LINE Revenue and Growth Statistics (2024)

Key LINE user stats. Includes data on revenue, profit, valuation, number of users, number of employees, and more.
LINE Revenue and Growth Statistics (2024)
Last updated on:
December 29, 2023
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LINE Interesting Key Facts

  • LINE is the most popular social network in Thailand.
  • When LINE was first launched, it quickly reach 100 million users in just 18 months.
  • In Thailand, 21 million stories are posted on LINE every day.
  • LINE is the number one messaging app in Japan.
  • 70% of the Japanese population uses LINE.
  • In July 2016, LINE went public during an IPO that was held both on the New York Stock Exchange and the Tokyo Stock Exchange.
  • In December 2020, due to an agreement to be absorbed by Z holdings, Line Corporation was delisted from both the New York Stock Exchange and the Tokyo Stock Exchange.
  • Currently, there are more than 1 billion people who are using LINE

Sources: LINE Facebook Page, Digital Marketing for Asia, LINE Corp, CNN Money

LINE: Company Overview (About)

Key StatKey Info
TypeSubsidiary
OwnerZ Holdings
IndustryInternet and Telecommunication
PredecessorNHN Japan
FoundedTokyo, Japan
Date FoundedSeptember 4, 2000
HeadquartersShinjuku, Tokyo, Japan
Area ServedWorldwide
Key PeopleTakeshi Idezawa, CEO
ProductsLine, livedoor
ServicesLine App, Line Manga, Line Play, Line Taxi
Revenue¥166.4 billion ($1.5 billion)
Total Assets¥541.4 billion ($5 billion)
Total Equity¥147.7 billion ($1.4 billion)
Number of Employees2,268
SubsidiariesLine Plus Corporation
 Line Business Partners Corporation DataHotel Co., Ltd.
 Line Digital Frontier
 Line Vietnam
 Line Company Thailand
Websitehttps://linecorp.com/en/

Source: LINE Corp

What is LINE’s revenue?

LINE has a revenue of $2.36 billion or ¥259.58 billion in 2021, a great increase of more than 100 percent compared to revenue generated in 2020.

YearRevenue (USD)
2012$80.13 million
2013$407.78 million
2014$725.51 million
2015$1.14 billion
2016$1.29 billion
2017$1.49 billion
2018$1.89 billion
2019$2.09 billion
2020$1.56 billion
2021$2.36 billion

LINE revenue in JPY.

Sources: LINE Corp, Company Data

LINE Advertising: Revenue

LINE has an advertising revenue of $1 billion or around ¥112.31 billion.

YearLine Advertising Revenue (USD)Y/Y Change
2014$138.70 million
2015$211.92 million52.7902% increase
2016$365.06 million72.2631% increase
2017$561.85 million53.9062% increase
2018$808.49 million43.8978% increase
2019$1 billion23.6329% increase

LINE Advertising Revenue in JPY.

YearLine Advertising Revenue (JPY)
2014¥14.60 billion
2015¥26.49 billion
2016¥44.52 billion
2017¥66.1 billion
2018¥92.93 billion
2019¥112.31 billion

Source: LINE Corp

LINE Others: Revenue

For the rest of LINE’s revenue segments, the company has earned $115.28 million or ¥12.53 billion.

YearOther Revenue (USD)
2014$72.49 million
2015$82.34 million
2016$93.75 million
2017$92.83 million
2018$139.23 million
2019$115.28 million

LINE’s revenue from the rest of the sources in JPY.

YearOther Revenue (JPY)Y/Y Change
2014¥8.84 billion
2015¥9.92 billion12.22% increase
2016¥10.19 billion2.72% increase
2017¥10.43 billion2.36% increase
2018¥15.30 billion46.69% increase
2019¥12.53 billion-18.10% decrease

Source: LINE Corp

LINE Profit

After years of losses, LINE finally has a profit of $112 million or ¥12.30 billion in 2021.

YearProfit (USD)
2012-$5.18 million
2013-$65.82 million
2014$19.00 million
2015-$66.15 million
2016$65.32 million
2017$72.98 million
2018-$52.69 million
2019-$473.06 million
2020-$411.40 million
2021$112 million

LINE profit in JPY.

