VK (Vkontakte) Users and Growth Statistics (2023)

Key Vkontakte user stats. Includes data on valuation, revenue, number of active users, and more.
VK (Vkontakte) Users and Growth Statistics (2023)
Last updated on:
May 14, 2023
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VKontakte (VK) Key facts

  • In 2021, VK's revenue was an impressive ₽126 billion ($1.764 billion), a significant increase from the ₽100 billion ($1.407 billion) it generated in 2020.
  • There are indications that the number of VKontakte (VK) accounts may have even surpassed 1 billion.
  • At the start of 2021, VK had an estimated 67 million Monthly Active Users (MAUs).
  • VK users based in Russia are estimated to have reached 62.59 million in 2022.
  • As of 2021, a report by VKontakte showed that there are an estimated 15 billion messages exchanged on the platform every single day.

VKontakte (VK) Overview

Key StatsKey Info
Initial Release DateOctober 10, 2006
Type of siteSocial networking service
HeadquartersSaint Petersburg, Russia
Parent OwnerVK (company)
Developer(s)Pavel Durov, Nikolai Durov
Revenue₽126.026 billion ($1.764 billion) in 2021
Number of VK's Users1 billion+ (2022)
Number of MAU67 million monthly active users (2021)
Supported Languages86 languages
Websitevk.com

VKontakte (VK) at a glance

VKontakte (VK) is a popular social media platform that has seen a steady increase in both users and revenue over the past few years.

VKontakte (VK) is a popular social network in Russia, with over 62.59 million monthly active users alone. It's a platform for connecting, sharing, writing, gaming, and more. Its popularity is growing. Furthermore, the platform has seen a notable increase in revenue as well, with the figures indicating that VKontakte earned over $1.407 billion in 2020 alone.

In FY2021, Vkontakte's revenue increased to ₽126.026 billion ($1.764 billion).

VKontakte (VK) Valuation

As of 2014, VKontakte (VK) was valued at $3.5 billion. However, with the company's continued success over the years, it is evident that VKontakte's current valuation is significantly higher than it was in 2014.

While VKontakte's current valuation is unknown, one thing is clear: the company has come a long way since its founding in 2006. With its continued innovation and expansion, VKontakte is poised to remain a major player in the world of social media for years to come.

Source: Reuters

VKontakte (VK) Revenue

In 2021, VK's revenue was an impressive ₽126 billion ($1.764 billion), a significant increase from the ₽100 billion ($1.407 billion) it generated in 2020.

This impressive growth was the result of the company's successful strategies, including its focus on digital marketing and technological innovation.

VK's increased focus on customer experience and satisfaction was also a contributing factor to its success, as evidenced by its growing customer base and increasing customer loyalty. As the company continues to focus on these strategies and further expand its reach, it is expected that VK's revenue will continue to rise in the years to come.

Graphic about VKontakte (VK) Revenue
YearRevenue (RUB)Revenue (USD)
2021₽126.026 billion$1.764 billion
2020₽100.542 billion$1.407 billion
2019₽96.231 billion$1.347 billion
2018₽71.164 billion$996.296 million
2017₽57.489 billion$804.846 million
2016₽42.751 billion$598.514 million
2015₽37.227 billion$521.178 million
2014₽32.708 billion$457.912 million
2013₽31.165 billion$436.310 million
2012₽21.151 billion$296.114 million
2011₽15.215 billion$213.010 million
2010₽9.862 billion$138.068 million

Source: Statista

VKontakte (VK) revenue from ads

Over the fiscal year of 2021, the online advertising revenue of VK saw impressive growth, reaching a total of 48.61 billion Russian rubles ($680.512 million).

This is a significant increase compared to the previous year, indicating that the company has been able to capitalize on the opportunities the digital marketplace provides.

With the increasing demand for online services and products, VK's online advertising revenue is expected to continue to rise in the coming years. The company has also implemented a number of strategies to maximize its online advertising revenue, including using targeted ads and optimizing its ad placement in order to reach the right audiences.

Graphic about VKontakte (VK) revenue from ads
Graphic about VKontakte (VK) revenue from ads
YearAds Revenue (RUB)Ads Revenue (USD)
2021₽48.608 billion$680.512 million
2020₽39.004 billion$546.056 million
2019₽37.168 billion$520.352 million
2018₽29.782 billion$416.948 million
2017₽22.975 billion$321.650 million
2016₽18.492 billion$258.888 million
2015₽14.630 billion$204.820 million
2014₽12.257 billion$171.598 million
2013₽11.486 billion$160.804 million
2012₽7.437 billion$104.118 million
2011₽6.042 billion$84.588 million
2010₽3.868 billion$54.152 million

Source: Statista

How many VKontakte (VK) accounts are there?

