Sina Weibo Usage and Revenue Statistics (2024)

Key Sina Weibo user stats. Includes data on net revenue throughout the years, profit throughout the years, employees of Sina Weibo, and more.

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Ch Daniel

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Sina Weibo Usage and Revenue Statistics (2024)

Last updated on:

December 29, 2023

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Sina Weibo Interesting Key Facts

In 2017, Winnie the Pooh was censored in China due to the memes and comments being circulated in Sina Weibo where Xi Jin Ping is associated with the beloved cartoon character.
In April 2014, Sina Weibo went public.
However, Sina Weibo became private again after tension between US and China rose in 2020.
In 2019, pornographic and vulgar information in Sina Weibo became so rampant that the company launched a two-month campaign clean up, this initiative was named “Project Deep Blue”.
In October 2019, Weiya, one of the most famous KOLs went live during the double 11 presale and managed to sell 267 million products in a single (2 hours) live broadcast!
However, in 2021, Chinese government fined Weiya with $210 million for suspected tax evasion.
Sina Weibo is also extremely popular in North america with 2 million posts each day!

Source: BBC, China Potion, GMA, A Partnership, CNN, Whats on Weibo

Sina Weibo: Company Overview (About)

At a glance, Sina Weibo is a microblogging website owned by Sina Corporation. It was launched in 2009, and it's ben evaluated at $30 billion in 2018, with over 6000 people working there.

Key stat	Key info
Launch date	August 13, 2009
Based in:	Beijing, China
Founders:	Wang Zhidong (王志东), Wang Yan (汪延), Ben Tsiang (蔣顯斌), Hurst Lin (林欣禾)
Type of Site	Microblogging
Valuation	$30 billion (2018)
Number of employees	~6,100 (2021)
Parent	Sina Corporation
Website:	https://weibo.com/overseas

Sources: Weibo, Univesity of Washington, Simply Wall ST

Sina Weibo’s Net Revenue Throughout the Years

In 2016, Sina Weibo had net revenue of $655.8 million, jumping to $2.26 bilion in 2021. That's a massive glow-up!

The following list shows Sina Weibo’s net revenues throughout the years:

Year	Net Revenue
2016	$655.8 million
2017	$1.15 billion
2018	$1.72 billion
2019	$1.77 billion
2020	$1.69 billion
2021	$2.26 billion

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4, Weibo 5,Weibo 6, Weibo 7

Sina Weibo’s Profit Throughout the Years

As for profits, Sina Weibo had $105 million profit in the year of 2016. Looking at the data frm 2021, we can notice $428 million in profit.

The following list shows Sina Weibo’s net income (profit) throughout the years:

Year	Profit
2016	$105 million
2017	$350.3 million
2018	$572.6 million
2019	$494.7 million
2020	$313 million
2021	$428 million

Sources: Weibo 1, Weibo 2

How many employees does Sina Weibo have?

We know that 3,100 people worked for Sina Weibo in 2016, with 6,100 in 2021. The more money made, the more people started working at Sina Weibo.

Graph about Sina Weibo's number of employees

The following list shows the number of employees throughout the years:

Year	Number of Employees
2016	3,100 employees
2017	3,400 employees
2018	4,400 employees
2019	4,100 employees
2020	5,100 employees
2021	6,100 employees

Source: Simply Wall ST

Sina Weibo: Advertising and Marketing Revenue Throughout the years

Regarding advertising and marketing, Sina Weibo made $1.98 billion in 2021.

The following list shows Sina Weibo’s advertising and marketing revenues throughout the years:

Year	Advertising and Marketing Revenue
2016	$571 million
2017	$996.7 million
2018	$1.5 billion
2019	$1.53 billion
2020	$1.49 billion
2021	$1.98 billion

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4, Weibo 5,Weibo 6, Weibo 7

Sina Weibo: Value-Added Services Revenues Throughout the years

From $84.8 million in value-added services revenue in 2016, Sina Weibo saw $276.3 million revenue in 2021.

The following list shows Sina Weibo’s value-added services revenues throughout the years:

Year	Value-Added Services Revenues
2016	$84.8 million
2017	$153.3 million
2018	$219.3 million
2019	$236.7 million
2020	$203.8 million
2021	$276.3 million

Source: Weibo 1, Weibo 2, Weibo 3, Weibo 4, Weibo 5,Weibo 6, Weibo 7

Sina Weibo: Net Income Attributable to Weibo Throughout the years

The following list shows Sina Weibo’s net income attributable throughout the years:

Year	Net Income Attributable to Weibo
2016	$108.0 million
2017	$352.6 million
2018	$571.8 million
2019	$494.7 million
2020	$313.4 million
2021	$428.3 million

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4, Weibo 5,Weibo 6, Weibo 7

Sina Weibo: Diluted Income Per Share Throughout the years

The following list shows Sina Weibo’s diluted income per share throughout the years:

Year	Diluted Income Per Share
2016	$0.48
2017	$1.56
2018	$2.52
2019	$2.18
2020	$1.38
2021	$1.86