YearProfit (JPY)
2012-¥414.00 million
2013-¥6.39 billion
2014¥2.00 billion
2015-¥7.97 billion
2016¥7.10 billion
2017¥8.20 billion
2018-¥5.79 billion
2019-¥51.42 billion
2020-¥43.92 billion
2021¥12.30 billion

Source: LINE Corp

What is LINE’s market cap? (Valuation)

LINE has a market capitalization of $12.61 billion

YearMarket CapY/Y Change
2016$7.48 billion
2017$9.02 billion20.59% increase
2018$8.16 billion9.53% decrease
2019$11.84 billion45.10% increase
2020$12.61 billion6.503% increase

Source: Companies Market Cap

What is LINE’s market share?

LINE has a market share of 7.44% by corroborating the number of monthly active users and the number of mobile phone messaging app users.

YearGlobal Market SizeMarket Share
20182.25 billion9.46%
20192.56 billion8.13%
20202.91 billion6.87%
20213.09 billion7.44%

Source: Statista, Company Data

How does LINE make money?

LINE generates through three segments: strategic business, core business ads, and core business.

Revenue generated from Line’s strategic business are transaction fees being charged on LINE Pay and other online-to-offline (O2O) commerce services.

Meanwhile, revenue generated from core business ads come from advertisements across all LINE businesses. This includes, but not limited to, Line App, Line Manga, Line Games, Line Music, and etc.

For revenue generated through LINE’s core business, it comes from their content, communication, and other businesses. This includes purchases and other transactions on LINE Manga, LINE Music, LINE Game, LINE Fortune, LINE Friends, and etc.

Source: LINE Corp

LINE: Number of total users

LINE reported in 2016 that they have hit the 700 million milestone. After that, the corporation just stopped reporting the total number of users so we really have no idea about the total number of registered users in LINE.

YearTotal Number of Users
201265 million
2013300 million
2014400 million
2015600 million
2016700 million

Sources: Tech In Asia, LINE Blog, Korea Times

How many monthly active users does LINE have?

LINE has 230 million monthly active users.

YearMAUY/Y Change
2014190 million
2015215 million13.16% increase
2016217 million0.93% increase
2017218 million0.46% increase
2018213 million-2.29% decrease
2019208 million-2.35% decrease
2020200 million-3.85% decrease
2021230 million15.00% increase

Source: LINE Corp, Company Data

How many people are using LINE in Japan?

There are 89 million monthly active users of LINE in Japan.

YearMAU
201451 million
201558 million
201666 million
201773 million
201879 million
201983 million
202086 million
202188 million
202289 million

Source: LINE Corp, Digital Marketing for Asia, Data Reportal, Company Data

Line Users Distribution by Region in Japan

34.7% of LINE users live in Kanto.

Meanwhile, there are only a few people who use LINE in the Shikoku region.

RegionPercentage
Kanto34.70%
Kinki19.50%
Chubu18.10%
Kyushu/Okinawa9.70%
Chugoku6.20%
Tohoku5.10%
Hokkaido4.10%
Shikoku2.70%

Source: Line Biz

How many people are using LINE in Thailand?

There are 51 million LINE users in Thailand.

YearMAU
201422 million
201533 million
201641 million
201742 million
201844 million
201945 million
202047 million
202150 million
202251 million

Source: LINE Corp, Nation Thailand, Lexicon Thai, Company Data

How many people are using LINE in Taiwan?

There are 21 million LINE users in Taiwan.

YearMAU
201417 million
201518 million
201620 million
201720 million
201821 million
201921 million
202021 million
202121 million
202222 million

Source: LINE Corp, Taiwan News, Company Data

How many people are using LINE in Indonesia?

There are 13 million LINE users in Indonesia.

