Twitch Users and Growth Statistics (2024)

Key Twitch user stats. Includes data on the number of active users, revenue, valuation, acquisitions, number of employees, and more.
Twitch Users and Growth Statistics (2024)
Last updated on:
December 29, 2023
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Twitch amazing facts

  • As of 2022, the number of unique Twitch viewers per month was 2.24 million
  • In December 2022, Twitch had 7.03 million active streamers, down from a peak of 9.89 million in January 2021
  • As of 2022, the average number of concurrent viewers on Twitch was 2.578 million
  • In both 2021 and 2022, Twitch reported an increase in the average number of concurrent streamers
  • As of 2022, Twitch reported 1,346 billion minutes watched
  • As of 2022, Twitch reported 112 billion average minutes watched
  • In 2022, users between the ages of 25 to 34 years accounted for the biggest share of Twitch.tv users worldwide
  • In January 2023, English was the most frequently used language on Twitch, constituting 52.89% of the content on the streaming service
  • In 2022, Twitch generated $167.52 million through in-app purchase revenues worldwide
  • Twitch is the most-watched live-streaming platform, with a market share of 73%
  • On the Twitch platform, users spend an average of approximately 30 minutes.

Twitch Overview (About Company)

Key Stats 
Launched DateJune 6, 2011
FormerlyJustin.tv
Rebranded NameTwitch
ParentAmazon.com, Inc.
Area ServedWorldwide
HeadquarterSan Francisco, California, United States
Founder(s)Justin Kan, Emmett Shear, Michael Seibe, lKyle Vogt, Kevin Lin
Type of SiteLive streaming, Video on demand
Type of Industryonline live-streaming platform
Business TypeAmazon Subsidiary
Websitetwitch.tv

Twitch at a glance

Twitch is a popular streaming platform for gaming and other entertainment. You can watch and interact with your favorite gamers on various devices and operating systems.

In the second quarter of 2022, Twitch viewers watched 5.64 billion hours, more than YouTube Gaming Live and Facebook Gaming combined.

Twitch has rapidly grown its user base in recent years, with 8 million active streamers in mid-2022. Non-gaming content and creators also consistently draw millions of viewers, with the Just Chatting and Music & Performing Arts categories seeing particularly high viewership growth since the coronavirus pandemic moved live events and social gatherings into the digital sphere.

Hero shooter Valorant and Fortnite were the top-streamed games on Twitch in August 2022.

What is the average Twitch viewership per month?

As of 2022, the number of unique Twitch viewers per month was 2.24 million, which is a slight decrease from the high of 2.52 million viewership in 2021 and 2020.

Despite this drop in viewership, Twitch remains one of the most popular streaming platforms globally, with a diverse range of content creators and communities.

In fact, the platform has seen a surge of new streamers and viewers in recent years and has even expanded its offerings beyond gaming to include categories such as music, talk shows, and creative content.

Despite the growing competition in the streaming industry, Twitch has managed to maintain its position as a leader in the space, thanks to its strong user engagement, innovative features, and dedicated community of fans.

YearAverage Unique Twitch Viewers per Month
20222.24 million viewers
20212.52 million viewers
20202.52 million viewers
20191.18 million viewers
20181.14 million viewers
2017780,000 viewers
2016659,000 viewers
2015547,000 viewers
2014396,000 viewers
2013252,000 viewers
2012200,000 viewers

Source: Twitch Tracker

How many unique active Twitch users are there? (Active streamers in the first and final month of each year)

In December 2022, Twitch had 7.03 million active streamers, down from a peak of 9.89 million in January 2021.

Twitch is a streaming platform that is very popular with gamers and gaming audiences, offering a wide range of content such as live streams, videos on demand, and chat services.

The most popular Twitch channels have millions of viewers, and the platform has become a hub for gaming enthusiasts around the world to connect, share experiences, and build communities.

Ninja, the top-ranked streamer on Twitch, had 18.4 million followers in November 2022, a testament to the platform's immense reach and influence.

Graphic about Twitch Active Streamers
PeriodNumber of Twitch Active Streamers
Dec. 20227.03 million active streamers
Jan. 20228.56 million active streamers
Dec. 20217.57 million active streamers
Jan. 20219.89 million active streamers
Dec. 20209.24 million active streamers
Jan. 20203.94 million active streamers
Dec. 20193.35 million active streamers
Jan. 20194.54 million active streamers
Dec. 20184.12 million active streamers
Jan. 20182.97 million active streamers

Source: Statista

What is the average number of concurrent viewers on Twitch?

As of 2022, the average number of concurrent viewers on Twitch was 2.578 million.

This means that there are millions of people watching streams on the platform at any given time, which is a testament to its popularity.

Twitch is not just a platform for gaming but has also been used for other purposes such as music, talk shows, and creative content. In fact, many people have become popular on the platform by streaming themselves doing everyday activities such as cooking, painting, or even just chatting with their audience.

This has led to the emergence of new categories on Twitch, making it a diverse and engaging platform that attracts people from all walks of life.

