Ticketmaster Revenue and Growth Statistics (2024)

Key Ticketmaster user stats. Includes data on revenue, valuation, investments, acquisitions, number of employees, and more.
Ticketmaster Revenue and Growth Statistics (2024)
Last updated on:
December 29, 2023
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Ticketmaster Key Facts

  • Ticketmaster’s Monthly Active Users (MAU) is 113.6 million.
  • Since its May 1998 debut, Ticketmaster.co.uk has routinely ranked as the top website in the UK  for online ticket purchases.
  • The Northern Quarter of Manchester has served as the home of Ticketmaster's UK Contact Center and Fulfillment business for more than 14 years.
  • There are Ticketmaster locations in Stoke-On-Trent, Manchester, Glasgow, and London.Ticketmaster sells tickets to approximately 70,000 events annually.
  • Ticketweb, Get Me In!, Seatwave, Ticketmaster Sport, and Universe are additional Ticketmaster businesses that are active in the United Kingdom.
  • Over 20,000 tickets may be processed in real-time per minute across all of our sales platforms thanks to the Ticketmaster system.
  • The Ticketmaster systems are tested frequently and adhere to PCI-DSS rules.
  • For all of our events, Ticketmaster collaborates with more than 1,500 affiliate partners to increase ticket sales.
  • To make the Ticketmaster weekly e-shot more relevant to the recipient, it is distributed to over 9 million subscribers and divided by location.
  • Ticketmaster has 6,678 employees.
  • 52% of Ticketmaster employees are women, while 48% are men.
  • The most common ethnicity at Ticketmaster is White (52%).
  • 29% of Ticketmaster employees are Hispanic or Latino.
  • 9% of Ticketmaster employees are Black or African American.
  • The average employee at Ticketmaster makes $36,195 per year.
  • Ticketmaster employees are most likely to be members of the democratic party.
  • On average, employees at Ticketmaster stay with the company for 3.1 years.

Source: Ticketmaster, Zippia,

Overview about Ticketmaster

Ticketmaster is a company selling tickets to various events all round the world.

Let's now look at the key data about Ticketmaster Entertainment!

Key statKey info
Key peopleMichael Rapino (CEO), Mark Yovich (President)
Number of employees6,678
Parent CompanyLive Nation Entertainment (2010-present)
Business TypeSubsidiary
Market typeLive Event Ticketing
Area servedWorldwide
ProductsTicketing technology, Ticket sales, Ticket resales, Marketing, Distribution of event tickets and information, Support of venue renovation
Annual Ticket-booking500 million
Monthly Active Users (MAU)115,900,000 users
Revenue$11.5 billion in 2019 (Ticketmaster's greatest revenue)
Market Cap~$26 billion

Ticketmaster Revenue

In 2022, Ticketmaster reported an incredible success, with revenue of $12.3 billion - a staggering increase from the $6.3 billion reported in 2021.

Graph about Ticketmaster Revenue
2022$12.3 billion
2021$6.3 billion
2020$1.9 billion
2019$11.5 billion
2018$10.8 billion
2017$9.7 billion
2016$7.8 billion
2015$7.2 billion
2014$6.9 billion

Source: Zippia, Economic Liberties

Ticketmaster Market Capitalization

Ticketmaster's market capitalization has significantly grown since December 2022, when it was valued at $15.74 billion.

As of February 2023, the company's market cap has grown to $18.23 billion; a 16% increase in just two months.

Graph about Ticketmaster's valuation
YearMarket Cap
2023$18.23 billion
2022$15.74 billion
2021$26 billion
2020$15.6 billion
2019$15.12 billion
2018$11.18 billion
2017$8.72 billion
2016$5.38 billion
2015$4.94 billion
2014$5.24 billion
2013$4.02 billion
2012$1.89 billion
2011$1.52 billion
2010$1.88 billion
2009$0.7 billion

The first valuation was in 2009, at just under $1 billion. The company went as high as $26 billion in 2021, as previously mentioned.

Only time will tell that, though.

Source: Macrotrends

How much funding has Ticketmaster raised?

Ticketmaster's funding is not shown to the public. One thing we know is that Upfront Ventures is a major investor that funds Ticketmaster.

Investor NameFunding RoundDateAmount
Upfront VenturesPost-IPO Equity - TicketmasterNov 20, 1997Undisclosed

Source: Crunchbase

How many tickets does Ticketmaster sell?

Ticketmaster sells nearly 500 million tickets per year for a wide range of concerts, events, and games, and their websites receive over a billion visits per year.

