Webflow Revenue and Growth Statistics (2023)

Key Webflow's user stats. Includes data on Webflow's valuation, revenue, investors, number of users, employees, and more.
Webflow Revenue and Growth Statistics (2023)
Last updated on:
November 7, 2022

Webflow Interesting Key Facts

  • Webflow is an application where designers can build responsive websites through browser-based visual editing software.
  • Webflow was founded by Vlad Magdalin, Sergie Magdalin, and Bryant Chou in August 2013.
  • Vlad Magdalin is the creator of Intuit Brainstorm, a product that is introduced by Intuit Inc. in 2011.
  • In 2021, a total of 87,000 fonts were used across all Webflow sites.
  • In 2020, Webflow Ecommerce, a segment specially designed to cater to eCommerce website building, sold $23 million worth of goods in 27 countries across all the websites built through this feature.
  • In 2021, Webflow held their annual flagship conference, No Code Conf, where they also donated $250,000 to GirlsWhoCode.
  • In 2020, the company has spent 7 million hours in zoom meetings, a number they claimed to be more than what they spent in 2018 and 2019 combined

Sources: Smashing Magazine, Webflow 1, Webflow 2

Webflow: Company Overview (About)

Join us, as we're going for a dive in Webflow's history as a service and company.

At a glance:

Key statKey Info
Launch dateAugust 05, 2013
Business typePrivate
Based in:San Francisco, California
Founders:Vlad Magdalin, Sergie Magdalin, Bryant Chou
IndustryWeb Development
Valuation$4 billion (2022)
Number of employees389 employees
Current StatusActive
Websitehttps://webflow.com/

Sources: Webflow

What is Webflow’s Revenue? (Annual Recurring Revenue)

As of March 2022, Webflow has an annual recurring revenue of $100 million coming from its subscription earnings.

At the time of the report, the company has also created more than 450,000 new websites.

Infographic about Webflow's revenue

Source: Forbes

Webflow Funding History

Webflow has raised a total of $334.9 million over 5 funding rounds.

Graph about Webflow Funding History
Announced DateTransaction NameNumber of InvestorsMoney RaisedLead Investors
Mar 16, 2022Series C - Webflow5$120 millionY Combinator Continuity Fund
Jan 13, 2021Series B - Webflow8$140 millionAccel, Silversmith Capital Partners
Aug 6, 2019Series A - Webflow6$72 millionAccel
Mar 11, 2014Seed Round - Webflow4$2.9 million
Aug 25, 2013Seed Round - Webflow3

Their recent funding was on March 16, 2022 in a Series C- Webflow funding round that raised $120 million.

Source: Crunchbase

How much is Webflow worth?

In its most recent funding round, Series C, Webflow raised $120 million and was valued at $4 billion. The funding round was led by Y Combinator Continuity.

Graph about Webflow Valuation
YearValuation
2022$4 billion
2021$2.1 billion

The valuation increased by almost 2x from 2021 when the company was valued at $2.1 billion.

Sources: TechCrunch, Forbes

What is Webflow’s market share?

Webflow has a market share of 0.9% in content management systems market.

Graph about Webflow market share
2018201920202021May 2022
WordPress58.50%60.00%59.70%62.10%64.10%
Shopify1.30%1.80%2.60%3.40%6.40%
Wix0.60%0.90%1.80%2.30%3.40%
Squarespace1.10%1.50%2.60%2.70%3.00%
Webflow-0.20%0.20%0.40%0.90%
Weebly0.40%0.40%0.70%0.50%0.60%
Jimdo0.20%0.20%0.30%0.20%0.10%

WordPress has always had the highest market share in the content management systems market. On this lest, Webflow comes 5th.

Source: W3Techs

Who invested in Webflow?

Webflow has a total number of 11 investors.

Investor NameLead InvestorFunding RoundPartners
CapitalGSeries C - WebflowLaela Sturdy
Draper AssociatesSeries C - Webflow
AccelSeries C - WebflowArun Mathew
Y Combinator Continuity FluidYesSeries C - WebflowAli Rowghani
Silversmith Capital PartnersSeries C - Webflow
Draper AssociatesSeries B - WebflowRon Rofe
Rainfall VenturesSeries B - Webflow
Y CombinatorSeries B - Webflow
CapitalGSeries B - WebflowLaela Sturdy
Silversmith Capital PartnersYesSeries B - Webflow

Out of all, two are lead investors: Y Combinator Continuity Fluid and Silversmith Capital partners.

Source: Crunchbase

How does Webflow make money?

Webflow operates on a freemium SaaS business model. Webflow makes money through two types of subscriptions: Site Plans and Workspaces.

Both paid and paying subscribers have access to Webflow’s core features. However, paying subscribers can customize their domain, additional bandwidth, and more.

Source: Webflow

How much are Webflow site plans?

Webflow site plans ranges from Free to $39 dollars at Business Plan.

Site PlanPrice/monthPrice/Month when billed yearly
StarterFreeFree
Basic$18$14
CMS$29$23
Business$49$39
EnterpriseTBDTBD

For those customers whose needs goes beyond the business plan, they can choose the Enterprise plan where prices are discussed through Webflow’s sales representatives.

Source: Webflow

How much are Webflow Workspaces subscriptions?

Similar to Sites Plans, Workspaces subscriptions by Webflow also have different prices starting at $19 for paid subscriptions billed per year.

