languages such as those in Star Trek and Game of Thrones.
This is the reason why Duolingo is the #1 app to learn languages on. There are many courses to choose from, and with each new year, they're just expanding.
How many Duolingo users are there?
Duolingo currently has more than 575 million users.
The table below shows you how many users there were in the previous year of Duolingo's activity.
Pretty much every new year has had Duolingo at least 50 million new users, and the table above is here to confirm this.
Duolingo Monthly Active Users (MAU)
At the end of Q1 2022, Duolingo’s monthly active users increased by 23% to 49.2 million.
Ever sine 2017, there have been at least 20 million users that are using Duolingo on a monthly basis.
Duolingo Daily Active Users (DAU)
According to data from 2021, Duolingo has about 9.6 million users that are using the app actively on a daily basis.
Looking at the 2019-2021 interval, you can how with each new year, there have been at least one million new daily active users on the app.
What is Duolingo users’ first language?
The majority of Duolingo users have English as their first language (399 million users speaks English).
After English, the next most popular mother tongue for Duolingo users is Spanish - it has 142 million users whose first language is Spanish.
French, German, Italian and Portuguese are also very popular languages that Duolingo users already know.
Source: Jakub Marian
Countries where Duolingo is most used
Duolingo is mostly used in the United States, with 144,152,500 users leaving in the U.S. amounting to 25.07% of the total Duolingo Users around the world.
Dulingo is then most used in Brazil and the UK, where there are over 20 million people using the app to learn at least one new language.
Source: Similar Web
Who is Duolingo's target audience?
Duolingo’s most targeted market audience is young people between 16 to 22 years old who wish to make learning a new language.
Now, let's look at some demographic data about Duolingo's users.
Who are Duolingo users? (users’ demography)
Duolingo users by gender
The distribution of Duolingo users by gender is 49.91% male and 50.09% female.
As this information shows, we can conclude that Duolingo's audience is pretty fairly split between male and female users.
It's an almost perfect 50/50 ratio of users.
Source: Similar Web
Duolingo users by age
As previously mentioned, the largest age group of Duolingo users are 18 - 24-year-olds. The table below shows all of the age groups sorted by popularity.
You can see that very closely after the first most popular group is the 25 - 34 age group, with 30.50% of the total users on Duolingo.
Source: Similar Web
In which countries is Duolingo available?
The most popular countries accepting the Duolingo app are:
- United States
- United Kingdom
- European countries (Austria, France, Germany, Hungary, Italy, Spain)
Who founded Duolingo?
Luis von Ahn and Severin Hacker founded Duolingo.
By the time Duolingo founder Luis von Ahn turned 24, he was already a millionaire several times over. Now 43, he may not be a household name.
What is Duolingo founder's Net Worth?
Ahn was said to have climbed to $86 million net worth in 2019 and $160 million net worth in 2020.
What is Severin Hacker's Net Worth?
As of August 1, 2022, Severin Hacker's estimated net worth is at least $21.7 million.
Over the past five years, Dr. Hacker has sold DUOL stock worth over $20,461,300 while owning over 10,000 units of Duolingo stock valued at over $737,200.
He also receives $467,581 from his roles as Co-Founder, CTO, and Director at Duolingo.
Source: Wall Mine
How many office locations does Duolingo have?
Duolingo has at least 5 offices at the moment, with its headquarters in Pittsburgh, Pennsylvania.
The company also has offices in New York, Seattle, Beijing, and Berlin.
How many people work at Duolingo?
More than 1000+ people work at Duolingo according to its official LinkedIn page.
From 2019, the number of employees at Duolingo skyrocketed. In fact, you can see how they double from 2021, reaching over 1000 employes in 2022.
How does Duolingo make money?
Duolingo makes money via a premium subscription, display ads, fees from events, and language proficiency tests.
The app is built on a freemium model, meaning its core product can be used free of charge.
Source: Product Mint
How much is Duolingo's Subscription?
- Duolingo Super / Plus costs $6.99 per month
- The cost of upgrading to Duolingo Plus for one year is $83.88
You get to choose which plan to get on the app, and you can cancel at any time.
What is Duolingo's market share in the language-learning market?
As of 2021, Duolingo contributed 63.54% of all language app installs, making it the most widely used language learning software on the market.
Source: Seeking Alpha
How many app downloads did Duolingo get in 2022?
Duolingo reached a milestone of 500 million total downloads in 2020 and received an additional 75 million downloads in 2021.
- In 2022, Duolingo got 7 million+ Android app downloads
- In 2022, Duolingo got 1.5 million iOS app downloads
Duolingo Users’ App downloads throughout the years
The most recent data is from 2022, when Duolingo had 583.5 million downloads.
Looking back in the past, you can see how this number has gradually increased with each new year.
What is the average time spent by users on the Duolingo app?
The average time Duolingo Users spent on the Duolingo app is 15 minutes and 39 seconds.
Duolingo website traffic and engagement analysis
Duolingo's top marketing channels
The top traffic source to Duolingo.com is direct traffic, driving 82.04% and search is the 2nd with 12.42% of traffic.
Note how the 'Search' category is also driving 12.42% of Duolingo's traffic. Those are the people that are, for example, Googling apps to learn new languages on.
Source: Similar Web
Social media traffic to Duolingo
Duolingo.com gets most of its social media traffic from YouTube, followed by Facebook and Twitter.
Duolingo is most popular on YouTube, with 52.57% of the traffic coming from YouTube.
Then, Facebook is the second most popular channel for Duolingo's social media traffic, with 15.34% of the total traffic.
Source: Similar Web
What device do most countries use to access Duolingo?
Most countries use almost 50/50 desktop and mobile devices, expect for Brazil, Germany, and Spain, which mostly use mobile over desktop devices.
Frequently Ask Questions about Duolingo (Duolingo FAQ)
Question: What is Duolingo’s most popular course?
Answer: English for Spanish speakers is Duolingo’s most popular course, followed by Spanish for English speakers
Question: How many Duolingo users pay for premiums?
Answer: Less than three per cent of Duolingo users subscribe to its premium offering (BBC)
Question: How many schools use Duolingo?
Answer: Over 100,000 schoolteachers use Duolingo in foreign language classes
Question: What is the total number of schools accepting the Duolingo Test?
Ans. More than 2000 schools have accepted the Duolingo test.
Question: Which country accepts the Duolingo test?
Ans. United States, Canada, Australia, and the UK.
Question: Why do more universities accept Duolingo?
Ans. Since Duolingo tests are affordable, easily accessible, flexible, safe and secure, many universities are accepting Duolingo.
Question: Which are the top 10 Canadian Universities that accept the Duolingo English Exam?
Ans. List of some of the topmost Canadian Universities that accept t Duolingo English Exam are:
- Acsenda School of Management
- Alexander College
- Algoma University
- Algonquin College
- Bishop’s University
- Bow Valley College
- Brescia University College
- Brock University
- Cambrian College
- Centennial College
Question: Which are the top 10 universities in the United States that accept the Duolingo test?
Ans. List of some of the top universities in the United States that accept Duolingo tests are:
- Adelphi University
- Alliant International University
- Arizona State University
- Baylor University
- Chemeketa Community College
- College of San Mateo
- Colorado Mesa University
- Colorado State University
- Concordia University – St. Paul
- Drew University