Graph about Ticketmaster number of tickets sold
PeriodTickets sold
Per Second18 tickets
Per Minute1,033 tickets
Per Hour62,003 tickets
Per Day1,488,095 tickets
Per Week10,416,666 tickets
Per Month41,666,666 tickets
Per Year500, 000,000 tickets

It looks a bit crazy, doesn't it? Knowing that every second there are 18 new transactions through Ticketmaster.

Source: Sales Force

What amount of transactions does Ticketmaster's system handle?

Tickets are sold through Ticketmaster at a rate of roughly 18 times per second, with a face value of $202 on average.

Infographic about amount of transactions does Ticketmaster's system handle
PeriodAverage Amount Transacted

Source: USA Today

What is Ticketmaster's market share in the e-ticketing market?

  • Since 1995, Ticketmaster has controlled more than 80% of the market for primary tickets to significant concerts.
  • At the moment, Ticketmaster dominates the market for ticketing and live events and is by far the industry leader.
Graph about Ticketmaster's market share in the e-ticketing market
YearMarket Share

Source: Yale Insights, Second Measure

Which country purchased the most tickets on Ticketmaster in 2022?

In 2022, Ticketmaster sold most tickets in the US, with 84.33% of the tickets. Then, there's Canada with a share of 5.28% of all tickets.

Graph about top countries purchased the most tickets on Ticketmaster
CountryShare of Purchase# Monthly tickets
United States84.33%35,137,500 tickets
Canada5.28%2,199,999 tickets
United Kingdom2%920,833 tickets
Mexico2%741,667 tickets
Australia1.61%670,833 tickets
Others4.78%1,991,667 tickets

Source: Similar Web

Ticketmaster Investments

Ticketmaster has made 5 investments. Their most recent investment was on Sep 12, 2008, when Active Network raised $92.3M.

Announced DateOrganization NameLead InvestorFunding RoundMoney Raised
Sep 12, 2008Active NetworkNoSeries F - Active Network$92.3M
Aug 30, 2007Active NetworkNoSeries E - Active Network$65.7M
Dec 20, 2006iLikeYesVenture Round - iLike$13.3M
Dec 15, 2006Active NetworkNoSeries D - Active Network$55M
Jan 2, 2002Active NetworkSeries C - Active Network$11M

You can see that with each new investment, there has been more money rasied at Ticketmaster.

Source: Crunchbase

Ticketmaster Acquisitions

Ticketmaster has acquired 17 organizations. Their most recent acquisition was ThaiTicketMajor on Jul 21, 2022.

Acquiree NameAnnounced DateTransaction Name
ThaiTicketMajorJul 21, 2022ThaiTicketMajor acquired by Ticketmaster
RivalApr 14, 2020Rival acquired by Ticketmaster
UPGRADEDOct 18, 2018UPGRADED acquired by Ticketmaster
TicketproFeb 17, 2017Ticketpro acquired by Ticketmaster
TickethourJul 26, 2016Tickethour acquired by Ticketmaster
UniverseJun 9, 2015Universe acquired by Ticketmaster
Two ToastersApr 1, 2015Two Toasters acquired by Ticketmaster
Sherpa.beSep 17, 2014Sherpa.be acquired by Ticketmaster
EventjoySep 11, 2014Eventjoy acquired by Ticketmaster
GetGuestlistApr 1, 2012GetGuestlist acquired by Ticketmaster

Source: Crunchbase

How many people work at Ticketmaster?

  • Ticketmaster has 6,678 employees.
  • 52% of Ticketmaster employees are women, while 48% are men.
  • The most common ethnicity at Ticketmaster is White (52%).
  • 29% of Ticketmaster employees are Hispanic or Latino.
  • 9% of Ticketmaster employees are Black or African American.
  • The average employee at Ticketmaster makes $36,195 per year.
Graph about Ticketmaster employee count

The table below includes Ticketmaster employees throughout the year from 2010 to 2022

YearNumber of Employees
20226,678+ employees
20216,000 employees
20203,900 employees
20193,900 employees
20184,000 employees
20174,000 employees
20163,000 employees
20152,500 employees
20142,400 employees
20132,000 employees
20122,000 employees
20112,000 employees
20101,800 employees

Source: Zippia, Macro Trends

How does Ticketmaster make money? (Ticketmaster Business model)

Ticketmaster has a revenue model that makes money in just one way; by collecting a percentage of all tickets sold on their platform.

  • Seller fee: 10% of the sales price
  • Buyer fee: 20% of the sales price
Graph about Ticketmaster business model

source: Entrepreneur 360

How many countries does Ticketmaster operate in?

Ticketmaster is the largest global ticketing company in the world, operating in over 32 countries.

Infographicabout How many countries does Ticketmaster operate in

Does Ticketmaster accept International Bookings?