Graphic about Twitch average concurrent viewers
YearTwitch Average Concurrent Viewers
20222.578 million average concurrent viewers
20212.778 million average concurrent viewers
20202.117 million average concurrent viewers
20191.256 million average concurrent viewers
20181.070 million average concurrent viewers
2017700,000 average concurrent viewers
2016590,000 average concurrent viewers
2015550,000 average concurrent viewers

Source: Twitch Tracker

What is the average number of concurrent streamers on Twitch?

In both 2021 and 2022, Twitch reported an increase in the average number of concurrent streamers.

In 2021, the platform had an average of 92,600 concurrent streamers, while in 2022, that number rose to 105,000.

This is a significant increase, which could be attributed to several factors such as an increase in the number of people staying at home due to the pandemic or the growing popularity of live streaming as a form of entertainment.

YearTwitch Average Concurrent Streamers
202292,600 average concurrent streamers
2021105,000 average concurrent streamers

Source: Twitch Tracker

How many minutes watched of video are there on twitch?

As of 2022, Twitch reported 1,346 billion minutes watched.

Twitch, which was launched in 2011, has grown to become the world's leading live-streaming platform, with millions of users watching and streaming content every day.

Twitch provides a platform for a variety of content creators, from gamers to musicians, artists, and more. The platform has also become a hub for live events, such as gaming tournaments, music festivals, and charity streams, bringing together communities from around the world.

The staggering number of minutes watched in 2022 is a testament to the growing popularity of Twitch and the impact it has had on the world of online entertainment.

Graphic about average monthly watch time for Twitch videos
YearTwitch Video Minutes Watched
20221,346 billion minutes watched
20211,460 billion minutes watched
20201,116 billion minutes watched
2019660 billion minutes watched
2018560 billion minutes watched
2017355 billion minutes watched
2016292 billion minutes watched
2015241 billion minutes watched
2014192 billion minutes watched
2013144 billion minutes watched
201272 billion minutes watched

Source: Twitch Tracker

What is the average minute watched of video per month are there on twitch?

As of 2022, Twitch reported 112 billion average minutes watched.

This is an impressive number that demonstrates the wide reach and popularity of the platform. One possible explanation for this level of engagement is the variety of content and personalities available on Twitch.

From gamers to musicians to artists and more, there is something for everyone on this platform. In addition, Twitch's interactive features, such as chat and donations, allow viewers to engage with their favorite streamers in real-time, creating a more personalized and engaging experience.

It will be interesting to see how Twitch continues to evolve and innovate in the years to come, and how it will continue to attract and retain its massive audience.

Graphic about Time spent watching Twitch videos
YearTwitch Average Video Minutes Watched Per Month
2022112 billion average minutes watched
2021121 billion average minutes watched
202093 billion average minutes watched
201955billion average minutes watched
201846 billion average minutes watched
201725 billion average minutes watched
201624 billion average minutes watched
201520 billion average minutes watched
201416 billion average minutes watched
201312 billion average minutes watched
20126 billion average minutes watched

Who are Twitch users? (Twitch users demographic)

Twitch users by gender

In 2022, almost eight in ten online visitors to the streaming platform Twitch.tv were female, while men only accounted for a little over one-fifth of global desktop visitors to the platform.

This gender disparity has been a long-standing issue in the gaming industry, with female gamers often facing discrimination and harassment from male players. Despite efforts to address this issue, including the creation of women-only gaming communities and the implementation of stricter codes of conduct on gaming platforms, progress has been slow.

In recent years, however, there has been a growing movement to promote greater inclusivity and diversity in gaming, with many game developers and publishers making a conscious effort to create games that appeal to a wider range of players, including women and members of other underrepresented groups.

This is an encouraging sign, but there is still much work to be done to ensure that all gamers, regardless of their gender or identity, feel welcome and safe in the gaming community.

Graphic about Twitch users by gender
GenderShare
Female79.79%
Male20.21%

Source: Statista

Twitch users by age group

In 2022, users between the ages of 25 to 34 years accounted for the biggest share of Twitch.tv users worldwide.

This is not surprising as this age group has been known to be tech-savvy and active on social media platforms. In fact, many of them have grown up with online gaming and have developed a deep interest in it. Thus, it is no wonder that they comprise almost half of Twitch's online audience.

It is also worth noting that Twitch has been successful in catering to this demographic by providing them with an interactive platform where they can engage with their favorite streamers and connect with other like-minded individuals.

In addition, Twitch has also been able to attract users from other age groups by offering a wide range of content, including music, sports, and creative arts, among others.

Overall, Twitch has become a popular destination for online entertainment, and its success can be attributed to its ability to adapt to the changing needs and interests of its users.

Graphic about Twitch users by age group
Age GroupShare
16 - 2422.30%
25 - 3449.70%
35 - 4417.50%
45 - 547.40%
55 - 641.90%
65+1.20%

Source: Statista

Twitch users by country (Twitch top 5 regions)

In 2022, the United States accounted for over 21.55% of Twitch's desktop traffic worldwide. This figure represents a massive increase from just a few years ago when Twitch was barely known outside of gaming circles. In addition to the United States, Germany accounted for a further 6.87 percent of the streaming platform's desktop traffic. However, Twitch's global reach extends far beyond these two countries, with millions of users tuning in from all corners of the world.

