Pinterest Amazing Facts
- As of Q2 2022, there were 450 million active users of Pinterest worldwide
- The most extensive Pinterest user base was in the United States (86.35%), followed by Brazil, Mexico, Germany, and France
- In Q3 2022, Pinterest had 445 million monthly active users (MAUs) globally
- The audience of pinterest.com is made up of 53.77% females and 46.23% males
- Pinterest's market value cap. was $16.25 billion in 2022
- Pinterest generated $2.803 billion in revenue during the fiscal year 2022
- The average revenue per user (ARPU) for Pinterest Business Accounts in the third quarter of 2022 was $1.56
- Delish.com is the most popular publisher on Pinterest, having garnered 6.38 million pins.
- As of 2021, there were 3,225 people working for Pinterest.
Overview about Pinterest
Key Stats | Key Info |
Date Founded | Dec 1, 2009 |
Headquarters | San Francisco, California, U.S. |
Type of business | Public |
Founder(s) | Ben Silbermann, Paul Sciarra, Evan Sharp |
Industry | Internet (technology and communication company) |
Users | 450 million MAU (2022) |
Revenue | $2.803 billion |
Employees | 3,987 (2022) |
URL | www.pinterest.com |
Pinterest at a glance
Pinterest is an online platform allowing users to create virtual pinboards to organize and share images and videos.
It's an excellent tool for finding inspiration, learning, and sharing info. Group boards can be made for collaborating with family and friends.
With over 450 million users worldwide, it's an excellent way for companies and entrepreneurs to advertise and interact with potential clients. Its user-friendly interface makes Pinterest the go-to search engine for finding new trends and products.
Since 2010, the company has seen massive growth with its revenue and market cap increasing exponentially. Its recent report projected that Pinterest made $2.803 billion in revenue in 2022.
How many Pinterest Users are there? (Worldwide)
As of Q2 2022, there were 450 million active users of Pinterest worldwide.
Year | Number of Pinterest Users |
2022 (Q3) | 450 million users |
2021 | 431 million users |
2020 | 459 million users |
2019 | 335 million users |
2018 | 265 million users |
2017 | 216 million users |
2016 | 160 million users |
Source: Yahoo
Top 10 Pinterest users share by country
The most extensive Pinterest user base was in the United States (86.35%), followed by Brazil, Mexico, Germany, and France.
Country | Share of Pinterest Users |
United States | 86.35% |
Brazil | 27% |
Mexico | 17.86% |
Germany | 15.12% |
France | 11% |
Canada | 9.27% |
United Kingdom | 8.76% |
Italy | 8.56% |
Spain | 7.04% |
Netherland | 4.36% |
Source: Statista
What is the number of Monthly Active Users on Pinterest? (Worldwide)
In Q3 2022, Pinterest had 445 million monthly active users (MAUs) globally.
Year | Number of Pinterest MAU Worldwide |
2022 (Q3) | 445 million monthly active users |
2021 | 431 million monthly active users |
2020 | 459 million monthly active users |
2019 | 335 million monthly active users |
2018 | 265 million monthly active users |
2017 | 216 million monthly active users |
2016 | 160 million monthly active users |
Source: Statista
What is the number of monthly active users on Pinterest by region?
Pinterest had 95 million monthly active users (MAUs) in the US and Canada, 120 million in Europe, and 230 million MAUs in other regions as of Q3 2022.
Year | United States and Canada Pinterest MAU | Europe Pinterest MAU | Other Countries Pinterest MAU | Total Regional Pinterest MAU |
2022 | 95 million MAU | 120 million Pinterest MAU | 230 million MAU | 445 million MAU |
2021 | 86 million MAU | - | 345 million MAU | 431 million MAU |
2020 | 98 million MAU | - | 361 million MAU | 459 million MAU |
2019 | 88 million MAU | - | 247 million MAU | 335 million MAU |
2018 | 82 million MAU | - | 183 million MAU | 265 million MAU |
2017 | 76 million MAU | - | 139 million MAU | 215 million MAU |
2016 | 70 million MAU | - | 90 million MAU | 160 million MAU |
Source: Statista
Pinterest Users Demography
Pinterest users by gender
The audience of pinterest.com is made up of 53.77% females and 46.23% males.
Gender | Percentage |
Female | 53.77% |
Male | 46.23% |
Source: Similar Web
Pinterest users by age group
The majority of visitors are between the ages of 25 and 34.