Source: Weibo 1, Weibo 2, Weibo 3, Weibo 4, Weibo 5,Weibo 6, Weibo 7

Sina Weibo: Non-GAAP Net Income Attributable to Weibo Throughout the years

The following list shows Sina Weibo’s non-GAAP income attributable throughout the years:

Year	Non-GAAP Net Income Attributable to Weibo
2016	$183.5 million
2017	$405.7 million
2018	$642.2 million
2019	$637.5 million
2020	$547.5 million
2021	$718.5 million

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4, Weibo 5,Weibo 6, Weibo 7

Sina Weibo: Non-GAAP Diluted Net Income Per Share Throughout the years

The following list shows Sina Weibo’s non-GAAP diluted net income per share throughout the years:

Year	Non-GAAP Diluted Net Income Per Share
2016	$0.82
2017	$1.80
2018	$2.73
2019	$2.78
2020	$2.38
2021	$3.08

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4, Weibo 5,Weibo 6, Weibo 7

Sina Weibo: Adjusted EBITDA Throughout the years

The following list shows Sina Weibo’s adjusted EBITDA throughout the years:

Year	Adjusted EBITDA
2016	$193.7 million
2017	$471.3 million
2018	$682.8 million
2019	$688.2 million
2020	$607.8 million
2021	$878.5 million

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4, Weibo 5,Weibo 6, Weibo 7

Sina Weibo Investments

Sina Weibo has 11 lead investments

Funding Date	Organization Name	Lead Investors	Funding Round	Money Raised
Nov 22, 2016	Miaopai	Yes	Series E - Miaopai	$500 million
Aug 14, 2017	InMyShow	No	Series C - InMyShow	CN¥600 million
Dec 14, 2017	Zuoyo Video	Yes	Corporate Round - Zuoyou Video	$3 million
Feb 27, 2018	Modian	Yes	Series A - Modian	$16 million
Mar 29, 2018	30sche.com	Yes	Series A - 30sche.com	$7.9 million
May 8, 2018	Microidea Technology	—	Series B - Microidea Technology	CN¥80 million
Mar 15, 2019	Sangan Video	—	Series A - Sangan Video	CN¥10 million
Jun 28, 2019	bsb	No	Venture Round - bsb	CN¥200 million
Sep 5, 2019	Online Star Dream Works	Yes	Series A - Online Star Dream Works	—
Jan 14, 2020	Ymatou	Yes	Series D - Ymatou	—

Source: Crunchbase

Sina Weibo: Market Capitalization Throughout the Years

Sina Weibo's market cap in 2016 was $8.61 billion, and then, in 2022 it reached $3.11 billion. You can look at the graphs below for a detailed view.

Graph about Sina Weibo's Market Capitalization

The following section provides us with a closer look on Sina Weibo’s market capitalization as well as its year over year growth from 2016 to 2022.

Year	Market Cap	Y/Y Change
2016	$8.61 billion	1.0821
2017	$22.8 billion	1.6568
2018	$13.13 billion	-42.60%
2019	$10.48 billion	-20.15%
2020	$9.28 billion	-11.50%
2021	$7.26 billion	-21.71%
2022	$3.11 billion	-57.10%

Source: Yahoo, Companies Market Cap

Sina Weibo: Number of Investors

Sina Weibo has only 1 investor. Weibo is funded by Alibaba Group.

Announced Date	Investor Name	Lead Investor	Funding Round	Partners	Money Raised
April 09, 2013	Alibaba Group	Yes	Funding Round- Weibo	—	$586 million

Souces: Crunchbase, Forbes

How does Sina Weibo make money?

Sina Weibo makes money through advertisements, marketing, paid contents, e-commerce, social games, value added service fees in live streaming, and more.

Sources: Forbes, Tech Node

Sina Weibo: Valuation

The following list shows Sina Weibo’s Valuation throughout the years:

2018: $30 billion

Source: CNBC, Investors

Who are the most popular Sina Weibo users (Entertainment Industry)?

The following table shows the most popular Sina Weibo users based on the numbers of followers on Sina Weibo:

Rank	Name	Main Occupation	Number of Followers
#1	Xie Na 谢娜	TV Host	129.4 million
#2	He Jiong 何炅	TV Host	120.6 million
#3	Yang Mi 杨幂	TV Host	109.8 million
#4	Angelababy 杨颖	Actress	103.3 million
#5	Chen Kun 陈坤	Actor and Singer	93.3 million
#6	Zhao Liying 赵丽颖	Actress	88.4 million
#7	Jackson Yee 易烊千玺	Singer/Dancer	86.9 million
#8	Vicki Zhao 赵薇	Actress	85.8 million
#9	Yao Chen 姚晨	Actress	84.6 million
#10	Deng Chao 邓超	Actor	81.6 million

Source: Whats on Weibo

Who are the most popular Sina Weibo KOLs (Travel Industry)?

As one of the most popular topics on Sina Weibo, KOLs influence reaches 53.3% of the total population of Sina Weibo users. The travel industry is just one of the industries being promoted by KOLs.

