TikTok Users and Growth Statistics (2024)

Key Tiktok user stats. Includes data on revenue, valuation, number of active users, number of employees, and more.
TikTok Users and Growth Statistics (2024)
Last updated on:
December 29, 2023
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TikTok Interesting Key Facts

  • Douyin, the progenitor and Chinese counterpart of TikTok, was developed in 200 days and had 100 million users in its first year.
  • Douyin was originally named "A.me" and was rebranded in December 2016.
  • Douyin was launched as TikTok in the international market in September 2017.
  • TikTok videos shot on full screen has a 60.5% increase in impressions in comparison to videos that are not in full screen.
  • 21 to 34 seconds is the recommended optimal video length for a TikTok Video.
  • The first full-length single artist live performance on TikTok is held by Justin Beiber that attracted more than 4 million unique viewers on two separate broadcasts.
  • TikTok has 38,408 employees in 2023.
  • Each TikTok user has a limited allotted likes with only 500 per day, which means, you can only like 500 times a day.
  • TikTok is the most engaging social platform with an average engagement rate of 5.96%.

Sources: TikTok, Billboard, Linkedin, Social Media Today, PR News Wire, Sixth Tone

TikTok: Company Overview

Key InfoKey Stat
Parent CompanyByteDance
Initial ReleaseSeptember 2016
TypeVideo Sharing
CEOZhang Yiming
Number of Employees38,408

Sources: Forbes, Linkedin

What is TikTok’s Revenue?

TikTok's revenue in 2022 was of $12 billion. The year before counted $4.6 billion in revenue, making a huge year-on-year growth in 2022.

2017$63 million
2018$150 million
2019$350 million
2020$1.9 billion
2021$4.6 billion
2022$12 billion

Source: Fortune

How much money does TikTok earn through in-app purchases (Android)?

TikTok makes $35.14 million through in-app purchases on Android devices.

AppIn-app Revenue
Tinder$37.58 million
TikTok$35.14 million
Honor of Kings$24.05 million
Candy Crush Saga$21.1 million
Puzzle and Dragons$20.84 million
Disney+$19.01 million
Game for Peace$17.87 million
Genshin Impact$17.03 million
Monster Strike$16.34 million
Tencent Video$15.43 million

Source: Finbold

How much money does TikTok earn through in-app purchases (iOS)?

TikTok makes $40.66 million through in-app purchases on iOS devices.

AppIn-app Revenue
Coin Master$47.96 million
TikTok$40.66 million
Candy Crush Saga$38.67 million
Roblox$18.26 million
Royal Match$12.36 million
Garena Free Fire$12.02 million
Pokémon GO$11.19 million
Tinder$10.55 million
Evony$10.43 million
PUBG Mobile$9.97 million

Source: Finbold

How much does TikTok spend on selling and marketing?

Last 2020, TikTok reported that they spent $344.90 million on selling and marketing their app.

Source: CNBC

How does TikTok make money?

TikTok earns their revenue through multiple segments: TikTok Ads, Branded Hashtags, Branded Effects, In-App Purchases, and Commission from Content Creators.

In TikTok Ads, companies, individuals, and businesses can promote their products and services through the following:

  • In-Feed Video Ads - short-form videos that are displayed in between two distinct TikTok videos.
  • Brand Takeover Ads - Ads that pop out when you open the TikTok app.
  • Top-View Ads - Ads that appear randomly while using TikTok app.

Furthermore, Branded Hashtags are TikTok’s most lucrative source of revenue. In this segment, brands will create their own hashtags and will pay an amount so that their tags will be discovered by users more often than others.

For Branded Effects segment, TikTok will provide an augmented-reality filter, branded lenses, and custom stickers. It is more on a virtual reality side of the business where there would be more freedom for the customers to take a closer look at a product by using augmented reality brand lenses.

It costs a lot of money to avail of this service but the fact that this is not TikTok’s main source of revenue tells us that there are only a few customers in this segment.

In-App purchases were the mainstream revenue before TikTok for Business was introduced. In this segment, TikTok earns revenue when followers donate virtual gifts to other TikTok users.

These virtual gifts can only be purchased through virtual coins. Each pack of virtual coins ranges from 100 to 10,000 coins and is priced from 99 cents to $249.99. These gifts will then transform into diamonds and the gifted user can exchange these diamonds for real money.