One of the major factors contributing to Twitch's success is the platform's ability to adapt to changing circumstances. When coronavirus-related lockdowns swept across the globe in 2020, Twitch became a lifeline for many people. With so many people stuck at home, Twitch provided a way to connect with others and enjoy shared experiences. This led to a surge in popularity for the platform, as users flocked to Twitch to watch their favorite streamers play games, perform music, and engage in a wide variety of other activities.

Despite its immense success, Twitch is not resting on its laurels. The company is constantly exploring new ways to improve the platform and provide even more value to its users. From new features and integrations to expanded content offerings, Twitch is always looking for ways to stay ahead of the curve and remain the go-to destination for online streaming.

Graphic about Twitch users by country
CountryShare
United States21.55%
Germany6.87%
Korea4.91%
Russia4.09%
Canada4.03%
Others58.55%

Source: Statista

Twitch users by language spoken

In January 2023, English was the most frequently used language on Twitch, constituting 52.89% of the content on the streaming service.

This dominance of English on Twitch is not surprising, given that it is one of the most widely spoken languages in the world and Twitch's user base is largely from English-speaking countries.

However, it's worth noting that there has been a recent trend of increasing diversity in the languages spoken on Twitch, with languages like Spanish, Portuguese, and Korean becoming more popular among streamers and viewers alike.

This may indicate a shift in the global gaming community, and it will be interesting to see how Twitch and other streaming platforms adapt to these changes.

Twitch Users' Spoken LanguageShare
English52.89%
Spanish10.87%
German7.28%
Portuguese6.46%
Russian6.30%
French5.64%
Korean3.66%
Japanese2.93%
Chinese2.08%
Turkish1.80%
Others0.09%

Source: Statista

How many Twitch users are in the U.S.?

Twitch, a subsidiary of Amazon, is an online video streaming service that was launched in 2011. It enables eSports and gaming enthusiasts to watch their favorite gamers play a wide range of online video games, while also allowing them to interact with other viewers via chat.

The platform has grown significantly over the years, and as of 2022, it had an estimated 33.2 million users in the United States alone. This impressive user base is projected to continue growing, with experts estimating that the number of Twitch users in the US will reach 36.7 million by 2025.

Twitch has become a popular online destination for gaming enthusiasts due to its user-friendly interface and wide array of features. It offers a diverse range of content, including live eSports tournaments, gaming talk shows, and creative content. Additionally, users can subscribe to their favorite channels, donate to their favorite streamers, and even earn money through the Twitch Partner Program.

Overall, Twitch has revolutionized the way people consume online gaming content and has become a major player in the world of eSports and online entertainment.

Graphic about How many Twitch users are in the U.S
YearNumber of Twitch U.S. Users
202233.2 million users
202131.4 million users

Source: Statista

Twitch users are in the U.S. by gender

The statistic about the distribution of Twitch users in the United States, broken down by gender, is based on data from the Statista Global Consumer Survey.

This survey is an annual survey conducted by Statista that analyzes the habits and attitudes of consumers around the world. In addition to the gender breakdown, the survey also provides insights into the age range and geographic location of Twitch users in the United States.

It is interesting to note that in 2021, some 67% of adult Twitch users in the U.S. were male. This means that there is a significant gender gap in the platform's user base, and it would be important for Twitch to explore ways to increase female participation in the community.

Graphic about Twitch users are in the U.S. by gender
GenderShare
Female67%
Male33%

Source: Statista

Twitch users are in the U.S. by age

The statistic about the distribution of Twitch users in the United States by age is based on data from the Statista Global Consumer Survey.

According to the survey, in 2021, nearly half of the adult Twitch users in the U.S. fell within the 20 to 29-year-old age bracket, indicating that Twitch is particularly popular among young adults in the country.

This data may suggest that Twitch's user base is likely to continue to skew younger in the future, which could have implications for the types of content and advertising that resonate with the platform's audience.

Graphic about Twitch users are in the U.S. by age
Age GroupShare
18 - 199%
20 - 2941%
30 - 3929%
40 - 4915%
50 - 595%
60 - 641%

Source: Statista

Top 10 popular Twitch channels by peak all-time concurrent viewers

Twitch has come a long way since it was first founded in 2011. Today, it is one of the most popular live-streaming video platforms in the world. Millions of viewers tune in to watch their favorite gamers play a variety of online video games. One of the most popular Twitch streamers is Ibai, whose real name is Ibai Llanos. Ibai is known for his engaging personality and his ability to keep viewers entertained for hours on end. In fact, he currently holds the record for the highest number of peak concurrent viewers on Twitch, with 3.3 million viewers. This incredible feat was achieved during a live stream of an online content creator boxing event in July 2022.

But Ibai wasn't always the king of Twitch. Prior to his record-breaking stream, the previous record holder was TheGrefg, who had held the title since January 2021 with more than 2.39 million concurrent viewers. TheGrefg achieved this impressive feat during a collaboration skin reveals with Fortnite. The stream was highly anticipated by fans of both TheGrefg and Fortnite, which led to a massive number of concurrent viewers.

Despite the intense competition and the rapidly evolving landscape of the gaming industry, Twitch continues to thrive. With new gamers and content creators joining the platform every day, there's no telling what the future holds for Twitch and its dedicated audience.