YearMAU
201430 million
201535 million
201640 million
201732 million
201820 million
201915 million
202013 milllion

Source: LINE Corp, Taipei Times, Company Data

LINE: Gender Distribution

GenderPercentage
Male59.60%
Female40.40%

Source: Similarweb

LINE: Age Distribution

Age DistributionPercentage
15-197.10%
20-246.70%
25-297.20%
30-348.40%
35-399.50%
40-4410.40%
45-498.70%
50-547.50%
55-597.50%
60-6411.90%
65+15.00%

Source: LINE Biz

LINE Users: Occupation  Distribution

49.9% of LINE users are working in offices while 30.6% work in homemaking or part-time jobs.

OccupationPercentage
Office Workers46.20%
Homemakers/Part-timers34.20%
Students8.60%
Other11.00%

Source: Line Biz

How many people are using LINE Gift?

LINE Gift has 15 million users.

YearNumber of Users
20195 million
202010 million
202115 million

Source: LINE Corp

How many people are using LINE Pay?

There are 6.47 million LINE Pay users all over the globe.

YearMAU
20175.3 million
20184.00 million
20196.52 million
20208.40 million
20216.47 million

Source:LINE Corp 1, LINE Corp 2, LINE Corp 3, LINE Corp 4

How many monthly paying users does LINE have?

LINE has 9.4 million monthly paying users. These are the people that have done at least 1 complete transaction on any LINE app.

YearMPUY/Y Change
20148.2 million
20158.8 million7.31% increase
20169.4 million6.82% increase
20179.5 million1.06% increase
20189.6 million1.05% increase
20198.9 million7.29% decrease
20209.1 million2.24% increase
20219.2 million1.10% increase
20229.4 million2.17% increase

Source: LINE Corp, Company Data

What is LINE Pay’s transaction volume?

LINE Pay has a transaction volume of $14.10 billion.

YearTransaction Volume (USD)
2016$101.20 million
2017$4.17 billion
2018$9.74 billion
2019$10.86 billion
2020$14.10 billion

LINE Pay Transaction Volume in JPY

YearTransaction Volume (JPY)
2016¥116.32 billion
2017¥469.00 billion
2018¥1.07 trillion
2019¥1.18 trillion
2020¥1.5 trillion

Source: LINE Corp, Company Data

How many people are using LINE Games?

There are 10 million people that are still using LINE Games.

YearMAUY/Y Change
201439 million
201532 million-17.95% decrease
201627 million-15.63% decrease
201720 million-25.93% decrease
201818 million-10% decrease
201915 million-16.67% decrease
202014 million-6.67% decrease
202112 million-14.29% decrease
202211 million-8.33% decrease

Source: LINE Corp, Company Data

How many monthly paying users does LINE Games have?

LINE Games has 550,000 monthly paying users (MPU) in 2022.

YearMPUY/Y Change
20141.8 million
20151.6 million-11.11% decrease
20161.3 million-18.75% decrease
20171.1 million15.38% decrease
20181.1 million0%
2019900,000-18.18% decrease
2020700,000-22.22% decrease
2021600,000-14.29% decrease
2022550,0008.33% decrease

Source: LINE Corp, Company Data

How many games are in LINE Games?

LINE Games has only 9 titles as shown on their website.

YearNumber of Games
201439 games
201560 games
201647 games
201745 games
201850 games
201930 games
202016 games
202111 games
20229 games

Source: LINE Corp, LINE Games, Company Data

LINE: Number of employees

There are 3,100 employees who work at LINE.

YearNumber of EmployeesY/Y Change
20141,783
20152,45437.63% increase
20163,08525.71% increase
20174,34540.84% increase
20185,59528.77% increase
20196,99825.08% increase
20205,699-18.56% decrease
20214,400-22.79% decrease
20223,100-29.55% decrease

Source: LINE Corp 1, LINE Corp 2, Company Data

How much time do people spend on LINE?

LINE users spend an average of 4.16 hours per week in using the app, that would be around 30 minutes per day.

Source: Tech Crunch, Company Data

LINE Daily Usage by Age and Gender

86.4% of Male Line users that are ages 15-19 uses LINE daily.

Meanwhile, almost all female LINE users that are 20-24 years old use LINE daily.

