Gmail Revenue and Growth Statistics (2023)

Key Gmail user stats. Includes data on market share, number of users, country-by-country availability, and more.
Gmail Revenue and Growth Statistics (2023)
Last updated on:
November 7, 2022

Amazing facts about Gmail

  • In 2022, an estimated 121.6 billion emails were sent and received per day on the Gmail platform.
  • More than 890 million Gmail users access their accounts using a mobile phone.
  • In 2022, Gmail's global user base was predicted to exceed 2.1 billion.
  • There are over 10 billion Gmail android app downloads as of 2022.
  • There are over 1 million Gmail apple iOS app downloads as of 2022.
  • The three top industries that use Gmail for Email Management are Marketing (90.8%), Branding (61%), and Social Media (60.8%).
  • Google launched a new 100TB storage model for schools and universities in 2022
  • As of April 2022, Gmail holds 36.5% of the total email market share
  • Gmail is available in more than 105 languages
  • The average Gmail account is roughly worth more than $3,500
  • The average Gmail account hosts more than 17,000 emails
  • There are about 2 billion Gmail monthly active users (MAU)
  • Gmail.com users are 52.74% male and 47.26% female.
  • The majority of Gmail users are between the ages of 25 and 34.
  • More Gmail users (42.4%) access their accounts through mobile devices than through desktops (41.2%) or webmail (16.4%), respectively.

Overview  about Gmail

Key statKey Info
OwnerGoogle LLC
Created byPaul Buchheit
Launch DateApril 1, 2004
Based in1600 Amphitheatre Parkway, Mountain View, California, U.S.
Supported PlatformsWeb browsers and Mobile
Available inWorldwide
Type of siteWebmail
Available in105 languages
CommercialYes
Number of Users2 billion+ (2022)
Content licenseProprietary
Written inJava, C++ (back-end), JavaScript (UI)
Websitewww.gmail.com

What is Gmail's market share among email service providers?

According to a report on the most popular email services ranked by the percentage of email opens. Gmail had the biggest share among the various email service providers during the research period, accounting for 36.5% of email openings. Gmail's market share is estimated to be more than 36.5%.

Source: Statista

Gmail's user/market share in each country country

NOTE: The figures below are the % of users who are using a search engine.

Gmail has a market share of approximately 93.9% in India, which has the largest market share for Gmail account users, followed by Brazil at 89.11% and Italy at 88.54%, according to the data. The estimate reflects the fact that search engine market share is heavily influenced by the likelihood of using Google Chrome, which is 99% linked to a Gmail account.

CountryMarket Share
India93.99%
Brazil89.11%
Italy88.54%
Spain86.41%
Hong Kong86.19%
Australia86.17%
Canada83.66%
United Kingdom82.35%
France80.95%
Germany80.63%
United States75.78%
Japan71.67%
South Korea71.40%
Russia41.67%
China8.78%

Source: Statista

How many users does Gmail have?

In 2022, Gmail's global user base is predicted to exceed 2.1 billion.

YearNumber of Gmail Users
20222.1 billion users
20212 billion users
20201.8 billion+ users
20191.7 billion users
20181.5 billion users
20171.3 billion users
20161 billion users
2015900 million users
2014750 million users
2013600 million users
2012425 million users

Source: Statista 1, Statista 2

Gmail: number of mobile users

890,400,000 users are using their mobile devices to access their Gmail accounts as of 2022.

YearNumber of Gmail Account access via Gmail-mobile-app
2022890,400,000
2021848,000,000
2020763,200,000
2019720,800,000
2018636,000,000
2017551,200,000
2016424,000,000
2015381,600,000
2014318,000,000
2013254,400,000
2012180,200,000

How many emails are sent and received by Gmail users each day?

According to estimates, the Gmail platform handles about 36.5% of all emails sent and received globally. In 2022, an estimated 121.6 billion emails were sent and received per day on the Gmail platform.

YearNumber of Emails Sent and Received Globally Per DayNumber of Emails Sent and Received on Gmail Platform alone Per Day
2022333.2 billion emails messages per day121.6 billion emails messages per day
2021319.6 billion emails messages per day116.6 billion emails messages per day
2020306.4 billion emails messages per day111.8 billion emails messages per day
2019293.6 billion emails messages per day107.2 billion emails messages per day
2018281.1 billion emails messages per day102.6 billion emails messages per day
2017269 billion emails messages per day98.2 billion emails messages per day

Source: Statista 1, Statista 2

How much time do users spend on Gmail on average?