Age Group | Percentage |
18 - 24 | 27.70% |
25 - 34 | 30.23% |
35 - 44 | 17.22% |
45 - 54 | 11.57% |
55 - 64 | 8.11% |
65+ | 5.19% |
Source: Similar Web
What is the average time spent on Pinterest by users each day?
Pinterest.com users spend an average of 16 minutes per day on the site
Source: Pinterest
Pinterest Market Cap
Pinterest's market value cap. was $16.25 billion in 2022.
Year | Market Cap. |
2022 | $16.25 billion |
2021 | $23.27 billion |
2020 | $39.29 billion |
2019 | $10.58 billion |
Source: Macro Trends
How much is Pinterest worth? (valuation)
As of 2023, Pinterest had a net worth of $18.64 billion.
Source: [Macro Trends](https://www.macrotrends.net/stocks/charts/PINS/pinterest/net-worth#:~:text=Interactive chart of historical net,03%2C 2023 is %2418.64B.)
Pinterest Revenue
Pinterest generated $2.803 billion in revenue during the fiscal year 2022
Year | Revenue |
2022 | $2.803 billion |
2021 | $2.578 billion |
2020 | $1.692 billion |
2019 | $1.142 billion |
2018 | $755.93 million |
2017 | $472.85 million |
2016 | $298.87 million |
Source: Statista, CNBC
Pinterest revenue by region
Pinterest made $575 million in revenue in the US and Canada, $86 million in Europe, and $24 million in other countries as of the third quarter of 2022.
Year | Pinterest Revenue from the United States and Canada | Pinterest Revenue from Europe | Pinterest Revenue from other countries |
2022 (Q3) | $575 million | $86 million | $24 million |
2021 | $648 million | - | $199 million |
2020 | $582 million | - | $123 million |
2019 | $350 million | - | $50 million |
2018 | $257 million | - | $17 million |
2017 | $163 million | - | $10 million |
2016 | $111 million | - | $4 million |
Source: Statista
How much is Pinterest ARPU (average revenue per user)?
The average revenue per user (ARPU) for Pinterest Business Accounts in the third quarter of 2022 was $1.56.
Year | Pinterest Accounts' ARPU |
2022 (Q3) | $1.56 |
2021 | $1.93 |
2020 | $1.57 |
2019 | $1.22 |
2018 | $1.06 |
2017 | $0.83 |
2016 | $0.74 |
Source: Statista
Pinterest Profit (Gross)
Pinterest's gross profit in 2022 was $2.137 billion.
Year | Gross Profit |
2022 | $2.137 billion |
2021 | $2.049 billion |
2020 | $1.243 billion |
2019 | $784 million |
2018 | $514 million |
2017 | $294 million |
Source: Macro Trends
Pinterest Net Income
In 2021, Pinterest achieved its first net income of $316 million, after years of losses.
This was followed by an even greater success in FY2022 when the company doubled its net income to $620 million.
Year | Net Income |
2022 | $620 million |
2021 | $316 million |
2020 | -$128 million |
2019 | -$1.361 billion |
2018 | -$63 million |
2017 | -$130 million |
Source: Macro Trends
Pinterest Funding
Pinterest has raised $1.5 billion in funding over 26 rounds. Their most recent funding was a Post-IPO Equity round, which was secured on July 14, 2022.
Announced Date | Transaction Name | Number of Investors | Money Raised | Lead Investors |
Jul 14, 2022 | Post-IPO Equity - Pinterest | 1 | — | Elliott Management |
Jan 1, 2020 | Post-IPO Equity - Pinterest | 1 | — | — |
Jan 28, 2019 | Secondary Market - Pinterest | 1 | — | — |
Jul 19, 2018 | Secondary Market - Pinterest | 1 | — | — |
Oct 17, 2017 | Venture Round - Pinterest | 1 | $20 million | Brandtech Ventures |
Sep 18, 2017 | Secondary Market - Pinterest | 2 | — | — |
Aug 10, 2017 | Secondary Market - Pinterest | 1 | — | — |
Jun 26, 2017 | Secondary Market - Pinterest | 1 | — | — |
Jun 6, 2017 | Venture Round - Pinterest | 1 | $150 million | — |
Source: CrunchBase
Pinterest Investors
Forty-four investors are supporting Pinterest's growth. The most recent investors are Elliott Management and other entities associated with them.