Source: TikTok, Feedough

TikTok: Valuation

Tiktok was valued by Nasdaq at $50 billion in 2020.

2020$50 billion
2022$75 billion

Sources: Nasdaq, Nikkei Asia

How many people are using TikTok?

TikTok has 1.12 billion monthly active users in 2022, an increase of 12.00% from the previous year.

YearMAUY/Y Change
2018271.00 million
2019507.55 million87.29% increase
2020689.17 million35.78% increase
20211.00 billion45.10% increase
20221.12 billion12.00% increase

Source: TikTok, CNBC, Company Data

How many people are using TikTok per day?

TikTok has 45.26 million daily active users in 2022. More than half of these users access TikTok through iOS devices.

YearDaily Active Users (iOS)Daily Active Users (Android)Total DAU
20195.11 million24.14 million29.25 million
202014.88 million29.96 million44.84 million
202125.25 million15.13 million40.38 million
202229.72 million15.54 million45.26 million

Sources: Statista 1, Statista 2

TikTok Users Age Distribution

Majority of TikTok Users are aged 18-24 years old with 32.29% of the population belonging to this age range.

Age RangePercentage

Source: Similarweb

TikTok Users Gender Distribution

More than half of TikTok’s overall population are males.


Source: Similarweb

How many TikTok users are using the mobile app?

There are 933 million TikTok users who are using the app through their mobile devices.


Source: HypeStat

How many people are using TikTok in the U.S.?

There are 138 million TikTok users in the U.S.

YearMAUY/Y Change
201811.26 million
201939.90 million254.35% increase
2020100 million150.63% increase
2021110 million10.00% increase
2022138 million25.45% increase

Source: CNBC, Wall Room Media

TikTok Users Age Distribution (U.S.)

32.5% of TikTok population in the US are aged 10-19. This may be a large number but TikTok is pretty strict with users that are aged below 13.

Accounts that are determined to be owned by users of ages 13 and below are either removed or can register to the app with a verified parent or guardian. The contents of the app are also curated to suit the age of the users.

Age RangePercentage

Source: Wall A Room Media, TikTok

How many fake accounts are on Tiktok?

There are 759 million fake accounts on TikTok.

YearNumber of Fake Accounts
2021441.99 million
2022759.04 million

Source: Statista

Which industries would earn the most through TikTok?

The lifestyle industry would earn the most through TikTok with 42.4% of the respondents choosing this specific industry over the others. This includes (but not limited to) products, promotions, small businesses, and services in  the Lifestyle industry.


Source: Social Insider

How many videos are uploaded on TikTok?

There were a total of 8.6 billion videos uploaded in TikTok in 2021. A lot of these videos are regulated through the app’s community guidelines which is why a huge chunk of these videos was removed in 2021.

Source: TikTok

How many TikTok Videos are posted each year?

In 2020, there were 9 billion videos uploaded on TikTok since its inception. However, instead of increasing, this number was reduced greatly to 8.6 billion in 2021.

A large number of videos were removed in 2021 due to violation of TikTok’s rules.

YearTotal Number of VideosY/Y Change
20195 billion
20209 billion80% increase
20218.6 billion-4.44% decrease

Sources: TikTok 1, TikTok 2, TikTok 3, Company Data

How many TikTok videos are posted each month?

There are 707 million videos posted each month on TikTok.

YearNumber of VideosY/Y Change
2019410.96 million
2020739.73 million93.14% increase
2021706.85 million-10.95% decrease

Source: Company Data

How many TikTok videos are posted each day?

There are 34 million videos posted each day on TikTok.

YearNumber of VideosY/Y Change
201913.70 million
202024.66 million80.00% increase
202123.56 million-4.46% decrease

Source: Company Data

How many TikTok videos are posted every hour?

There are 981 thousand of videos posted every hour on TikTok.

YearNumber of VideosY/Y Change
20201.03 million80.58% increase
2021981,063-4.75% decrease

Source: Company Data

How many TikTok videos are posted every minute?

There are 16,000 videos posted every minute on TikTok.