As of August 2018, VK had at least 500 million accounts. By 2022, it had become one of Russia's top 10 most visited websites. There are indications that the number of VKontakte (VK) accounts may have even surpassed 1 billion.

VKontakte (VK) users by country

Russian users of VK dominated the global VK chart, accounting for 82.61%.

Graphic about VKontakte (VK) users by country
CountryPercentage of VK Users
Russia82.61%
Belarus3.16%
Ukraine2.88%
Kazakhstan2.24%
Germany0.88%
Others8.23%

Source: SimilarWeb

VKontakte (VK) Monthly Active Users

At the start of 2021, VK had an estimated 67 million Monthly Active Users (MAUs).

This impressive figure represented a significant increase from the previous year, with the social media platform continuing to rise in popularity among users of all ages and demographics.

In addition to the sheer number of MAUs, VK also boasted an impressive engagement rate, with users regularly returning to the app to post, comment, and interact with content created by others. This was a testament to the platform's incredible success and ability to capture its users' attention in an increasingly crowded market.

Graphic about VKontakte (VK) Monthly Active Users
YearNumber of VKontakte (VK) Monthly Active Users
202167 million monthly active users
202066.6 million monthly active users
201963.4 million monthly active users
201860.04 million monthly active users
201758.5 million monthly active users
201649 million monthly active users

Source: Statista

VKontakte (VK) Monthly Active Users from Russia

VK users based in Russia are estimated to have reached 62.59 million in 2022.

Graphic about VKontakte (VK) Monthly Active Users from Russia
YearNumber of VKontakte (VK) Monthly Active Users from Russia
202262.59 million monthly active users
202160.5 million monthly active users
202057.04 million monthly active users
201953.85 million monthly active users

Source: Statista

What is the average time spent on VKontakte (VK) by users?

On average, VK users spend 20 minutes and 19 seconds per session exploring its features, such as posts, photos, videos, music, and more.

Infographic about What is the average time spent on VKontakte (VK) by users

Source: SEMrush

VKontakte (VK) users’ demographics

VKontakte (VK) users by gender

According to vk.com, their platform's users is composed of 55.72% males and 44.28% females.

Graphic about VKontakte (VK) users by gender
GenderPercentage
Male55.72%
Female44.28%

Source: Similar Web

VKontakte (VK) users by age

The 25 - 34-year-old age group is the largest demographic of visitors, accounting for a significant portion of the total visitors to the destination.

Graphic about VKontakte (VK) users by age
Age GroupPercentage
18 - 2423.79
25 - 3435.03
35 - 4417.85
45 - 5411.85
55 - 647.65
65+3.83

Source: Similar Web

Who are the 10 Most popular bloggers on VK from Russia in 2022

Vadim Spiridenkov was the most popular Russian language author on VK in December 2022, with over 1.1 million interactions. Mari Dobro ranked second during that period.

Graphic about Top 10 most popular bloggers on VK from Russia in 2022
BloggerVolume of Engagement
Vadim Spiridenkov1.1 million involvement score
Mari Dobro815,000 involvement score
Ramzan Kadyrov595,000 involvement score
Denis Bystrov520,000 involvement score
Anton Shastun452,000 involvement score
Tatyana Petrischeva428,000 involvement score
Ruslan Sharipov363,000 involvement score
Vyacheslav Gladkov385,000 involvement score
Galina Bob354,000 involvement score
Zhenya Vasilyeva329,000 involvement score

Source: Statista

How many messages are exchanged on VKontakte (VK) every day? (Global VKontakte (VK) Message Volume Per Day)

As of 2021, a report by VKontakte showed that an estimated 15 billion messages are exchanged on the platform daily.

This is an astronomical figure which could be seen as a testament to Vkontakte's (VK) success. It is safe to say that the platform's popularity is only continuing to rise, with the number of messages exchanged daily likely to increase in the coming years.

Source: VK

How many VKontakte (VK) downloads are there?

VKontakte (VK) App has been downloaded an impressive 100 million+ times.

Graphic about number of VK download by operating systems
VKontakte (VK) App VersionNumber of Downloads
Android100 million+ downloads
iOS6.8 million+ downloads

Source: Google Play, Apple Play

How does VKontakte (VK) make money? (VK business model)

VK's primary source of revenue is online advertising.

This has been a strategic move for the company, as it allows them to reach a wide variety of users and target their ads.