Graphic about Top 10 popular Twitch channels by peak all-time concurrent viewers
Twitch ChannelsNumber of Viewers
Ibai (2022)3.315 million viewers
TheGrefg (2021)2.390 million viewers
elxokas (2022)1.144 million viewers
animemature (2022)1.142 million viewers
EleagueTV (2018)1.130 million viewers
Squeezle (2022)1.018 million viewers
PlayStation (2020)993,000 viewers
Riot Games (2022)988,000 viewers
dota2ti_ru (2021)790,000 viewers
onextwo_ (2020)755,000 viewers

Source: Statista

Top 10 popular Twitch channels ranked by number of followers

As of February 2023, Richard Tyler Blevins, better known as Ninja, was the most followed live streamer on Twitch with almost 18.5 million followers. Ninja's popularity skyrocketed when he was one of the first top-ranked players to stream the then-newly-released Fortnite Battle Royale at the end of 2017 and the beginning of 2018. He was soon recognized as one of the best players in the game and gained a massive following as a result.

Moving on to the second-ranked streamer, Raúl Álvarez Genes, more commonly known as auronplay, held the position with 14.74 million followers on Twitch. Although not as popular as Ninja, auronplay has his own loyal fan base who tune in to watch him play a variety of games and interact with his audience.

Despite being released way back in 2013, Grand Theft Auto V, or GTA V, is still among the most popular games on Twitch. The action-adventure classic accounted for 6.4 percent of total hours watched on the platform in December 2022. This is a testament to the game's lasting appeal and the fact that it continues to attract new players even after almost a decade since its initial release.

In contrast, the most popular game on Twitch in terms of the average number of channels was Call of Duty: Modern Warfare II. The first-person hero shooter had an impressive 6,165 channels streaming the game in December 2022, making it one of the most popular games on the platform. Other top-ranked games include Fortnite, Valorant, and Call of Duty: Warzone, all of which have their own unique features and gameplay mechanics that attract players from all around the world.

Graphic about Top 10 popular Twitch channels ranked by number of followers
Twitch ChannelsNumber of Followers
ninja18.46 million followers
auronplay14.74 million followers
rubius13.54 million followers
ibai12.57 million followers
xqc11.59 million followers
tfue11.33 million followers
thegrefg11.11 million followers
shroud10.44 million followers
juansguarnizo10.02 million followers
pokimane9.29 million followers

Source: Statista

Average concurrent channels on Twitch

Over the past decade, there has been unprecedented growth in the number of concurrent live channels on the platform.

This growth has been so significant that in 2021, the number of channels reached an all-time high of 105 thousand worldwide. However, the number of channels has recently started to decline, reaching 92.6 thousand in 2022.

This decline in the number of channels may be attributed to several factors, including changes in user behavior and increased competition from other platforms. Despite this decline, the platform remains a popular choice for users worldwide, with a wide range of content available for viewing.

As the platform continues to evolve, it will be interesting to see how it adapts to these changes in the market and what new features it will introduce to keep users engaged and interested.

Graphic about Average concurrent channels on Twitch
YearAverage Concurrent Channels on Twitch
202292,600 average concurrent channels
2021105,000 average concurrent channels
202087,500 average concurrent channels
201949,500 average concurrent channels
201841,100 average concurrent channels
201724,700 average concurrent channels
201618,800 average concurrent channels
201515,900 average concurrent channels
20149,000 average concurrent channels
20134,900 average concurrent channels
20122,200 average concurrent channels

Source: Statista

What are the top games on Twitch by all-time views

League of Legends is an online multiplayer game that was first released in 2009. It has since gained immense popularity and has become a cultural phenomenon. The game is played by millions of people worldwide and has even spawned its own professional esports league.

The gameplay of League of Legends is complex and requires strategic thinking and teamwork. Players choose from a variety of unique champions, each with their own strengths and weaknesses, and work together to defeat the opposing team by destroying their base. The game is constantly updated with new champions, items, and features to keep players engaged and excited.

Aside from the gameplay itself, League of Legends has also become popular for its community and culture. Players often form online communities and participate in fan art, cosplay, and other creative endeavors inspired by the game. The game has also inspired numerous musical and cinematic projects, further cementing its place in popular culture.

As of December 2022, League of Legends has amassed more than 55.2 billion all-time views on Twitch, making it the most popular game on the platform. This is a testament to the game's enduring appeal and the passion of its dedicated fanbase.

Graphic about What are the top games on Twitch by all-time views
GamesNumber of Viewers
League of Legends55.28 billion viewers
Fortnite30.22 billion viewers
Grand Theft Auto V29.3 billion viewers
Counter-Strike: Global Offensive24.96 billion viewers
DOTA 221.69 billion viewers
Hearthstone14.41 billion viewers
Minecraft13.61 billion viewers
World of Warcraft12.8 billion viewers
Overwatch8.34 billion viewers
Rust4.76 billion viewers

Source: Statista

What are the top games on Twitch in 2022, by peak viewers

In 2022, the shooter game Counter-Strike: Global Offensive saw a surge in popularity, with over 1.3 million viewers on Twitch in the preceding 30 days.

