TikTok Interesting Key Facts
- Douyin, the progenitor and Chinese counterpart of TikTok, was developed in 200 days and had 100 million users in its first year.
- Douyin was originally named "A.me" and was rebranded in December 2016.
- Douyin was launched as TikTok in the international market in September 2017.
- TikTok videos shot on full screen has a 60.5% increase in impressions in comparison to videos that are not in full screen.
- 21 to 34 seconds is the recommended optimal video length for a TikTok Video.
- The first full-length single artist live performance on TikTok is held by Justin Beiber that attracted more than 4 million unique viewers on two separate broadcasts.
- TikTok has 38,408 employees in 2023.
- Each TikTok user has a limited allotted likes with only 500 per day, which means, you can only like 500 times a day.
- TikTok is the most engaging social platform with an average engagement rate of 5.96%.
Sources: TikTok, Billboard, Linkedin, Social Media Today, PR News Wire, Sixth Tone
TikTok: Company Overview
| Key Info | Key Stat |
|---|
| Parent Company | ByteDance |
| Initial Release | September 2016 |
| Predecessor | musical.ly |
| Type | Video Sharing |
| CEO | Zhang Yiming |
| Number of Employees | 38,408 |
| Website | https://www.tiktok.com/ |
Sources: Forbes, Linkedin
What is TikTok’s Revenue?
TikTok's revenue in 2022 was of $12 billion. The year before counted $4.6 billion in revenue, making a huge year-on-year growth in 2022.
| Year | Revenue |
|---|
| 2017 | $63 million |
| 2018 | $150 million |
| 2019 | $350 million |
| 2020 | $1.9 billion |
| 2021 | $4.6 billion |
| 2022 | $12 billion |
Source: Fortune
How much money does TikTok earn through in-app purchases (Android)?
TikTok makes $35.14 million through in-app purchases on Android devices.
| App | In-app Revenue |
|---|
| Tinder | $37.58 million |
| TikTok | $35.14 million |
| Honor of Kings | $24.05 million |
| Candy Crush Saga | $21.1 million |
| Puzzle and Dragons | $20.84 million |
| Disney+ | $19.01 million |
| Game for Peace | $17.87 million |
| Genshin Impact | $17.03 million |
| Monster Strike | $16.34 million |
| Tencent Video | $15.43 million |
Source: Finbold
How much money does TikTok earn through in-app purchases (iOS)?
TikTok makes $40.66 million through in-app purchases on iOS devices.
| App | In-app Revenue |
|---|
| Coin Master | $47.96 million |
| TikTok | $40.66 million |
| Candy Crush Saga | $38.67 million |
| Roblox | $18.26 million |
| Royal Match | $12.36 million |
| Garena Free Fire | $12.02 million |
| Pokémon GO | $11.19 million |
| Tinder | $10.55 million |
| Evony | $10.43 million |
| PUBG Mobile | $9.97 million |
Source: Finbold
How much does TikTok spend on selling and marketing?
Last 2020, TikTok reported that they spent $344.90 million on selling and marketing their app.
Source: CNBC
How does TikTok make money?
TikTok earns their revenue through multiple segments: TikTok Ads, Branded Hashtags, Branded Effects, In-App Purchases, and Commission from Content Creators.
In TikTok Ads, companies, individuals, and businesses can promote their products and services through the following:
- In-Feed Video Ads - short-form videos that are displayed in between two distinct TikTok videos.
- Brand Takeover Ads - Ads that pop out when you open the TikTok app.
- Top-View Ads - Ads that appear randomly while using TikTok app.
Furthermore, Branded Hashtags are TikTok’s most lucrative source of revenue. In this segment, brands will create their own hashtags and will pay an amount so that their tags will be discovered by users more often than others.
For Branded Effects segment, TikTok will provide an augmented-reality filter, branded lenses, and custom stickers. It is more on a virtual reality side of the business where there would be more freedom for the customers to take a closer look at a product by using augmented reality brand lenses.
It costs a lot of money to avail of this service but the fact that this is not TikTok’s main source of revenue tells us that there are only a few customers in this segment.
In-App purchases were the mainstream revenue before TikTok for Business was introduced. In this segment, TikTok earns revenue when followers donate virtual gifts to other TikTok users.
