Tinder Usage and Growth Statistics (2023)

Key Tinder user stats. Includes data on Tinder's revenue, valuation, investments, active users, number of employees, and more.
Tinder Usage and Growth Statistics (2023)
Last updated on:
November 7, 2022

Tinder Interesting Key Facts

  • “Matchbox” was Tinder’s original name. The founders then changed it into Tinder after consulting a thesaurus.
  • The fire-like theme of the app came from the idea that it could create a spark that ignites the flame of romantic matches.
  • Originally, Tinder was supposed to revolve around the click-based function. However, through Sean Rad and Jonathan Badeen, the function was evolved into a swipe-based feature featuring a deck of cards as the model.
  • Jonathan Badeen got the idea of the swipe feature while cleaning a mirror.
  • Tinder was the first online dating app to have the swipe feature.
  • In 2014, Whitney Wolfe, former vice president and founder of Tinder, filed a sexual harassment and sex discrimination suit against Match Group, the parent company of Tinder.
  • Whitney Wolfe left Tinder and founded Bumble, another online dating app.
  • In 2016, there were 7.5 million Tinder swipes in India each day.
  • Tinder established its first international office in India.
  • 40% of U.S. college students prefer to use Tinder to find hookups and use Bumble to find their dating partner.
  • Meanwhile, 50% of college students believSource: Linkedin

Sources: Biz Journals, CNBC, Scroll, Time

Tinder: Company Overview (About)

Tinder, originally known as Matchbox, is an app that you most definitely heard of before. Here are some key details about Tinder!

Key statKey Info
Launch dateSeptember 12, 2012
Based in:West Hollywood, Los Angeles, California, United States
Founders:Sean Rad, Justin Mateen, Whitney Wolfe, Jonathan Badeen
OwnerMatch Group
IndustrySoftware
Valuation$42 billion (2021)
Number of employees750 employees (as Per Linkedin)
CEORenate Nyborg
Website:https://tinder.com/

Sources: CNBC, Linkedin, Global Dating Insight

What is Sean Rad’s net worth?

In 2018, Sean Rad’s net worth was estimated to be around $3.1 billion.

Source: Daily Mail

What is Whitney Wolfe’s net worth?

In 2021, Whitney Wolfe’s net worth was estimated to be around $1.5 billion.

Source: Standard

Tinder Revenue

In 2021, Tinder's revenue was of $1.65 billion. In contrast, it used to be $403 million in 2017.

Graph about Tinder Revenue
YearRevenue
2017$403 million
2018$805 million
2019$1.15 billion
2020$1.36 billion
2021$1.65 billion

The future of Tinder looks bright, as with each new year they get more users and increase revenue. Though, only time will tell the final verdict.

Source: Statista

Tinder Funding History

There have been only three investments in Tinder in the past. Two of them were in 2014, and the most recent one in 2017.

It's known that Tinder managed to raise $50 million throughout the years.

Announced DateTransaction NameNumber of InvestorsMoney RaisedLead Investors
Oct 10, 2017Funding Round - Tinder
Oct 28, 2014Venture Round - Tinder1Benchmark
Apr 11, 2014Secondary Market - Tinder1$50 millionIAC

Source: Crunchbase

How much is Tinder worth?

According to Morgan Stanley, Tinder was worth $42 billion in 2021.

Graph about Tinder's valuation
YearValuation
2017$3 billion
2018$10 billion
2021$42 billion

Source: Dot.LA, Bloomberg, Forbes, Medium

Who invested in Tinder?

There are two investors that funded tinder and both of them are lead investors.

Investor NameLead InvestorFunding RoundPartners
BenchmarkYesVenture Round- Tinder
IACYesSecondary Market- Tinder

Source: Crunchbase

How does Tinder make money?

Tinder’s main revenue comes from its in-app purchases on Tinder Gold, Tinder Plus, and Tinder Platinum. Aside from that, the app also makes money through advertisements.

Sources: Tinder, Epiprodux

Tinder Acquisitions

Tinder has made a total of 3 acquisitions from since 2015. The prices for these acquisitions remain undisclosed. The table below shows us more details.

Acquiree NameAnnounced DatePriceTransaction Name
WheelFebruary 16, 2017Wheel acquired by Tinder
HuminMarch 29, 2016Humin acquired by Tinder
TappyJanuary 12, 2015Tappy acquired by Tinder

Source: Crunchbase

Tinder Investments

Tinder has made an investment for Vina on September 22, 2016. This investment was valued at $1.4 million.

Source: Crunchbase

What is Tinder’s market share?

