VK (Vkontakte) Users and Growth Statistics (2024)

VKontakte (VK) Key facts

• In 2021, VK's revenue was an impressive ₽126 billion ($1.764 billion), a significant increase from the ₽100 billion ($1.407 billion) it generated in 2020.
• There are indications that the number of VKontakte (VK) accounts may have even surpassed 1 billion.
• At the start of 2021, VK had an estimated 67 million Monthly Active Users (MAUs).
• VK users based in Russia are estimated to have reached 62.59 million in 2022.
• As of 2021, a report by VKontakte showed that there are an estimated 15 billion messages exchanged on the platform every single day.

VKontakte (VK) Overview

VKontakte (VK) at a glance

VKontakte (VK) is a popular social media platform that has seen a steady increase in both users and revenue over the past few years.

VKontakte (VK) is a popular social network in Russia, with over 62.59 million monthly active users alone. It's a platform for connecting, sharing, writing, gaming, and more. Its popularity is growing. Furthermore, the platform has seen a notable increase in revenue as well, with the figures indicating that VKontakte earned over $1.407 billion in 2020 alone.

In FY2021, Vkontakte's revenue increased to ₽126.026 billion ($1.764 billion).

VKontakte (VK) Valuation

As of 2014, VKontakte (VK) was valued at $3.5 billion. However, with the company's continued success over the years, it is evident that VKontakte's current valuation is significantly higher than it was in 2014.

While VKontakte's current valuation is unknown, one thing is clear: the company has come a long way since its founding in 2006. With its continued innovation and expansion, VKontakte is poised to remain a major player in the world of social media for years to come.

Source: Reuters

VKontakte (VK) Revenue

In 2021, VK's revenue was an impressive ₽126 billion ($1.764 billion), a significant increase from the ₽100 billion ($1.407 billion) it generated in 2020.

This impressive growth was the result of the company's successful strategies, including its focus on digital marketing and technological innovation.

VK's increased focus on customer experience and satisfaction was also a contributing factor to its success, as evidenced by its growing customer base and increasing customer loyalty. As the company continues to focus on these strategies and further expand its reach, it is expected that VK's revenue will continue to rise in the years to come.

Source: Statista

VKontakte (VK) revenue from ads

Over the fiscal year of 2021, the online advertising revenue of VK saw impressive growth, reaching a total of 48.61 billion Russian rubles ($680.512 million).

This is a significant increase compared to the previous year, indicating that the company has been able to capitalize on the opportunities the digital marketplace provides.

With the increasing demand for online services and products, VK's online advertising revenue is expected to continue to rise in the coming years. The company has also implemented a number of strategies to maximize its online advertising revenue, including using targeted ads and optimizing its ad placement in order to reach the right audiences.

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Source: Statista

How many VKontakte (VK) accounts are there?

As of August 2018, VK had at least 500 million accounts. By 2022, it had become one of Russia's top 10 most visited websites. There are indications that the number of VKontakte (VK) accounts may have even surpassed 1 billion.

VKontakte (VK) users by country

Russian users of VK dominated the global VK chart, accounting for 82.61%.

Source: SimilarWeb

VKontakte (VK) Monthly Active Users

At the start of 2021, VK had an estimated 67 million Monthly Active Users (MAUs).

This impressive figure represented a significant increase from the previous year, with the social media platform continuing to rise in popularity among users of all ages and demographics.

In addition to the sheer number of MAUs, VK also boasted an impressive engagement rate, with users regularly returning to the app to post, comment, and interact with content created by others. This was a testament to the platform's incredible success and ability to capture its users' attention in an increasingly crowded market.

Source: Statista

VKontakte (VK) Monthly Active Users from Russia

VK users based in Russia are estimated to have reached 62.59 million in 2022.

Source: Statista

What is the average time spent on VKontakte (VK) by users?

On average, VK users spend 20 minutes and 19 seconds per session exploring its features, such as posts, photos, videos, music, and more.

Source: SEMrush

VKontakte (VK) users’ demographics

VKontakte (VK) users by gender

According to vk.com, their platform's users is composed of 55.72% males and 44.28% females.

Source: Similar Web

VKontakte (VK) users by age

The 25 - 34-year-old age group is the largest demographic of visitors, accounting for a significant portion of the total visitors to the destination.

Source: Similar Web

Who are the 10 Most popular bloggers on VK from Russia in 2022

Vadim Spiridenkov was the most popular Russian language author on VK in December 2022, with over 1.1 million interactions. Mari Dobro ranked second during that period.

