Pinterest Revenue and Growth Statistics (2024)

Key Pinterest user stats. Includes data on the number of active users, market cap, valuation, revenue, and more.
Pinterest Revenue and Growth Statistics (2024)
Last updated on:
December 29, 2023
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Pinterest Amazing Facts

  • As of Q2 2022, there were 450 million active users of Pinterest worldwide
  • The most extensive Pinterest user base was in the United States (86.35%), followed by Brazil, Mexico, Germany, and France
  • In Q3 2022, Pinterest had 445 million monthly active users (MAUs) globally
  • The audience of is made up of 53.77% females and 46.23% males
  • Pinterest's market value cap. was $16.25 billion in 2022
  • Pinterest generated $2.803 billion in revenue during the fiscal year 2022
  • The average revenue per user (ARPU) for Pinterest Business Accounts in the third quarter of 2022 was $1.56
  • is the most popular publisher on Pinterest, having garnered 6.38 million pins.
  • As of 2021, there were 3,225 people working for Pinterest.

Overview about Pinterest

Key StatsKey Info
Date FoundedDec 1, 2009
HeadquartersSan Francisco, California, U.S.
Type of businessPublic
Founder(s)Ben Silbermann, Paul Sciarra, Evan Sharp
IndustryInternet (technology and communication company)
Users450 million MAU (2022)
Revenue$2.803 billion
Employees3,987 (2022)

Pinterest at a glance

Pinterest is an online platform allowing users to create virtual pinboards to organize and share images and videos.

It's an excellent tool for finding inspiration, learning, and sharing info. Group boards can be made for collaborating with family and friends.

With over 450 million users worldwide, it's an excellent way for companies and entrepreneurs to advertise and interact with potential clients. Its user-friendly interface makes Pinterest the go-to search engine for finding new trends and products.

Since 2010, the company has seen massive growth with its revenue and market cap increasing exponentially. Its recent report projected that Pinterest made $2.803 billion in revenue in 2022.

How many Pinterest Users are there? (Worldwide)

As of Q2 2022, there were 450 million active users of Pinterest worldwide.

YearNumber of Pinterest Users
2022 (Q3)450 million users
2021431 million users
2020459 million users
2019335 million users
2018265 million users
2017216 million users
2016160 million users

Source: Yahoo

Top 10 Pinterest users share by country

The most extensive Pinterest user base was in the United States (86.35%), followed by Brazil, Mexico, Germany, and France.

CountryShare of Pinterest Users
United States86.35%
United Kingdom8.76%

Source: Statista

What is the number of Monthly Active Users on Pinterest? (Worldwide)

In Q3 2022, Pinterest had 445 million monthly active users (MAUs) globally.

YearNumber of Pinterest MAU Worldwide
2022 (Q3)445 million monthly active users
2021431 million monthly active users
2020459 million monthly active users
2019335 million monthly active users
2018265 million monthly active users
2017216 million monthly active users
2016160 million monthly active users

Source: Statista

What is the number of monthly active users on Pinterest by region?

Pinterest had 95 million monthly active users (MAUs) in the US and Canada, 120 million in Europe, and 230 million MAUs in other regions as of Q3 2022.

YearUnited States and Canada Pinterest MAUEurope Pinterest MAUOther Countries Pinterest MAUTotal Regional Pinterest MAU
202295 million MAU120 million Pinterest MAU230 million MAU445 million MAU
202186 million MAU-345 million MAU431 million MAU
202098 million MAU-361 million MAU459 million MAU
201988 million MAU-247 million MAU335 million MAU
201882 million MAU-183 million MAU265 million MAU
201776 million MAU-139 million MAU215 million MAU
201670 million MAU-90 million MAU160 million MAU

Source: Statista

Pinterest Users Demography

Pinterest users by gender

The audience of is made up of 53.77% females and 46.23% males.


Source: Similar Web

Pinterest users by age group

The majority of visitors are between the ages of 25 and 34.

Age GroupPercentage
18 - 2427.70%
25 - 3430.23%
35 - 4417.22%
45 - 5411.57%
55 - 648.11%

Source: Similar Web

What is the average time spent on Pinterest by users each day? users spend an average of 16 minutes per day on the site

Source: Pinterest

Pinterest Market Cap

Pinterest's market value cap. was $16.25 billion in 2022.

YearMarket Cap.
2022$16.25 billion
2021$23.27 billion
2020$39.29 billion
2019$10.58 billion

Source: Macro Trends

How much is Pinterest worth? (valuation)

As of 2023, Pinterest had a net worth of $18.64 billion.

Source: [Macro Trends]( chart of historical net,03%2C 2023 is %2418.64B.)

Pinterest Revenue

Pinterest generated $2.803 billion in revenue during the fiscal year 2022

2022$2.803 billion
2021$2.578 billion
2020$1.692 billion
2019$1.142 billion
2018$755.93 million
2017$472.85 million
2016$298.87 million

Source: Statista, CNBC

Pinterest revenue by region

Pinterest made $575 million in revenue in the US and Canada, $86 million in Europe, and $24 million in other countries as of the third quarter of 2022.

