Facebook Mesenger Revenue and Growth Statistics (2023)

Key Facebook Messenger user stats. Includes data on the number of active users, market share, revenue, and more.
Facebook Mesenger Revenue and Growth Statistics (2023)
Last updated on:
November 7, 2022

Facebook Messenger Key Facts

  • In 2022, Facebook Messenger had over 3 billion monthly active users, making it the most popular online social network globally.
  • Facebook approximately has 2.058 billion daily active users by the end of 2022.
  • The number of Facebook Messenger accounts as of 2022 was 2.96 billion users accounts.
  • Facebook Messenger owns and controls roughly 67.67% of the global instant messaging and VOIP market.
  • As of 2022, Facebook Messenger users exchanged more than 9 million messages per minute, 583 million messages per hour, 14 million messages per day, 420 billion messages per month, and 5 trillion messages in 2022 alone.
  • Each Facebook Messenger Month Active User is worth $40, and Facebook Messenger is worth $124 billion in 2022, based on the number of MAU.
  • The total number of messenger downloads for all platforms supported fell to roughly 350 million downloads in 2022, continuing the downward trend.
  • More than 5 billion people have downloaded the Android version of Facebook Messenger, and more than 100.3 million people have downloaded it from the iOS app store.
  • 53.97% of Facebook Messenger users are men, and 46.03% are women.
  • The majority of visitors are between the ages of 18 and 24.
  • The Philippines will have the most Facebook users in 2022, with a total of 513,000,000 DAU
  • Around 30 minutes are spent each day sending and receiving messages on Facebook Messenger by users worldwide. This proves that Messenger users frequently spend more than 15 hours a month logged in.

Facebook Messenger Overview (About Facebook Messenger)

Key statKey Info
Year Founded2008 (As Facebook Chat)
Founder(s)Andrew McCollum, Chris Hughes, Dustin Moskovitz, Eduardo Saverin, Mark Zuckerberg
CEOMark Zuckerberg
Business TypePrivate
Area servedWorldwide
HeadquartersMenlo Park, California, United States
Developer(s)Meta Platforms
Initial release dateAugust 9, 2011
Stable release dateApril 2020
Supported Operating systemWeb, Android, iOS, Windows 10, Windows 11, macOS
Available Language111 languages
Type of SoftwareInstant messaging, VoIP
LicenseFreeware, proprietary
Websitemessenger.com

A glance at Facebook Messenger

Whether used for personal or business reasons, messaging apps are transforming how we use our gadgets.

Over 146 million mobile chat app users are anticipated in the United States in 2020. Despite the fact that there is clearly space for development in several areas, Facebook Messenger users can still expect a lot from the service. The findings are encouraging, and as of 2020, there were reportedly 2.77 billion users globally of mobile messaging apps, which is expected to rise to three billion by 2022.

According to data on Messenger users from January 2021, those between the ages of 25 and 34 made up the majority of Facebook Messenger users in the United States (24.6%).

How many Facebook Messenger monthly active users (MAU) are there?

In 2022, Facebook Messenger had over 3.1 billion monthly active users, making it the most popular online social network globally.

YearFacebook Messenger: Monthly Active Users
20223.1 billion MAU
20212.9 billion MAU
20202.8 billion MAU
20192.5 billion MAU
20182.3 billion MAU
20172.1 billion MAU
20161.9 billion MAU
20151.6 billion MAU
20141.4 billion MAU
20131.2 billion MAU
20121.1 billion MAU
20110.85 billion MAU
20100.61 billion MAU
20090.36 billion MAU
20080.1 billion MAU

Source: Statista

How many Facebook Messenger daily active users are there? (Facebook Messenger DAU)

Facebook approximately has 2.1 billion daily active users by the end of 2022.

YearFacebook Messenger: Daily Active Users
20222.1 billion DAU
20211.9 billion DAU
20201.8 billion DAU
20191.7 billion DAU
20181.5 billion DAU
20171.4 billion DAU
20161.3 billion DAU
20151.05 billion DAU
20140.89 billion DAU
20130.76 billion DAU
20120.62 billion DAU
20110.48 billion DAU

Source: Statista

How many users are there on Facebook Messenger DB? (Facebook Messenger Accounts)

The number of Facebook Messenger accounts as of 2022 was 2.96 billion users accounts.

