OnlyFans started in November 2016.
It’s an incredible business, despite the controversies that might surround it. It’s a company that’s been held 100% privately (although they did have intentions to raise capital) and, at this point, it’s not even required to "survive".
Given that it’s a UK-based company, every year, OnlyFans’ parent company releases financial statements, as they're required by the law.
Between 2020 and 2021, OnlyFans’ revenue increased by 220%. Revenue was $1.2 billion in 2021, compares to $375 million in 2020. That’s stellar growth by many standards.
In 2022, OnlyFans had revenue worth $2.5 billion USD. That's over one billion more than the previous year!
OnlyFans revenue has grown at a CAGR of 174.3% over the past 3 years (2018-2021).
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As for profits, OnlyFans had $1.2 billion in 2022, which is double what it was in 2021.
The most interesting thing is that OnlyFans is a 100% self-funded (bootstrapped) company. That means they haven’t taken any outside investment.
That wasn’t because they didn’t want to — investors simply do not want to touch this industry.
OnlyFans has not taken on any external funding, so its valuation will not be dictated by the amount at which they’ve raised, unlike other tech companies.
Given OnlyFans’ profile, its valuation multiple will likely be a EBITDA multiple of 15.
Source: calculated from revenue figures
Most recent data is from 2021, and it shows that OnlyFans had 187.9 million users, out of which 2.1 million were content creators.
Here’s a more detailed breakdown of the timeline of OnlyFans’ userbase size:
Most of the audience on OnlyFans consists of male users, topping up 87% of the total users. Only 10% of the users are females, and 3% would rather not say.
How much did creators earn on OnlyFans? In total, creators earned:
Other interesting stats about OnlyFans creators and earnings:
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OnlyFans never really gave out information on how much their creators earn on theplatform on average. However, based on the estimation of XSRUS, a median OnlyFans creator account make around $180/month in earnings before taxes.
That's far too small from what you hear in the news, isn't it? The truth is that only a handful people really earns a lot of cash in OnlyFans. The top 1% in the platform earns 33% of the total gross merchandise value while the top 10% earns 73% of it.
In 2021, OnlyFans creators made $12.5 billion in gross merchandise volume. The top 1% OnlyFans creators earned $4.125 billion in gross merchandise value in 2021.
The complete breakdown would be like this:
The average OnlyFans subscription costs around $7.20. Out of that $5.76 is kept by the creator and $1.44 is kept by the platform.
Also, the average OnlyFans creator has around 21 fans. Aside from that, there are only 300 creators who earned more than $1 million on the platform in 2021.
OnlyFans isn’t yet available in all countries, but it is working in many countries, including:
OnlyFans isn’t, for instance, allowed in South Africa.
That said, OnlyFans boasts that they have fans from 187+ countries.
Users and creators on OnlyFans must be 18+ in order to register on the platform.
As for traffic distribution:
The most popular user on OnlyFans is Bryce Adams, having over 8.7 million likes. Followed by which is Mags.IRL, with 7.7 million likes.
Below is a list with 10 of the most popular OnlyFans users:
The OnlyFans creator which earns most money through the app is Blac Chyna, with 1 million subscribers and monthly earnings of $20 million.
Have a look at the list below to see who gets the most money on OnlyFans:
The sceond 'richest' OnlyFans creator is Bella Thorne, with 1.1 million subscribers and $11 million in monthly earnings just through the app.
The OnlyFans business model is built on charging a commission per successful payment from fans. OnlyFans charges 20% of what creators earn.
Creators’ subscription prices vary: the minimum subscription price is $4.99/mo, while the maximum subscription price is $49.99/mo.
As a creator, you get to keep 80% of what you earn, as the platform takes a 20% cut of your revenue. You won’t need to “pay” anything per se, as OnlyFans
As noted above, OnlyFans earns 20% of the money a creator makes - on every payment.
In other words, if you earn $100 this month as a creator, OnlyFans gets $20 and you get $80.
Let’s see what that means in terms of top creators:
Radvinsky has a 75% stake in OnlyFans, while Stokely and his family have a 25% stake.
Assuming an $18 billion valuation, they are each worth (thanks to just OnlyFans):
While this valuation is only applicable if OnlyFans is ever acquired, what we know for sure is that the Radvinsky has received payouts worth $500 million over 2021 and 2022.
The average user of OnlyFans (meaning: the fans) is:
User distribution by country:
Here’s a full breakdown:
Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.