YearPinterest Revenue from the United States and CanadaPinterest Revenue from EuropePinterest Revenue from other countries
2022 (Q3)$575 million$86 million$24 million
2021$648 million-$199 million
2020$582 million-$123 million
2019$350 million-$50 million
2018$257 million-$17 million
2017$163 million-$10 million
2016$111 million-$4 million

Source: Statista

How much is Pinterest ARPU (average revenue per user)?

The average revenue per user (ARPU) for Pinterest Business Accounts in the third quarter of 2022 was $1.56.

YearPinterest Accounts' ARPU
2022 (Q3)$1.56

Source: Statista

Pinterest Profit (Gross)

Pinterest's gross profit in 2022 was $2.137 billion.

YearGross Profit
2022$2.137 billion
2021$2.049 billion
2020$1.243 billion
2019$784 million
2018$514 million
2017$294 million

Source: Macro Trends

Pinterest Net Income

In 2021, Pinterest achieved its first net income of $316 million, after years of losses.

This was followed by an even greater success in FY2022 when the company doubled its net income to $620 million.

YearNet Income
2022$620 million
2021$316 million
2020-$128 million
2019-$1.361 billion
2018-$63 million
2017-$130 million

Source: Macro Trends

Pinterest Funding

Pinterest has raised $1.5 billion in funding over 26 rounds. Their most recent funding was a Post-IPO Equity round, which was secured on July 14, 2022.

Announced DateTransaction NameNumber of InvestorsMoney RaisedLead Investors
Jul 14, 2022Post-IPO Equity - Pinterest1Elliott Management
Jan 1, 2020Post-IPO Equity - Pinterest1
Jan 28, 2019Secondary Market - Pinterest1
Jul 19, 2018Secondary Market - Pinterest1
Oct 17, 2017Venture Round - Pinterest1$20 millionBrandtech Ventures
Sep 18, 2017Secondary Market - Pinterest2
Aug 10, 2017Secondary Market - Pinterest1
Jun 26, 2017Secondary Market - Pinterest1
Jun 6, 2017Venture Round - Pinterest1$150 million

Source: CrunchBase

Pinterest Investors

Forty-four investors are supporting Pinterest's growth. The most recent investors are Elliott Management and other entities associated with them.

Investor NameLead InvestorFunding RoundPartners
Elliott ManagementYesPost-IPO Equity - Pinterest
Elliott ManagementPost-IPO Equity - Pinterest
Light Street CapitalSecondary Market - Pinterest
Founders FutureSecondary Market - Pinterest
Brandtech VenturesYesVenture Round - Pinterest
SharesPost Investment ManagementSecondary Market - PinterestSven Weber
All Blue CapitalSecondary Market - Pinterest
Manhattan Venture PartnersSecondary Market - PinterestJared Carmel
Biz StoneSecondary Market - Pinterest
Sinai VenturesVenture Round - PinterestJordan Fudge

Source: CrunchBase

Pinterest Acquisitions

18 organizations have been acquired by Pinterest, with Yes being the most recent as of June 2, 2022.

Acquiree NameAnnounced DateTransaction Name
The YesJun 2, 2022The Yes acquired by Pinterest
VOCHIDec 6, 2021VOCHI acquired by Pinterest
JellyMar 9, 2017Jelly acquired by Pinterest
Jelly HQMar 8, 2017Jelly HQ acquired by Pinterest
InstapaperAug 23, 2016Instapaper acquired by Pinterest
Math CampJul 15, 2016Math Camp acquired by Pinterest
toteJun 22, 2016tote acquired by Pinterest
Fleksy Inc.Jun 15, 2016Fleksy Inc. acquired by Pinterest
URXMay 3, 2016URX acquired by Pinterest
Curator & CoApr 21, 2016Curator & Co acquired by Pinterest

Source: CrunchBase

Pinterest EBITDA

YearPinterest EBITDA
2022$106 million
2021$354 million
2020-$106 million
2019-$1.361 billion
2018-$54 million
2017-$122 million

Source: Statista

Pinterest Advertising Expenditure

Pinterest's advertising cost $94.7 million in 2021.

YearPinterest Advisement Expenditure
2021$94.7 million
2020$30.3 million
2019$55 million
2018$19.2 million
2017$13.7 million

Source: Statista

Who are the most popular publishers based on the number of pins on Pinterest? is the most popular publisher on Pinterest, having garnered 6.38 million pins.

PublishersTotal Number of Pins on Pinterest
delish.com6.381 million pins
cheezburger.com3.525 million pins
buzzfeed.com3.438 million pins million pins
indulgy.com1.893 million pins
tasteofhome.com1.602 million pins
whowhatwear.com1.157 million pins
ebaumsworld.com981.7 million pins
yourtango.com841.47 million pins
coolcreativity.com841.02 million pins

Source: Statista

How many categories are there on Pinterest?

Currently, there are 21 categories of topics on

The top 10 popular categories are Food and Drink, Women’s Fashion, Beauty, DIY and Crafts, Holidays, Travel, Art, Design, Quotes, and Education.

How many pictures are there on Pinterest?

On Pinterest, there is an abundance of saved pins with over 240 billion pins and around 450 million active users.