The game has been a staple in the esports community for years and is known for its intense gameplay and skilled players. The game's developer, Valve Corporation, has continued to support the game with updates and new content, keeping the game fresh and engaging for its dedicated fanbase.

The game has also been the subject of controversy, with concerns raised about the impact of violent video games on young people. Despite this, the game's popularity remains strong, with tournaments and competitions drawing large crowds and offering significant prize pools. Overall, Counter-Strike: Global Offensive is a testament to the power of video games as a form of entertainment and competition.

GamesNumber of Viewers
Counter-Strike: Global Offensive1,313,814 viewers
Fortnite1,024,567 viewers
World of Warcraft800,359 viewers
Call of Duty: Warzone618,010 viewers
God of War Ragnarök480,655 viewers
Brawl Stars377,452 viewers
Genshin Impact367,684 viewers
Minecraft358,027 viewers
FIFA 23342,252 viewers
Grand Theft Auto V337,579 viewers

Source: Statista

What are the most streamed games on Twitch in 2022 by hours

In 2022, the hero shooter game Call of Duty: Modern Warfare II was the most streamed game on the Twitch platform. The popularity of the game can be attributed to its engaging gameplay, immersive graphics, and exciting storyline. Players are able to take on the role of soldiers fighting in various battles across the world, each with their own unique challenges and objectives.

During the measured period of 30 days, the game was streamed for a combined total of 4.5 million hours on Twitch. This is a testament to the game's ability to capture the attention and interest of gamers around the world. The game's popularity is also evidenced by the millions of copies sold worldwide since its release, making it one of the best-selling games of all time.

It is worth noting that the success of Call of Duty: Modern Warfare II has also led to the development of several sequels and spin-offs, each building upon the original game's success and legacy. With its strong fan base and continued popularity, it is safe to say that Call of Duty: Modern Warfare II has cemented its place in gaming history as one of the most iconic and influential games of all time.

GamesHours Streamed
Call of Duty: Modern Warfare II4.5 million hours
Fortnite2.85 million hours
VALORANT2.73 million hours
Call of Duty: Warzone2.13 million hours
Apex Legends2.12 million hours
Overwatch 21.81 million hours
League of Legends1.79 million hours
God of War Ragnarök1.75 million hours
Grand Theft Auto V1.67 million hours
Minecraft1.24 million hours

Source: Statista

Twitch app downloads

In 2022, the immensely popular Twitch live-streaming app was downloaded a record-breaking 86.12 million times, marking a significant increase from the 60.75 million downloads recorded in the previous year.

This can be attributed to the growing interest in online streaming platforms, particularly during the pandemic when people were looking for new forms of entertainment and social interaction while staying at home.

Additionally, Twitch continues to expand its offerings and features, such as the introduction of new emotes, chat modes, and interactive events, which have helped to further engage its users and attract new ones.

As such, it is expected that Twitch's popularity will continue to soar in the coming years, solidifying its position as one of the leading live-streaming platforms in the world.

YearNumber of downloads
202286.12 million downloads
202160.75 million downloads
202051.23 million downloads
201939.74 million downloads
201832.2 million downloads
201721.4 million downloads
201618.29 million downloads

Source: Statista

Twitch downloads from the Google Play Store by country

According to statistics from Google Play Store, Twitch, a video streaming app that is popular for gaming live streams, has been downloaded over 6 million times worldwide by Android users during the second quarter of 2022.

Among these downloads, over 660 thousand came from Google Play users in Brazil. These numbers show that Twitch is a highly popular app for Android users who enjoy live streaming, and it has already accumulated more than 100 million total android app downloads.

This is a clear indication of the app's widespread appeal and success in the market.

Graphic aboutTwitch downloads from the Google Play Store by country
CountryNumber of Twitch Android Apps Downloads from the Google Play Store
Brazil660,305 downloads
United States658,960 downloads
Russia632,665 downloads
Egypt320,107 downloads
Mexico301,613 downloads
France268,529 downloads
Japan197,717 downloads
Germany193,536 downloads
Argentina185,616 downloads
Spain179,616 downloads

Source: Statista, Google Play

Twitch downloads from the Apple App Store Store by country

During the second quarter of 2022, Twitch downloads from the Apple App Store in the United States exceeded 1.2 million.

This number is not surprising, given the popularity of the video streaming app among gaming enthusiasts. In fact, Twitch was downloaded 3.5 million times by iOS users globally during this period, which is a testament to the app's widespread appeal. It's clear that Twitch has become a go-to platform for not only gamers, but for anyone interested in live streaming.

The app's user-friendly interface and range of features, such as chat rooms and emotes, have made it a favorite among users. As Twitch continues to expand its offerings, it's likely that its user base will continue to grow.

Graphic about Twitch downloads from the Apple App Store Store by country
CountryNumber of Twitch iOS Apps Downloads from the Apple App Store
United States1,200,046 downloads
Japan246,170 downloads
France240,106 downloads
Russia164,023 downloads
United Kingdom140,251 downloads
Mexico130,148 downloads
Germany124,291 downloads
Brazil105,005 downloads
Canada99,715 downloads
Spain91,481 downloads

Source: Statista

How does Twitch make money? (Twitch business model)

Twitch is a popular streaming platform that generates revenue through various streams. One of the primary sources of income is advertising, which allows Twitch to showcase sponsored content to its users.