Investor Name | Lead Investor | Funding Round | Partners |
Elliott Management | Yes | Post-IPO Equity - Pinterest | — |
Elliott Management | — | Post-IPO Equity - Pinterest | — |
Light Street Capital | — | Secondary Market - Pinterest | — |
Founders Future | — | Secondary Market - Pinterest | — |
Brandtech Ventures | Yes | Venture Round - Pinterest | — |
SharesPost Investment Management | — | Secondary Market - Pinterest | Sven Weber |
All Blue Capital | — | Secondary Market - Pinterest | — |
Manhattan Venture Partners | — | Secondary Market - Pinterest | Jared Carmel |
Biz Stone | — | Secondary Market - Pinterest | — |
Sinai Ventures | — | Venture Round - Pinterest | Jordan Fudge |
Source: CrunchBase
Pinterest Acquisitions
18 organizations have been acquired by Pinterest, with Yes being the most recent as of June 2, 2022.
Acquiree Name | Announced Date | Transaction Name |
The Yes | Jun 2, 2022 | The Yes acquired by Pinterest |
VOCHI | Dec 6, 2021 | VOCHI acquired by Pinterest |
Jelly | Mar 9, 2017 | Jelly acquired by Pinterest |
Jelly HQ | Mar 8, 2017 | Jelly HQ acquired by Pinterest |
Instapaper | Aug 23, 2016 | Instapaper acquired by Pinterest |
Math Camp | Jul 15, 2016 | Math Camp acquired by Pinterest |
tote | Jun 22, 2016 | tote acquired by Pinterest |
Fleksy Inc. | Jun 15, 2016 | Fleksy Inc. acquired by Pinterest |
URX | May 3, 2016 | URX acquired by Pinterest |
Curator & Co | Apr 21, 2016 | Curator & Co acquired by Pinterest |
Source: CrunchBase
Pinterest EBITDA
Year | Pinterest EBITDA |
2022 | $106 million |
2021 | $354 million |
2020 | -$106 million |
2019 | -$1.361 billion |
2018 | -$54 million |
2017 | -$122 million |
Source: Statista
Pinterest Advertising Expenditure
Pinterest's advertising cost $94.7 million in 2021.
Year | Pinterest Advisement Expenditure |
2021 | $94.7 million |
2020 | $30.3 million |
2019 | $55 million |
2018 | $19.2 million |
2017 | $13.7 million |
Source: Statista
Who are the most popular publishers based on the number of pins on Pinterest?
Delish.com is the most popular publisher on Pinterest, having garnered 6.38 million pins.
Publishers | Total Number of Pins on Pinterest |
delish.com | 6.381 million pins |
cheezburger.com | 3.525 million pins |
buzzfeed.com | 3.438 million pins |
dailymail.co.uk | 2.809 million pins |
indulgy.com | 1.893 million pins |
tasteofhome.com | 1.602 million pins |
whowhatwear.com | 1.157 million pins |
ebaumsworld.com | 981.7 million pins |
yourtango.com | 841.47 million pins |
coolcreativity.com | 841.02 million pins |
Source: Statista
How many categories are there on Pinterest?
Currently, there are 21 categories of topics on Pinterest.com
The top 10 popular categories are Food and Drink, Women’s Fashion, Beauty, DIY and Crafts, Holidays, Travel, Art, Design, Quotes, and Education.
How many pictures are there on Pinterest?
On Pinterest, there is an abundance of saved pins with over 240 billion pins and around 450 million active users.
This is an impressive statistic since it means that each Pinterest user may have an average of 554 pins.
Does Shopping-Purchase occur on Pinterest? (Purchasing via Pins, Boards, Spotlights, and ads)
Can you shop on Pinterest? Yes! You can purchase items from Pins, Boards, Spotlights, and ads.
Pinners are 7 times more likely to purchase items they come across on Pinterest.
It's no surprise that Pinterest has become increasingly popular over the years, as its users are drawn to the wealth of products, services, and ideas that can be easily discovered and saved for later.
Through Pinning, users are able to create their own personalized shopping list and have the potential to save time and money when making purchasing decisions. This is why so many people are now using Pinterest as their go-to source for researching and buying products.
How many accounts sell brands on Pinterest?
No exact figure is available, but estimates suggest that there are millions of accounts on the platform that promote brands. This includes both individual accounts and those run by businesses.
What is the top-selling item on Pinterest?
Some of the most popular products on Pinterest are items ranging from fashion and beauty products to home décor items, tech gadgets, and more.
Notably, top-selling items on Pinterest are:
- Home Decor
- Clothing
- DIY projects
- Crafts
- Beauty products
- Recipes
- Jewelry
- Bags
- Shoes
- Clothes, and Items related to fitness and lifestyle.