YearNumber of VideosY/Y Change
202017,10079.25% increase
202116,322-4.55% decrease

Source: Company Data

How many TikTok videos are posted every second?

There are 272 videos posted every second on TikTok.

YearNumber of VideosY/Y Change
202028579.25% increase
2021272-4.56% decrease

Source: Company Data

How many songs are being used in TikTok?

There are 600,000 tracks that are being used in TikTok.

YearNumber of TracksY/Y Change
2022600,000140% increase

Source: TikTok

How many trending songs on TikTok charted on the Billboard Hot 100?

175 songs that trended on TikTok were included in Billboard Hot 100 in 2021.

YearNumber of SongsY/Y Change
202117594.44% increase

Source: TikTok

How many songs surpassed 1 billion views on TikTok?

There are 450 songs in TikTok that surpassed 1 billion views.

YearNumber of SongsY/Y Change
2021450155.68% increase

Source: TikTok

What are the most used songs on TikTok?

“How you like that’’ by Black Pink is the most used song on TikTok with almost 10 million videos made using this song.

SongArtist/Group/BandNumber of Videos
How you like thatBlack Pink9.8 million
SunroofNicky Youre9.2 million
Beggin'Måneskin8.5 million
Alors on danse - SlowedStromae3.9 million
I'm Just a KidSimple Plan3.1 million
AstronomiaChiky Dee Jay2.7 million
Get You The MoonKinabeats2.2 million
Unlock it (Lock It) [Jeff Prior Mix]Charli XCX1.81 million
My TypeSAWEETIE1.1 million

Source: TikTok

What are the average daily views on TikTok?

More than 1 billion videos are being viewed daily on TikTok.

YearViewed Videos Daily
20171 million
20221 billion

Source: TikTok

How many videos are being removed from TikTok?

TikTok removed a total of 737 million videos from 2020 to 2022.

YearRemoved Videos
202089.20 million
2021320.71 million
2022327.07 million

Source: TikTok

What videos are most likely to be removed from TikTok?

Tiktok videos violating minor safety are most likely removed from TikTok. More than a third of the videos that violated TikTok’s community guidelines concern minor safety.

Apart from that, videos on illegal activities and regulated goods are

Minor Safety43%
Illegal Activities and Regulated Goods21%
Adult Nudity and Sexual Activities10.70%
Violet and Graphic Content9.30%
Suicide, Self-harm, and Dangerous Acts6.50%
Harassment and Bullying5.90%
Hateful Behavior2%
Violent Extremism1%
Integrity and Authenticity0.70%

Source: Statista

How many TikTok influencers are there?

There are 470,000 TikTok influencers worldwide.

YearNumber of InfluencersY/Y Change
201935,500116.46% increase
2020106,000198.59% increase
2021420,000296.23% increase
2022470,00011.90% increase

Source: Statista, Company Data

How do TikTok influencers earn money?

There are multiple ways that influencers earn money through TikTok.

  • Gifting - money earned by going live. Followers can donate coins to an influencer during live streams. Then, these coins can be transformed into Diamonds and then exchange for real-life cash. It is important to note that only 50% of the donated coins go straight to the influencer while the other 50% is split between TikTok and either Google Play or Apple Store.
  • Influencer Marketing - money earned by promoting other companies’ products or services. These products are advertised through the creation of TikTok videos.
  • Merchandising - influencers can earn money by designing and selling their own merchandise or services on TikTok.
  • Events and Brand Partnerships - influencers earn money when brands and companies invite them to participate as guests at special events, conferences, or music festivals where they will be paid to perform on the live stage and interact with their fans.

Source: Business Insider, Forbes

How much money do TikTok influencers earn through sponsored posts?

Influencers earn from $800-$7,000+ on TikTok. There are a lot of factors involve in this but the most crucial one would be the number of followers that each influencer have. The more the followers, the higher the earnings.

Influencer TypeNumber of FollowersAvg. Price per Post
Nano Influencers1,000 - 10,000$800
Micro Influencers10,001 - 50,000$1,500
Mid-tier Influencers50,001 - 500,000$3,000
Macro Influencers500,001 - 1 million$5,000
Mega Influencers1 million+$7,000+

Source: IZEA

Most followed TikTok Users (TikTokers)

Khabane Lame is the most followed TikTok user with almost 155 million follower and 2.51 billion likes amassed throughout the years.

