OnlyFans Users and Revenue Statistics (2023)

Important stats about OnlyFans. Includes key statistics on country-by-country availability, valuation, investments and more.
OnlyFans Users and Revenue Statistics (2023)
Published on
November 9, 2022

OnlyFans started in November 2016.

It’s an incredible business, despite the controversies that might surround it. It’s a company that’s been held 100% privately (although they did have intentions to raise capital) and, at this point, it’s not even required to survive.

Key OnlyFans Statistics

  • OnlyFans is currently valued at ~$18 billion (8x more than in 2020)
  • Currently, 190 million active users use OnlyFans (and 2.1 million of those are creators)
  • OnlyFans has raised $0 in investments. That means they’re completely self-funded
  • In 2018, the founder sold a 75% stake to Leonid Radvinsky. Great deal for both sides.
  • Revenue has grown at a CAGR of 174.3% - insane**.**
  • User growth rate: There’s been 1291.85% increase in user base between 2019 and 2021

OnlyFans Revenue and Profits

Given that it’s a UK-based company, every year, OnlyFans’ parent company releases financial statements.

Between 2020 and 2021, OnlyFans’ revenue increased by 220%. Revenue was $1.2 billion in 2021, compares to $375 million in 2020. That’s stellar growth by many standards.

OnlyFans revenue:

YearRevenue
2018$5.8 million
2019$97 million
2020$375 million
2021$1.2 billion
2022$2.5 billion (projected)

OnlyFans revenue has grown at a CAGR of 174.3% over the past 3 years (2018-2021).

OnlyFans Profits:

YearProfits
2018$2.32 million
2019$38.8 million
2020$150 million
2021$620 billion
2022$1.2 billion (projected)

Sources: Axios, Xsrus

The most interesting thing is that OnlyFans is a 100% self-funded (bootstrapped) company. That means they haven’t taken any outside investment.

That wasn’t because they didn’t want to — investors simply do not want to touch this industry.

How much is OnlyFans worth (valuation)?

OnlyFans has not taken on any external funding, so its valuation will not be dictated by the amount at which they’ve raised, unlike other tech companies.

Given OnlyFans’ profile, its’ valuation multiple will likely be a EBITDA multiple of 15.

OnlyFans Valuation:

Year Valuation
2018 $34.8 million
2019 $582 million
2020 $2.25 billion
2021 $9.3 billion
2022 $18 billion

Source: calculated from revenue figures

OnlyFans Users Numbers

  • 2017: 100,000 users
  • 2018: 1 million users
  • 2019: 13.5 million users, 348,000 content creators
  • 2020: 82.3 million users, 1.6 million content creators
  • 2021: 187.9 million users, 2.1 million content creators

Source: Gov.uk

Here’s a more detailed breakdown of the timeline of OnlyFans’ userbase size:

Time Number of OnlyFans Users
December 2017 100,000
December 2018 1 million
August 2019 7 million
January 2020 13.5 million
May 2020 30 million
October 2020 75 million
December 2020 82 million
February 2021 120 million
May 2021 150 million
September 2021 170 million
December 2021 188 million

OnlyFans users statistics:

  • 87% of users are male
  • 10% of users are female
  • 3% of users would rather not say their gender

How much do OnlyFans creators earn?

How much did creators earn on OnlyFans? In total, creators earned:

YearOnlyFans creators made:
2018$29 million
2019$485 million
2020$2.2 billion
2021$5.9 billion
2022$12.5 billion

Other interesting stats about OnlyFans creators and earnings:

  • 300+ creators earn $1M+ per year
  • 16,000+ creators earn $50,000+ per year.
  • The median account makes $180/mo. That means ~$140/mo after taxes
  • Top 1% of the creators earn 33% of the income
  • Top 10% of the creators earn 73% of the income
  • The average OnlyFans subscription is $7.20. Out of that $5.76 is kept by the creator and $1.44 is kept by the platform
  • The average OnlyFans account has 21 fans

Sources: Axios, Xsrus

Is OnlyFans available in every country?

OnlyFans isn’t yet available in all countries, but it is working in many countries, including:

  • USA
  • UK
  • Australia
  • Canada
  • India
  • Belize
  • The Dominican Republic
  • Mexico
  • Venezuela
  • etc

OnlyFans isn’t, for instance, allowed in South Africa.

That said, OnlyFans boasts that they have fans from 187+ countries.

Source: OnlyFans

How old do you have to be to use OnlyFans?

Users and creators on OnlyFans must be 18+ in order to register on the platform.

