Amazing facts about Gmail
- In 2022, an estimated 121.6 billion emails were sent and received per day on the Gmail platform.
- More than 890 million Gmail users access their accounts using a mobile phone.
- In 2022, Gmail's global user base was predicted to exceed 2.1 billion.
- There are over 10 billion Gmail android app downloads as of 2022.
- There are over 1 million Gmail apple iOS app downloads as of 2022.
- The three top industries that use Gmail for Email Management are Marketing (90.8%), Branding (61%), and Social Media (60.8%).
- Google launched a new 100TB storage model for schools and universities in 2022
- As of April 2022, Gmail holds 36.5% of the total email market share
- Gmail is available in more than 105 languages
- The average Gmail account is roughly worth more than $3,500
- The average Gmail account hosts more than 17,000 emails
- There are about 2 billion Gmail monthly active users (MAU)
- Gmail.com users are 52.74% male and 47.26% female.
- The majority of Gmail users are between the ages of 25 and 34.
- More Gmail users (42.4%) access their accounts through mobile devices than through desktops (41.2%) or webmail (16.4%), respectively.
Overview about Gmail
| Key stat | Key Info |
|---|
| Owner | Google LLC |
| Created by | Paul Buchheit |
| Launch Date | April 1, 2004 |
| Based in | 1600 Amphitheatre Parkway, Mountain View, California, U.S. |
| Supported Platforms | Web browsers and Mobile |
| Available in | Worldwide |
| Type of site | Webmail |
| Available in | 105 languages |
| Commercial | Yes |
| Number of Users | 2 billion+ (2022) |
| Content license | Proprietary |
| Written in | Java, C++ (back-end), JavaScript (UI) |
| Website | www.gmail.com |
What is Gmail's market share among email service providers?
According to a report on the most popular email services ranked by the percentage of email opens. Gmail had the biggest share among the various email service providers during the research period, accounting for 36.5% of email openings. Gmail's market share is estimated to be more than 36.5%.
Source: Statista
Gmail's user/market share in each country country
NOTE: The figures below are the % of users who are using a search engine.
Gmail has a market share of approximately 93.9% in India, which has the largest market share for Gmail account users, followed by Brazil at 89.11% and Italy at 88.54%, according to the data. The estimate reflects the fact that search engine market share is heavily influenced by the likelihood of using Google Chrome, which is 99% linked to a Gmail account.
| Country | Market Share |
|---|
| India | 93.99% |
| Brazil | 89.11% |
| Italy | 88.54% |
| Spain | 86.41% |
| Hong Kong | 86.19% |
| Australia | 86.17% |
| Canada | 83.66% |
| United Kingdom | 82.35% |
| France | 80.95% |
| Germany | 80.63% |
| United States | 75.78% |
| Japan | 71.67% |
| South Korea | 71.40% |
| Russia | 41.67% |
| China | 8.78% |
Source: Statista
How many users does Gmail have?
In 2022, Gmail's global user base is predicted to exceed 2.1 billion.
| Year | Number of Gmail Users |
|---|
| 2022 | 2.1 billion users |
| 2021 | 2 billion users |
| 2020 | 1.8 billion+ users |
| 2019 | 1.7 billion users |
| 2018 | 1.5 billion users |
| 2017 | 1.3 billion users |
| 2016 | 1 billion users |
| 2015 | 900 million users |
| 2014 | 750 million users |
| 2013 | 600 million users |
| 2012 | 425 million users |
Source: Statista 1, Statista 2
Gmail: number of mobile users
890,400,000 users are using their mobile devices to access their Gmail accounts as of 2022.
| Year | Number of Gmail Account access via Gmail-mobile-app |
|---|
| 2022 | 890,400,000 |
| 2021 | 848,000,000 |
| 2020 | 763,200,000 |
| 2019 | 720,800,000 |
| 2018 | 636,000,000 |
| 2017 | 551,200,000 |
| 2016 | 424,000,000 |
| 2015 | 381,600,000 |
| 2014 | 318,000,000 |
| 2013 | 254,400,000 |
| 2012 | 180,200,000 |
How many emails are sent and received by Gmail users each day?
According to estimates, the Gmail platform handles about 36.5% of all emails sent and received globally. In 2022, an estimated 121.6 billion emails were sent and received per day on the Gmail platform.
| Year | Number of Emails Sent and Received Globally Per Day | Number of Emails Sent and Received on Gmail Platform alone Per Day |
|---|
| 2022 | 333.2 billion emails messages per day | 121.6 billion emails messages per day |
| 2021 | 319.6 billion emails messages per day | 116.6 billion emails messages per day |
| 2020 | 306.4 billion emails messages per day | 111.8 billion emails messages per day |
| 2019 | 293.6 billion emails messages per day | 107.2 billion emails messages per day |
| 2018 | 281.1 billion emails messages per day | 102.6 billion emails messages per day |
| 2017 | 269 billion emails messages per day | 98.2 billion emails messages per day |
Source: Statista 1, Statista 2
How much time do users spend on Gmail on average?