These virtual gifts can only be purchased through virtual coins. Each pack of virtual coins ranges from 100 to 10,000 coins and is priced from 99 cents to $249.99. These gifts will then transform into diamonds and the gifted user can exchange these diamonds for real money.
Source: TikTok, Feedough
TikTok: Valuation
Tiktok was valued by Nasdaq at $50 billion in 2020.
| Year | Valuation |
|---|
| 2020 | $50 billion |
| 2022 | $75 billion |
Sources: Nasdaq, Nikkei Asia
How many people are using TikTok?
TikTok has 1.12 billion monthly active users in 2022, an increase of 12.00% from the previous year.
| Year | MAU | Y/Y Change |
|---|
| 2018 | 271.00 million | — |
| 2019 | 507.55 million | 87.29% increase |
| 2020 | 689.17 million | 35.78% increase |
| 2021 | 1.00 billion | 45.10% increase |
| 2022 | 1.12 billion | 12.00% increase |
Source: TikTok, CNBC, Company Data
How many people are using TikTok per day?
TikTok has 45.26 million daily active users in 2022. More than half of these users access TikTok through iOS devices.
| Year | Daily Active Users (iOS) | Daily Active Users (Android) | Total DAU |
|---|
| 2019 | 5.11 million | 24.14 million | 29.25 million |
| 2020 | 14.88 million | 29.96 million | 44.84 million |
| 2021 | 25.25 million | 15.13 million | 40.38 million |
| 2022 | 29.72 million | 15.54 million | 45.26 million |
Sources: Statista 1, Statista 2
TikTok Users Age Distribution
Majority of TikTok Users are aged 18-24 years old with 32.29% of the population belonging to this age range.
| Age Range | Percentage |
|---|
| 18-24 | 32.29% |
| 25-34 | 31.27% |
| 35-44 | 16.18% |
| 45-54 | 9.89% |
| 55-64 | 6.34% |
| 65+ | 4.04% |
Source: Similarweb
TikTok Users Gender Distribution
More than half of TikTok’s overall population are males.
| Gender | Percentage |
|---|
| Male | 62.66% |
| Female | 37.34% |
Source: Similarweb
How many TikTok users are using the mobile app?
There are 933 million TikTok users who are using the app through their mobile devices.
| Device | Percentage |
|---|
| Desktop | 16.67% |
| Mobile | 83.33% |
Source: HypeStat
How many people are using TikTok in the U.S.?
There are 138 million TikTok users in the U.S.
| Year | MAU | Y/Y Change |
|---|
| 2018 | 11.26 million | — |
| 2019 | 39.90 million | 254.35% increase |
| 2020 | 100 million | 150.63% increase |
| 2021 | 110 million | 10.00% increase |
| 2022 | 138 million | 25.45% increase |
Source: CNBC, Wall Room Media
TikTok Users Age Distribution (U.S.)
32.5% of TikTok population in the US are aged 10-19. This may be a large number but TikTok is pretty strict with users that are aged below 13.
Accounts that are determined to be owned by users of ages 13 and below are either removed or can register to the app with a verified parent or guardian. The contents of the app are also curated to suit the age of the users.
| Age Range | Percentage |
|---|
| 10-19 | 32.50% |
| 20-29 | 29.50% |
| 30-39 | 16.40% |
| 40-49 | 13.90% |
| 50+ | 7.10% |
Source: Wall A Room Media, TikTok
How many fake accounts are on Tiktok?
There are 759 million fake accounts on TikTok.
| Year | Number of Fake Accounts |
|---|
| 2021 | 441.99 million |
| 2022 | 759.04 million |
Source: Statista
Which industries would earn the most through TikTok?
The lifestyle industry would earn the most through TikTok with 42.4% of the respondents choosing this specific industry over the others. This includes (but not limited to) products, promotions, small businesses, and services in the Lifestyle industry.
| Industry | Percentage |
|---|
| Lifestyle | 42.40% |
| Beauty | 32.32% |
| Media | 9.30% |
| Travel | 8.50% |
| Food | 5.10% |
| Sports | 2.50% |
Source: Social Insider
How many videos are uploaded on TikTok?
