Join us, as we're going for a dive in Webflow's history as a service and company.
At a glance:
As of March 2022, Webflow has an annual recurring revenue of $100 million coming from its subscription earnings.
At the time of the report, the company has also created more than 450,000 new websites.
Webflow has raised a total of $334.9 million over 5 funding rounds.
Their recent funding was on March 16, 2022 in a Series C- Webflow funding round that raised $120 million.
In its most recent funding round, Series C, Webflow raised $120 million and was valued at $4 billion. The funding round was led by Y Combinator Continuity.
The valuation increased by almost 2x from 2021 when the company was valued at $2.1 billion.
Webflow has a market share of 0.9% in content management systems market.
WordPress has always had the highest market share in the content management systems market. On this lest, Webflow comes 5th.
Webflow has a total number of 11 investors.
Out of all, two are lead investors: Y Combinator Continuity Fluid and Silversmith Capital partners.
Webflow operates on a freemium SaaS business model. Webflow makes money through two types of subscriptions: Site Plans and Workspaces.
Both paid and paying subscribers have access to Webflow’s core features. However, paying subscribers can customize their domain, additional bandwidth, and more.
Webflow site plans ranges from Free to $39 dollars at Business Plan.
For those customers whose needs goes beyond the business plan, they can choose the Enterprise plan where prices are discussed through Webflow’s sales representatives.
Similar to Sites Plans, Workspaces subscriptions by Webflow also have different prices starting at $19 for paid subscriptions billed per year.
Referred as ‘Team Members’ by Webflow, there were 389 employees in 2021, an increase of 92.57% from the prior year.
In 2019, there were 154 people working at Webflow.
The number of Webflow employees goes up by at least a hundred every year.
In 2021, there were 480,000 websites made in Webflow. As of March 2022, the company stated that an additional 450,000 new websites were created.
The actual number of websites made in Webflow for 2022 will probably be revealed in its year in review coming this January 2023.
Webflow sites get 10 billion visits a month in 2021 across all 480,000+ sites.
According to Webflow, they have 3.5 million designers and teams, with over 100,000 customers over 190 countries.
In 2020 there were 2 million users at Webflow.
2021 was 1.5 million more people joining the fun of building websites.
According to Similarweb, 60.17% of Webflow users are male.
This data contains estimations based on the web traffic coming in and out of Webflow.
According to Similarweb, most Webflow users are in ages 25 to 34.
Yet again, this data contains estimations based on the web traffic coming in and out of Webflow.
As of 2022, Webflow has 200,000 customers. That's double the number in the year before.
Webflow has 500+ partners in their Webflow experts as of 2021.
There are a lot of Webflow projects and among them, these are some of the most popular projects in Webflow.
There were 87,000 fonts used across all Webflow sites in 2021. The top most used fonts on Webflow sites are:
As of December 2022, Webflow has more than 1,500 website templates. This includes business, portfolio, and blog templates that users can customize with Webflow’s code-free design tools.
With over 100 data centers across the world, Webflow is available in 190 countries.
Users from the United States visited Webflow the most with 25.28% of traffic coming from the country.
Coming in second is United Kingdom with 5.82% traffic contribution.
Not far away from the UK is India, with 5.72% of the total traffic at Webflow.
As of November 2022, the average time spent visiting Webflow.com is:
Here is a table with interesting data about Webflow's daily, monthly, and other analysis of Webflow visitors.
Most of the web traffic comes from direct sources and only a small portion comes from paid sources.
Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.