Instacart Revenue and Growth Statistics (2023)

Key Instacart user stats. Includes data on Instacart's valuation, revenue, profit, number of active users, number of employees, and more.
Instacart Revenue and Growth Statistics (2023)
Last updated on:
November 7, 2022

Instacart interesting Facts (Top Stats)

  • You can shop for half a million products from over 65,000 stores through Instacart.
  • Most households in the US and Canada have access to Instacart—85% and 70%, respectively.
  • Instacart has over 10 million users.
  • The Instacart app got 4.4 million downloads in March and April 2020 alone.
  • 27% of US online shoppers use Instacart.
  • Instacart hit $1.8 billion in revenue in 2021.
  • In Q1 2022, Instacart reported that sales fell 4% YoY.
  • Instacart has an estimated 600,000+ shoppers (people who pick up items from stores for customers.)
  • In April 2020, Instacart earned $10 million in profit – the first profitable month the company had ever recorded.
  • Instacart sold $35 billion worth of groceries in 2020.
  • Instacart is valued at $39 billion as of March 2021.

Source: Web Tribunal, Zippia

Instacart Overview (About)

Instacart, the grocery delivery company has an awesome history. Join us, and let's together have a look at the past of Instacart as a company!

Key StatKey Info
Year Launched2012
HeadquartersSan Francisco, California, U.S.A
Area servedUnited States and Canada
IndustryRetail
ServicesGrocery Delivery
OwnerMaplebear Inc.
Founder(s)Apoorva Mehta, Max Mullen, Brandon Leonardo
Key peopleFidji Simo (CEO)
Employees(Shoppers)600,000 (2022)
RevenueUSD1.8 billion (2021)
Native Client(s) AppsiOS and Android
Type of sitePrivate
Websiteshttps://www.instacart.com/ , https://www.instacart.ca/

Instacart Valuation

In 2022, Instacart's valuation declined by roughly 40%, from USD39 billion to USD24 billion.

Graph about Instacart Valuation
YearValuation
2,016USD2 billion
2,017USD3.4 billion
2,018USD7.6 billion
2020USD13.7 billion
2021USD39 billion
2022USD24 billion

The highest that Instacart was ever worth was of $39 billion.

Source: Techcrunch, Fortune

Instacart Revenue

In 2021, Instacart increased its revenue by 20%, amounting to $1.8 billion.

Graph about Instacart Revenue
YearRevenue
2013USD10 million
2014USD75 million
2015USD120 million
2016USD185 million
2017USD300 million
2018USD525 million
2019USD735 million
2020USD1.5 billion
2021USD1.8 billion

Note how every new year at Instacart means new revenue. In fact, with each new year, there are more millions coming in.

Source: The Information, Forbes, Medium

How many orders does Instacart get?

Approximately 767,000 consumers order from Instacart every day.

Inphographic about number of order on Instacart
TimeVolume of Order
Every Second9 Orders
Every Minute533 Orders
Every Hour31,958 Orders
Every Day767,000 Orders
Every Week5,369,000 Orders
Every Month21,476,000 Orders
Every Year257,712,000 Orders

It's impressive to think that with every second going by, there are 9 new orders on Instacart. As you read this, 9 new orders take place with each new second!

Source: Toptal

Instacart Profit

According to a report from the information, Instacart made USD5 million in profit as of 2020, a swift turnaround following its enormous USD300 million loss in 2019.

Graph about Instacart Profit

Source: The Information, Forbes

What is Instacart's Gross Merchandises Value(GMV)?

Instacart's gross merchandise value is expected to reach a high of $27.33 billion by 2025.

Infographic about Instacart's GMV

Source: Statista

Instacart Fundings

Instacart has raised a total of $2.9B in funding over 19 rounds. Their latest funding was raised on Nov 1, 2021, from a Venture - Series Unknown round.

Source: Crunchbase

Instacart Investors

Instacart is funded by 37 investors. Manhattan Venture Partners and Sequoia Capital are the most recent investors.