Workspace SubscriptionPrice/monthPrice/Month when billed yearly
StarterFreeFree
Core$28$19
Growth$60$49
EnterpriseTBDTBD

Source: Webflow

How many people work at Webflow?

Referred as ‘Team Members’ by Webflow, there were 389 employees in 2021, an increase of 92.57% from the prior year.

Graph about Webflow employee count
YearNumber of EmployeesY/Y Change
2019154
202020231.17% increase
202138992.57% increase

In 2019, there were 154 people working at Webflow.

The number of Webflow employees goes up by at least a hundred every year.

Sources: Webflow 1, Webflow 2

How many websites were made in Webflow?

In 2021, there were 480,000 websites made in Webflow. As of March 2022, the company stated that an additional 450,000 new websites were created.

Graph about Webflow number of websites
YearNumber of Websites
2020417,000
2021480,000
March 2022450,000

The actual number of websites made in Webflow for 2022 will probably be revealed in its year in review coming this January 2023.

Sources: Webflow 1, Webflow 2, Forbes

How many monthly visits do Webflow sites have?

Webflow sites get 10 billion visits a month in 2021 across all 480,000+ sites.

Infographic about monthly visitors on Webflow

Source: Webflow

How many many people use Webflow?

According to Webflow, they have 3.5 million designers and teams, with over 100,000 customers over 190 countries.

Graph about Webflow number of users
YearNumber of Users
20202 million
20213.5 million

In 2020 there were 2 million users at Webflow.

2021 was 1.5 million more people joining the fun of building websites.

Sources: Webflow Blog, Webflow

Webflow Users Gender Distribution

According to Similarweb, 60.17% of Webflow users are male.

Graph about Webflow Users Gender Distribution
GenderPercentage
Male60.17%
Female39.83%

This data contains estimations based on the web traffic coming in and out of Webflow.

Source: Similarweb

Webflow Users Age Distribution

According to Similarweb, most Webflow users are in ages 25 to 34.

Graph about Webflow Users Age Distribution
Age BracketPercentage
18-2422.42%
25-3437.73%
35-4420.14%
45-5410.64%
55-645.85%
65+3.22%

Yet again, this data contains estimations based on the web traffic coming in and out of Webflow.

Source: Similarweb

How many customers does Webflow have?

As of 2022, Webflow has 200,000 customers. That's double the number in the year before.

Graph about Webflow number of customers
YearNumber of Customers
2020100,000
2022200,000

Sources: Forbes, Webflow

How many partners does Webflow have?

Webflow has 500+ partners in their Webflow experts as of 2021.

Infographic about number of partners does Webflow have

Source: Webflow

Which are the most popular Webflow projects?

There are a lot of Webflow projects and among them, these are some of the most popular projects in Webflow.

Webflow ProjectsCreator
Geospace TemplateJoao Paulots
20 CSS Button Hover StylesVibrand Design
Section Scroll Interactions Using Scrollify.jsRobin Granqvist
Parallax TemplateJerome Bergamaschi
Hokaido - Free Horizontal Scrolling TemplateDiego Toda de Oliveira

Source: Webflow

What are the top fonts used on Webflow?

There were 87,000 fonts used across all Webflow sites in 2021. The top most used fonts on Webflow sites are:

  • DM Sans
  • Poppins
  • Roboto
  • Raleway
  • Playfair Display
  • INTER
  • Libre Franklin
  • Rubik
  • Source Sans Pro

Source: Webflow

How many Webflow website templates are there?

As of December 2022, Webflow has more than 1,500 website templates. This includes business, portfolio, and blog templates that users can customize with Webflow’s code-free design tools.

Source: Webflow

Where is Webflow available? (Countries)

With over 100 data centers across the world, Webflow is available in 190 countries.

Source: Webflow

Top countries visiting Webflow

Users from the United States visited Webflow the most with 25.28% of traffic coming from the country.

Coming in second is United Kingdom with 5.82% traffic contribution.

Infographic about Top countries visiting Webflow
CountryPercentage
United States25.28%
United Kingdom5.82%
India5.72%
Canada3.88%
France3.81%

Not far away from the UK is India, with 5.72% of the total traffic at Webflow.

Source: Similarweb

How much time do people spend on Webflow?

As of November 2022, the average time spent visiting Webflow.com is:

  • 00:08:07
Infographic about users average time spend using Webflow

Source: Similarweb

Webflow Traffic Summary

Here is a table with interesting data about Webflow's daily, monthly, and other analysis of Webflow visitors.

Key StatKey Info
Daily Unique Visitors298,859
Monthly Visits9,055,428
Pages per Visitor5.77
Daily Pageviews1,724,297
Monthly Visits (SEMrush)9,507,611
Monthly Unique Visitors (SEMrush)4,279,089
Monthly Visits (SimilarWeb)9,148,734
Alexa Rank1,512
Alexa Reach0.0324% (of global internet users)
Bounce rate42.48%

Source: HypeStat

Webflow Website Traffic Sources

Most of the web traffic comes from direct sources and only a small portion comes from paid sources.

Graph about Webflow Website Traffic Sources
SourcesPercentage
Direct Sources64.97%
Referral Sources7.17%
Search Sources23.75%
Social Sources1.19%
Paid Sources2.92%

Source: HypeStat

Webflow Traffic Source: Desktop vs Mobile

  • 79.38% of the users visit the website through desktop devices
  • 20.62% of the users visit the website through mobile devices
Graph about Webflow Traffic Source: Desktop vs Mobile

Source: hypestat

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About the author

Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.

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