#1@khaby.lameKhabane Lame154.6 million2.51 billion
#2@charlidamelioCharli D'Amelio149.7 million11.27 billion
#3@bellapoarchBella Poarch92.7 million2.23 billion
#4@addisonreAddison Rae88.9 million5.80 billion
#5@mrbeastMrBeast73.7 million700 million
#6@willsmithWill Smith72.9 million510 million
#7@zachkingZach King72.8 million940 million
#8@kimberly.loaizaKimberly Loaiza72.1 million4.41 billion
#9@cznburakBurak Ozdemir68.9 million1.25 billion
#10@tiktokTikTok67.3 million280 million

Source: TikTok

Top Earning TikTok Users (TikTokers)

Charli D’Amelio earns the most money in TikTok with $105,770 earnings per sponsored post.

RankUserFollowersEarnings per Sponsored PostNet Worth
#1Charli D'Amelio149.7 million$105,770$20 million
#2Khabane Lame154.6 million$92,270$5 million
#3Bella Poarch92.7 million$66,829$2 million
#4Addison Rae88.9 million$65,194$15 million
#5Will Smith72.9 million$53,741$300 million
#6Kimberly Loaiza72.1 million$47,374$8 million
#7TikTok67.3 million$44,46963.2 million
#9Zach King72.8 million$44,225$3 million
#8Dixie D'Amelio57.4 million$42,567$10 million
#10Spencer Polanco Knight55.4 million$40,934$6 million

Source: TikTok

How much money can you earn with TikTok Creator Fund?

You can earn as much as $0.04 per 1,000 views on TikTok through its creator fund program. It is significantly smaller compared to other platforms.

Number of ViewsEarnings
per 1,000 views$0.02-$0.04
per 10,000 views$0.20-$0.40
per 100,000 views$2-$4
per 1 million views$20-$40
per 5 million views$100-$200
per 10 million views$200-$400
per 50 million views$1,000-$2,000
per 100 million views$2,000-$4,000

Source: Tube Filter, TikTok, Company Data

Where is TikTok Creator Fund available?

TikTok creator fund is only available to creators in:

  • one of the 50 states, District of Columbia, or the territories and possessions of the United States
  • U.K.
  • Germany
  • Italy
  • France
  • Spain.

Source: TikTok

TikTok for Marketers: Ad Reach, Engagement, Conversion Rates

This section presents valuable information on TikTok for marketers to help them grow their businesses on the platform.

TikTok: Average Engagement Reach

The average engagement reach of TikTok users with over a million followers is 4.96%.

Meanwhile, TikTok accounts with less than 15,000 followers have the highest engagement reach of 17.96%.

Follower SizeAverage Engagement Reach
500,001-1 million6.20%
1 million+4.96%

Source: Upfluence

How many people are using TikTok for product research?

30% of the TikTok users that belong to Gen Z use TikTok for product research. This is amazing to see and to know since this tells us that younger people tend to be attracted to the prospect of self-sufficiency through TikTok by building their own businesses compared to people of other generations across multiple platforms.

Social PlatformGen Z (16-23)Millennials (24-37)Gen X (38-56)Boomers (57-64)

Source: GWI

How much is TikTok’s cost per mile (CPM)?

According to multiple sources, TikTok charges between $1.00 to $6.06 for every 1,000 impressions.

TuffGrowth Data$6.06
Jungle Topp Data$1.82
Digiday Data$1.00

Source: Tuff Growth, Jungle Topp, Digiday

How much is Tiktok’s cost per click (CPC)?

The average CPC (cost per click) for TikTok Ads is $1.00.

There are a lot of factors in calculating the CPC especially when the bidding is included in the equation.

Some sources say that TikTok has a higher cost per click than other platforms. However, there are companies that only pay as small as $0.05 for CPC on TikTok.

Source: TikTok, Megaphone

TikTok Ads: CPC Expenditure of Selected Companies

Mallows Beauty is only paying $0.05 as cost per click on TikTok.

