MasterClass Subscriber and Revenue Statistics (2023)

Key Masterclass user stats. Includes data on revenue, valuation, daily and monthly active users, how many people work at Masterclass, and more.

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Ch Daniel

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MasterClass Subscriber and Revenue Statistics (2023)

Last updated on:

January 18, 2023

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MasterClass Interesting Facts (Top Picks)

In May 2021, MasterClass.com raised a Series F funding round (led by Fidelity) of $225 million
Within the first four months of launch, MasterClass.com sold courses to more than 30,000 customers
The longest MasterClass.com video is by Chris Hadfield with 29 videos and a run time of 7 hours and 47 minutes
The most watched lesson on MasterClass.com is by Chris Voss, former FBI negotiator, sharing his thoughts on tactical empathy
The most popular classes in the pandemic were Chris Voss's on the Art of Negotiation and Vogue’s Anna Wintour teaching a creativity and leadership course
A quarter of MasterClass.com users say that taking MasterClass courses has changed their lives in their recent survey.
It has increased its workforce by more than 100% since 2019 (Privateequitywire)
MasterClass won 2 Webby awards in 2020, which according to the New York Times is the Internet’s highest honour (WebbyAwards)
MasterClass.com started with just 3 instructors, including Dustin Hoffman and Serena Williams (PRNewswire)
There are now 100+ MasterClass.com Classes across 9 categories (April 2021)
Most MasterClass.com videos are between 3-4 hours long
Daniel Negreanu Teaches Poker with 38 video lessons and a run time of 7 hours and 40 minutes comes in second, followed by Gary Kasparov teaches chess with 29 videos at 7 hours and 20 minutes
MasterClass.com was started with $1.9m in funding led by Harrison Metals
MasterClass.com's total funding to May 2021 was $475m
There have been 7 rounds of funding – seed to Series F
In May 2021, MasterClass.com raised a Series F funding round (led by Fidelity) of $225 million
This round of funding is said to have more than tripled the start-up’s valuation to $2.75 billion
During the pandemic, MasterClass.com doubled its sales
It is rumoured that MasterClass.com celebrity instructors are paid around $100,000 upfront and receive 30% of the revenue the classes generate
MasterClass.com charges a $180 annual subscription fee for users to access its library of content
The subscription model was responsible for 80% of the company’s revenue in 2018 and is now responsible for 100% of its revenue
MasterClass.com averages 9.88M visits to its website per month
The trend in early 2021 was that traffic was increasing by 7% per month
The US (47%), UK (6%) and Canada (6%) are driving the most traffic to the site
60.8% of MasterClass.com’s traffic is from search
MasterClass.com has over 823K YouTube subscribers

Source: Learnopoly

MasterClass Overview (About)

MasterClass was founded in 2014 in the US as a private company. Its purpose is to provide online education, as the company's name states.

Let's have a look at an overview of the company.

Key Stats	Key Info
Launch Date	October 2014
Headquarters	San Francisco, California, U.S.A
Type of Industry	Online Education
Type of site	Private
Founder(s)	David Rogier, Aaron Rasmussen
Key people	David Rogier (CEO), Valen Tong (CFO), David Schriber (CMO), Len Amato (CCO)
Number of Employees	672
Valuation	$2.75 billion
Revenue	$94.9 million
Website	masterclass.com

MasterClass Revenue

After 2020, when it reached the new milestone of earning more than $100 million in revenue, the highest revenue generated by MasterClass.com after COVID-19.

Year	Revenue
2022	$94.9 million (June)
2021	$118.8 million
2020	$88.9 million
2019	$44.5 million
2018	$30 million
2017	$19 million
2016	$13 million
2015	$8.9 million

MasterClass is one of the companies that has thanked the lockdown in 2020, as the year's revenue was one step away from doubling the amount earned the year before.

In 2019, MasterClass had revenue of $44.5 million, jumping to $88.9 in 2020.

Source: Growjo

How much is MasterClass worth? (Valuation)

There have been two valuations of MasterClass, and believe us, they're both insane.

Year	Valuation
2021	$2.75 billion
2020	$800 million

Looking at the last valuation, we can note down that MasterClass was mentioned to be worth $2.75 billion in 2021.

Source: CNBC, Variety, PitchBook,

MasterClass Funding Rounds

MasterClass.com has raised $461.4 million in investment over ten rounds. On July 22, 2021, they received their most recent funding from a Secondary Market round.