YearNumber of Facebook Messenger AccountsPercentage of Facebook Messenger Users' Growth
20222.96 billion accounts6.47%
20212.78 billion accounts4.90%
20202.65 billion accounts6.00%
20192.5 billion accounts12.10%
20182.23 billion accounts11.50%
20172.05 billion accounts7.53%
20161.86 billion accounts29.00%
20151.44 billion accounts7.50%
20141.34 billion accounts8.90%
20131.23 billion accounts21.80%
20121.01 billion accounts19.50%
2011845 million accounts39.00%
2010608 million accounts73.70%
2009350 million accounts250.00%
2008100 million accounts-

What is Facebook Messenger's market share in the instant messaging industry?

Facebook Messenger owns and controls roughly 67.67% of the global instant messaging and VOIP market.

Source: Stat Counter

How many messages are exchanged on Facebook Messenger every Minute?

As of 2022, Facebook Messenger users exchanged more than 9.7 million messages per minute, 583 million messages per hour, 14 billion messages per day, 420 billion messages per month, and 5 trillion messages in 2022 alone.

YearEvery MinuteEvery HourEvery DayEvery MonthEvery Year
20229.7 million messages583.3 million messages14 billion messages420 billion messages5 trillion messages
20219.3 million messages562.6 million messages13.5 billion messages405 billion messages4.8 trillion messages
20208.9 million messages538.1 million messages12.9 billion messages387.4 billion messages4.6 trillion messages
20198 million messages483.3 million messages11.6 billion messages347.9 billion messages4.1 trillion messages
20187.4 million messages444.2 million messages10.7 billion messages319.8 billion messages3.8 trillion messages
20176.8 million messages408.6 million messages9.8 billion messages294.2 billion messages3.5 trillion messages
20165.9 million messages357.8 million messages8.6 billion messages257.7 billion messages3 trillion messages
20155 million messages302.7 million messages7.3 billion messages218 billion messages2.6 trillion messages
20144.3 million messages259.5 million messages6.2 billion messages186.9 billion messages2.2 trillion messages
20133.6 million messages220.7 million messages5.3 billion messages158.9 billion messages1.9 trillion messages
20123 million messages180.2 million messages4.3 billion messages129.7 billion messages1.6 trillion messages
20112.3 million messages140.8 million messages3.4 billion messages101.4 billion messages1.2 trillion messages

What is Facebook's Messenger Payment Service?

Facebook Pay is a payment method customers can use to buy their products.

Facebook users who want to use Facebook Pay start by adding their payment, shipping, and personal information to the Facebook app. Then, when they buy your products on social media or your business website, they can choose Facebook Pay at checkout.With payments in Messenger, you can securely send and receive money with friends in chats.

Source: Facebook

Does Facebook Messenger Payment charge a fee?

There are no fees for sending or receiving money through Messenger.

Everyone can use this feature to send money to friends and family for free. If you already have a payment method linked to your account, any funds sent to you are immediately transferred.

Source: Facebook

How much is Facebook Messenger worth? (Valuation)

If each Facebook Messenger Monthly Active User is worth $40, then Facebook Messenger is worth $124 billion in 2022, based on the number of MAU.

Worth noting is that Facebook’s ability to monetize an MAU to this value ($40/user) might be accurate today. In the past, they were probably far from that. However, valuations are projected values regardless, so we’ll extend the table further with the $40/user value in mind.

YearValuation
2022$124 billion
2021$116 billion
2020$111 billion
2019$99 billion
2018$92 billion
2017$85 billion
2016$74 billion
2015$63 billion
2014$55 billion
2013$48 billion
2012$42 billion

Source: The Street

Facebook Messenger Revenue

Revenues for Facebook Messenger fell by nearly 73% in 2021 compared to the previous year.

Plans to monetize the instant messaging app have been in the works since 2017 when Messenger generated approximately 130 thousand US dollars in revenue.

NOTE: This does not include the ad revenue FB Messenger is generating.

Facebook is serving ads through FB Messenger as well, but below is only the direct revenue generated by the chat app. Check out our statistics article on Facebook for the full ad revenue.

YearRevenue
2021$4 million
2020$14.78 million
2019$4.01 million
2018$1.68 million
2017$0.13 million

Source: Statista

How does Facebook Messenger make money?

Advertisements are targeted via messenger, and advertisers are charged on a pay-per-read basis.

Allowing customers to complete tasks such as shopping (allowing small businesses to sell products directly to customers), ride-hailing, bill payments, and other activities from within the chat app.

Who owns Facebook Messenger?

Messenger is a proprietary platform and instant messaging program that Meta Platforms established.

The service, which was first introduced in 2008 as Facebook Chat, had a revamp in 2010,  standalone iOS and Android apps became available in 2011, and standalone Facebook Portal hardware for Messenger calling became accessible in 2018.