There were a total of 8.6 billion videos uploaded in TikTok in 2021. A lot of these videos are regulated through the app’s community guidelines which is why a huge chunk of these videos was removed in 2021.
Source: TikTok
How many TikTok Videos are posted each year?
In 2020, there were 9 billion videos uploaded on TikTok since its inception. However, instead of increasing, this number was reduced greatly to 8.6 billion in 2021.
A large number of videos were removed in 2021 due to violation of TikTok’s rules.
| Year | Total Number of Videos | Y/Y Change |
|---|
| 2019 | 5 billion | — |
| 2020 | 9 billion | 80% increase |
| 2021 | 8.6 billion | -4.44% decrease |
Sources: TikTok 1, TikTok 2, TikTok 3, Company Data
How many TikTok videos are posted each month?
There are 707 million videos posted each month on TikTok.
| Year | Number of Videos | Y/Y Change |
|---|
| 2019 | 410.96 million | — |
| 2020 | 739.73 million | 93.14% increase |
| 2021 | 706.85 million | -10.95% decrease |
Source: Company Data
How many TikTok videos are posted each day?
There are 34 million videos posted each day on TikTok.
| Year | Number of Videos | Y/Y Change |
|---|
| 2019 | 13.70 million | — |
| 2020 | 24.66 million | 80.00% increase |
| 2021 | 23.56 million | -4.46% decrease |
Source: Company Data
How many TikTok videos are posted every hour?
There are 981 thousand of videos posted every hour on TikTok.
| Year | Number of Videos | Y/Y Change |
|---|
| 2019 | 570,400 | — |
| 2020 | 1.03 million | 80.58% increase |
| 2021 | 981,063 | -4.75% decrease |
Source: Company Data
How many TikTok videos are posted every minute?
There are 16,000 videos posted every minute on TikTok.
| Year | Number of Videos | Y/Y Change |
|---|
| 2019 | 9,540 | — |
| 2020 | 17,100 | 79.25% increase |
| 2021 | 16,322 | -4.55% decrease |
Source: Company Data
How many TikTok videos are posted every second?
There are 272 videos posted every second on TikTok.
| Year | Number of Videos | Y/Y Change |
|---|
| 2019 | 159 | — |
| 2020 | 285 | 79.25% increase |
| 2021 | 272 | -4.56% decrease |
Source: Company Data
How many songs are being used in TikTok?
There are 600,000 tracks that are being used in TikTok.
| Year | Number of Tracks | Y/Y Change |
|---|
| 2021 | 250,000 | — |
| 2022 | 600,000 | 140% increase |
Source: TikTok
How many trending songs on TikTok charted on the Billboard Hot 100?
175 songs that trended on TikTok were included in Billboard Hot 100 in 2021.
| Year | Number of Songs | Y/Y Change |
|---|
| 2020 | 90 | — |
| 2021 | 175 | 94.44% increase |
Source: TikTok
How many songs surpassed 1 billion views on TikTok?
There are 450 songs in TikTok that surpassed 1 billion views.
| Year | Number of Songs | Y/Y Change |
|---|
| 2020 | 176 | — |
| 2021 | 450 | 155.68% increase |
Source: TikTok
What are the most used songs on TikTok?
“How you like that’’ by Black Pink is the most used song on TikTok with almost 10 million videos made using this song.
| Song | Artist/Group/Band | Number of Videos |
|---|
| How you like that | Black Pink | 9.8 million |
| Sunroof | Nicky Youre | 9.2 million |
| Beggin' | Måneskin | 8.5 million |
| Alors on danse - Slowed | Stromae | 3.9 million |
| I'm Just a Kid | Simple Plan | 3.1 million |
| Astronomia | Chiky Dee Jay | 2.7 million |
| Get You The Moon | Kinabeats | 2.2 million |
| Unlock it (Lock It) [Jeff Prior Mix] | Charli XCX | 1.81 million |
| My Type | SAWEETIE | 1.1 million |
Source: TikTok
What are the average daily views on TikTok?
More than 1 billion videos are being viewed daily on TikTok.
| Year | Viewed Videos Daily |
|---|
| 2017 | 1 million |
| 2022 | 1 billion |
Source: TikTok
How many videos are being removed from TikTok?