Source: Statista

How many messages are exchanged on VKontakte (VK) every day? (Global VKontakte (VK) Message Volume Per Day)

As of 2021, a report by VKontakte showed that an estimated 15 billion messages are exchanged on the platform daily.

This is an astronomical figure which could be seen as a testament to Vkontakte's (VK) success. It is safe to say that the platform's popularity is only continuing to rise, with the number of messages exchanged daily likely to increase in the coming years.

Source: VK

How many VKontakte (VK) downloads are there?

VKontakte (VK) App has been downloaded an impressive 100 million+ times.

Source: Google Play, Apple Play

How does VKontakte (VK) make money? (VK business model)

VK's primary source of revenue is online advertising.

This has been a strategic move for the company, as it allows them to reach a wide variety of users and target their ads.

As online advertising has become increasingly popular, VK has been able to capitalize on the trend and grow its revenue, cementing its place as a top player in the industry.

Where is VKontakte (VK) available?

VKontakte (VK) is a popular social media platform that is available in numerous countries around the world.

It is especially popular in Russia, Ukraine, Belarus, Kazakhstan, Uzbekistan, and Azerbaijan, and is also available in many other countries such as the United States, Canada, Australia, France, Germany, and the United Kingdom.

VKontakte (VK) can be accessed via its website and mobile apps for iOS and Android devices. It is a great way to connect with people from different countries and cultures, as well as to share news, photos, music, and videos.

What is the market share of VKontakte (VK) in the social media industry?

VKontakte (VK) is a popular social media platform with a significant market share in Russia.

It's also gaining popularity in other countries like the UK, US, and India due to its user-friendly interface, extensive features, and a strong focus on privacy and security.

VKontakte is quickly becoming one of the most popular social media platforms globally. Its continued growth and expansion are expected in the coming years as more people appreciate the benefits of this innovative platform.

Source: Statista 1, Statista 2, Statista 3

Who owns VKontakte (VK)?

VKontakte (VK) was created by two Russian brothers, Pavel and Nikolai Durov, as a social networking platform.

After months of hard work, their initial version of VK was made available to the public on October 10, 2006. It quickly gained traction, becoming one of the most popular social media networks in the world.

With its easy-to-use interface and versatile features, it has become a go-to platform for people from different walks of life to stay connected and share their experiences.

Pavel Durov's net worth

Pavel Durov, the founder of the popular social network, Vkontakte, is estimated to have a net worth of around $3.2 billion, according to Forbes.

This impressive figure makes him one of the wealthiest entrepreneurs in the world, with his fortune coming from his success in the tech industry. Durov's success has only increased since the start of Vkontakte in 2006, as it has grown to become one of the most widely used social networks in Russia and Europe.

With a reported 400 million users worldwide, Durov's success has made him an extremely influential figure in the tech world and his net worth is only expected to increase in the coming years.

Pavel Durov's net worth history is below:

Source: Forbes

Nikolai Durov's net worth

Nikolai Durov, a Russian entrepreneur, is estimated to have a net worth of over $1 billion.

He is the founder of Telegram, the popular messaging app, and VKontakte, the country's largest social media platform.

Durov is considered one of the most successful businessmen in the Russian Federation, having made a fortune from his investments in technology and related industries. He is credited with revolutionizing the way people communicate in Russia, as well as in other parts of the world.

Durov's success has also been recognized by Forbes magazine, which included him in its list of the world's top 100 billionaires in 2020. His business acumen and knack for recognizing opportunities have enabled him to amass a sizable fortune that is estimated to be growing at an exponential rate.

How many people work at VKontakte (VK)

VK.com, a social networking platform founded in Russia in 2006 by Pavel Durov and his brother Nikolai, currently employs over 10,000 people.

As it expands globally, VK.com has opened offices in Moscow, Kyiv, the US, and China to tap into new markets.

Source: Statista

VKontakte (VK) Traffic Analysis

VKontakte (VK) Traffic Sources

Direct traffic was the top source of visits to vk.com last month, accounting for 75.26% of desktop visits. The search was the second-highest source, making up 13.06% of traffic.

Source: Similar Web

VK Social Media Traffic Sources

VK.com receives most of its social media traffic from YouTube, followed by Odnoklassniki.ru and VK Webapp (Desktop).

Source: Similar Web