We have no clear data on Tinder’s market share based on its revenue. However, we can see Match Group’s market share in the online dating app market. This data was gathered in 2020.

Infograph about Tinder's market share
CompanyAppsMarket Share
Match GroupTinder, OkCupid, Hinge66.40%
eHarmonyeHarmony, Compatible Partners10.80%
BumbleBumble, Chappy7.80%
ZooskZoosk7.00%
Spark NetworkChristian Mingle, JDate4.80%
GrindrGrindr3.00%
Coffee Meets BagelCoffee Meets Bagel0.20%

Source: The Conversation

What is Tinder’s market share by the number of downloads?

Tinder has a market share of 27.6% in 2022 followed closely by Bumble with 18% of the total number of global downloads.

Graph about Tinder's market share number of downloads
Dating AppPercentage
Tinder27.60%
Bumble18%
Badoo15%
Plenty of Fish11.10%
Hinge10.70%
LOVOO5.10%
Others*12.50%

Source: Statista

How many monthly active users does Tinder have?

In 2022, Tinder has 75 million monthly active users in 2022.

Graph about Tinder's monthly active users
YearMonthly Active Users
201757 million
202166 million
202275 million

Source: Dating Zest, Reuters, TechCrunch

Gender Distribution of Tinder Users

Based on the web traffic, there are 65.23% of the users are males and 34.77% of the users are females.

Graph about Gender Distribution of Tinder Users
GenderPercentage
Male65.23%
Female34.77%

Source: Similarweb

Age Distribution of Tinder Users

According to this estimation, majority of Tinder users are 25 to 34 years old with 33.61% percentage from the total Tinder user population.

Graph about Age Distribution of Tinder Users
Age BracketPercentage
18 - 2427.14%
25 - 3433.61%
35 - 4417.96%
45 - 5410.59%
55 - 646.71%
65+3.99%

The second most popular age group on the Tinder app is the 18-24 age group, covering 27.14% of Tinder's whole users.

Source: Similarweb

How many people work at Tinder?

As per LinkedIn’s information, there are more than 900 people that work at Tinder in 2022.

Graph about Tinder number of employees
YearNumber of Employees
2021750
2022900

There is also data about how many people worked in 2021: 750 people used to work at Tinder in that year.

Source: Linkedin

What are the most right-swiped professions on Tinder?

The most right-swipe professions are Pilot for Men and Physical Therapist for Women.

MenWomen
1. Pilot1. Physical Therapist
2. Founder/ Entrepreneur2. Interior Designer
3. Firefighter3. Founder/ Entrepreneur
4. Doctor4. PR/ Communications
5. TV/Radio personality5. Teacher
6. Teacher6. College Student
7. Engineer7. Speech Language Pathologist
8. Model8. Pharmacist
9. Paramedic9. Social Media Management
10. College Student10. Model
11. Lawyer11. Dental Hygienist
12. Personal Trainer12. Nurse
13. Financial Advisor13. Flight Attendant
14. Police Officer14. Personal Trainer
15. Military15. Real Estate Agent

Source: Tinder Press

How many swipes can a user have per day?

A Tinder user can swipe left on an unlimited number each day. However, there is a limit to how many times a user can swipe right. There is no exact and fixed number of how many times a user can swipe right.

It can be lower or higher than 25 per day. The number of swipe-right is determined through various algorithms.

Source: Metro

How many swipes does it take to find someone you match on Tinder (Female)?

Female Tinder users often swipe left 95% of the time and also receive a swipe-left of 3.2% of the time.

Female users have a 1.8% chance of finding someone they like & match on Tinder.

Female 
Like and Match1.80%
Like, but no match3.20%
Pass95%

Source: Duo Data

How many swipes does it take to find someone you match on Tinder (Male)?

Male Tinder users swipe left 47% of the time and also receive a swipe left 52% of the time.

Male users have a 1% chance of finding someone they like & match on Tinder.

Male 
Like and Match1.00%
Like, but no match52.00%
Pass47%

Source: Duo Data

How much time do people spend on Tinder?

Tinder users spend an average amount of 9 minutes and 35 seconds each day. This is estimated based on the number of traffic on Tinder.

Infographic about Tinder users average spending time

Source: Similarweb

How many Tinder dates are there per week?

There are 1.5 million Tinder dates per week.

Tinder brings a lot of people together that get to hang out after swiping each other within the app.

Infographic about number of tinder dates per week

Source: Tinder Press Room

How many total matches were made on Tinder?

As of December 2022, there are a total of 75+ billion matches on Tinder.

Infographic about  number of Tinder's matches

Source: Google Play

How many paying subscribers does Tinder have (Yearly)?