TikTok removed a total of 737 million videos from 2020 to 2022.
| Year | Removed Videos |
|---|
| 2020 | 89.20 million |
| 2021 | 320.71 million |
| 2022 | 327.07 million |
Source: TikTok
What videos are most likely to be removed from TikTok?
Tiktok videos violating minor safety are most likely removed from TikTok. More than a third of the videos that violated TikTok’s community guidelines concern minor safety.
Apart from that, videos on illegal activities and regulated goods are
| Category | Percentage |
|---|
| Minor Safety | 43% |
| Illegal Activities and Regulated Goods | 21% |
| Adult Nudity and Sexual Activities | 10.70% |
| Violet and Graphic Content | 9.30% |
| Suicide, Self-harm, and Dangerous Acts | 6.50% |
| Harassment and Bullying | 5.90% |
| Hateful Behavior | 2% |
| Violent Extremism | 1% |
| Integrity and Authenticity | 0.70% |
Source: Statista
How many TikTok influencers are there?
There are 470,000 TikTok influencers worldwide.
| Year | Number of Influencers | Y/Y Change |
|---|
| 2018 | 16,400 | — |
| 2019 | 35,500 | 116.46% increase |
| 2020 | 106,000 | 198.59% increase |
| 2021 | 420,000 | 296.23% increase |
| 2022 | 470,000 | 11.90% increase |
Source: Statista, Company Data
How do TikTok influencers earn money?
There are multiple ways that influencers earn money through TikTok.
- Gifting - money earned by going live. Followers can donate coins to an influencer during live streams. Then, these coins can be transformed into Diamonds and then exchange for real-life cash. It is important to note that only 50% of the donated coins go straight to the influencer while the other 50% is split between TikTok and either Google Play or Apple Store.
- Influencer Marketing - money earned by promoting other companies’ products or services. These products are advertised through the creation of TikTok videos.
- Merchandising - influencers can earn money by designing and selling their own merchandise or services on TikTok.
- Events and Brand Partnerships - influencers earn money when brands and companies invite them to participate as guests at special events, conferences, or music festivals where they will be paid to perform on the live stage and interact with their fans.
Source: Business Insider, Forbes
How much money do TikTok influencers earn through sponsored posts?
Influencers earn from $800-$7,000+ on TikTok. There are a lot of factors involve in this but the most crucial one would be the number of followers that each influencer have. The more the followers, the higher the earnings.
| Influencer Type | Number of Followers | Avg. Price per Post |
|---|
| Nano Influencers | 1,000 - 10,000 | $800 |
| Micro Influencers | 10,001 - 50,000 | $1,500 |
| Mid-tier Influencers | 50,001 - 500,000 | $3,000 |
| Macro Influencers | 500,001 - 1 million | $5,000 |
| Mega Influencers | 1 million+ | $7,000+ |
Source: IZEA
Most followed TikTok Users (TikTokers)
Khabane Lame is the most followed TikTok user with almost 155 million follower and 2.51 billion likes amassed throughout the years.
| Rank | Usename | Owner | Followers | Likes |
|---|
| #1 | @khaby.lame | Khabane Lame | 154.6 million | 2.51 billion |
| #2 | @charlidamelio | Charli D'Amelio | 149.7 million | 11.27 billion |
| #3 | @bellapoarch | Bella Poarch | 92.7 million | 2.23 billion |
| #4 | @addisonre | Addison Rae | 88.9 million | 5.80 billion |
| #5 | @mrbeast | MrBeast | 73.7 million | 700 million |
| #6 | @willsmith | Will Smith | 72.9 million | 510 million |
| #7 | @zachking | Zach King | 72.8 million | 940 million |
| #8 | @kimberly.loaiza | Kimberly Loaiza | 72.1 million | 4.41 billion |
| #9 | @cznburak | Burak Ozdemir | 68.9 million | 1.25 billion |
| #10 | @tiktok | TikTok | 67.3 million | 280 million |
Source: TikTok
Top Earning TikTok Users (TikTokers)
Charli D’Amelio earns the most money in TikTok with $105,770 earnings per sponsored post.