Age BracketMaleFemale
15-1986.40%87.40%
20-2479.60%96.10%
25-2980.60%90.30%
30-3475.70%87.40%
35-3974.80%77.70%
40-4471.80%81.60%
45-4968.00%81.60%
50-5475.70%65.00%
55-5972.80%79.60%
60-6458.30%67.00%

Source: LINE Biz

LINE: Number of Messages

How many messages are sent in LINE each year?

There are 1.59 trillion messages being sent in LINE each year.

YearNumber of Messages SentY/Y Change
20141.23 trillion
20151.48 trillion20.33% increase
20161.60 trillion8.11% increase
20171.52 trillion-5% decrease
20181.46 trillion-3.95% decrease
20191.43 trillion-2.05% decrease
20201.38 trillion-3.50% decrease
20211.59 trillion15.22% increase

Source: LINE Corp, Company Data

How many messages are sent in LINE each month?

There are 130.50 billion messages being sent in LINE each month.

YearNumber of Messages SentY/Y Change
2014101.10 billion
2015121.50 billion20.18% increase
2016131.40 billion8.15% increase
2017124.80 billion-5.02% decrease
2018120.00 billion-3.85% decrease
2019117.30 billion-2.25% decrease
2020113.40 billion-3.32% decrease
2021130.50 billion15.08% increase

Source: Line Corp, Company Data

How many messages are sent in LINE each week?

There are 30.45 billion messages being sent in LINE each week.

YearNumber of Messages SentY/Y Change
201423.59 billion
201528.35 billion20.18% increase
201630.66 billion8.15% increase
201729.12 billion-5.02% decrease
201828.00 billion-3.85% decrease
201927.37 billion-2.25% decrease
202026.46 billion-3.32% decrease
202130.45 billion15.08% increase

Source: LINE Corp, Company Data

How many messages are sent in LINE each day?

There are 4.35 billion messages being sent in LINE each day.

YearNumber of Messages SentY/Y Change
20143.37 billion
20154.05 billion20.18% increase
20164.38 billion8.15% increase
20174.16 billion-5.02% decrease
20184.00 billion-3.85% decrease
20193.91 billion-2.25% decrease
20203.78 billion-3.32% decrease
20214.35 billion15.08% increase

Source: LINE Corp, Company Data

How many messages are sent in Line each hour?

There are 181.25 million messages being sent in LINE each hour.

YearNumber of Messages SentY/Y Change
2014140.42 million
2015168.75 million20.18% increase
2016182.50 million8.15% increase
2017173.33 million-5.02% decrease
2018166.67 million-3.84% decrease
2019162.92 million-2.25% decrease
2020157.50 million-3.32% decrease
2021181.25 million15.08% increase

Source: LINE Corp, Company Data

How many messages are sent in LINE each minute?

There are 3.02 million messages being sent in LINE each minute.

YearNumber of Messages SentY/Y Change
20142.34 million
20152.81 million20.09% increase
20163.04 million8.19% increase
20172.89 million-4.93% decrease
20182.78 million-3.81% decrease
20192.72 million-2.16% decrease
20202.63 million3.31% decrease
20213.02 million14.82% increase

Sources: LINE Corp, Company Data

How many messages are sent in LINE each second?

There are 50,300 messages being sent in LINE each second.

YearNumber of Messages SentY/Y Change
201439,000
201546,90020.26% increase
201650,7008.10% increase
201748,000-5.33% decrease
201846,300-3.81% decrease
201945,300-2.16% decrease
202043,8003.31% decrease
202150,30014.82% increase

Sources: LINE Corp, Company Data

How many messages are received in LINE each year?

There are 7.64 trillion messages being received each year in LINE.

YearNumber of Messages ReceivedY/Y Change
20144.00 trillion
20155.70 trillion42.5% increase
20167.60 trillion33.33% increase
20178.60 trillion13.16% increase
20188.30 trillion-3.49% decrease
20198.10 trillion-3.34% decrease
20206.64 trillion-18.02% decrease
20217.64 trillion15.06% increase

Sources: LINE Corp, Company Data

How many messages are received in LINE each month?

There are 627.60 billion messages being received in LINE each month.