Announced Date	Transaction Name	Number of Investors	Money Raised	Lead Investors
Jul 22, 2021	Secondary Market - MasterClass	1	—	—
May 13, 2021	Series F - MasterClass	23	$225M	Fidelity Management and Research Company
May 7, 2021	Secondary Market - MasterClass	1	—	—
May 20, 2020	Series E - MasterClass	12	$100M	Fidelity Management and Research Company
Sep 6, 2018	Series D - MasterClass	6	$80M	IVP
Jun 20, 2018	Venture Round - MasterClass	1	—	Akkadian Ventures
Mar 28, 2017	Series C - MasterClass	11	$35M	IVP
Feb 23, 2016	Series B - MasterClass	8	$15M	New Enterprise Associates
Jan 1, 2015	Series A - MasterClass	9	$4.5M	Javelin Venture Partners
Feb 23, 2013	Seed Round - MasterClass	5	$1.9M	Harrison Metal

The first MasterClass funding was recorded in 2013, with 5 investors that managed to raise $1.9 million.

Fast-forward to 2021, we can see that 23 investors managed to raise $225 million for MasterClass. That only shows the huge progress the company made in time.

Source: Crunchbase

MasterClass Investors

44 investors have contributed to the funding of MasterClass.com. The newest investors are Vershina Capital and Empede Capital.

Investor Name	Funding Round
Vershina Capital	Secondary Market - MasterClass
Empede Capital	Series F - MasterClass
UTA Ventures	Series F - MasterClass
Owl Ventures	Series F - MasterClass
Baillie Gifford	Series F - MasterClass
Javelin Venture Partners	Series F - MasterClass
RPS Ventures	Series F - MasterClass
01 Advisors	Series F - MasterClass
Fidelity Management and Research Company	Series F - MasterClass
Red Hook Capital	Series F - MasterClass

Just look at the numbers - there are 4 4investors in MasterClass and $461.4 million raised in +10 rounds.

This instantly proves that there is a large marketplace for online courses — and this is just one big player!

Source: Crunchbase

How do MasterClass make money?

MasterClass.com makes its money through subscribers paying a subscription fee in order to get unrestricted access to their courses. The All Access Pass package costs $180 a year, which works out to $15 per month.

Customers can also pay a one-time price of $90 for access to one class separately.

Infographic about Masterclass making money

Source: Productmint

How much do MasterClass Subscriptions cost?

MasterClass.com exclusively provides annual subscription plans, which are separated into three options:

Individual: $15 per month ($180 if paid yearly)
Duo: $20 monthly (or $240 if paid yearly).
Family: $23 per month ($276 per year)

The plans pretty much speak for themselves: there is a place only for you, another one for two people, and the one for more than two people.

Source: Upskillwise

What is MasterClass Daily Active Users (DAU)

The number of MasterClass.com's daily active users is 380,000 users.

As we speak, it's likely that the number of daily active users increases. We'll see about this in the near future, when we'll update this post with even fresher data.

Source: Similar Web

What is MasterClass Monthly Active Users (MAU)

The number of MasterClass.com's monthly active users is 11,400,000 users.

Infographic about Masterclass number of users

Source: Similar Web

What classes are on MasterClass?

MasterClass works with world-class practitioners to share their unique mastery with the world. There are multiple categories to choose from as well!

Class	Top Content Creators
Film and TV	Werner Herzog Teaches Filmmaking, Jodie Foster Teaches Filmmaking, Ron Howard Teaches Directing ,Samuel L. Jackson Teaches Acting, Helen Mirren Teaches Acting
Music and Entertainment	Hans Zimmer Teaches Film Scoring, Steve Martin Teaches Comedy, Herbie Hancock Teaches Jazz, Itzhak Perlman Teaches Violin, Danny Elfman Teaches Music for Film
Writing	Shonda Rhimes Teaches Writing for Television, Joyce Carol Oats Teaches The Art of the Short Story, Neil Gaiman Teaches The Art of Storytelling, David Sedaris Teaches Story Telling and Humor, Margaret Atwood Teaches Creative Writing
Culinary Arts	Gordon Ramsay Teaches Cooking, Alice Waters Teaches Home Cooking, Aaron Franklin Teaches Texas-Style BBQ, Dominique Ansel Teaches French Pastry Fundamentals , Yotam Ottolenghi Teaches Modern Middle Eastern Cooking
Business, Politics and Society	Bob Woodward Teaches Investigate Journalism, Sara Blakely Teaches Self-Made Entrepreneurship, Doris Kearns Goodwin Teaches U.S. Presidential History and Leadership, Paul Krugman Teaches Economics and Society, Anna Wintour Teaches Creativity and Leadership
Sports and Games	Serena Williams Teaches Tennis, Stephen Curry Teaches Shooting Ball Handling and Scoring, Garry Kasparov Teaches Chess, Simone Biles Teaches Gymnastics Fundamentals, Misty Copeland Teaches Ballet Technique and Artistry
Design, Photography and Fashion	Frank Gehry Teaches Design and Architecture, Diane Von Furstenberg Teaches Building a Fashion Brand, Marc Jacobs Teaches Fashion Design, Annie Leibovitz Teaches Photography, Jimmy Chin Teaches Adventure Photography
Lifestyle	Bobbi Brown Teaches Makeup and Beauty
Science and Technology	Dr Jane Goodall Teaches Conservation, Chris Hadfield Teaches Space Exploration