| Rank | User | Followers | Earnings per Sponsored Post | Net Worth |
|---|
| #1 | Charli D'Amelio | 149.7 million | $105,770 | $20 million |
| #2 | Khabane Lame | 154.6 million | $92,270 | $5 million |
| #3 | Bella Poarch | 92.7 million | $66,829 | $2 million |
| #4 | Addison Rae | 88.9 million | $65,194 | $15 million |
| #5 | Will Smith | 72.9 million | $53,741 | $300 million |
| #6 | Kimberly Loaiza | 72.1 million | $47,374 | $8 million |
| #7 | TikTok | 67.3 million | $44,469 | 63.2 million |
| #9 | Zach King | 72.8 million | $44,225 | $3 million |
| #8 | Dixie D'Amelio | 57.4 million | $42,567 | $10 million |
| #10 | Spencer Polanco Knight | 55.4 million | $40,934 | $6 million |
Source: TikTok
How much money can you earn with TikTok Creator Fund?
You can earn as much as $0.04 per 1,000 views on TikTok through its creator fund program. It is significantly smaller compared to other platforms.
| Number of Views | Earnings |
|---|
| per 1,000 views | $0.02-$0.04 |
| per 10,000 views | $0.20-$0.40 |
| per 100,000 views | $2-$4 |
| per 1 million views | $20-$40 |
| per 5 million views | $100-$200 |
| per 10 million views | $200-$400 |
| per 50 million views | $1,000-$2,000 |
| per 100 million views | $2,000-$4,000 |
Source: Tube Filter, TikTok, Company Data
Where is TikTok Creator Fund available?
TikTok creator fund is only available to creators in:
- one of the 50 states, District of Columbia, or the territories and possessions of the United States
- U.K.
- Germany
- Italy
- France
- Spain.
Source: TikTok
TikTok for Marketers: Ad Reach, Engagement, Conversion Rates
This section presents valuable information on TikTok for marketers to help them grow their businesses on the platform.
TikTok: Average Engagement Reach
The average engagement reach of TikTok users with over a million followers is 4.96%.
Meanwhile, TikTok accounts with less than 15,000 followers have the highest engagement reach of 17.96%.
| Follower Size | Average Engagement Reach |
|---|
| <15,000 | 17.96% |
| 15,000-50,000 | 9.75% |
| 50,001-100,000 | 8.37% |
| 100,001-500,000 | 6.67% |
| 500,001-1 million | 6.20% |
| 1 million+ | 4.96% |
Source: Upfluence
How many people are using TikTok for product research?
30% of the TikTok users that belong to Gen Z use TikTok for product research. This is amazing to see and to know since this tells us that younger people tend to be attracted to the prospect of self-sufficiency through TikTok by building their own businesses compared to people of other generations across multiple platforms.
| Social Platform | Gen Z (16-23) | Millennials (24-37) | Gen X (38-56) | Boomers (57-64) |
|---|
| Youtube | 59.00% | 61% | 48% | 32% |
| TikTok | 30.00% | 16% | 9% | 2% |
| Snapchat | 23.00% | 16% | 7% | 1% |
| Instagram | 15.00% | 25% | 14% | 4% |
| Facebook | 12.00% | 25% | 20% | 10% |
| Twitch | 9.00% | 11% | 6% | 1% |
| IGTV | 9% | 9% | 4% | 1% |
Source: GWI
How much is TikTok’s cost per mile (CPM)?
According to multiple sources, TikTok charges between $1.00 to $6.06 for every 1,000 impressions.
| Source | CPM |
|---|
| TuffGrowth Data | $6.06 |
| Jungle Topp Data | $1.82 |
| Digiday Data | $1.00 |
Source: Tuff Growth, Jungle Topp, Digiday
How much is Tiktok’s cost per click (CPC)?
The average CPC (cost per click) for TikTok Ads is $1.00.
There are a lot of factors in calculating the CPC especially when the bidding is included in the equation.
Some sources say that TikTok has a higher cost per click than other platforms. However, there are companies that only pay as small as $0.05 for CPC on TikTok.