This is an impressive statistic since it means that each Pinterest user may have an average of 554 pins.

Does Shopping-Purchase occur on Pinterest? (Purchasing via Pins, Boards, Spotlights, and ads)

Can you shop on Pinterest? Yes! You can purchase items from Pins, Boards, Spotlights, and ads.

Pinners are 7 times more likely to purchase items they come across on Pinterest.

It's no surprise that Pinterest has become increasingly popular over the years, as its users are drawn to the wealth of products, services, and ideas that can be easily discovered and saved for later.

Through Pinning, users are able to create their own personalized shopping list and have the potential to save time and money when making purchasing decisions. This is why so many people are now using Pinterest as their go-to source for researching and buying products.

How many accounts sell brands on Pinterest?

No exact figure is available, but estimates suggest that there are millions of accounts on the platform that promote brands. This includes both individual accounts and those run by businesses.

What is the top-selling item on Pinterest?

Some of the most popular products on Pinterest are items ranging from fashion and beauty products to home décor items, tech gadgets, and more.

Notably, top-selling items on Pinterest are:

  • Home Decor
  • Clothing
  • DIY projects
  • Crafts
  • Beauty products
  • Recipes
  • Jewelry
  • Bags
  • Shoes
  • Clothes, and Items related to fitness and lifestyle.

How does Pinterest make money?

Pinterest is a hugely successful social media platform that makes its money primarily through advertising, specifically, through the use of promoted pins.

These promoted pins, which are ads that appear to users the same way as user-generated pins (posts), are an excellent way for brands and businesses to get their messages out to a large and engaged audience.

These promoted pins can be targeted to a specific demographic, allowing companies to customize the ad to appeal to their target market. With the help of these promoted pins, Pinterest has become an incredibly successful platform, providing users with a unique and interactive experience, as well as businesses with a way to reach their customers.

How many people work at Pinterest?

As of 2021, there were 3,225 people working for Pinterest.

YearNumber of Pinterest Employees
20223,987 employees
20213,225 employees
20202,545 employees
20192,217 employees
20181,797 employees

Source: Macro Trends

Where is Pinterest office located?

Pinterest is headquartered in San Francisco, United States.

United StatesSan Francisco505 Brannan St (HQ)
United StatesChicago111 N Canal St
United StatesNew York1440 Broadway Floor 19
United StatesSan Francisco651 Brannan St
United StatesSeattle1099 Stewart St
United StatesAtlanta 
United StatesDetroit 
United StatesLos Angeles 
United StatesOgden 
United StatesPalo Alto

Source: Craft

Where is Pinterest available?

The platform is accessible to anyone, anywhere in the world, and boasts a global audience.

What is the market share of Pinterest?

Pinterest has a market share of about 6.05%, indicating its impressive growth over the past few years.

This growth can be attributed to the range of features and services the platform offers, such as its user-friendly design, its ability to facilitate the sharing of ideas and inspiration, and its focus on providing an enjoyable experience for users.

Source: Stat Counter

How many app downloads does Pinterest have?

Pinterest has over 500 million Android app downloads and around 48 million iOS downloads.

Pinterest App VersionNumber of Downloads
Android500 million+ downloads
iOS48 million+ downloads

Source: Google Play, Apple Apps

Who founded Pinterest?

Ben Silbermann, Evan Sharp, and Paul Sciarra founded Pinterest in 2009.

Pinterest founder's net worth

  • Ben Silbermann

Ben Silbermann is the co-founder and CEO of Pinterest, which went public in April 2019 and had 454 million users worldwide as of June 2021. Silbermann holds a 38% stake.

Users can save and share image collections of various topics through their computers or mobile devices.

Ben Silbermann's net worth history

YearNet Worth
2022$1.4 billion
2021$3.9 billion
2020$2 billion
2019$1.6 billion
2018$1.6 billion
2017$1.6 billion
2016$1.6 billion

Source: Forbes

  • Evan Sharp

Evan Sharp is the co-founder and CCO of Pinterest, a visual bookmarking website.

Evan Sharp’s net worth history

YearNet Worth
2019$1 billion
2018$1 billion
2017$1 billion
2016$1 billion

Source: Forbes

  • Paul Sciarra

Paul Sciarra co-founded Pinterest in 2010 and left in 2012.

When Pinterest went public in 2019, Sciarra was a billionaire owning 7% of the company.

He's been executive chairman of Joby Aviation since 2014 and, through a reverse merger, Joby went public in 2021. Sciarra and his wife pledged to donate half their assets to charity when they joined the Giving Pledge in 2019.

Paul Sciarra’s net worth history

YearNet Worth
2022$2.9 billion
2021$1.3 billion

Source: Forbes

Pinterest web traffic analysis

Desktop traffic to by country

The US accounted for 44.05% of web traffic to Pinterest, with Brazil at 8.14%.

CountryPercentage of Desktop traffic to
United States44.05%

Source: Statista

What Social media drives traffic to Pinterest most? accounted for over 25% of social media referral traffic to in May 2022; generated 18.23% of Pinterest's social media traffic.

Social MediaPercentage of Traffic

Source: Statista


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Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.