From movies and music to business, politics and science, MasterClass has gathered the world's leading masters to offer as many classes as possible.

You can find a MasterClass for pretty much every university course!

Source: MasterClass

How many Videos are on MasterClass?

2500+ video lessons and more than 180 classes are available on MasterClass.

As newer classes are going to be published, these numbers will pump up.

Graph about number of videos on Masterclass

Source: Upskillwise

How many Active Subscribers does MasterClass have? (Users)

At the moment, MasterClass has over 2 million subscribers.

Graph about Masterclass number of active subscribers

The table below shows you the amount of subscribers on MasterClass in the past three years.

Year	MasterClass.com Number of Subscribers
2022	2 million Subscribers
2021	1.5 million+ Subscribers
2020	1 million+ Subscribers

Source: Business Model, Medium,

Which country has the largest number of MasterClass Active Subscribers in 2022? (Top 5 Pick)

The United States is the leading country in the list of active subscribers in 2022.

Graph about Masterclass top country active subscribers

Below you can see the top 5 countries:

Country	Number of Subscribers
United States	913,200 Subscribers
United Kingdom	110,200 Subscribers
Canada	109,600 Subscribers
Philipines	78,800 Subscribers
Australia	77,400 Subscribers

Source: Similar Web

How many instructors does MasterClass have?

Masterclass.com has more than 100 instructors across 11 categories with their annual membership.

Infographic about Masterclass number of instructors

Who are the most popular instructors on MasterClass?

Chris Voss, a teacher in the sales domain is the most popular instructor. He's got over 22 million views!

Here you can see a lengthy list of the most popular MasterClass instructors:

MasterClass Name	Teacher	Field/Topic	Number of Views	Number of Likes	Number of Comments	Total Engagement
Chris Voss Teaches the Art of Negotiation	Chris Voss	Sales	22,008,386	1,800	97	22,010,283
Neil deGrasse Tyson Teaches Scientific Thinking and Communication	Neil deGrasse Tyson	Science	16,208,218	3,500	169	16,211,887
Dr Jane Goodall Teaches Conservation	Dr Jane Goodall	Science	8,687,115	2,300	128	8,689,543
Chris Hadfield Teaches Space Exploration	Chris Hadfield	Science	7,542,004	2,000	131	7,544,135
Jon Kabat-Zinn Teaches Mindfulness and Meditation	Jon Kabat-Zinn	Personal Growth	4,968,351	1,700	112	4,970,163
Brandon McMillan Teaches Dog Training	Brandon McMillan	Dog Training	4,806,864	692	23	4,807,579
Matthew Walker Teaches the Science of Better Sleep	Matthew Walker	Science	4,441,282	1,800	92	4,443,174
Margaret Atwood Teaches Creative Writing	Margaret Atwood	Writing	2,971,094	1,400	37	2,972,531
Stephen Curry Teaches Shooting, Ball-Handling, and Scoring	Stephen Curry	Sports/Fitness	2,704,645	35,000	330	2,739,975
Carlos Santana Teaches the Art and Soul of Guitar	Carlos Santana	Music	2,569,501	787	42	2,570,330
Nancy Cartwright Teaches Voice Acting	Nancy Cartwright	Acting	2,567,478	1,600	115	2,569,193
David Carson Teaches Graphic Design	David Carson	Graphic Design	2,367,260	2,000	103	2,369,363
Bob Iger Teaches Business Strategy and Leadership	Bob Iger	Business	2,160,460	431	22	2,160,913
Geno Auriemma Teaches Leading Winning Teams	Geno Auriemma	Sports/Fitness	2,044,474	759	37	2,045,270
Kelly Wearstler Teaches Interior Design	Kelly Wearstler	Interior Design	2,022,986	586	13	2,023,585
Amy Tan Teaches Fiction, Memory, and Imagination	Amy Tan	Writing	1,870,817	1,300	67	1,872,184
Alex Honnold and Tommy Caldwell Teach Rock Climbing	Alex Honnold and Tommy Caldwell	Recreation	1,848,986	692	40	1,849,718
Timbaland Teaches Producing and Beatmaking	Timbaland	Music	1,839,386	1,400	56	1,840,842
James Cameron Teaches Filmmaking	James Cameron	Film	1,801,279	23,000	665	1,824,944
Salman Rushdie Teaches Storytelling and Writing	Salman Rushdie	Writing	1,752,089	1,900	101	1,754,090
Garry Kasparov Teaches Chess	Garry Kasparov	Games	1,746,978	1,300	86	1,748,364
Paul Krugman Teaches Economics and Society	Paul Krugman	Economics	1,732,187	238	53	1,732,478
Metallica Teaches Being a Band	Metallica	Music	1,633,078	6,800	313	1,640,191
Bobbi Brown Teaches Makeup and Beauty	Bobbi Brown	Makeup	1,632,289	634	639	1,633,562
deadmau5 Teaches Electronic Music Production	deadmau5	Music	1,631,824	703	46	1,632,573