Source: TikTok, Megaphone
TikTok Ads: CPC Expenditure of Selected Companies
Mallows Beauty is only paying $0.05 as cost per click on TikTok.
| Company | Expenditure (CPC) |
|---|
| Synth International | $0.32 |
| Hyundai Australia | $0.30 |
| Strike Gently Co. | $0.27 |
| TVNZ | $0.26 |
| Lion WIld | $0.13 |
| G2A | $0.06 |
| Playa Games | $0.06 |
| Mallows Beauty | $0.05 |
Source: Hootsuite
Tiktok Shopping Behavior 2023
71.2% of respondents say that they shop for items they stumble upon on TikTok.
| Shop when I stumble across something in feed, Stories, Etc. | 71.20% |
|---|
| Use TikTok for shopping inspiration | 58.20% |
| Use TikTok for window shopping | 48.00% |
| Shop from paid influencer recommendations | 45.00% |
| Actively look for products to shop | 39.10% |
| Shop by recommendation from friends & families | 37.10% |
Source: Statista
How many fake likes are there in TikTok?
There are over 1.8 billion fake likes on TikTok from June 2021 to September 2022.
Meanwhile, 75.84 billion fake likes were prevented from even being registered into existence.
| Time | Number of removed fake likes | Number of prevented fake likes |
|---|
| Jun 2021 | 91.81 million | 9.61 billion |
| Sep 2021 | 203.71 million | 16.59 billion |
| Dec 2021 | 285.32 million | 11.92 billion |
| Mar 2022 | 248.62 million | 17.59 billion |
| Jun 2022 | 163.77 million | 14.65 billion |
| Sep 2022 | 146.36 million | 5.48 billion |
| Total | 1.8 billion | 75.84 billion |
Source: TikTok
Which countries visit TikTok the most?
United States visit TikTok the most with 19.27% of web traffic coming from the country.
| Country | Percentage | Average Visit Duration |
|---|
| United States | 19.27% | 00:10:08 |
| Vietnam | 7.67% | 00:16:24 |
| Philippines | 5.10% | 00:14:12 |
| Mexico | 3.68% | 00:13:15 |
| Indonesia | 3.16% | 00:13:28 |
Source: Similarweb
TikTok Penetration in Selected Countries
Most of the people living in Saudi Arabia are using TikTok, with 87.9% of the population using the app.
Coming in close is the United Arab Emirates with 81.3% of the country’s population using TikTok.
| Country | Penetration |
|---|
| Saudi Arabia | 87.90% |
| United Arab Emirates | 81.30% |
| Kuwait | 75.40% |
| Thailand | 63.60% |
| Qatar | 62.10% |
| Malaysia | 61.20% |
| Cambodia | 61% |
| Chile | 57.50% |
| Kazakhstan | 57.10% |
| Vietnam | 55.60% |
| Peru | 51.20% |
| Mexico | 50.40% |
| United States | 50.30% |
| Bahrain | 50.20% |
| Ireland | 49.60% |
| Philippines | 49.40% |
| Russia | 48.10% |
| Indonesia | 47.60% |
| Brazil | 45.70% |
| Turkey | 43.20% |
| Worldwide | 15.90% |
Source: Statista
TikTok Audience Reach in Selected Countries
| Country | Audience Reach (Ages 18+) |
|---|
| Saudi Arabia | 78.30% |
| Kuwait | 72.50% |
| U.A.E. | 68.60% |
| Thailand | 63.70% |
| Cambodia | 60.00% |
| Malaysia | 57.00% |
| Vietnam | 55.00% |
| Qatar | 55.00% |
| Chile | 52.00% |
| Kazakhstan | 49.00% |
| U.S.A. | 46.50% |
| Ireland | 46.50% |
| Peru | 46.00% |
| Mexico | 46.00% |
| Philippines | 46.00% |
| Indonesia | 46.00% |
| Brazil | 45.00% |
| Bahrain | 44.00% |
| Russia | 43.00% |
| Turkey | 40.00% |
Source: Hootsuite
Which countries have the most number of TikTok users?