Yes, Ticketmaster UK can only help with queries for events taking place in England, Scotland and Wales. Booking for an event overseas in different countries uses different sites.

New Zealandwww.ticketmaster.co.nz

Source: Ticketmaster

Is Ticketmaster available in Africa?

Yes, Ticketmaster is bringing its advanced digital ticketing technology to South Africa, with headquarters in Cape Town.

Source: Ticketmaster

What ticket has the highest sold-out milestone on a single day on Ticketmaster?

Over 2 million tickets were sold on Ticketmaster for Taylor Swift's “The Eras Tour“, which was the most tickets ever sold for an artist in a single day.

Infographic about the highest sold out milestone on a single day on Ticketmaster

Source: Ticketmaster

What are the top seats on Ticketmaster?

Official Platinum Seats are premium tickets to concerts and other events made available by artists and Event Organizers through Ticketmaster. They give fans fair and safe access to some of the best seats in the house.

Infographic about the top seats on Ticketmaster

Source: Ticketmaster

How many audiences does Ticketmaster have? (Ticketmaster Users Demographics)

Ticketmaster audience by gender

The audience of Ticketmaster.com is made up of 49.68% women and 50.32% men.

Graph about Ticketmaster audience by gender
GenderShare of audience gender

The ratio of male-female Ticketmaster users is almost perfectly balanced.

Source: Similar Web

Ticketmaster audience by age

The majority of visitors are between the ages of 25 and 34.

GenderShare of audience age

Source: Similar Web

Who is Ticketmaster's top 5 monthly audience by Country?

The average monthly active Ticketmaster users are 115,900,000.

Graph about Ticketmaster's top 5 monthly audience by Country
CountryShare of usersNumber of Users
United States84.33%97,738,470 users
Canada5.28%6,119,520 users
United Kingdom2.21%2,561,390 users
Mexico1.78%2,063,020 users
Australia1.61%1,865,990 users
Others4.78%5,540,020 users

The table above shows us once again how Ticketmaster's users are mostly in the United States and Canada.

Source: Similar Web

What is the Monthly Active Users (MAU) count on Ticketmaster?

In 2022, Ticketmaster has an average Monthly Active User (MAU) of 113.6 million users.

Source: Similar Web

How many App Downloads did Ticketmaster have in 2022?

  • Ticketmaster has over 10 million Android app downloads.
  • More than 2.1 million iOS app downloads
  • Ticketmaster has a total of 62 apps, including 31 iOS apps, and 31 Android apps.
Graph about number of app downloads of Ticketmaster in 2022

Source: Play Google, Apps Apple

What browsers does Ticketmaster support?

Ticketmaster is available on Google Chrome (download latest), Microsoft Edge (download latest), and Mozilla Firefox.

Source: Ticketmaster

What Device have more Traffic to Ticketmaster’s Web?

On Ticketmaster.com, desktops drive 18.6% of visits, while 81.4% of visitors come from mobile devices.

Infographic about

Ticketmaster’s top web visitors by the device used to access the ticketmaster.com

On average, there are more mobile users than desktop users on Ticketmaster. This goes for all countries in which the website is available.

Graph about Ticketmaster top web visitor by device
Country All devicesDesktopMobile
United States89.45%127.2M18.22%81.78%
United Kingdom1.41%2M23.83%76.17%

Source: Semrush

Ticketmaster.com Traffic and Engagement Analysis in 2022

  • Ticketmaster.com receives 115.9 million monthly unique visitors on average.
  • Ticketmaster.com Visitors use the platform for three minutes and 18 seconds on average.
  • Ticketmaster.com's four pages are typically seen by visitors during each visit.

Source: Similar Web

What is the Average Time Spent by Visitors booking tickets on Ticketmaster.com?

  • Ticketmaster.com visitors spent an average of 3 minutes, and 18 seconds booking tickets.
Infographic about Average Time Spent by Visitors booking tickets on Ticketmaster

Source: Similar Web

What are ticketmaster.com's Top Marketing Channels

The top traffic source to ticketmaster.com is direct traffic, driving 37.49% of desktop visits last month, and search is the 2nd with 31.75% of traffic.

Graph about ticketmaster.com's Top Marketing Channels
Marketing ChannelsShare of Traffic

Source: Similar Web

Social Media Traffic to ticketmaster.com

Ticketmaster.com gets most of its social media traffic from YouTube, followed by Facebook and Twitter (Desktop).

Engaging audiences through Reddit may reveal new opportunities.

Graph about social media traffic to Ticketmaster
Social MediaShare of Traffic

Source: Similar Web


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About the author

Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.