Additionally, Twitch collects a percentage of the revenue generated by the sale of digital products or services such as Bits and subscriptions. These items allow users to support their favorite streamers and unlock exclusive content.

Furthermore, Twitch has also introduced new features like Twitch Prime, which provides benefits to Amazon Prime members who link their Amazon and Twitch accounts.

With the rise of e-sports and online gaming, Twitch has continued to grow and diversify its revenue streams through partnerships and sponsorships with companies in the gaming industry.

Twitch Revenue

In the fiscal year 2022, Twitch generated approximately $2.8 billion in revenue.

Graphic about Twitch Revenue
YearRevenue
20232.8 billion
20222.6 billion
20211.9 billion
20201.2 billion
2019880 million
2018300 million
2017275 million

Source: Marketing Dive, Y Combinator,

Twitch IAP Revenue

In 2022, Twitch generated $167.52 million through in-app purchase revenues worldwide.

This is a significant increase from the previous year's revenue of $120 million. It is clear that Twitch's popularity continues to grow as more and more users are spending money on in-app purchases.

The company's success can be attributed to its ability to consistently provide high-quality content that keeps users engaged and coming back for more. Additionally, Twitch has been successful in partnering with major brands to offer exclusive in-app purchases that cater to the specific interests of its users.

As the platform continues to evolve and expand its offerings, it is likely that Twitch will continue to see growth in its revenue and user base.

Graphic about Twitch IAP Revenue
YearTwitch IAP Revenue
2022$167.52 million
2021$362.37 million
2020$216.01 million
2019$52.99 million
2018$7.76 million

Source: Statista

What is Twitch worth? (Valuation)

In 2014, Amazon purchased Twitch for $970 million in cash, marking the first valuation ever placed on the streaming service. However, since the acquisition, the value of Twitch has not been publicly disclosed.

Source: CNBC

Twitch Funding

Twitch, a live-streaming platform originally focused on video games, has successfully raised a total of $ 35 million in funding over three rounds of investment. The company's most recent funding was secured on September 30, 2013, through a Series C round.

The success of Twitch is attributed to its ability to cater to a growing audience of gamers and game enthusiasts who are increasingly interested in watching live broadcasts of their favorite games. This has proven to be a highly lucrative market, with advertisers and brands eager to capitalize on the platform's massive user base.

In addition to video games, Twitch has also expanded its content offerings to include live streaming of music events, talk shows, and even sports competitions. This diversification has helped the platform to continue to grow and attract new users.

Looking to the future, Twitch is well-positioned to continue its growth trajectory and remain a dominant player in the live streaming space. With ongoing investment and a commitment to innovation, the company is poised to capitalize on emerging trends and continue to provide a unique and engaging experience for its users.

Announced DateTransaction NameNumber of InvestorsMoney RaisedLead Investors
Sep 30, 2013Series C - Twitch6$20 millionThrive Capital
Sep 19, 2012Series B - Twitch3$15 millionBessemer Venture Partners
Mar 19, 2007Seed Round - Twitch2

Source: CrunchBase

Twitch Investors

Twitch is a live streaming platform that has seen significant growth in recent years, attracting a large and dedicated user base.

n fact, the company has received funding from 9 investors, demonstrating the confidence these investors have in the platform's potential.

Among these investors are Thrive Capital and Nelstone Ventures, who have shown their support for Twitch's continued success. It is exciting to see such interest in a platform that has become an important part of online entertainment and community building.

Investor NameLead InvestorFunding RoundPartners
Thrive CapitalYesSeries C - Twitch
Nelstone VenturesNoSeries C - Twitch
Take-Two Interactive SoftwareNoSeries C - Twitch
WestSummit CapitalNoSeries C - TwitchDavid Lam, Jason Lin, Kelly Liu, Raymond Yang
Alsop Louie PartnersNoSeries C - Twitch
Bessemer Venture PartnersNoSeries C - TwitchEthan Kurzweil
Bessemer Venture PartnersYesSeries B - TwitchEthan Kurzweil
Draper AssociatesSeries B - Twitch
Alsop Louie PartnersSeries B - Twitch
Y CombinatorSeed Round - Twitch

Source: CrunchBase

Twitch Acquisitions

Twitch, a popular live-streaming platform, has made a number of strategic acquisitions in order to expand their reach and offer more services to their users. In total, Twitch has acquired six different organizations, each with its own unique strengths and capabilities that can be leveraged to enhance the Twitch experience. For example, one of their recent acquisitions was IGDB.com, a comprehensive gaming database that provides detailed information on thousands of different games. With the addition of IGDB.com's capabilities, Twitch is now able to offer even more resources and information to gamers who use their platform. This is just one example of how Twitch is working to stay at the forefront of the streaming industry and provide the best possible experience to their users.

In total, Twitch has acquired six different organizations, each with its own unique strengths and capabilities that can be leveraged to enhance the Twitch experience. For example, one of their recent acquisitions was IGDB.com, a comprehensive gaming database that provides detailed information on thousands of different games.