YearNumber of Messages ReceivedY/Y Change
2014331.50 billion
2015465.90 billion40.54% increase
2016620.40 billion33.16% increase
2017703.80 billion13.44% increase
2018678.60 billion3.58% decrease
2019664.20 billion2.12% decrease
2020545.70 billion17.84% decrease
2021627.60 billion15.01% increase

Sources: LINE Corp, Company Data

How many messages are received in LINE each week?

There are 146.44 billion messages being received in LINE each week.

YearNumber of Messages ReceivedY/Y Change
201477.35 billion
2015108.71 billion40.54% increase
2016144.76 billion33.16% increase
2017164.22 billion13.44% increase
2018158.34 billion3.58% decrease
2019154.98 billion2.12% decrease
2020127.33 billion17.84% decrease
2021146.44 billion15.01% increase

Sources: LINE Corp, Company Data

How many messages are received in LINE each day?

There are 20.92 billion messages being received in LINE each day.

YearNumber of Messages ReceivedY/Y Change
201411.05 billion
201515.53 billion40.54% increase
201620.68 billion33.16% increase
201723.46 billion13.44% increase
201822.62 billion3.58% decrease
201922.14 billion2.12% decrease
202018.19 billion17.84% decrease
202120.92 billion15.01% increase

Sources: LINE Corp, Company Data

How many messages are received in LINE each hour?

There are 871.67 million messages being received in LINE each hour.

YearNumber of Messages ReceivedY/Y Change
2014460.42 million
2015647.08 million40.54% increase
2016861.67 million33.16% increase
2017977.50 million13.44% increase
2018942.50 million3.58% decrease
2019922.50 million2.12% decrease
2020757.92 million17.84% decrease
2021871.67 million15.01% increase

Sources: LINE Corp, Company Data

How many messages are received in LINE each minute?

There are 14.53 million messages being received in LINE each minute.

YearNumber of Messages ReceivedY/Y Change
20147.67 million
201510.78 million40.54% increase
201614.36 million33.16% increase
201716.29 million13.44% increase
201815.71 million3.58% decrease
201915.38 million2.12% decrease
202012.63 million17.84% decrease
202114.53 million15.04% increase

Sources: LINE Corp, Company Data

How many messages are received in LINE each second?

There are 242,129 messages being sent each second.

YearNumber of Messages ReceivedY/Y Change
2014127,900
2015179,70040.54% increase
2016239,40033.22% increase
2017271,50013.41% increase
2018261,800-3.57% decrease
2019256,300-2.10% decrease
2020210,532-17.86% decrease
2021242,12915.01% increase

Sources: LINE Corp, Company Data

How many stickers are in LINE?

There are 127.75 stickers in LINE.

YearAverage Number of Stickers
2014112.28 billion
2015141.62 billion
2016148.56 billion
2017139.07 billion
2018136.51 billion
2019127.75 billion

Source: LINE Corp

How many stickers are sent in LINE every day?

There are 510 million stickers being sent in LINE every day.

YearAverage Number of StickersY/Y Change
2014335 million
2015388 million15.82% increase
2016407 million4.90% increase
2017381 million6.39% decrease
2018374 million1.84% decrease
2019350 million6.42% decrease
2020433 million23.71% increase
2021470 million8.55% increase
2022510 million8.51% increase

Source: LINE Corp 1

How many stickers are sent in LINE every hour?

There are 14.58 million stickers being sent in LINE every hour.

YearAverage Number of Stickers
201413.96 million
201516.17 million
201616.96 million
201715.88 million
201815.58 million
201914.58 million

Source:  LINE Corp, Company Data

How many stickers are sent in LINE every minute?

There are 243,000 stickers being sent in LINE every minute.

YearAverage Number of Stickers
2014232,600
2015269,400
2016282,600
2017264,600
2018259,700
2019243,000

Sources: LINE Corp, Company Data

How many stickers are sent in LINE every second?

There are 4,000 stickers being sent in LINE every second.

YearAverage Number of Stickers
20143,900
20154,500
20164,700
20174,400
20184,300
20194,000

Sources: LINE Corp,  Company Data

How many manga/comic books are there in LINE Manga?

There are more than 300,000 manga and comic books in LINE Manga.