Gmail users spent an average of 28 minutes and 25 seconds on Gmail.
Source: Semrush
What is the number of Gmail Monthly Active Users? (MAU)
There are about 2 billion Gmail monthly active users (MAU).
Source: GSM Arena
What are the placement and open-read rate of new emails in Gmail? (Gmail Open rate)
According to Marketing Charts, emails labelled "Promotions" typically have a high inbox placement rate of around 84.5%. According to the report, among over 6 billion messages sent to Gmail users during the period of the survey, Promotions received the most attention in the email inbox, followed by messages labelled "Social" (87.2%).
Emails with no clear classification had a placement rate of around 55.5% in this study. Furthermore, the report discovered that promotions had the lowest engagement rate, at only 19.2%.
| Email Folder | Rate of New Email Placement | Rate of reading the New Email |
|---|
| Primary Inbox | 55.50% | 19.20% |
| Promotions | 84.90% | 22.40% |
| Social | 87.20% | 22.00% |
Source: Marketing Charts
Who are Gmail users? (users’ demography)
Gmail users by gender
Gmail.com users are 52.74% male and 47.26% female.
| Gender | Percentage |
|---|
| Male | 52.74% |
| Female | 47.26% |
Source: Similar Web
Gmail users by age
The majority of Gmail users are between the ages of 25 and 34.
| Age | Percentage |
|---|
| 18 - 24 | 24.25% |
| 25 - 34 | 33.89% |
| 35 - 44 | 18.97% |
| 45 - 54 | 11.33% |
| 55 - 64 | 7.30% |
| 65+ | 4.27% |
Source: Similar Web
What percentage of Gmail users access their email accounts via webmail? (browser)
A whopping 89.6% of Gmail users have at one point accessed their accounts via webmail.
Source: Mailmodo
What percentage of Gmail users access their email accounts via different Platforms?
More Gmail users (42.4%) access their accounts through mobile devices than through desktops (41.2%) or webmail (16.4%), respectively.
| Device | Percentage |
|---|
| Mobile | 42.40% |
| Desktop | 16.40% |
| Webmail | 41.20% |
Source: Mailmodo
Does Gmail generate money?
Google's free email service Gmail makes money by showing consumers targeted ads and by sending businesses personalized advertising via message advertising.
Who created Gmail?
Gmail was created by Google developer Paul Buchheit, who had means that described the concept of web-based email in the 1990s, prior to the launch of Hotmail, while working on a personal email software project as a college student. Buchheit started working on Gmail in August 2001.
Gmail was launched by Google in April 2004.
Source: Google,
Does Gmail support the integration of other apps?
Gmail integrates with other applications to browse and manage Mail, Chat, Spaces, and Meet in a single location.
How many Gmail mobile downloads are there?
- There are over 10 billion Gmail android app downloads as of 2022.
- There are over 1 million Gmail apple iOS app downloads as of 2022.
Source: Play Google, Apps Apple
How many office locations does Google have?
Google, the company that owns Gmail, has 85 offices worldwide. California is the state with the most Google offices, with a total of 9 offices, including the Googleplex, with 32 offices in North America, three in Canada, and 29 in the United States region.
| Country | City | Address |
|---|
| United States | Mountain View | 1600 Amphitheatre Pkwy HQ |
| United States | Ann Arbor | 2300 Traverwood Dr |
| United States | Atlanta | 10 10th St NE |
| United States | Austin | 500 W 2nd St Suite 2900 |
| United States | Boulder | 2600 Pearl St |
| United States | Boulder | 2930 Pearl St |
| United States | Boulder | 3333 Walnut St |
| United States | Cambridge | 355 Main St |
| United States | Chapel Hill | Google Chapel Hill, 200 W Franklin St |
| United States | Chicago | 210 N Carpenter St |
Source: Sacnilk, Craft
Where is Gmail available?
The Gmail service is accessible globally.
Gmail website traffic and engagement analysis
Gmail's top marketing channels
Direct traffic accounts for 72.48% of desktop visits to gmail.com
| Marketing Channels | Percentage |
|---|
| Direct | 72.48% |
| Referrals | 0.30% |
| Search | 27.02% |
| Social | 0.06% |
| Mail | 0.14% |
| Display | 0.01% |
Source: Similar Web
Social media traffic to Gmail
The majority of gmail.com's social media traffic comes from YouTube, followed by Facebook and Instagram.
| Social Media | Percentage |
|---|
| Youtube | 32.00% |
| Facebook | 14.81% |
| Instagram | 14.47% |
| Facebook Messager | 9.37% |
| Vkontakte | 8.45% |
| Others | 20.89% |
Source: Similar Web
What device do most countries use to access Gmail?
| Country | Desktop | Mobile |
|---|
| United States | 3.05% | 96.95% |
| Poland | 2.47% | 97.53% |
| Canada | 2.28% | 97.72% |
| Brazil | 6.63% | 93.37% |
| India | 22.87% | 77.13% |
Source: Semrush
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