In April 2020, Facebook will formally introduce Messenger for Desktops. Customers can now download a standalone app or access the internet interface.

Facebook established a separate internet interface and separated the messaging feature from the main Facebook app  (Messenger.com).

Where is Facebook Messenger available?

Facebook is accessible from anywhere in the world, but it is censored or restricted by the governments of some countries.

Which countries have Facebook censorship or restrictions?

Facebook access is now prohibited or severely restricted in several nations. Other nations have also imposed various restrictions on using the website. China, Iran, North Korea, and Russia are the only nations that continue to prohibit access to social networking sites as of July 2022.

What operating system is supported by Facebook Messenger?

For desktop users, Facebook Messenger is accessible on Windows and Mac OS. Additionally accessible to users of mobile devices with iOS and Android versions.

Facebook Messenger: number of downloads

Between 2015 and 2017, global downloads of Facebook's own instant messaging app averaged around 777 million.

Facebook Messenger had the most global downloads during the examined period in 2018, only to see the number begin to decline the following year. The annual number of Facebook Messenger downloads worldwide fell to 508 million in 2020, and 353 million in 2021.

Despite the decrease in downloads, Facebook Messenger was the second most popular instant messaging app in the world as of January 2021.

The total number of messenger downloads for all platforms supported fell to roughly 350 million downloads in 2022, continuing the downward trend.

YearNumber of messenger Mobile Downloads
2022350 million downloads
2021353.27 million downloads
2020507.74 million downloads
2019716.73 million downloads
2018804.55 million downloads
2017783.38 million downloads
2016769.26 million downloads
2015778.77 million downloads

Source: Statista

How many downloads do Facebook Messenger mobile versions have?

More than 5 billion people have downloaded the Android version of Facebook Messenger, and more than 100.3 million people have downloaded it from the iOS app store.

Mobile VersionNumber of Downloads
Andriod5 billion+ downloads
iOS100.3 million downloads

Source: Apps Apple, Play Google

Who are Facebook Messenger users? (Demography)

Facebook Messenger users by gender

53.97% of Facebook Messenger users are men, and 46.03 % are women.

GenderPercentage
Male46.03%
female53.97%

Source: Similar Web

Facebook Messenger users by age

The majority of visitors are between the ages of 18 and 24.

Age GroupPercentage
18 - 2429.84%
25 - 3429.54%
35 - 4416.48%
45 - 5410.76%
55 - 647.70%
65+5.67%

Source: Similar Web

Facebook Messenger Daily Active Users by country in 2022

The Philippines have the most Facebook Messenger Daily Active Users in 2022, with a total of 538.65 million DAU.

According to the report, the second place went to the United States of America, which had 328,86 million DAU.

The third was Vietnam, which had 211.26 million DAU.

CountryNumber of DAUPercentage of users by Country
Philippines538.65 million DAU25.65%
United States328.86 million DAU15.66%
Vietnam211.26 million DAU10.06%
Poland148.26 million DAU7.06%
Canada97.65 million DAU4.65%
Others774.69 million DAU36.89%

Facebook Messenger Traffic Analysis

Facebook Messenger Traffic Sources

Direct traffic accounted for 93.56% of desktop visits to messenger.com last month, with search accounting for the remaining 3.13%.

Traffic SourcesPercentage
Direct93.56%
Referrals0.14%
Search3.13%
Social Media2.56%
Mail0.60%
Display0.01%

Source: Similar Web

Facebook Messenger Social Media Traffic Sources

The majority of messenger.com's social media traffic comes from Facebook, followed by YouTube and Twitter.

Social Media channelPercentage of traffic
Facebook62.63%
YouTube27.87%
Twitter2.13%
WhatsApp Webapp1.59%
Instagram1.37%
Others4.40%

Source: Similar Web

Facebook Messenger Traffic by Devices: Desktop vs Mobile

In the Philippines, Poland, Belgium, the United States, and Vietnam, more users use their desktop computers to access Facebook Messenger.

CountryComputerMobile
United States94.15%5.85%
Philippines90.31%9.69%
Poland96.45%3.55%
Belgium99.02%0.98%
Vietnam93.82%6.18%

Source: SEMRUSH

How much time do people spend on Facebook Messenger?

Around 30 minutes are spent each day sending and receiving messages on Facebook Messenger by users worldwide. This proves that Messenger users frequently spend more than 15 hours a month logged in.

Source: SEMRUSH

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About the author

Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.

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