YearNumber of Manga/Comic Books
2016100,000
2017250,000
2018300,000
2019300,000

Source: LINE Corp

Which countries visit LINE the most?

LINE users from Japan visit the app the most with 56.58% of daily visitors coming from the country.

CountryPercentage
Japan56.58%
Thailand24.18%
Taiwan15.28%
Indonesia0.81%
United States0.58%

Source: Similarweb

Where is LINE available (in which countries)?

LINE is available all over the world. However, there are specific LINE apps that are only available in certain regions.

For example, LINE Out is only Available in:

  • India
  • Japan
  • Malaysia
  • Philippines
  • Thailand
  • Turkey
  • Argentina
  • Chile
  • Colombia
  • Mexico
  • Peru
  • The United States
  • Australia
  • New Zealand

Source: LINE 1, LINE 2

How many businesses does LINE have?

LINE has more than 16 different businesses.

  • LINE Pay
  • LINE Games
  • LINE Manga
  • LINE Music
  • LINE Fortune
  • LINE Store
  • LINE Friends
  • LINE Part-time Job
  • LINE Mobile
  • LINE Taxi
  • LINE Wow
  • LINE Today
  • LINE Shopping
  • LINE Gift
  • LINE Doctor
  • Shopping Go

Source: LINE Corp

How much did advertisers pay for impressions on LINE?

Advertisers on LINE pay around $720 million for ad impressions.

YearTotal Impressions Value (USD)Y/Y Change
2016$106.12 million
2017$142.311 million34.10% increase
2018$214.49 million50.72% increase
2019$502.14 million134.11% increase
2020$721.92 million43.77% increase

Total impressions value in JPY.

YearTotal Impressions Value (JPY)
2016¥11.17 billion
2017¥15.99 billion
2018¥23.57 billion
2019¥54.58 billion
2020¥76.8 billion

Source: Line Corporation, Company Data

LINE Funding History

LINE was funded twice. Once in 2019 and another in 2018.

LINE raised $1.35 billion or ¥148.1B in 2018.

Announced DateTransaction NameNumber of InvestorsMoney RaisedLead Investors
May 1, 2019Post-IPO Equity - Line3
Aug 4, 2018Post-IPO Equity - Line¥148.1B

Source: Crunchbase

LINE Investments

Announced DateOrganization NameLead InvestorFunding RoundMoney Raised
June 3, 2022Toonsquare-Series A - Toonsquare$3 million
Mar 10, 2022The Parentinc-Corporate Round- The Parentinc$8 million
May 27, 2020Sproot-Corporate Round- Sproot
Dec 2, 2019Line Taxi-Series A - Line Taxi
Aug 1, 2019Loyyal-Venture Round - Loyyal
Feb 27, 2019Line PayYesCorporate Round - Line Pay$182 million
Oct 29, 2018Anymind GroupYesSeries B - Anymind Group$13.4 million
Aug 7, 2018Freee-Series E- Freee$60 million
Jul 11, 2018Venture RepublicYesCorporate - Venture Republic
Jun 26, 2018Catalog-Seed Round - Catalog$4 million

Source: Crunchbase

LINE Traffic Overview

LINE has 10.8 million unique visitors daily and has 328 million monthly visitors.

Key StatKey Info
Daily Unique Visitors10,809,988
Monthly Visits327,542,636
Page per Visitor2.08
Daily Pageviews22,439,837
Monthly Visits (SEMrush)139,575,429
Monthly Unique Visitors (SEMrush)81,292,915
Monthly Visits (SimilarWeb)314,854,024
Alexa Rank187
Alexa Reach0.219% (of global internet users)
Bounce rate:69.46%

Source: HypeStat

LINE: Traffic Sources

LINE’s main traffic comes from their direct sources.

Traffic SourcePercentage
Direct49.93%
Referral26.48%
Search19.07%
Social4.48%
Paid0.04%

Source: HypeStat

LINE: Desktop vs Mobile

Most LINE users access the app through their phones.

DevicePercentage
Desktop18.32%
Mobile81.68%

Source: HypeStat

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About the author

Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.