Let’s have a closer look on who are the most popular Sina Weibo KOLs in the travel industry.

#1. Shenwei’s (神威): 9.69 million followers on Sina Weibo, he is regarded as the #1 Chinese KOL travel influencer.
#2. Aznan (阿滋楠): 7.82 million followers on Sina Weibo.
#3. Molly (貓力): 6.9 million followers on Sina Weibo.
#4. Layla (蕾拉小姐): 5.2 million followers on Sina Weibo.
#5. Nono (抬头看风景): 5.12 million followers on Sina Weibo.
#6. Janice简妮: 4.84 million followers on Sina Weibo.
#7. 羽晗winnie: 4.51 million followers on Sina Weibo.
#8. Claire小爱: 4.27 million followers on SIna Weibo.

Source: Hicom-Asia

Who are the most popular Sina Weibo KOLs (Beauty Industry)?

Along with the travel industry, beauty industry is a large part of the present Chinese culture. Makeups and other beautification products, for both men and women, are among the mainstream trends in China.

With Sina Weibo, KOLs promoting the beauty industry are among the most popular ones. Here is the list of the most popular Sina Weibo KOLs in the beauty industry as of 2022:

#1. Kevin Chou(凯文老师): 54.65 million followers on Sina Weibo.
#2. Doctor P (小P老师): 35.8 mliion followers on Sina Weibo.
#3. Pony_朴惠敏: 13.6 million followers on Sina Weibo.
#4. 张沫凡MOMO: 13.4 million followers on Sina Weibo.
#5. Echo (桃小小): 11.9 million followers on Sina Weibo.
#6. Jun (俊平大魔王): 9.04 million followers on Sina Weibo.
#7. 滕雨佳Amiu: 7.22 million followers on Sina Weibo.

Sources: Hicom-Asia, GMA, Design-Asia

Who are the most popular Sina Weibo KOLs (Food and Beverage Industry)?

Chinese people love food. And as part of it, watching other people eat food in Sina Weibo has also become one of the mainstream trends in Sina Weibo.

Aside from this, Sina Weibo users are also entertained by KOLs showing them education and knowledge on cooking.

Now, here is the list of the most popular KOLs in the food and beverage industry.

#1. Mi Zijun (密子君): 19.1 million followers in Sina Weibo.
#2. 甜咪少女: 18.3 million followers in Sina Weibo.
#3. Chinese KOL 干饭少女阿笼: 17.6 million followers in Sina Weibo.
#4. Amelie (阿米朽): +13.3 million followers in Sina Weibo.
#5. 魔女宅冬冬: 13.3 million followers in Sina Weibo.

Sources: Global Times, Hicom-Asia

What are the most popular topics by category in Sina Weibo - 2022?

There are a lot of topics being discussed on Weibo. There is no definitive data on how much topics are being discussed on the platform.

However, we do have a list of the most popular topics in Sina Weibo by category. Here is the list:

Entertainment News and Celebrity : 77% share of Sina Weibo users.
News and society: 68.07% share of Sina Weibo users.
Fashion: 55.15% share of Sina Weibo users.
KOL (Key Opinion Leaders): 53.3% share of Sina Weibo users.
Humor : 45.53% share of Sina Weibo users.
Music: 45.16% share of Sina Weibo users.
Gender and sexuality: 30.5% share of Sina weibo users.
Movies: 28.47% share of Sina Weibo users.
Cosmetics: 23.58% of Sina Weibo users.
Food: 21.35% of Sina Weibo users.

Source: Statista

How many Sina Weibo users are there?

Considered as one of the biggest platforms in China, Sina Weibo has a total of 584 million montly active users and has an average daily active users of 253 million as of September 2022.

Infographic about Sina Weibo's number of users

Source: Weibo

Sina Weibo: Number of Active Users - 2016 (Monthly)

The following list shows the number of monthly active users per quarter in 2016:

Year	Number of Active Users (Monthly)
Q1 2016	261 million
Q2 2016	282 million
Q3 2016	297 million
Q4 2016	313 million

Sources: Weibo 1, Weibo 2, Weibo 3, PR Newswire

Sina Weibo: Number of Active Users - 2017 (Monthly)

The following list shows the number of monthly active users per quarter in 2017:

Year	Number of Active Users (Monthly)
Q1 2017	340 million
Q2 2017	361 million
Q3 2017	376 million
Q4 2017	392 million

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4

Sina Weibo: Number of Active Users - 2018 (Monthly)

The following list shows the number of monthly active users per quarter in 2018:

Year	Number of Active Users (Monthly)
Q1 2018	411 million
Q2 2018	431 million
Q3 2018	446 million
Q4 2018	462 million

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4

Sina Weibo: Number of Active Users - 2019 (Monthly)

The following list shows the number of monthly active users per quarter in 2019:

Year	Number of Active Users (Monthly)
Q1 2019	465 million
Q2 2019	431 million
Q3 2019	497 million
Q4 2019	516 million

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4

Sina Weibo: Number of Active Users - 2020 (Monthly)

The following list shows the number of monthly active users per quarter in 2020:

Year	Number of Active Users (Monthly)
Q1 2020	550 million
Q2 2020	523 million
Q3 2020	511 million
Q4 2020	521 million

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4

Sina Weibo: Number of Active Users - 2021 (Monthly)

The following list shows the number of monthly active users per quarter in 2021:

Year	Number of Active Users (Monthly)
Q1 2021	530 million
Q2 2021	566 million
Q3 2021	573 million
Q4 2021	573 million

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4

Sina Weibo: Number of Active Users - 2022 (Monthly)

The following list shows the number of monthly active users per quarter in 2022:

Year	Number of Active Users (Monthly)
Q1 2022	582 million
Q2 2022	582 million
Q3 2022	584 million

Sources: Weibo 1, Weibo 2, Weibo 3

Sina Weibo: Number of Active Users - 2016 (Daily)

The following list shows the number of daily active users per quarter in 2016:

Year	Number of Active Users (Monthly)
Q1 2016	120 million
Q2 2016	139 million
Q3 2016	132 million
Q4 2016	126 million

Sources: Weibo 1, Weibo 2, Weibo 3, PR Newswire

Sina Weibo: Number of Active Users - 2017 (Daily)

The following list shows the number of daily active users per quarter in 2017:

Year	Number of Active Users (Daily)
Q1 2017	154 million
Q2 2017	159 million
Q3 2017	165 million
Q4 2017	172 million

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4

Sina Weibo: Number of Active Users - 2018 (Daily)

The following list shows the number of daily active users per quarter in 2018:

Year	Number of Active Users (Daily)
Q1 2018	184 million
Q2 2018	190 million
Q3 2018	195 million
Q4 2018	200 million

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4

Sina Weibo: Number of Active Users - 2019 (Daily)

The following list shows the number of daily active users per quarter in 2019:

Year	Number of Active Users (Daily)
Q1 2019	465 million
Q2 2019	431 million
Q3 2019	497 million
Q4 2019	516 million

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4

Sina Weibo: Number of Active Users - 2020 (Daily)

The following list shows the number of daily active users per quarter in 2020:

Year	Number of Active Users (Daily)
Q1 2020	203 million
Q2 2020	211 million
Q3 2020	216 million
Q4 2020	222 million

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4

Sina Weibo: Number of Active Users - 2021 (Daily)

The following list shows the number of daily active users per quarter in 2021:

Year	Number of Active Users (Daily)
Q1 2021	230 million
Q2 2021	246 million
Q3 2021	248 million
Q4 2021	249 million

Sources: Weibo 1, Weibo 2, Weibo 3, Weibo 4

Sina Weibo: Number of Active Users - 2022 (Daily)

The following list shows the number of daily active users per quarter in 2022:

Year	Number of Active Users (Daily)
Q1 2022	253 million
Q2 2022	252 million
Q3 2022	252 million

Sources: Weibo 1, Weibo 2, Weibo 3

How many Sina Weibo users belong to the Gen Z?

In 2019, according to a blog that is researching on various chinese social media platforms, with 300 million monthly active users at the time, 60% of Sina Weibo users belong to Generation Z.

Source: Liz Y, Sohu

Sina Weibo Website Traffic Analysis Overview

These are the data collected on Weibo.com’s Website Traffic Analysis as of November 2022:

Key Stat	Key Info
Daily Unique Visitors	7,182,119
Monthly Visits	217,618,206
Pages per Visitor	12.15
Daily Pageviews	87,298,123
Monthly Visits (SEMrush)	42,181,032
Monthly Visits (SimilarWeb)	209,187,936
Alexa Rank	41
Alexa Reach	0.90%
Avg. visit duration	11:39
Bounce rate	24.44%

Source: Hypestat

Sina Weibo Website Traffic Sources

Direct sources: 38.95% of the traffic
Referral sources: 27.31% of the traffic
Search sources: 30.99% of the traffic
Social sources: 2.75% of the traffic
Paid sources: 0% of the traffic

Source: Hypestat

Sina Weibo: Weibo.com Traffic Source: Desktop vs Mobile

53.64% of the users visit the website through desktop devices
46.36% of the users visit the website through mobile devices

Source: Hypestat

Sina Weibo: Weibo.com Ad Revenue Through Website Traffic

The following are the estimated ad revenue of Sina Weibo based on the website traffic:

$35,038.09 is the estimated daily ad revenue of Sina Weibo based on website traffic.
$1,051,142.70 is the estimated monthly ad revenue of Sina Weibo based on website traffic.
$12,788,902.85 is the estimated yearly ad revenue of Sina Weibo based on website traffic.

Source: Hypestat

Weibo.com daily earning by country

Country	Earning
China	$8,197.29
United States	$5,481.45
Hong Kong	$960.28
Japan	$282.85
Taiwan	$200.79

Source: Hypestat

Weibo.com daily pageviews by country

Country	Pageviews
China	81,972,937
United States	1,134,876
Hong Kong	872,981
Japan	785,683
Taiwan	872,981

Source: Hypestat

How many pageviews are blocked in Sina Weibo?