CompanyExpenditure (CPC)
Synth International$0.32
Hyundai Australia$0.30
Strike Gently Co.$0.27
Lion WIld$0.13
Playa Games$0.06
Mallows Beauty$0.05

Source: Hootsuite

Tiktok Shopping Behavior 2024

71.2% of respondents say that they shop for items they stumble upon on TikTok.

Shop when I stumble across something in feed, Stories, Etc.71.20%
Use TikTok for shopping inspiration58.20%
Use TikTok for window shopping48.00%
Shop from paid influencer recommendations45.00%
Actively look for products to shop39.10%
Shop by recommendation from friends & families37.10%

Source: Statista

How many fake likes are there in TikTok?

There are over 1.8 billion fake likes on TikTok from June 2021 to September 2022.

Meanwhile, 75.84 billion fake likes were prevented from even being registered into existence.

TimeNumber of removed fake likesNumber of prevented fake likes
Jun 202191.81 million9.61 billion
Sep 2021203.71 million16.59 billion
Dec 2021285.32 million11.92 billion
Mar 2022248.62 million17.59 billion
Jun 2022163.77 million14.65 billion
Sep 2022146.36 million5.48 billion
Total1.8 billion75.84 billion

Source: TikTok

Which countries visit TikTok the most?

United States visit TikTok the most with 19.27% of web traffic coming from the country.

CountryPercentageAverage Visit Duration
United States19.27%00:10:08

Source: Similarweb

TikTok Penetration in Selected Countries

Most of the people living in Saudi Arabia are using TikTok, with 87.9% of the population using the app.

Coming in close is the United Arab Emirates with 81.3% of the country’s population using TikTok.

Saudi Arabia87.90%
United Arab Emirates81.30%
United States50.30%

Source: Statista

TikTok Audience Reach in Selected Countries

CountryAudience Reach (Ages 18+)
Saudi Arabia78.30%

Source: Hootsuite

Which countries have the most number of TikTok users?

The United States has the most number of TikTok users with 138.0 million currently using the app. Coming along in second place is Indonesia with 100 million MAU.

#1United States138.0 million
#2Indonesia100.0 million
#3Brazil74.0 million
#4Russia52.0 million
#5Mexico51.0 million
#6Vietnam46.0 million
#7Philippines41.0 million
#8Thailand38.4 million
#9Turkey28.7 million
#10Pakistan24.1 million
#11Saudi Arabia24.0 million
#12United Kingdom23.5 million
#13Egypt21.4 million
#14Iraq20.2 million
#15Germany20.0 million
#16France19.5 million
#17Japan16.3 million
#18Malaysia16.0 million
#19Italy15.5 million
#20Spain15.0 million

Source: Statista

Where is TikTok available (in which countries)?

TikTok is available across 155 countries in 75 languages.

Source: TikTok

Where is TikTok not available (in which countries)?

CountryCurrent TikTok Access
IndiaPermanently Banned
RussiaAccessible with severe restrictions
AfghanistanOngoing discussion to permanently ban the app
SyriaPermanently Banned
IndonesiaTemporarily Banned
BangladeshTemporarily Banned
PakistanTemporarily Banned
U.S.Temporarily Banned
JordanTemporarily Banned
TaiwanPartially Banned
NetherlandsTemporarily Suspended

Source: Noypi Geeks, Gov Tech, News 18, Gadgets 360, The Strait Times, DW, SCMP, Politico

What are the most popular hashtags in TikTok?

#fyp is the most popular hashtag in TikTok with an all-time 36.31 trillion views.

This number of views expands from videos using hashtags, mentions, and searches.

RankHashtagNumber of Views
#1#fyp36.31 trillion
#2#foryou21.77 trillion
#3#foryoupage13.71 trillion
#4#trending3.19 trillion
#5#duet3.05 trillion
#6#comedy1.92 trillion
#7#viralvideos1.40 trillion
#8#funnyvideos435.20 billion
#9#smallbusiness89.50 billion
#10#tiktokchallenge21.80 billion

Source: TikTok

How much time do people spend on TikTok?

In 2022, around 336 million people spend less than 1 hour on TikTok in a week.

Additionally, over 67 million people spend more than 10 hours weekly using Tiktok.

Duration (Weekly)Percentage of Users
Less than 1 hour30%
1 hour19%
1-2 hours19%
2-5 hours15%
5-10 hours11%
10 hours +6%

Source: Statista

Which country spends the most time using TikTok each month?