The United States has the most number of TikTok users with 138.0 million currently using the app. Coming along in second place is Indonesia with 100 million MAU.
| Rank | Country | MAU |
|---|
| #1 | United States | 138.0 million |
| #2 | Indonesia | 100.0 million |
| #3 | Brazil | 74.0 million |
| #4 | Russia | 52.0 million |
| #5 | Mexico | 51.0 million |
| #6 | Vietnam | 46.0 million |
| #7 | Philippines | 41.0 million |
| #8 | Thailand | 38.4 million |
| #9 | Turkey | 28.7 million |
| #10 | Pakistan | 24.1 million |
| #11 | Saudi Arabia | 24.0 million |
| #12 | United Kingdom | 23.5 million |
| #13 | Egypt | 21.4 million |
| #14 | Iraq | 20.2 million |
| #15 | Germany | 20.0 million |
| #16 | France | 19.5 million |
| #17 | Japan | 16.3 million |
| #18 | Malaysia | 16.0 million |
| #19 | Italy | 15.5 million |
| #20 | Spain | 15.0 million |
Source: Statista
Where is TikTok available (in which countries)?
TikTok is available across 155 countries in 75 languages.
Source: TikTok
Where is TikTok not available (in which countries)?
| Country | Current TikTok Access |
|---|
| India | Permanently Banned |
| Russia | Accessible with severe restrictions |
| Afghanistan | Ongoing discussion to permanently ban the app |
| Syria | Permanently Banned |
| Indonesia | Temporarily Banned |
| Bangladesh | Temporarily Banned |
| Pakistan | Temporarily Banned |
| U.S. | Temporarily Banned |
| Jordan | Temporarily Banned |
| Taiwan | Partially Banned |
| Netherlands | Temporarily Suspended |
Source: Noypi Geeks, Gov Tech, News 18, Gadgets 360, The Strait Times, DW, SCMP, Politico
What are the most popular hashtags in TikTok?
#fyp is the most popular hashtag in TikTok with an all-time 36.31 trillion views.
This number of views expands from videos using hashtags, mentions, and searches.
| Rank | Hashtag | Number of Views |
|---|
| #1 | #fyp | 36.31 trillion |
| #2 | #foryou | 21.77 trillion |
| #3 | #foryoupage | 13.71 trillion |
| #4 | #trending | 3.19 trillion |
| #5 | #duet | 3.05 trillion |
| #6 | #comedy | 1.92 trillion |
| #7 | #viralvideos | 1.40 trillion |
| #8 | #funnyvideos | 435.20 billion |
| #9 | #smallbusiness | 89.50 billion |
| #10 | #tiktokchallenge | 21.80 billion |
Source: TikTok
How much time do people spend on TikTok?
In 2022, around 336 million people spend less than 1 hour on TikTok in a week.
Additionally, over 67 million people spend more than 10 hours weekly using Tiktok.
| Duration (Weekly) | Percentage of Users |
|---|
| Less than 1 hour | 30% |
| 1 hour | 19% |
| 1-2 hours | 19% |
| 2-5 hours | 15% |
| 5-10 hours | 11% |
| 10 hours + | 6% |
Source: Statista
Which country spends the most time using TikTok each month?
In 2021, an average TikTok user in the U.K. spends 27.3 hours per month.
| Rank | Country | Average Time Spent (2021) | Average Time Spent (2020) |
|---|
| #1 | United Kingdom | 27.3 hours | 19.9 hours |
| #2 | Russia | 26.3 hours | 17.4 hours |
| #3 | United States | 25.6 hours | 21.5 hours |
| #4 | Germany | 23.6 hours | 19.4 hours |
| #5 | Australia | 23.4 hours | 16.8 hours |
| #6 | Mexico | 23.1 hours | 17.2 hours |
| #7 | Indonesia | 23.1 hours | 13.8 hours |
| #8 | Canada | 22.6 hours | 17.1 hours |
| #9 | France | 21.1 hours | 17.3 hours |
| #10 | Brazil | 20.2 hours | 14 hours |
| #11 | Turkey | 18.8 hours | 14 hours |
| #12 | South Korea | 16.9 hours | 13.8 hours |
| #13 | Singapore | 16.3 hours | 9.4 hours |
| #14 | Argentina | 14.7 hours | 11.4 hours |
Source: Statista
What products on TikTok are viral in 2023?