Source: OnlyFans

OnlyFans site statistics

  • OnlyFans has ~320 million monthly visits. That means OnlyFans gets around 3.84 billion visits per year.
  • People spend, on average, 5 minutes and 15 seconds on OnlyFans.com
  • People visit, on average 5.84 pages per visit, on OnlyFans
  • OnlyFans is the 104th most popular website in the world
  • OnlyFans is the 52nd most popular website in the US

As for traffic distribution:

  • 55.39% of its visits come from direct links
  • 18.27% come from referrals
  • 12.04% come from search (Google + other search engines)
  • 13.95% of visits come from social
  • Out of its social media traffic, 63.74% OnlyFans visits come from Twitter, 14.47% come from Reddit, 11.48% come from Instagram, 6.44% come from YouTube

Source: SimilarWeb

Most popular OnlyFans users

# Name Likes Subscription Prices
1 Bryce Adams 8,781,016 $6.99
2 Mags.IRL 7,781,877 Free
3 Ginny Potter 5,815,817 Free
4 Lilianaheartsss 5,380,168 Free
5 Peyton Kinsly 5,053,052 $5.00
6 Jessica Nigri 4,903,888 Free
7 Peach Jars 4,484,240 Free
8 Natalie Monroe 4,230,840 $4.90
9 Suicide Girls 4,148,043 Free
10 Shay Lust 3,680,279 Free

Source: OnlyFinder.com

Highest paid OnlyFans creators

#NameSubscribersSubscription PricesMonthly earningsProjected Yearly earnings
1Blac Chyna1,000,500$19.99$20,000,000$240,000,000
2Bella Thorne1,101,000$9.99$11,000,000
3Cardi B1,900,000$4.99$9,430,000$113,160,000
4Tyga384,500$20.00$7,690,000$92,280,000
5Mia Khalifa493,000$12.99$6,420,000$77,040,000
6Erica Mena172,000$25.99$4,490,000$53,880,000
7Bhad Babie180,000$23.99$4,400,000$52,000,000
8Gem10176,000$30$2,300,000$27,600,000
9Pia Mia220,000$10$2,200,000$26,400,000
10Safaree Samuels127,000$15$1,910,000$22,920,000

Source: Briefly

How does OnlyFans make money?

The OnlyFans business model is built on charging a commission per successful payment from fans. OnlyFans charges 20% of what creators earn.

Creators’ subscription prices vary: the minimum subscription price is $4.99/mo, while the maximum subscription price is $49.99/mo.

How do you make money on OnlyFans?

As a creator, you get to keep 80% of what you earn, as the platform takes a 20% cut of your revenue. You won’t need to “pay” anything per se, as OnlyFans

How much does OnlyFans take from fans & subscribers?

As noted above, OnlyFans earns 20% of the money a creator makes - on every payment.

In other words, if you earn $100 this month as a creator, OnlyFans gets $20 and you get $80.

Let’s see what that means in terms of top creators:

NameEarnings per monthOnlyFans earned that monthCreator earned month (net)
1Blac Chyna$20,000,000$4,000,000$16,000,000
2Bella Thorne$11,000,000$2,200,000$8,800,000
3Cardi B$9,430,000$1,886,000$7,544,000
4Tyga$7,690,000$1,538,000$6,152,000
5Mia Khalifa$6,420,000$1,284,000$5,136,000
6Erica Mena$4,490,000$898,000$3,592,000
7Bhad Babie$4,400,000$880,000$3,520,000
8Gem101$2,300,000$460,000$1,840,000
9Pia Mia$2,200,000$440,000$1,760,000
10Safaree Samuels$1,910,000$382,000$1,528,000

Who owns OnlyFans? (Founder information)

OnlyFans is owned by Leonid Radvinsky and Tim Stokely.

Radvinsky has a 75% stake in OnlyFans, while Stokely and his family have a 25% stake.

Assuming an $18 billion valuation, they are each worth (thanks to just OnlyFans):

  • Leonid Radvinsky, OnlyFans Owner: $13.5 billion
  • Tim Stokely + family, OnlyFans Owners: $4.5 billion

While this valuation is only applicable if OnlyFans is ever acquired, what we know for sure is that the Radvinsky has received payouts worth $500 million over 2021 and 2022.

Source: Gov.uk, Indy100

What does the average OnlyFans user look like?

The average user of OnlyFans (meaning: the fans) is:

  • 68.9% likely to be white
  • 89.5% likely to be married
  • 63.1% likely to be white
  • 59% likely to be heterosexual.
  • Has an average income of $42,000/yr
  • 29 years old, on average

Source: Research

User distribution by country:

  • 43.15% US users
  • 5.95% UK users
  • 4.99% Canadian users
  • 3.36% Australian users
  • 2.76% German users

Source: SimilarWeb

Demographics: OnlyFans Users by Age

Here’s a full breakdown:

  • 29.64% of OnlyFans active users accounts are people aged 18-24
  • 31.25% of OnlyFans active users accounts are people aged 25-34
  • 17.30% of OnlyFans active users accounts are people aged 35-44
  • 10.70% of OnlyFans active users accounts are people aged 45-54
  • 6.79% of OnlyFans active users accounts are people aged 55-64
  • 4.33% of OnlyFans active users accounts are people aged 65+

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About the author

Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.

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