Announced DateTransaction NameNumber of InvestorsMoney RaisedLead Investors
Nov 1, 2021Venture Round - Instacart$232M
Sep 5, 2021Secondary Market - Instacart1
Mar 2, 2021Venture Round - Instacart5$265MAndreessen Horowitz, D1 Capital Partners, Fidelity Management and Research Company, Sequoia Capital, T. Rowe Price
Oct 8, 2020Venture Round - Instacart2$200MD1 Capital Partners, Valiant Peregrine Fund
Jul 3, 2020Private Equity Round - Instacart1$100MT. Rowe Price
Jun 11, 2020Venture Round - Instacart3$225MDST Global, General Catalyst
Sep 10, 2019Secondary Market - Instacart1
Nov 15, 2018Series F - Instacart3$271MTiger Global Management
Oct 16, 2018Series F - Instacart1$600MD1 Capital Partners
Apr 5, 2018Series E - Instacart6$150MCoatue
Investor NameLead InvestorFunding RoundPartners
Manhattan Venture PartnersSecondary Market - InstacartJared Carmel, Rashaun Williams
Sequoia CapitalYesVenture Round - InstacartAlfred Lin, Michael Abramson, Michael Moritz
Fidelity Management and Research CompanyYesVenture Round - Instacart
D1 Capital PartnersYesVenture Round - InstacartDaniel Saul Sundheim
Andreessen HorowitzYesVenture Round - InstacartJeff Jordan
T. Rowe PriceYesVenture Round - InstacartAndrew Davis
D1 Capital PartnersYesVenture Round - InstacartDaniel Saul Sundheim
Valiant Peregrine FundYesVenture Round - Instacart
T. Rowe PriceYesPrivate Equity Round - InstacartAndrew Davis
D1 Capital PartnersVenture Round - InstacartDaniel Saul Sundheim

Source: Crunchbase

Instacart Acquisitions

Instacart has acquired 7 organizations. Their most recent acquisition was Rosie on Sep 7, 2022.

Acquiree NameAnnounced DatePriceTransaction Name
RosieSep 7, 2022Rosie acquired by Instacart
EversightSep 1, 2022Eversight acquired by Instacart
CaperOct 19, 2021$350MCaper acquired by Instacart
FoodStormOct 7, 2021FoodStorm acquired by Instacart
MightySignalNov 5, 2018MightySignal acquired by Instacart
UnataJan 16, 2018Unata acquired by Instacart
Wedding PartyAug 4, 2015Wedding Party acquired by Instacart

Source: Crunchbase

Where is Instacart available? (Number of cities Instacart is available over the years)

Instacart serves households across the United States and Canada

Graph about number of cities where Instacart is available
YearNumber of Cities
201625 cities
20184,000 cities
20205,500 cities

In 2016, Instacart was available in just 25 cities. Fast-forward to 2020, the service is present in 5,500 cities!

Source: Instacart, CB Insights

Who are Instacart's target customers?

Instacart’s target customers include people that have a tight schedule and senior citizens.

Infographic about Instacart's target customers

Source: Marque Ex

Instacart's monthly active users? (MAU)

Instacart monthly active users are approximately 288 million users across the  U.S.A and Canada.

Infographic about Instacart's monthly active users

Source: Apptopia

What Is the most popular grocery item sold on Instacart?

According to Instacart, bananas are the most popular item purchased through the service.

Source: Eat This

Who are Instacart partners?

  • Instacart Partners refer to retail and grocery companies that operate on Instacart.
  • The company is partnering with more than 1000 national, regional and local retail deliver from more than 75,000 stores across more than 13,000 cities.

Who are Instacart's top partners?

Instacart partners with the most popular national and regional retailers such as

  • Albertsons
  • ALDI
  • Costco
  • CVS
  • Kroger
  • Loblaw
  • Publix,
  • Sam's Club
  • Sprouts
  • Wegmans

Source: Instacart

What is the number of Instarcart partners over the years?

As of 2022, there are about 900 partners of Instacart.

Graph about Instacart number of partners
YearNumber of Partners
2017165 Partners
2018210 Partners
2019300 Partners
2020600 Partners
2021750 Partners
2022900 Partners

With each new year, there are a couple hundred new partners of Instacart. This shows how much the service has grown, reaching 900 partners by the end of 2022.

Source: Instacart

Cities where Instacart partners are available

Below is a list of the cities in which Instacart is available, as well as the partners.

By partners, we're talking about the stores in which you can use Instacart.