Source: Grand Canyon University

How much do MasterClass instructors get paid?

In 2017, the Hollywood Reporter said that most MasterClass instructors are paid at least $100,000 upfront and receive a share of at least 30% of the revenue; it seems likely that those numbers have increased over the last five years.

Infographic about Masterclass instructors payment

Source: Techcrunch

What are the most viewed videos on MasterClass?

The #1 most viewed MasterClass video is Chris Voss' video on sales, with 22 million views and engagement.

Infographic about the most viewed video on Masterclass

Teacher	Field/Topic	Number of Views	Total Engagement
Chris Voss	Sales	22,008,386	22,010,283
Neil deGrasse Tyson	Science	16,208,218	16,211,887
Dr Jane Goodall	Science	8,687,115	8,689,543
Chris Hadfield	Science	7,542,004	7,544,135
Jon Kabat-Zinn	Personal Growth	4,968,351	4,970,163
Brandon McMillan	Dog Training	4,806,864	4,807,579
Matthew Walker	Science	4,441,282	4,443,174
Margaret Atwood	Writing	2,971,094	2,972,531
Stephen Curry	Sports/Fitness	2,704,645	2,739,975
Carlos Santana	Music	2,569,501	2,570,330
Nancy Cartwright	Acting	2,567,478	2,569,193
David Carson	Graphic Design	2,367,260	2,369,363
Bob Iger	Business	2,160,460	2,160,913
Geno Auriemma	Sports/Fitness	2,044,474	2,045,270
Kelly Wearstler	Interior Design	2,022,986	2,023,585
Amy Tan	Writing	1,870,817	1,872,184
Alex Honnold and Tommy Caldwell	Recreation	1,848,986	1,849,718
Timbaland	Music	1,839,386	1,840,842
James Cameron	Film	1,801,279	1,824,944
Salman Rushdie	Writing	1,752,089	1,754,090
Garry Kasparov	Games	1,746,978	1,748,364
Paul Krugman	Economics	1,732,187	1,732,478
Metallica	Music	1,633,078	1,640,191
Bobbi Brown	Makeup	1,632,289	1,633,562
deadmau5	Music	1,631,824	1,632,573

Source: Grand Canyon University

Who are MasterClass Subscribers?

MasterClass Subscribers’ demography by Gender

48.72% of subscribers to Masterclass.com are men and 51.28% are women.

Gender	Percentage
Male	48.72%
Female	51.28%

Looking at this data, we can note how MasterClass has a fair balance between the male and the female audience, with an almost perfect 50% ratio.

MasterClass is available for anyone, regardless of their gender. The goal on this platform is to learn and develop yourself.

Source: Similar Web

MasterClass Subscribers’ demography by Age

The majority of visitors are between the ages of 25 and 34.