How does Pinterest make money?
Pinterest is a hugely successful social media platform that makes its money primarily through advertising, specifically, through the use of promoted pins.
These promoted pins, which are ads that appear to users the same way as user-generated pins (posts), are an excellent way for brands and businesses to get their messages out to a large and engaged audience.
These promoted pins can be targeted to a specific demographic, allowing companies to customize the ad to appeal to their target market. With the help of these promoted pins, Pinterest has become an incredibly successful platform, providing users with a unique and interactive experience, as well as businesses with a way to reach their customers.
How many people work at Pinterest?
As of 2021, there were 3,225 people working for Pinterest.
Year | Number of Pinterest Employees |
2022 | 3,987 employees |
2021 | 3,225 employees |
2020 | 2,545 employees |
2019 | 2,217 employees |
2018 | 1,797 employees |
Source: Macro Trends
Where is Pinterest office located?
Pinterest is headquartered in San Francisco, United States.
Country | City | Address |
United States | San Francisco | 505 Brannan St (HQ) |
United States | Chicago | 111 N Canal St |
United States | New York | 1440 Broadway Floor 19 |
United States | San Francisco | 651 Brannan St |
United States | Seattle | 1099 Stewart St |
United States | Atlanta | |
United States | Detroit | |
United States | Los Angeles | |
United States | Ogden | |
United States | Palo Alto | |
Source: Craft
Where is Pinterest available?
The platform is accessible to anyone, anywhere in the world, and boasts a global audience.
What is the market share of Pinterest?
Pinterest has a market share of about 6.05%, indicating its impressive growth over the past few years.
This growth can be attributed to the range of features and services the platform offers, such as its user-friendly design, its ability to facilitate the sharing of ideas and inspiration, and its focus on providing an enjoyable experience for users.
Source: Stat Counter
How many app downloads does Pinterest have?
Pinterest has over 500 million Android app downloads and around 48 million iOS downloads.
Pinterest App Version | Number of Downloads |
Android | 500 million+ downloads |
iOS | 48 million+ downloads |
Source: Google Play, Apple Apps
Who founded Pinterest?
Ben Silbermann, Evan Sharp, and Paul Sciarra founded Pinterest in 2009.
Pinterest founder's net worth
Ben Silbermann is the co-founder and CEO of Pinterest, which went public in April 2019 and had 454 million users worldwide as of June 2021. Silbermann holds a 38% stake.
Users can save and share image collections of various topics through their computers or mobile devices.
Ben Silbermann's net worth history
Year | Net Worth |
2022 | $1.4 billion |
2021 | $3.9 billion |
2020 | $2 billion |
2019 | $1.6 billion |
2018 | $1.6 billion |
2017 | $1.6 billion |
2016 | $1.6 billion |
Source: Forbes
Evan Sharp is the co-founder and CCO of Pinterest, a visual bookmarking website.
Evan Sharp’s net worth history
Year | Net Worth |
2019 | $1 billion |
2018 | $1 billion |
2017 | $1 billion |
2016 | $1 billion |
Source: Forbes
Paul Sciarra co-founded Pinterest in 2010 and left in 2012.
When Pinterest went public in 2019, Sciarra was a billionaire owning 7% of the company.
He's been executive chairman of Joby Aviation since 2014 and, through a reverse merger, Joby went public in 2021. Sciarra and his wife pledged to donate half their assets to charity when they joined the Giving Pledge in 2019.
Paul Sciarra’s net worth history
Year | Net Worth |
2022 | $2.9 billion |
2021 | $1.3 billion |
Source: Forbes
Pinterest web traffic analysis
Desktop traffic to Pinterest.com by country
The US accounted for 44.05% of web traffic to Pinterest, with Brazil at 8.14%.
Country | Percentage of Desktop traffic to Pinterest.com |
United States | 44.05% |
Brazil | 8.14% |
India | 4.82% |
Argentina | 2.40% |
Columbia | 2.15% |
Others | 38.44% |
Source: Statista
What Social media drives traffic to Pinterest most?
YouTube.com accounted for over 25% of social media referral traffic to Pinterest.com in May 2022; Facebook.com generated 18.23% of Pinterest's social media traffic.
Social Media | Percentage of Traffic |
YouTube.com | 26.02% |
Facebook.com | 18.23% |
Twitter.com | 7.37% |
Instagram | 6.15% |
Web.WhatsApp.com | 1.57% |
Others | 40.66% |
Source: Statista