| Product | Account | Total Number of Likes | Product Hashtag | Total Hashtag Views |
|---|
| Gel Blaster | @caissatoy15 | 7.7 million | #gelblaster | 2.1 billion |
| Sky High Mascara | @maybelline | 3.2 million | #skyhighmascara | 1.1 billion |
| Aqua Jet Razor | @aquajetrazor | 9.1 million | #aquajetrazor | 209.5 million |
| Screen Cleaner | @cleanscreenx | 2.2 million | — | — |
| Color Wow | @colorwow.hair | 842,100 | #colorwow | 105.1 million |
| Rev-a-Shelf | @revashelf | 343,300 | #revashelf | 27.8 million |
| Revlon Oil Roller | @revlon | 833,100 | #revlonoilroller | 16.4 million |
Source: TikTok
How many people work at TikTok?
TikTok has 38,578 employees worldwide as per Linkedin.
Moreoever, TikTok has more than 11,400 employees in the U.S. and at least 1,294 employees in Europe as revealed in 2020 with an interview by CNBC.
| Year | Number of Employees (Europe) |
|---|
| 2019 | 208 |
| 2020 | 1,294 |
Source: CNBC, Linkedin
TikTok: Number of Downloads
Tiktok has been downloaded 3.2 billion times. The app has also been downloaded 740 million times in 2021 alone.
| Year | Number of Downloads |
|---|
| 2017 | 131.5 million |
| 2018 | 655 million |
| 2019 | 738 million |
| 2020 | 980.7 million |
| 2021 | 740.0 million |
Source: Statista, CNET
TikTok Mobile App: iOS vs Android
These are the key info and key stat on TikTok mobile app on Android.
| Key Stat | Key Info |
|---|
| Launch Date | May 31, 2017 |
| Total Downloads | 500 million+ |
| Rating | 4.4 out of 5 |
| Number of Reviews | 16.32 million |
These are the key info and key stat on TikTok mobile app on iOS.
| Key Stat | Key Info |
|---|
| Launch Date | May 31, 2017 |
| Total Downloads | — |
| Rating | 4.8 out of 5 |
| Number of Reviews | 14.13 million |
Sources: Google Play, Apple Store
How many people use TikTok through mobile devices?
There are 933.30 million TikTok users who use the app through their mobile devices. The rest of the users gain access to TikTok by using the desktop counterpart of the app.
| Type of Device | Percentage |
|---|
| Mobile Devices | 83.33% |
| Desktop | 16.67% |
Source: HypeStat
TikTok Acquisitions
TikTok has two acquisitions: Jukedeck and Geogif.
| Acquiree Name | Announced Date | Transaction Name | Price |
|---|
| Jukedeck | Jul 23, 2019 | Jukedeck acquired by TikTok | Undisclosed |
| GeoGif | Mar 23, 2019 | GeoGif acquired by TikTok | Undisclosed |
Source: Crunchbase
TikTok Web Traffic Overview
| Key Stat | Key Info |
|---|
| Daily Unique Visitors | 62,451,920 |
| Monthly Visits | 1,892,293,176 |
| Pages per Visitor | 8.56 |
| Daily Pageviews | 534,588,435 |
| Monthly Visits (SEMrush) | 2,405,252,214 |
| Monthly Unique Visitors (SEMrush) | 1,080,126,176 |
| Monthly Visits (SimilarWeb) | 1,855,007,525 |
| Alexa Rank | 26 |
| Alexa Reach | 1.393% (of global internet users) |
| Bounce rate | 40.21% |
Source: HypeStat
TikTok Web Traffic Sources
76.19% of web traffic comes from direct sources.
| Sources | Traffic Percentage |
|---|
| Direct | 76.19% |
| Referral | 3.71% |
| Search | 16.52% |
| Social | 3.54% |
| Paid | 0.04% |
Source: HypeStat
What is the net worth of TikTok’s founder (Zhang Yiming)?
Zhang Yiming has a net worth of $49.5 billion 2022.
| Year | Net Worth |
|---|
| 2018 | $4 billion |
| 2019 | $16.2 billion |
| 2020 | $16.2 billion |
| 2021 | $35.6 billion |
| 2022 | $50 billion |
Sources: Forbes
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