Twitter's logo changed to an X on July 24th, 2023. The concept was clarified in October 2022, when Elon Musk tweeted that purchasing Twitter was "an accelerant to creating X, the everything app".
Source: Elon Musk's tweet in October 2022.
It now costs $7.99 a month to be verified on Twitter. Elon Musk brought down this judgment with the reasoning that there are a lot of bots and fake accounts on Twitter. He believes that by charging this amount of money, this would decrease the number of bots and fake accounts on the platform.
Twitter was delisted from the New York Stock Exchange last November 08, 2022. When Elon Musk completed his acquisition of Twitter, it changed the company from a publicly traded company to a privately owned company.
Data about Twitter’s financials on Google Finance was also removed.
Elon Musk spent $44 billion to buy Twitter. The acquisition was initiated on April 14, 2022 and concluded on October 27, 2022.
Source: ABC News
Twitter makes money through ads. Their revenue can be divided into two segments: Advertisements, and Data Licensing & Others.
Twitter creates targeted ads for business profiles using advertising formats. This includes: Promoted Ads, Twitter Amplify, Follower Ads, and Twitter Takeover.
Source: Wealth of Geeks
Twitter had revenues of $5.08 billion in 2021, an increase of 36.56% in year-over-year growth.
Twitter had an ad revenue of $4.51 billion in 2021. It increased by 40.50% compared to $3.21 billion in ad revenue in 2021.
Aside from advertising, Twitter also earns from other segments such as data licensing. In 2021, Twitter earned $571.79 million from data licensing and other revenue.
In 2021, Twitter spent $1.18 billion on their sales and marketing.
Twitter has -$221 million in profit in 2021.
Before going public, Twitter was valued at $9.25 billion in 2011.
Twitter have a market capitalization of $41.09 billion in 2023, an increase of 7.65% in year-over-year growth compared to last year’s $38.17 billion.
Source: Companies Market Cap
Twitter hired 2,000 more employees in 2021, raising the number of employees to 7,500.
As of November 2022, Twitter has 2,750 employees left.
Elon Musk fired more than half of Twitter’s employees and the rest resigned from the company. There were only 2,750 employees left on Twitter from 7,500 employees when Elon Musk took over the company.
Twitter had 217 million monetizable daily active users last 2021. Twitter started counting their DAU in 2018.
Twitter had 38 million monetizable daily active users on Twitter in the U.S.
There are 179 million monetizable daily active users (DAU) in Twitter.
More than one-third of Twitter users are aged 25-34. Meanwhile, Twitter users with ages below 18 compromises 6.6% of the total Twitter user base.
Almost half of the people using Twitter in the U.S. are ages 18-29 while 5% of the platform’s users are more than 65 years old.
67.33% of Twitter users are male.
A study by Pew Research shows that 55% of Twitter users regularly get news coming from the platform in 2021.
Around 500 million tweets are being sent each day. There are also around 5,700 tweets being sent per second and around 342,000 tweets sent per minute.
Yusaku Maezawa, a Japanese billionaire and art collector, owns the most retweeted tweet of all time. His tweet has been retweeted 3.7 million times.