As online advertising has become increasingly popular, VK has been able to capitalize on the trend and grow its revenue, cementing its place as a top player in the industry.

Where is VKontakte (VK) available?

VKontakte (VK) is a popular social media platform that is available in numerous countries around the world.

It is especially popular in Russia, Ukraine, Belarus, Kazakhstan, Uzbekistan, and Azerbaijan, and is also available in many other countries such as the United States, Canada, Australia, France, Germany, and the United Kingdom.

VKontakte (VK) can be accessed via its website and mobile apps for iOS and Android devices. It is a great way to connect with people from different countries and cultures, as well as to share news, photos, music, and videos.

What is the market share of VKontakte (VK) in the social media industry?

VKontakte (VK) is a popular social media platform with a significant market share in Russia.

It's also gaining popularity in other countries like the UK, US, and India due to its user-friendly interface, extensive features, and a strong focus on privacy and security.

VKontakte is quickly becoming one of the most popular social media platforms globally. Its continued growth and expansion are expected in the coming years as more people appreciate the benefits of this innovative platform.

Graphic about VK market share in the social media industry
CountryPercentage of VKontakte (VK) Market Share
Russia and other CIS countries82%
United Kingdom0.06%
United States0.03%
India0.01%
Others17.90%

Source: Statista 1, Statista 2, Statista 3

Who owns VKontakte (VK)?

VKontakte (VK) was created by two Russian brothers, Pavel and Nikolai Durov, as a social networking platform.

After months of hard work, their initial version of VK was made available to the public on October 10, 2006. It quickly gained traction, becoming one of the most popular social media networks in the world.

With its easy-to-use interface and versatile features, it has become a go-to platform for people from different walks of life to stay connected and share their experiences.

Pavel Durov's net worth

Pavel Durov, the founder of the popular social network, Vkontakte, is estimated to have a net worth of around $3.2 billion, according to Forbes.

This impressive figure makes him one of the wealthiest entrepreneurs in the world, with his fortune coming from his success in the tech industry. Durov's success has only increased since the start of Vkontakte in 2006, as it has grown to become one of the most widely used social networks in Russia and Europe.

With a reported 400 million users worldwide, Durov's success has made him an extremely influential figure in the tech world and his net worth is only expected to increase in the coming years.

Pavel Durov's net worth history is below:

YearNet Worth
2022$15.1 billion
2021$17.2 billion
2020$3.4 billion
2019$2.7 billion
2018$1.7 billion

Source: Forbes

Nikolai Durov's net worth

Nikolai Durov, a Russian entrepreneur, is estimated to have a net worth of over $1 billion.

He is the founder of Telegram, the popular messaging app, and VKontakte, the country's largest social media platform.

Durov is considered one of the most successful businessmen in the Russian Federation, having made a fortune from his investments in technology and related industries. He is credited with revolutionizing the way people communicate in Russia, as well as in other parts of the world.

Durov's success has also been recognized by Forbes magazine, which included him in its list of the world's top 100 billionaires in 2020. His business acumen and knack for recognizing opportunities have enabled him to amass a sizable fortune that is estimated to be growing at an exponential rate.

How many people work at VKontakte (VK)

VK.com, a social networking platform founded in Russia in 2006 by Pavel Durov and his brother Nikolai, currently employs over 10,000 people.

As it expands globally, VK.com has opened offices in Moscow, Kyiv, the US, and China to tap into new markets.

Graphic about number of VK employees
YearHeadcount of VK's Employees
202210,000 employees
202110,000 employees
20208,842 employees
20196,334 employees
20185,773 employees
20174,458 employees
20163,463 employees
20153,122 employees

Source: Statista

VKontakte (VK) Traffic Analysis

VKontakte (VK) Traffic Sources

Direct traffic was the top source of visits to vk.com last month, accounting for 75.26% of desktop visits. The search was the second-highest source, making up 13.06% of traffic.

Graphic about VK Traffic sources
Traffic SourcesShare
Direct75.26%
Referrals4.11%
Search13.06%
Social Media3.71%
Mail3.74%
Display0.12%

Source: Similar Web

VK Social Media Traffic Sources

VK.com receives most of its social media traffic from YouTube, followed by Odnoklassniki.ru and VK Webapp (Desktop).

Graphic about VK Social Media Traffic Sources
Social Media Traffic SourcesShare
YouTube69.93%
Odnoklassniki.ru15.37%
Telegram Webapp2.72%
My Mail Ru2.18%
WhatsApp Webapp2.16%
Others7.63%

Source: Similar Web

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