In 2021, an average TikTok user in the U.K. spends 27.3 hours per month.

RankCountryAverage Time Spent (2021)Average Time Spent (2020)
#1United Kingdom27.3 hours19.9 hours
#2Russia26.3 hours17.4 hours
#3United States25.6 hours21.5 hours
#4Germany23.6 hours19.4 hours
#5Australia23.4 hours16.8 hours
#6Mexico23.1 hours17.2 hours
#7Indonesia23.1 hours13.8 hours
#8Canada22.6 hours17.1 hours
#9France21.1 hours17.3 hours
#10Brazil20.2 hours14 hours
#11Turkey18.8 hours14 hours
#12South Korea16.9 hours13.8 hours
#13Singapore16.3 hours9.4 hours
#14Argentina14.7 hours11.4 hours

Source: Statista

What products on TikTok are viral in 2024?

ProductAccountTotal Number of LikesProduct HashtagTotal Hashtag Views
Gel Blaster@caissatoy157.7 million#gelblaster2.1 billion
Sky High Mascara@maybelline3.2 million#skyhighmascara1.1 billion
Aqua Jet Razor@aquajetrazor9.1 million#aquajetrazor209.5 million
Screen Cleaner@cleanscreenx2.2 million
Color Wow@colorwow.hair842,100#colorwow105.1 million
Rev-a-Shelf@revashelf343,300#revashelf27.8 million
Revlon Oil Roller@revlon833,100#revlonoilroller16.4 million

Source: TikTok

How many people work at TikTok?

TikTok has 38,578 employees worldwide as per Linkedin.

Moreoever, TikTok has more than 11,400 employees in the U.S. and at least 1,294 employees in Europe as revealed in 2020 with an interview by CNBC.

YearNumber of Employees (Europe)

Source: CNBC, Linkedin

TikTok: Number of Downloads

Tiktok has been downloaded 3.2 billion times. The app has also been downloaded 740 million times in 2021 alone.

YearNumber of Downloads
2017131.5 million
2018655 million
2019738 million
2020980.7 million
2021740.0 million

Source: Statista, CNET

TikTok Mobile App: iOS vs Android

These are the key info and key stat on TikTok mobile app on Android.

Key StatKey Info
Launch DateMay 31, 2017
Total Downloads500 million+
Rating4.4 out of 5
Number of Reviews16.32 million

These are the key info and key stat on TikTok mobile app on iOS.

Key StatKey Info
Launch DateMay 31, 2017
Total Downloads
Rating4.8 out of 5
Number of Reviews14.13 million

Sources: Google Play, Apple Store

How many people use TikTok through mobile devices?

There are 933.30 million TikTok users who use the app through their mobile devices. The rest of the users gain access to TikTok by using the desktop counterpart of the app.

Type of DevicePercentage
Mobile Devices83.33%

Source: HypeStat

TikTok Acquisitions

TikTok has two acquisitions: Jukedeck and Geogif.

Acquiree NameAnnounced DateTransaction NamePrice
JukedeckJul 23, 2019Jukedeck acquired by TikTokUndisclosed
GeoGifMar 23, 2019GeoGif acquired by TikTokUndisclosed

Source: Crunchbase

TikTok Web Traffic Overview

Key StatKey Info
Daily Unique Visitors62,451,920
Monthly Visits1,892,293,176
Pages per Visitor8.56
Daily Pageviews534,588,435
Monthly Visits (SEMrush)2,405,252,214
Monthly Unique Visitors (SEMrush)1,080,126,176
Monthly Visits (SimilarWeb)1,855,007,525
Alexa Rank26
Alexa Reach1.393% (of global internet users)
Bounce rate40.21%

Source: HypeStat

TikTok Web Traffic Sources

76.19% of web traffic comes from direct sources.

SourcesTraffic Percentage

Source: HypeStat

What is the net worth of TikTok’s founder (Zhang Yiming)?

Zhang Yiming has a net worth of $49.5 billion 2022.

YearNet Worth
2018$4 billion
2019$16.2 billion
2020$16.2 billion
2021$35.6 billion
2022$50 billion

Sources: Forbes


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About the author

Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.