Gmail users spent an average of 28 minutes and 25 seconds on Gmail.

Source: Semrush

What is the number of Gmail Monthly Active Users? (MAU)

There are about 2 billion Gmail monthly active users (MAU).

Source: GSM Arena

What are the placement and open-read rate of new emails in Gmail? (Gmail Open rate)

According to Marketing Charts, emails labelled "Promotions" typically have a high inbox placement rate of around 84.5%. According to the report, among over 6 billion messages sent to Gmail users during the period of the survey, Promotions received the most attention in the email inbox, followed by messages labelled "Social" (87.2%).

Emails with no clear classification had a placement rate of around 55.5% in this study. Furthermore, the report discovered that promotions had the lowest engagement rate, at only 19.2%.

Email FolderRate of New Email PlacementRate of reading the New Email
Primary Inbox55.50%19.20%
Promotions84.90%22.40%
Social87.20%22.00%

Source: Marketing Charts

Who are Gmail users? (users’ demography)

Gmail users by gender

Gmail.com users are 52.74% male and 47.26% female.

GenderPercentage
Male52.74%
Female47.26%

Source: Similar Web

Gmail users by age

The majority of Gmail users are between the ages of 25 and 34.

AgePercentage
18 - 2424.25%
25 - 3433.89%
35 - 4418.97%
45 - 5411.33%
55 - 647.30%
65+4.27%

Source: Similar Web

What percentage of Gmail users access their email accounts via webmail?  (browser)

A whopping 89.6% of Gmail users have at one point accessed their accounts via webmail.

Source: Mailmodo

What percentage of Gmail users access their email accounts via different Platforms?

More Gmail users (42.4%) access their accounts through mobile devices than through desktops (41.2%) or webmail (16.4%), respectively.

DevicePercentage
Mobile42.40%
Desktop16.40%
Webmail41.20%

Source: Mailmodo

Does Gmail generate money?

Google's free email service Gmail makes money by showing consumers targeted ads and by sending businesses personalized advertising via message advertising.

Who created Gmail?

Gmail was created by Google developer Paul Buchheit, who had means that described the concept of web-based email in the 1990s, prior to the launch of Hotmail, while working on a personal email software project as a college student. Buchheit started working on Gmail in August 2001.

Gmail was launched by Google in April 2004.

Source: Google,

Does Gmail support the integration of other apps?

Gmail integrates with other applications to browse and manage Mail, Chat, Spaces, and Meet in a single location.

How many Gmail mobile downloads are there?

  • There are over 10 billion Gmail android app downloads as of 2022.
  • There are over 1 million Gmail apple iOS app downloads as of 2022.

Source: Play Google, Apps Apple

How many office locations does Google have?

Google, the company that owns Gmail, has 85 offices worldwide. California is the state with the most Google offices, with a total of 9 offices, including the Googleplex, with 32 offices in North America, three in Canada, and 29 in the United States region.

CountryCityAddress
United StatesMountain View1600 Amphitheatre Pkwy HQ
United StatesAnn Arbor2300 Traverwood Dr
United StatesAtlanta10 10th St NE
United StatesAustin500 W 2nd St Suite 2900
United StatesBoulder2600 Pearl St
United StatesBoulder2930 Pearl St
United StatesBoulder3333 Walnut St
United StatesCambridge355 Main St
United StatesChapel HillGoogle Chapel Hill, 200 W Franklin St
United StatesChicago210 N Carpenter St

Source: Sacnilk, Craft

Where is Gmail available?

The Gmail service is accessible globally.

Gmail website traffic and engagement analysis

Gmail's top marketing channels

Direct traffic accounts for 72.48% of desktop visits to gmail.com

Marketing ChannelsPercentage
Direct72.48%
Referrals0.30%
Search27.02%
Social0.06%
Mail0.14%
Display0.01%

Source: Similar Web

Social media traffic to Gmail

The majority of gmail.com's social media traffic comes from YouTube, followed by Facebook and Instagram.

Social MediaPercentage
Youtube32.00%
Facebook14.81%
Instagram14.47%
Facebook Messager9.37%
Vkontakte8.45%
Others20.89%

Source: Similar Web

What device do most countries use to access Gmail?

CountryDesktopMobile
United States3.05%96.95%
Poland2.47%97.53%
Canada2.28%97.72%
Brazil6.63%93.37%
India22.87%77.13%

Source: Semrush

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About the author

Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.

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