The following list shows the number of pageviews blocked in Sina Weibo:

11,111,305: Daily pageviews blocked
333,339,153: Monthly pageviews blocked
4,055,626,360: Yearly pageviews blocked

Source: Hypest

Which top 5 countries visited Sina Weibo the most (2022)?

China is the #1 country in which Sina Weibo is most visited, with 82.99% of the users. Then, there's Taiwan, Hong Kong, the USA, and Japan.

Graph about top country that visited Sina Weibo the most

Rank	Country	Percentage
#1	China	82.99%
#2	Taiwan	4.66%
#3	Hongkong	3.20%
#4	United States	2.71%
#5	Japan	1.56%

Source: Similar Web

How much time do people spend in Sina Weibo?

The average time spent on Sina Weibo is 10 minutes.

Infographic about Sina Weibo user average time

Source: Similarweb

Sina Weibo Mobile App Stats: Android vs iOS

These are the key stats and key info on Sina Weibo mobile app on Android as of November 2022:

Key Stat	Key Info
Launch Date	—
Total Downloads	~10 million
Monthly Downloads	~53,000
Monthly Download Growth	-48.50%
Rating Reviews	2.7 out of 5
Total Review Votes	~317,000

These are the key stats and key info on Sina Weibo mobile app on iOS as of November 2022:

Key Stat	Key Info
Launch Date	January 27, 2010
Total Downloads	—
Monthly Downloads	~1.7 million
Monthly Download Growth	6.30%
Rating Reviews	2.4 out of 5
Total Review Votes	~6,300

Sources: Google Play, Apple Store

Sina Weibo: Financial Highlights

Sina Weibo’s financial highlight reports from its website always tells the customers and other companies alike about financial data about the company.

From the website, we have compiled financial highlights throughout the years.

Sina Weibo: Financial Highlights - Q1 March 2016

The following data shows Sina Weibo’s financial highlights on Q1 March 2016:

Net Revenues	$119.3 million
Advertising and Marketing Revenues	$99.2 million
Weibo Value-Added Services	$20.0 million
Net Income Attributable to Weibo	$7.1 million
Diluted Net Income per Share	$0.03
Non-GAAP Net Income Attributable to Weibo	$16.4 million
Non-GAAP Diluted Net Income per Share	$0.07
Adjusted EBITDA	$19.0 million
Monthly Active Users	261 million
Average Daily Active Users	154 million
Percentage of Mobile Users	85.00%

Source: PR Newswire

Sina Weibo: Financial Highlights - Q2 June 2016

The following data shows Sina Weibo’s financial highlights on Q2 June 2016:

Net Revenues	$146.9 million
Advertising and Marketing Revenues	$127.2 million
Weibo Value-Added Services	$19.7 million
Net Income Attributable to Weibo	$25.9 million
Diluted Net Income per Share	$0.12
Non-GAAP Net Income Attributable to Weibo	$35.5 million
Non-GAAP Diluted Net Income per Share	$0.16
Adjusted EBITDA	$38.8 million
Monthly Active Users	282 million
Average Daily Active Users	126 million
Percentage of Mobile Users	89.00%

Source: Weibo

Sina Weibo: Financial Highlights - Q3 September 2016

The following data shows Sina Weibo’s financial highlights on Q3 September 2016:

Net Revenues	$176.9 million
Advertising and Marketing Revenues	$156.7 million
Weibo Value-Added Services	$20.2 million.
Net Income Attributable to Weibo	$32.1 million
Diluted Net Income per Share	$0.14
Non-GAAP Net Income Attributable to Weibo	$54.6 million
Non-GAAP Diluted Net Income per Share	$0.24
Adjusted EBITDA	$57.7 million
Monthly Active Users	297 million
Average Daily Active Users	132 million
Percentage of Mobile Users	89.00%

Source: Weibo

Sina Weibo: Financial Highlights - Q4 December 2016

The following data shows Sina Weibo’s financial highlights on Q4 December 2016:

Net Revenues	212.7 million
Advertising and Marketing Revenues	$187.9 million
Weibo Value-Added Services	$24.9 million
Net Income Attributable to Weibo	$43.0 million
Diluted Net Income per Share	$0.19
Non-GAAP Net Income Attributable to Weibo	$77.0 million
Non-GAAP Diluted Net Income per Share	$0.34
Adjusted EBITDA	$78.2 million
Monthly Active Users	313 million
Average Daily Active Users	139 million
Percentage of Mobile Users	90%

Source: Weibo

Sina Weibo: Financial Highlights - Q1 March 2017

The following data shows Sina Weibo’s financial highlights on Q1 March 2017:

Net Revenues	$199.2 milion
Advertising and Marketing Revenues	$169.3 million
Other Revenues	$46.9 million
Net Income Attributable to Weibo	$46.9 million
Diluted Net Income per Share	$0.21
Non-GAAP Net Income Attributable to Weibo	$57.8 milliom
Non-GAAP Diluted Net Income per Share	$0.26
Adjusted EBITDA	$70.5 million
Monthly Active Users	340 million
Average Daily Active Users	154 million
Percentage of Mobile Users	91%