CityAvailable Delivery Partners in the City
AtlantaPublix, Aldi, Kroger, Sprouts, Costco, CVS, Petco, Sur La Table, Restaurant Depot, Whole Foods Market
AustinH-E-B, Central Market, Sprouts, Total Wine, Costco, Natural Grocers, CVS, Spec's, Wheatsville Co-op, Petco, Tomlinson's, Sam's Club, Randalls, Restaurant Depot, Whole Foods Market, Boston, Wegmans, Market Basket, Total Wine, Costco, CVS, Petco, H Mart, Vino di Vino, Sur La Table, Stop & Shop, Star Market, Shaw's, Eataly, Whole Foods Market
ChicagoAldi, Pete's Market, Binny's, Mariano's, Jewel-Osco, Tony's, Costco, CVS, Petco, Plum Market, Cocktail Courier, Pastoral, Sur La Table, Fairplay Foods, Fresh Thyme, Eataly, Restaurant Depot, Jetro, Shop & Save, Whole Foods Market
DenverKing Soopers, Safeway, Sprouts, Costco, Marczyk Fine Foods, Natural Grocers, CVS, Petco, Costco, Sam's Club, Sur La Table, Lowe's Mercado, Restaurant Depot, Whole Foods Market
HoustonH-E-B, Aldi, Kroger, Central Market, Sprouts, Total Wine, Costco, CVS, Spec's, Petco, Sam's Club, Rice Epicurean Markets, Sur La Table, Randalls, Restaurant Depot, Whole Foods Market
Los AngelesTater Bros. Markets, Aldi, Ralphs, Sprouts, Smart & Final, Total Wine, Gelson's Markets, Costco, CVS, Petco, Super King Markets, Healthy Spot, H Mart, Costco, Grow, Sam's Club, Pavilions, BevMo!, Albertsons, Superior Grocers, Fresco Supermarket, Vons, Whole Foods Market
MiamiPublix, Total Wine, Costco, CVS, Petco, Milam's Markets, Grove Liquors, BJ's Wholesale Club, Sabor Tropical Supermarket, Jetro, Whole Foods Market
New York CityAldi, Fairway, Key Food, Costco, Food Universe Marketplace, CVS, Petco, Westside Market, BJ's Wholesale, Club, The Food Emporium, Zabar's, Sur La Table, Best Market, Foodtown, Western Beef, Whole Foods Market
PhiladelphiaWegmans, Aldi, Sprouts, PriceRite Marketplace, Acme Markets, Costco, CVS, Petco, H Mart, Di Bruno Bros., BJ's Wholesale Club, Reading Terminal Market, Sam's Club, IGA, Weavers Way Co-op, Sur La Table, Across the Way, Giant Food Stores, The Fresh Market, Restaurant Depot, Jetro, The Fresh Grocer, Whole Foods Market
SeattleSafeway, PCC Community Markets, QFC, Total Wine, Costco, Central Co-op, Fred Meyer, CVS, Petco, Smart Foodservice, BevMo!, Albertsons, Metropolitan Market, New Seasons Market, Restaurant Depot, Uwajimaya, Whole Foods Market
Washington, D.C.Aldi, Giant Food, Safeway, Costco, CVS, Harris Teeter, Petco, 1 West Dupont Circle Wines & Liquors, Magruder's, Sur La Table, O Organics, Capitol Supermarket, Whole Foods Market

Source: GIG Worker

How does Instacart make Money?

Instacart makes money through:

  • Revenue sharing
  • Delivery fees
  • Mark-ups on prices
  • Premium subscription fees
  • In-app advertising.

Source: Finty

How many people work at Instacart? (Shoppers)

Instacart number of shoppers

As of 2021, approximately 600,000 people work as shoppers for Instacart, picking up things from retailers and delivering them to clients.

YearNumber of Shoppers
20145,000 Shoppers
201620,000 Shoppers
201870,000 Shoppers
2019130,000 Shoppers
2020500,000 Shoppers
2021600,000 Shoppers

Look at that! In 2014, there were 5,000 shoppers through Instacart. In 2021, the number skyrocketed to 600,000 shoppers.

Source: LinkedIn, CNN, VOX, Huff Post

How many customers does Instacart have?

As of August 2022, there were 9.6 million active customers on the Instacart app, who regularly made purchases via the service.