In 2020, there were 6.60 million recorded to pay for Tinder's subscription.

Graph about number of Tinder's paying subscribers
YearNumber of Subscribers (Yearly)
20173.10 million
20184.35 million
20195.90 million
20206.6 million

As Tinder's revenue grows, it's most certain that the number of paying users grows at the same time.

How many paying subscribers does Tinder have (Quarterly)?

Tinder has 6.60 million paying subscribers in the third quarter (Q3) of 2020.

Quarter and YearNumber of Subscribers (Quarterly)
Q1 20171.86 million
Q2 20172.08 million
Q3 20172.56 million
Q4 20173.10 million
Q1 20183.47 million
Q2 20183.77 million
Q3 20184.11 million
Q4 20184.35 million
Q1 20194.70 million
Q2 20195.20 million
Q3 20195.70 million
Q4 20195.90 million
Q1 20206.03 million
Q2 20206.20 million
Q3 20206.60 million

Sources: Tinder, Statista

How many times was Tinder downloaded (Total)?

Tinder has been downloaded a total of 530 million times since its launch in 2012.Source: Tinder Press Room

Global Downloads of Top Dating Apps by Year

Here is a list of the most downloaded dating apps by year, with Tinder at the top of the list (over 70 million downloads in 2019-2021).

201920202021
Tinder71 million80 million76 million
Bumble15 million18 million22 million
Hinge6 million8 million9 million

Source: Sensor Tower

How many GIFs are used on Tinder per week?

There are 4.2 million GIFs used per week on Tinder.

Source: Tinder Press Room

Where is Tinder available (in which countries)?

Tinder is available in 190 countries in 56 languages.

Source: Tinder

In which countries is Tinder unavailable?

While Tinder is available in almost all countries. Tinder is currently not available in China as of 2022. Users have to connect to VPN via Hong Kong IP addresses in order to use the app.

Source: SwitchVPN

Tinder Mobile App Statistics: Android vs iOS

These are the key stats and key info on Tinder mobile app on Android as of December 2022:

Key StatKey Info
Launch DateJuly 15, 2013
Total Downloadsmore than 100 million
Monthly Downloads
Rating Reviews3.0 out of 5 stars
Total Review Votes4.92 million

These are the key stats and key info on Tinder mobile app on iOS as of December 2022:

Key StatKey Info
Launch DateAugust 3, 2012
Total Downloadsmore than 100 million
Monthly Downloads2 million
Rating Reviews3.8 out of 5 stars
Total Review Votes415,300

Source: Crunchbase, GooglePlay, TechCrunch, AppleStore

Tinder Traffic Summary Overview

Key StatKey Info
Daily Unique Visitors3,326,159
Monthly Visits100,782,618
Pages per Visitor9.44
Daily Pageviews31,398,943
Monthly Visits (SEMrush)172,075,316
Monthly Unique Visitors (SEMrush)27,744,818
Monthly Visits (SimilarWeb)100,792,705
Alexa Rank1,143
Alexa Reach0.0436% (of global internet users)
Bounce rate21.66%

Source: HypeStat

Tinder Website Traffic Sources

Tinder gets most of its traffix directly, with almost 90% of the total traffic being direct.

Infographic about Tinder Website traffic sources
Direct Sources89.28%
Referral Sources1.39%
Search Sources9.21%
Social Sources0.12%
Paid Sources0%

Source: HypeStat

Tinder Traffic Source: Desktop vs Mobile

  • 5.36% of the users visit Tinder through desktop devices
  • 94.64% of the users visit Tinder through mobile devices
Graph about Tinder traffic source desktop vs mobile

Source: HypeStat

How much money does Tinder lose due to Adblock?

Tinder lose $2 million in ad revenue due to AdBlock. The table below shows us a more detailed look. (These data are estimations based on web traffic)

Daily Revenue Loss$5,496
Monthly Revenue Loss$164,885
Yearly Revenue Loss$2,006,102

Source: HypeStat

How many page views are blocked on Tinder?

In a day, there are 3.5 million page views that are blocked on Tinder. The table below shows us more detailed information. (These data are estimations based on the web traffic)

Daily Pageviews Blocked3,585,445
Monthly Pageviews Blocked107,563,359
Yearly Pageviews Blocked1,308,687,535

Source: HypeStat

What are the top countries using Tinder?

The top country that is using Tinder is the U.S.A. followed by Brazil. These numbers are estimations based on web traffic.

Infographic about Tinder's top country users
CountryPercentage
United States11.07%
Brazil9.22%
Spain5.20%
Poland5%
Germany4.81%

Source: Similarweb

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About the author

Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.

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