LinkedIn was founded in 2003 in the USA. There are 21,000 employees at LinkedIn, and the company's revenue is over $10 billion. The net income is over $159.2 million.
Now, let's have a look at the key details about LinkedIn.
LinkedIn's yearly revenue increased from 10.3 billion US dollars in the fiscal year 2021 to more than 13.8 billion dollars in the fiscal year 2022.
The table below shows you LinkedIn's revenue from 2017 to 2022.
From $2.3 billion in 2017, LinkedIn managed got to $13.8 billion in 2022.
Only time will tell LinkedIn's revenue for the next years. Though, judging by the past, it seems that LinkedIn's got a bright future ahead.
LinkedIn earned around 6.4 billion from users who paid for premium accounts, in addition to 4.4 billion from other revenues and 3.8 billion from advertising in 2021.
The table below shows you how much money LinkedIn earned through adverts, premium accounts (LinkedIn paid service), as well as from other sources.
You can notice how LinkedIn's largest individual segment is 'Premium Account', since it has always produced a large portion of the revenue from 2019 to 2022.
Adverts are one of the company's largest revenue segments. Hence, it went from $1.6 billion in 2017 to $3.8 billion in 2021.
This only show that four years of marketing work can change a lot of numbers.
Leaving the graph with LinkedIn's revenue by adverts aside, let's now look at the table with the precise numbers from 2017 to 2022.
As previously mentioned, one LinkedIn's greatest sources of income are adverts. We can confidently say that this table validates the argument.
Looking at revenue by premium accounts, LinkedIn made $4 billion in 2019, jumping by a few millions every new year, and reaching $4.45 billion in 2021.
LinkedIn's earnings before interest, taxes, depreciation, and amortization were as follows in this table:
It's a bit disapointing to see how much money goes through EBITDA, but that's part of every business, so nothing can really change that.
LinkedIn has raised $154.8 million in investment over seven rounds. Their most recent funding came on February 15, 2016, in the form of a Post-IPO Equity round.
The first LinkedIn funding took place in November 2003, and the latest one was in February 2016.
While we don't know much about the 2016 funding, we know much about the previous ones. Let's take a look at them!
LinkedIn's greatest funding was in 2008, when Bain Capital Ventures and 4 other investors raised $53 million.
There are 15 investors who support LinkedIn. The most recent investors are TCV and Tiger Global Management.
LinkedIn makes 14 investments. Their most recent investment was made on April 20, 2022, when Oyster raised $150 million.
LinkedIn has acquired 28 organizations. Their most recent acquisition was EduBrite Systems on Jun 28, 2022.
In 2011, shares of LinkedIn's IPO rise by 84% on the first trade, opening at $7.8 billion.
The table below includes the LinkedIn Market Capitalization from 2011.
Let's look at the contrast: LinkedIn's market cap in 2011 was at $7.8 billion, jumping all the way to $22.6 billion in 2022.
LinkedIn generates revenue from the sale of advertising, recruiting services, and membership benefits, as well as through its talent solutions, marketing solutions, and premium subscriptions.
In 2022, there were approximately 21 thousand LinkedIn employees worldwide, up from an estimated 16 thousand in 2021, indicating a year-on-year increase in employees of more than 18.
In 2019, there were over 10,000 people working at LinkedIn. In 2022, there have been over 21,000 people working there.
As of 2021, men made up 54.3 per cent of global LinkedIn employees, while women made up 45 per cent.
Looking at this data, we can note that LinkedIn has a pretty hair male-female employee ratio. The table below shows you the 2019-2022 situation:
Once again, we can see how LinkedIn always kept a pretty balanced male-female employee ratio.
Men accounted for 57.9 per cent of global LinkedIn employees in leadership positions, while women accounted for 41.8 per cent in 2021.
In technical positions at LinkedIn, men occupied 73.8 per cent of the positions, while women made up 25.1%.
Most of LinkedIn's technical jobs are occupied by men with 73.8%, followed by women at 25.1%.
The table below also mentions the 1.10% which is not disclosed in the comparison.
LinkedIn technical, business and creative teams work in more than 30 global offices.
LinkedIn's offices are located all over the world, though many are based in the USA.
Source: Pro Influent
Source: Pro Influent
Currently, there are more than 875 million LinkedIn users worldwide.
In 2009, LinkedIn had 55 million users. Fast-forward to 2021, it had 810 million users.
Below is a table showing you LinkedIn's user growth from 2009 to 2021.
As LinkedIn became more popular as a platform to find new jobs, more new users joined it. Hence the 810 million worldwide users in 2021.
As of January 2022, more than 42% of LinkedIn users worldwide were women, with men constituting more than 57% of its audience.
LinkedIn has a balanced male-female ratio of users as well, not just for employees.
We can see the same pattern in the past as well, since LinkedIn was always balanced like this.
Nearly 60 per cent of LinkedIn users worldwide were between the ages of 25 and 34 years old.
The 25-34 age group is the most popular one for LinkedIn's users at the moment.
Follow by the 25-34 age group is the 18-24, with most people using LinkedIn either to find new jobs or as social media (including start-up promoting).
The number of monthly active users on LinkedIn in the US increased to 66.8 million in 2022 from 58.5 million in 2018.
LinkedIn was always popular in the US. Since 2018, there have always been over 50 million users in the US, and the numbers keep on going up every year.
That's why LinkedIn reached 66.8 million users in the US in 2022.
LinkedIn has an audience of 58% males and 42% females in the USA.
A high monthly household income was the norm for 55% of LinkedIn members. Then,
29% of LinkedIn users came from middle-class families, while 16% were from low-income households.
The table below shows you the categories of LinkedIn's users based on income: high, middle, low income.
It's notable that the high income group is the most popular in the USA with LinkedIn, as it covers 55% of all three groups: high, middle, low income.
LinkedIn had as of April 2022. The country, with runner-up India, accounted for an audience of 87 million.
LinkedIn is most used in the USA, India, and Brazil. The graph below shows you these countries, as well as many others.
Amazon is the most followed company on LinkedIn, withh 28.5 million followers.
The table below shows you the most popular companies on LinkedIn. The first three are Amazon, Google, and TED Conferences.
Bill Gates is the most popular Influencer on LinkedIn. He has over 36 million followers on the platform.
After Bill Gates, there are some names that you might've heard of before. Below you can see a list with the most popular Influencers on LinkedIn:
Over 11.1% of LinkedIn.com's referral traffic as of May 2022 came from click.appcast.io. Github.com, which contributed more than 6% of referral traffic to the business networking site LinkedIn, was its second-largest referral traffic driver.
With 31.28 per cent of all website visits to LinkedIn.com using the desktop, the United States was rated #1.
After the USA, the most popular desktop traffic countries for LinkedIn are India, the UK, Brazil, and Canada.
See the table with the most popular desktop traffic countries on the website right below.
YouTube.com accounted for over 30.6 per cent of social media referral traffic to LinkedIn.com.
More than 23 job-related posts are posted on LinkedIn every second, and 1,388 per minute.
More than 95 job seekers apply for jobs on LinkedIn every second, and 5,700 per minute.
More than 6 applicants are hired on LinkedIn every second, and 360 hires happen every minute.
According to LinkedIn officials, the best time to post on LinkedIn is between:
Every month, the average LinkedIn user spends 17 minutes on the platform.
Source: SM Perth
Recent statistics showed that:
Reid Hoffman’s Net Worth throughout the years
Ch David is the co-founder of SignHouse. David is here to help the product development team expand the capabilities of ultimate eSignature maker for all your needs. Join David and the SignHouse team in stepping up electronic signatures!