Infographic about Instacart's number of customers

Source: Similar Web

Instacart customers by country

In August 2022, there were Instacart active users were 32 million. About 31,040,000 customers were from the United States in the month of August 2022.

Graph about Instacart customers by country
CountryPercentage of Customers
United States97%
Canada0.81%
Others2.19%

After the United States, almost 1% of Instacart's total users come from Canada.

Source: Similar Web

Instacart users by gender

The consumers of Instacart.com made up 44.10% of men and 54.90% of women.

Graph about Instacart users by gender
GenderPercentage
Female54.90%
Male44.10%

As you can see, Instacart has a pretty fair split between the male and female users.

Source: Similar Web

Instacart users by age

The largest age group of visitors is 25 - 34 years old (26.61% of the total users).

Graph about Instacart users by age
Age GroupPercentage
18 - 2415.73%
25 - 3426.61%
35 - 4420.22%
45 - 5415.61%
55 - 6412.96%
65+8.88%

The second most popular age group amongst Instacart's users is the 35-44 age bracket, with 20.22% of the total users.

Source: Similar Web

How many app downloads did Instacart get in 2022?

In total, Instacart has over 12.8 million downloads.

  • Instacart has more than 10 million Android app downloads
  • Instacart has more than  2.8 million iOS app downloads

Source: Play Google, Apps Apple

Instacart Web Traffic Analysis

Instacart.com top marketing channels

The top traffic source to Instacart.com is direct traffic, driving 58.27% of desktop visits last month, and search is the 2nd with 34.69% of traffic.

Graph about instacart.com top marketing channels
Marketing ChannelsShare of Traffic
Direct58.27%
Referrals2.08%
Search34.69%
Social1.53%
Mail2.46%
Display0.97%

The most underutilized channel is advertisements.

Source: Similar Web

Social media traffic to Instacart.com

Instacart.com gets most of its social media traffic from YouTube, followed by Facebook and LinkedIn.

Graph about Social media traffic to instacart.com
Social MediaShare of Traffic
YouTube50.45%
Facebook22.87%
LinkedIn6.32%
Reddit5.79%
Twitter5.37%
Others9.21%

The lowest utilized social media traffic driver for Instacart's website is Twitter, with 5.37% of the total.

Source: Similar Web

What is the average time spent by users on Instacart?

The average time spent by Instacart app users is 7 minutes and 23 seconds.

Infographic about average time spent by users on Instacart

Source: Similar Web

What devices are used to access Instacart.com by country?

Instacart.com's core audience is located in the United States, with almost 92% of the total users being on mobile devices.

CountryAll devicesDesktopMobile
United States115.8M8%91.94%
Dominican Republic4.8M0.01%99.99%
India465.5K11%88.84%
Canada425.2K33.31%66.69%
United Kingdom245.8K22.69%77.31%

After the US, most of Instacart's users are from the Dominican Republic, with very close to 100% using mobile devices.

The country with most Instacart desktop users is Canada, having 33.31% of the total users on desktop devices.

Source: Semrush

Who founded Instacart?

The trio of Apoorva Mehta, Max Mullen, and Brandon Leonardo founded Instacart in 2012.

Instacart founder’s net worth

Currently, Instacart's founder has a net worth of $3.5 billion.

Current Net worthUSD 3.5 billion
Age36 years
Source of wealthGrocery delivery service, Self Made
ResidenceSan Francisco, California
CitizenshipCanada
Marital statusSingle
EducationBachelor of Arts/Science, University of Waterloo
  • Apoorva Mehta is the executive chairman and founder of Instacart, a San Francisco-based grocery delivery firm most recently valued at $13 billion.
  • Born in India, Apoorva lived in Libya before moving to Canada, where he eventually studied engineering at the University of Waterloo.
  • He worked as an engineer at Blackberry, Qualcomm, and Amazon before leaving his job to be an entrepreneur in 2010.
  • He came up with ideas for around 20 products (none worked out) before starting Instacart in 2012.
  • With Instacart, customers order groceries online from brick-and-mortar stores, then they are packed and delivered by an Instacart shopper.
YearNet Worth over the years
2022USD 3.5 billion
2021USD 3.5 billion

Source: Forbes

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