With the addition of IGDB.com's capabilities, Twitch is now able to offer even more resources and information to gamers who use their platform. This is just one example of how Twitch is working to stay at the forefront of the streaming industry and provide the best possible experience to its users.

Acquiree NameAnnounced DatePriceTransaction Name
IGDB.comSep 18, 2019IGDB.com acquired by Twitch
BeboJun 18, 2019$25 millionBebo acquired by Twitch
RevloDec 13, 2018Revlo acquired by Twitch
ClipMineAug 17, 2017ClipMine acquired by Twitch
CurseAug 16, 2016Curse acquired by Twitch
GoodGameDec 9, 2014GoodGame acquired by Twitch

Source: CrunchBase

How many people work at Twitch?

As of Q1 2023, LinkedIn reports that over 13,000 individuals are employed by Twitch. This large number of employees is a testament to the platform's success in the online streaming industry. Twitch's employee base is made up of individuals with a diverse range of skills and expertise, including streaming, software engineering, marketing, and more.

However, despite the platform's continued growth and success, Twitch recently had to make the difficult decision to lay off approximately 400 of its employees. This move was likely a result of the company's need to streamline its operations and focus on its core business objectives. Despite these layoffs, Twitch remains a leader in online streaming and is poised for continued success in the future.

Graphic about number of Twitch employees
YearTwitch Employees Headcount
202313,479 employees
202213,849 employees

Source: LinkedIn, Twitch

What is Twitch's Market Share among game live-streaming platforms?

Twitch is the most-watched live-streaming platform, with a market share of 73%.

Twitch has achieved its success by offering a platform that is easy to use and that provides a wide range of content, from gaming to music to creative arts.

Twitch has also created a vibrant community of users, who interact with one another through live chats, donations, and subscriptions. Furthermore, Twitch has been able to attract top talent and celebrities, who use the platform to connect with their fans and share their content.

All of these factors have contributed to Twitch's dominance in the live-streaming industry, and it is likely that Twitch will continue to grow and innovate in the years to come.

Infographic about Twitch's Market Share among game live-streaming platforms

Source: Stream Scheme

In which countries is Twitch available?

Twitch Prime is available to those who pay for an Amazon Prime membership in the U.S., Canada, Italy, France, Germany, Belgium, Austria, Spain, and the U.K. Now, it's also accessible to customers in countries where Amazon Prime is not offered, but monthly Prime Video subscriptions are available.

It provides users with exclusive access to various features, such as free games, in-game content, and a free monthly subscription to a Twitch channel of their choice. However, there are several countries where Amazon Prime is not currently offered. In these countries, people can still access Twitch Prime by purchasing a monthly Prime Video subscription.

This means that even if you can't access Amazon Prime in your country, you can still enjoy many of the benefits that Twitch Prime has to offer.

Where do most Twitch website visitors come from by device?

Graphic about Twitch Website Visitors by country and device
CountryDesktopMobile
United States68.13%31.87%
Germany64.89%35.11%
Brazil70.81%29.19%
Russian Federation77.33%22.67%
United Kingdom66.44%33.56%

Source: SEMrush

Twitch Marketing Channels

The top traffic source to twitch.tv is Direct traffic, driving 89.69% of desktop visits last month, and Social is the 2nd with 4.92% of traffic.

However, the Social channel appears to be slowly growing in popularity, with just under 5% of traffic coming from that source. It would be interesting to look into the specifics of the Social channel traffic, such as which platforms are driving the most traffic and which types of content are most popular.

Additionally, it might be valuable for Twitch.tv to explore other potential traffic sources, such as Referral or Email marketing, to diversify their traffic and reduce their reliance on one specific channel.

Source of TrafficShare
Direct89.69%
Referrals1.18%
Organic Search3.94%
Paid Search0.01%
Social4.92%
Mail0.25%
Display0.01%

Source: Similar Web

Twitch traffic from social media

witch.tv gets most of its social media traffic from Youtube, followed by Twitter and Reddit.

It has gained a significant following on various social media platforms, with the majority of its traffic coming from YouTube. Witch.tv's YouTube channel features a variety of content, including video game live streams, tutorials, and interviews with prominent gamers.

The platform also has a strong presence on Twitter, where it shares updates about upcoming events and engages with its followers. Additionally, Witch.tv has an active community on Reddit, where users can discuss their favorite streamers, share tips and tricks, and connect with others who share their interests.

Overall, Witch.tv's success can be attributed to its engaging content, active social media presence, and dedicated community of users.

Social Media TrafficShare
YouTube43.20%
Twitter28.20%
Reddit18.23%
Facebook3.42%
Instagram2.74%
Others4.21%

Source: Similar Web

How much time do Twitch members spend on the platform?

Users spend an average of approximately 30 minutes on the Twitch platform.

During that time, they are able to explore a variety of content and engage with a community of streamers and viewers.

They can follow their favorite channels and receive notifications about upcoming streams. They can also interact with the streamer through chat or by subscribing to their channel. Additionally, Twitch offers a range of features such as emotes, badges, and bits that allow users to express themselves and support their favorite creators.