Source: Weibo

Sina Weibo: Financial Highlights - Q2 June 2017

The following data shows Sina Weibo’s financial highlights on Q2 June 2017:

Net Revenues	$253.4 million
Advertising and Marketing Revenues	$218.3 million
Other Revenues	$35.0 million
Net Income Attributable to Weibo	$73.5 million
Diluted Net Income per Share	$0.33
Non-GAAP Net Income Attributable to Weibo	$86.7 million
Non-GAAP Diluted Net Income per Share	$0.38
Adjusted EBITDA	$103.1 million
Monthly Active Users	361 million
Average Daily Active Users	159 million
Percentage of Mobile Users	92%

Source: Weibo

Sina Weibo: Financial Highlights - Q3 September 2017

The following data shows Sina Weibo’s financial highlights on Q3 September 2017:

Net Revenues	$320.0 million
Advertising and Marketing Revenues	$276.8 million
Other Revenues	$43.2 million
Net Income Attributable to Weibo	$101.1 million
Diluted Net Income per Share	$0.45
Non-GAAP Net Income Attributable to Weibo	$115.2 million
Non-GAAP Diluted Net Income per Share	$0.51
Adjusted EBITDA	$135.9 million
Monthly Active Users	376 million
Average Daily Active Users	165 million
Percentage of Mobile Users	92%

Source: Weibo

Sina Weibo: Financial Highlights - Q4 December 2017

The following data shows Sina Weibo’s financial highlights on Q4 December 2017:

Net Revenues	$377.4 million
Advertising and Marketing Revenues	$332.3 million
Value-Added Service Revenues (VAS)	$45.1 million
Net Income Attributable to Weibo	$131.0 million
Diluted Net Income per Share	$0.58
Non-GAAP Net Income Attributable to Weibo	$146.0 million
Non-GAAP Diluted Net Income per Share	$0.64
Adjusted EBITDA	$161.9 million
Monthly Active Users	392 million
Average Daily Active Users	172 million
Percentage of Mobile Users	93%

Source: Weibo

Sina Weibo: Financial Highlights - Q1 March 2018

The following data shows Sina Weibo’s financial highlights on Q1 March 2018:

Net Revenues	$349.9 million
Advertising and Marketing Revenues	$302.9 million
Value-Added Service Revenues (VAS)	$46.9 million
Net Income Attributable to Weibo	$99.1 million
Diluted Net Income per Share	$0.44
Non-GAAP Net Income Attributable to Weibo	$112.6 million
Non-GAAP Diluted Net Income per Share	$0.50
Adjusted EBITDA	$124.6 million
Monthly Active Users	411 million
Average Daily Active Users	184 million
Percentage of Mobile Users	93%

Source: Weibo

Sina Weibo: Financial Highlights - Q2 June 2018

The following data shows Sina Weibo’s financial highlights on Q2 June 2018:

Net Revenues	$426.6 million
Advertising and Marketing Revenues	$369.9 million
Value-Added Service Revenues (VAS)	$56.6 million
Net Income Attributable to Weibo	$140.9 million
Diluted Net Income per Share	$0.62
Non-GAAP Net Income Attributable to Weibo	$156.1 million
Non-GAAP Diluted Net Income per Share	$0.68
Adjusted EBITDA	$173.3 million
Monthly Active Users	431 million
Average Daily Active Users	190 million
Percentage of Mobile Users	93%

Source: Weibo

Sina Weibo: Financial Highlights - Q3 September 2018

The following data shows Sina Weibo’s financial highlights on Q3 September 2018:

Net Revenues	$460.2 million
Advertising and Marketing Revenues	$409.3 million
Value-Added Service Revenues (VAS)	$50.9 million
Net Income Attributable to Weibo	$165.3 million
Diluted Net Income per Share	$0.73
Non-GAAP Net Income Attributable to Weibo	$171.8 million
Non-GAAP Diluted Net Income per Share	$0.75
Adjusted EBITDA	$192.8 million
Monthly Active Users	446 million
Average Daily Active Users	195 million
Percentage of Mobile Users	93%

Source: Weibo

Sina Weibo: Financial Highlights - Q4 December 2018

The following data shows Sina Weibo’s financial highlights on Q4 December 2018:

Net Revenues	$481.9 million
Advertising and Marketing Revenues	$417.0 million
Value-Added Service Revenues (VAS)	$64.9 million
Net Income Attributable to Weibo	$166.5 million
Diluted Net Income per Share	$0.73
Non-GAAP Net Income Attributable to Weibo	$183.6 million
Non-GAAP Diluted Net Income per Share	$0.80
Adjusted EBITDA	$192 million
Monthly Active Users	462 million
Average Daily Active Users	200 million
Percentage of Mobile Users	93%

Source: Weibo

Sina Weibo: Financial Highlights - Q1 March 2019

The following data shows Sina Weibo’s financial highlights on Q1 March 2019:

Net Revenues	$399.2 million
Advertising and Marketing Revenues	$341.1 million
Value-Added Service Revenues (VAS)	$58.0 million
Net Income Attributable to Weibo	$150.4 million
Diluted Net Income per Share	$0.66
Non-GAAP Net Income Attributable to Weibo	$128.5 million
Non-GAAP Diluted Net Income per Share	$0.56
Adjusted EBITDA	$140.8 million
Monthly Active Users	465 million
Average Daily Active Users	203 million
Percentage of Mobile Users	94%

Source: Weibo

Sina Weibo: Financial Highlights - Q2 June 2019

The following data shows Sina Weibo’s financial highlights on Q2 June 2019:

Net Revenues	$431.8 million
Advertising and Marketing Revenues	$370.7 million
Value-Added Service Revenues (VAS)	$61.2 million
Net Income Attributable to Weibo	$103.0 million
Diluted Net Income per Share	$0.46
Non-GAAP Net Income Attributable to Weibo	$156.4 million
Non-GAAP Diluted Net Income per Share	$0.68
Adjusted EBITDA	$172.8 million
Monthly Active Users	486 million
Average Daily Active Users	211 million
Percentage of Mobile Users	94%

Source: Weibo

Sina Weibo: Financial Highlights - Q3 September 2019

The following data shows Sina Weibo’s financial highlights on Q2 September 2019:

Net Revenues	$467.8 million
Advertising and Marketing Revenues	$412.5 million
Value-Added Service Revenues (VAS)	$55.3 million
Net Income Attributable to Weibo	$146.2 million
Diluted Net Income per Share	$0.64
Non-GAAP Net Income Attributable to Weibo	$176.1 million
Non-GAAP Diluted Net Income per Share	$0.77
Adjusted EBITDA	$196.3 million
Monthly Active Users	497 million
Average Daily Active Users	216 million
Percentage of Mobile Users	94%

Source: Weibo

Sina Weibo: Financial Highlights - Q4 December 2019

The following data shows Sina Weibo’s financial highlights on Q4 December 2019:

Net Revenues	$468.1 million
Advertising and Marketing Revenues	$405.9 million
Value-Added Service Revenues (VAS)	$62.2 million
Net Income Attributable to Weibo	$95.1 million
Diluted Net Income per Share	$0.42
Non-GAAP Net Income Attributable to Weibo	$176.5 million
Non-GAAP Diluted Net Income per Share	$0.77
Adjusted EBITDA	$178.2 million
Monthly Active Users	516 million
Average Daily Active Users	222 million
Percentage of Mobile Users	94%

Source: Weibo

Sina Weibo: Financial Highlights - Q1 March 2020

The following data shows Sina Weibo’s financial highlights on Q1 March 2020:

Net Revenues	$323.4 million
Advertising and Marketing Revenues	$275.4 million
Value-Added Service Revenues (VAS)	$48.0 million
Net Income Attributable to Weibo	$52.1 million
Diluted Net Income per Share	$0.23
Non-GAAP Net Income Attributable to Weibo	$67.4 million
Non-GAAP Diluted Net Income per Share	$0.30
Adjusted EBITDA	$75.7 million
Monthly Active Users	550 million
Average Daily Active Users	241 million
Percentage of Mobile Users	94%

Source: Weibo

Sina Weibo: Financial Highlights - Q2 June 2020

The following data shows Sina Weibo’s financial highlights on Q2 June 2020:

Net Revenues	$387.4 million
Advertising and Marketing Revenues	$340.6 million
Value-Added Service Revenues (VAS)	$46.8 million
Net Income Attributable to Weibo	$198.4 million
Diluted Net Income per Share	$0.86
Non-GAAP Net Income Attributable to Weibo	$114.5 million
Non-GAAP Diluted Net Income per Share	$0.50
Adjusted EBITDA	$135.8 million
Monthly Active Users	523 million
Average Daily Active Users	229 million
Percentage of Mobile Users	94%

Source: Weibo

Sina Weibo: Financial Highlights - Q3 June 2020

The following data shows Sina Weibo’s financial highlights on Q3 June 2020:

Net Revenues	$465.7 million
Advertising and Marketing Revenues	$416.7 million
Value-Added Service Revenues (VAS)	$49.1 million
Net Income Attributable to Weibo	$33.8 million
Diluted Net Income per Share	$0.15
Non-GAAP Net Income Attributable to Weibo	$152.9 million
Non-GAAP Diluted Net Income per Share	$0.66
Adjusted EBITDA	$186.5 million
Monthly Active Users	511 million
Average Daily Active Users	224 million
Percentage of Mobile Users	94%

Source: Weibo

Sina Weibo: Financial Highlights - Q4 December 2020

The following data shows Sina Weibo’s financial highlights on Q4 December 2020:

Net Revenues	$513.4 million
Advertising and Marketing Revenues	$453.5 million
Value-Added Service Revenues (VAS)	$59.9million
Net Income Attributable to Weibo	$29.0 million
Diluted Net Income per Share	$0.13
Non-GAAP Net Income Attributable to Weibo	$212.7 million
Non-GAAP Diluted Net Income per Share	$0.92
Adjusted EBITDA	$209.73 million
Monthly Active Users	521 million
Average Daily Active Users	225 million
Percentage of Mobile Users	94%