Age Group	Percentage
18 - 24 years	27.45%
25 - 34 years	29.88%
35 - 44 years	17.58%
45 - 54 years	11.55%
55 - 64 years	8.08%
65+	5.47%

The 25-34 age group is MasterClass' largest age group (29.88%), followed by the 18-24 group (27.45%).

Source: Similar Web

MasterClass Subscribers’ demography by Country

MasterClass has the most subscribers in the United States, followed by the United Kingdom and Canada.

Country	Percentage
United States	45.66%
United Kingdom	5.51%
Canada	5.48%
Philippines	3.94%
Australia	3.87%
Others	35.54%

Source: Similar Web

Who are MasterClass' Targeted Users?

MasterClass.com's target user is most likely a highly educated, upper-middle-class young adult who enjoys a variety of interests in their spare time.

Source: Medium

How many App downloads did MasterClass get in 2023?

MasterClass has over 1 million Android app downloads.
MastersClass also got 127,000+ million iOS app downloads

Source: Play Google, Apps Apple

MasterClass Web Traffic Analysis

MasterclassTop Marketing Channels

The top traffic source to Masterclass.com is search traffic, driving 74.83% of desktop visits last month, and direct is the 2nd with 20.47% of traffic.

Infographic about Masterclass.com Top Marketing Channels

The most underutilized channel is mail. Drill down into the main traffic drivers in each channel below

Marketing Channels	Share of Traffic
Direct	20.47%
Referrals	1.42%
Search	74.83%
Social	2.01%
Mail	0.61%
Display	0.65%

Source: Similar Web

Social Media Traffic to Masterclass

Masterclass.com gets most of its social media traffic from YouTube, followed by Facebook and LinkedIn.

If you've used Non-Premium YouTube before, then you might've seen MasterClass' ads that promote learning online.

Social Media	Share of Traffic
YouTube	45.24%
Facebook	30.64%
Twitter	6.86%
Instagram	5.58%
Reddit	3.68%
Others	8.01%

Then, it's probable that you've seen certain YouTubers promoting MasterClass within their videos. That's why YouTube is the #1 traffic driver to the MasterClass.

Source: Similar Web

MasterClass Traffic and Engagement Analysis

MasterClass.com receives 11.4 million monthly unique visitors on average.
These users visited MasterClass.com using the following devices.

Country		Desktop	Mobile
United States	46.03%	35.33%	64.67%
United Kingdom	7.41%	20.49%	79.51%
Canada	5.96%	18.57%	81.43%
India	5.79%	19.87%	80.13%
Philippines	4.54%	19.67%	80.33%

Over half of MasterClass' users are using a mobile device. That is most likely a phone or a tablet.

This actually goes for all of the countries in which MasterClass is used.

Source: Similar Web, Semrush

What is the Average Time Spent by Users on MasterClass?

MasterClass.com visitors spent an average of at an average of 10 minutes per lesson.

Infographic about Masterclass visitor average time

Source: MasterClass

How many people work at MasterClass?

In June 2022, MasterClass.com laid off more than 20% -30% of its employees, having left just 534 people working at the company.

Graph about Masterclass number of employees

Year	Number of Employees
2022	534 Employees
2021	668 Employees
2020	500 Employees
2019	250 Employees
2018	167 Employees
2017	111 Employees
2016	74 Employees
2015	50 Employees

The decision to lay off the employees was in order to adapt to the macro environment and achieve faster self sustainability, according to David Rogier (CEO of MasterClass).

Source: LinkedIn, Growjo, Learnopoly

Where is MasterClass available? (which countries)

MasterClass.com is available all over the internet-connected world!

Source: MasterClass

What are the notable Frequently Asked Questions about MasterClass?

Questions	Answers
Can you cancel MasterClass anytime?	Yes, you can cancel your subscription auto-renewal at any time within your account settings.
How long does it take to finish a MasterClass?	MasterClass.com classes are about 2-5 hours on average, with individual lessons ranging from 2-5 minutes. Classes include pre-recorded video lessons by your instructor, a class workbook, interactive assignments, and sometimes community activities.
Can two people share a MasterClass?	As a Duo or Family plan member, can multiple people within a shared plan enrol in the same Session class? At this time we only allow one user to enrol in a specific Session class at a time. However, other shared users can enrol in different Session courses at the same time.
Can you get MasterClass for free?	There isn't a MasterClass free trial, so to speak. But MasterClass is so certain of the quality of its lessons that it offers a 30-day money-back guarantee.

FAQs

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Ch Daniel

Founder of SignHouse

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About the author

Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.