All of these elements come together to create a rich and engaging experience for the user, keeping them entertained and connected for extended periods of time.

Source: SEMrush

Twitch milestones

YearMilestone
2022- 1346 billion minutes watched
 - 7.6 million unique creators streaming each month
 - 2,578,000 average concurrent viewers
 - 92,600 average concurrent streamers
2021- 8.5 million channels were streaming monthly
 - 1460 billion minutes watched over all
 - 2,778,000 average concurrent viewers
 - 105,000 average concurrent streamers
2020- 26.5 million visitors come to Twitch daily
 - 93 billion minutes watched per month on average
 - 6.9 million unique streamers each month
 - 2,117,000 average concurrent viewers
 - June 11th saw the peak of concurrent viewers in 2020 - 6,059,527 CCV
 - 87,500 average concurrent live channels
 - 51,480 partners
2019- 660 billion minutes watched
 - 3.64 million unique monthly broadcasters
 - 1,256,000 average concurrent viewers
 - 49,500 average concurrent live channels
 - 35,580 partners
2018- 560 billion minutes watched
 - 3.4 million unique broadcasters every month on average
 - 1,070,000 average concur. viewers
 - 41,111 average concurrent live channels
2017- 355 billion minutes watched
 - 2+ million unique monthly broadcasters
 - 124 million total clips, that have been viewed over 1.7 billion times
 - 15+ million unique daily visitors
 - 27,000+ partnered streamers
 - 150,000+ affiliate streamers
 - 106 minutes spent daily on Twitch per user
 - 100+ million unique viewers per month
2016- 292 billion total minutes watched
 - 2.2 million unique streamers
 - 590,000 CCV
 - 14.2 billion chat messages sent
 - More than a million free Twitch Prime channel subscriptions
 - 590 million total bits cheered
 - 153 million total whispers sent
 - KAPPA 413 million most used emote
2015- Watched more than 459,000 years worth of video (241,441,823,059 total minutes streamed)
 - An average of 1.7 million broadcasters stream every month
 - 421.6 monthly minutes watched per viewer
 - 2,113,999 peak monthly broadcasters
 - 35,610 peak concurrent broadcasters
 - 550,000 average concurrent viewers
 - 2,098,529 peak concurrent viewers
 - 13,476 partners
 - 56% web, 35% mobile, and 7% console viewers make up a Twitch viewership.
 - 9,169,726,092 total messages sent in 2015
2014- 16 billion minutes watched per month
 - 11 million total videos broadcast per month
 - 100 million unique viewers per month
 - 1.5 million unique broadcasters per month
 - 1 million peaks concur. viewers
 - 10,000 partners
2013- 12 billion minutes watched per month
 - 45,000,000 unique viewers per month
 - 6,000,000 total videos broadcast per month
 - 900,000 unique broadcasters per month
 - 5100 partnered channels
 - 106 minutes watched per user per day
 - 21 average age on Twitch
 - 58% spend more than 20 hours per week on Twitch
 - 76% of users are between the ages 18-49
 - 68% have decreased watching TV to focus their time on game entertainment
2012- 6 billion minutes watched per month
 - 20,000,000 unique viewers per month
 - 3,000,000 total videos broadcast per month
 - 300K unique broadcasters per month
 - 3386 partnered channels
 - 85 minutes watched per user per day

Source: Twitch Tracker

Who founded Twitch?

Twitch is a popular American live streaming service that has become widely recognized for its focus on video game live streaming. It offers a variety of content including broadcasts of esports competitions, music streams, creative content, and "in real life" streams. The company is owned and operated by Twitch Interactive, a subsidiary of Amazon.com, Inc., one of the largest e-commerce companies in the world.

Amazon was founded by Jeff Bezos in 1994 and has since established itself as one of the most successful and influential companies in the world. Bezos grew the company from a small startup in his garage in Seattle to the e-commerce giant it is today. In July 2021, he stepped down as CEO of Amazon to become executive chairman.

Bezos owns a bit less than 10% of the company, having transferred a quarter of his then-16% Amazon stake to his ex-wife MacKenzie following their divorce in 2019. Despite this, Bezos remains one of the wealthiest people in the world, with a net worth of over $100 billion.

In addition to his involvement with Amazon, Bezos is also the owner of The Washington Post, a major American newspaper, and Blue Origin, an aerospace company focused on developing rockets. He briefly flew to space in July 2021, highlighting his interest in space exploration.

Bezos has also made significant charitable donations throughout his career. In 2022, he donated more than $400 million worth of stock to various non-profit organizations, though it is unclear which specific organizations received these shares. In a November 2022 interview with CNN, Bezos stated that he plans to give away the majority of his wealth in his lifetime, though he did not provide any specific details on how he plans to accomplish this goal.

Source: Forbes

What is the net worth of Twitch’s founder?

In 2022, Jeff Bezos' net worth was an astounding $171 billion, which is a staggering amount of money that most people can't even fathom.

YearNet Worth
2022$171 billion
2021$177 billion
2020$113 billion
2019$131 billion
2018$112 billion
2017$72.8 billion
2016$45.2 billion
2015$34.8 billion
2014$32 billion
2013$25.2 billion

Source: Forbes

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Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.