Source: Weibo

Sina Weibo: Financial Highlights - Q1 March 2021

The following data shows Sina Weibo’s financial highlights on Q1 March 2021:

Net Revenues	$458.9 million
Advertising and Marketing Revenues	$390.0 million
Value-Added Service Revenues (VAS)	$68.9 million
Net Income Attributable to Weibo	$49.8 million
Diluted Net Income per Share	$0.22
Non-GAAP Net Income Attributable to Weibo	$130.7 million
Non-GAAP Diluted Net Income per Share	$0.57
Adjusted EBITDA	$156.7 million
Monthly Active Users	530 million
Average Daily Active Users	230 million
Percentage of Mobile Users	94%

Source: Weibo

Sina Weibo: Financial Highlights - Q2 June 2021

The following data shows Sina Weibo’s financial highlights on Q2 June 2021:

Net Revenues	$574.5 million
Advertising and Marketing Revenues	$502.3 million
Value-Added Service Revenues (VAS)	$72.1 million
Net Income Attributable to Weibo	$81.0 million
Diluted Net Income per Share	$0.35
Non-GAAP Net Income Attributable to Weibo	$182.8 million
Non-GAAP Diluted Net Income per Share	$0.79
Adjusted EBITDA	$232.4 million
Monthly Active Users	566 million
Average Daily Active Users	246 million
Percentage of Mobile Users	94%

Source: Weibo

Sina Weibo: Financial Highlights - Q3 September 2021

The following data shows Sina Weibo’s financial highlights on Q3 September 2021:

Net Revenues	$607.4 million
Advertising and Marketing Revenues	$537.6 million
Value-Added Service Revenues (VAS)	$69.8 million
Net Income Attributable to Weibo	$181.7 million
Diluted Net Income per Share	$0.78
Non-GAAP Net Income Attributable to Weibo	$209.6 million
Non-GAAP Diluted Net Income per Share	$0.90
Adjusted EBITDA	$255.3 million
Monthly Active Users	573 million
Average Daily Active Users	248 million
Percentage of Mobile Users	94%

Source: Weibo

Sina Weibo: Financial Highlights - Q4 December 2021

The following data shows Sina Weibo’s financial highlights on Q4 December 2021:

Net Revenues	$616.3 million
Advertising and Marketing Revenues	$550.8 million
Value-Added Service Revenues (VAS)	$65.5 million
Net Income Attributable to Weibo	$115.7 million
Diluted Net Income per Share	$0.50
Non-GAAP Net Income Attributable to Weibo	$195.5 million
Non-GAAP Diluted Net Income per Share	$0.83
Adjusted EBITDA	$144.8 million
Monthly Active Users	573 million
Average Daily Active Users	249 million
Percentage of Mobile Users	95%

Source: Weibo

Sina Weibo: Financial Highlights - Q1 March 2022

The following data shows Sina Weibo’s financial highlights on Q1 March 2022:

Net Revenues	$484.6 million
Advertising and Marketing Revenues	$427.1 million
Value-Added Service Revenues (VAS)	$57.5 million
Net Income Attributable to Weibo	$67.5 million
Diluted Net Income per Share	$0.29
Non-GAAP Net Income Attributable to Weibo	$132.9 million
Non-GAAP Diluted Net Income per Share	$0.56
Adjusted EBITDA	$153 million
Monthly Active Users	582 million
Average Daily Active Users	252 million
Percentage of Mobile Users	95%

Source: Weibo

Sina Weibo: Financial Highlights - Q2 June 2022

The following data shows Sina Weibo’s financial highlights on Q2 June 2022:

Net Revenues	$450.2 million
Advertising and Marketing Revenues	$385.6 million
Value-Added Service Revenues (VAS)	$64.6 million
Net Income Attributable to Weibo	$28.3 million
Diluted Net Income per Share	$0.12
Non-GAAP Net Income Attributable to Weibo	$109.7 million
Non-GAAP Diluted Net Income per Share	$0.46
Adjusted EBITDA	$132.9 million
Monthly Active Users	582 million
Average Daily Active Users	252 million
Percentage of Mobile Users	95%

Source: Weibo

Sina Weibo: Financial Highlights - Q3 September 2022

The following data shows Sina Weibo’s financial highlights on Q3 September 2022:

Net Revenues	$453.6 million
Advertising and Marketing Revenues	$393.4 million
Value-Added Service Revenues (VAS)	$60.1 million
Net Income Attributable to Weibo	$17.1 million
Diluted Net Income per Share	$0.07
Non-GAAP Net Income Attributable to Weibo	$119.0 million
Non-GAAP Diluted Net Income per Share	$0.50
Adjusted EBITDA	$144.7 million
Monthly Active Users	584 million
Average Daily Active Users	253 million
Percentage of Mobile Users	95%

Source: Weibo

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Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.