WeChat is an instant messaging client released in 2011 by Tencent Holdings Limited in China. it works on Android, iOS, MacOS, Windows, and HarmonyOS.
Let's now look at some must-know information about WeChat.
The most recent WeChat valuation was in 2021, at $67.3 billion. Though, the highest one was in 2015, at $83.6 billion.
The following table shows WeChat’s valuation throughout the years:
WeChat’s revenue streams come from the fees it collects from value-added services, advertisements, and WeChat payments. A good portion of this revenue stream comes from its mini programs feature where payments from both online and real world can be transacted.
Aside from that, functions like ‘moments’ generates income for WeChat by charging money purchased emoticons.
Speaking of traditional goods consumption, WeChat made sales worth RMB 419.8 billion in 2018.
The following shows data on sales of traditional goods like clothes, foods, and other goods on WeChat from 2016 to 2018:
Source: Dragon Social
The most recent information about WeChat's GMV is in 2019, at $136.66 billion.
The following table shows WeChat’s GMV:
This list consists of a few major western brands that use WeChat:
The freshest information about WeChat's users was in the 2nd quarter of 2022, with 1.30 billion users on the app.
The table below shows you WeChat's number of users throughout the past few years. We started counting in 2016, all the way up to 2022.
The most popular age group of WeChat users in China is the "Over 51 years old", with a 22.70% share.
Then, there's the "Under 24 years old" group, with a 22.30% share.
The following table shows the age distribution of WeChat users in China as of 2022:
As of the data taken from 2015, the following table shows the percentage of population who uses WeChat per tier of cities.
The table below shows you WeChat's penetration in China in 2015 judging by the 5 tiers of cities.
Source: China Internet Watch
So far, the average number of messages being sent in WeChat is 45 billion. This data was announced in 2019 from one of Tencent’s now archived and unavailable report. Currently, there are no new data pertaining to this section.
The table below shows you the number of messages sent on WeChat throughout 2017, as well as 2019.
WeChat had 410 million voice and video calls per day in 2019, according to an article.
Source: ZD Net
Data back in 2017 shows that there is an average of 139 minutes of calls on WeChat per month.
WeChat Mini programs are “apps within the app” that was launched by WeChat in 2017. These mini programs can be created by business owners within WeChat’s ecosystem. These mini programs have a lot of variations that are created for various purposes.
These are highly used in transactions and other functions all across China.
In 2021, there were 4.3 million mini programs on WeChat.
The table below shows you the number of WeChat mini programs, ranging from 2018 to 2021.
The most popular mini programs category on WeChat is Games, with 42% of the users in 2020.
The following table shows the most popular mini programs by category as of 2020.
Source: EduGlobal China
Rank as the fourth most popular category , e-commerce mini programs are used by various business owners to sell their products or services.
The following data shows the percentage distribution of mini programs on different e-commerce industries based on a survey in 2017 with 50,000 mini programs as the sample population.
Source: Jing Daily
As of 2021, WeChat has facilitated close to $250 billion in annual transactions through its mini programs.
The following table shows how much money people spend per month via mini programs in 2017 based on a survey with 50,000 mini programs as the sample population.
Source: Jing Daily
WeChat's mini programs have over 450 million daily users.
The data in the table below shows you the amount of daily users on WeChat's mini programs in the past few years.
These are the average numbers of usage times per app user on mini programs in 2019 and 2020.
These are the average numbers of minutes used per app user on mini programs in 2019 and 2020.
Beijing is by far most popular city for WeChat's mini programs in China. Following are Guangzhou, Shenzen, Shanghai, and other cities.
The following table shows data on the top cities in china that use mini programs in 2017 based on a survey with 50,000 mini programs as the sample population.
Source: Jing Daily
WeChat Pay is a digital wallet and mobile payment service by WeChat. It allows users to make mobile payments and online transactions.
Source: Finance Magnets
Tencent is not releasing information on the number of employees + collaborators and its distribution percentage across its various apps and services.
The numbers are estimated based on the jobs generated for the WeChat ecosystem each year.
In 2021, it was estimated that 46.18 million of people worked at WeChat.
The following table shows percentage distribution of mobile users among different social media apps as of 2019:
WeChat mini games are games that are created in WeChat via its mini programs function. These mini games creates profit for brands through in app purchases and advertisements.
Some mini games are built with the sole purpose of promoting a brand.
Source: Daxue Consulting
The following list shows the top WeChat mini games in 2019 by the number of active users per month (MAU).
Source: Quest Mobile
WeChat Red Envelope, or WeChat Red Packet, is a mobile application that is created by Tencent on WeChat. It’s concept revolves around the Chinese tradition “hongbao” where money is placed inside a small red envelope which would be given to family and friends as a gift.
This concept is also offered by Tencent’s market competitors, Alibaba and Baidu.
This application can be utilized by the users to give monetary gifts as virtual credits. Money will be then deposited to the user’s WeChat Pay account which, in turn, can be use for purchases.
There are two types of WeChat Red Envelope (Red Packets):
Source: Major Tom
The following list shows the number of WeChat red envelopes sent at the end of each year.
The following table shows the key stat and key info of WeChat Website traffic analysis.
WeChat's website traffic is 46.16% direct, with the next most popular category being the referrals, with 37.21% of the traffic.
The average time spent on WeChat on a daily basis is of 77 minutes (2019).
These are the average time spent using WeChat on a daily basis.
These are the key stats and key info on WeChat mobile app on Android taken from Google Play as of November 2022:
These are the key stats and key info on WeChat mobile app on iOS take from Apple Store as of November 2022:
WeChat is most visited in China, with 20.26% of the traffic share. Then, there's Hong Kong with 17.57% of the app's traffic.
WeChat is mainly popular in its mobile apps. However, we would like to show you data on the top countries visiting WeChat’s website. This table represents that data.
WeChat is available on almost all countries except for India.
India banned both WeChat and TikTok from the country amidst the growing tension on border disputes between the two countries.
Also, WeChat was banned in USA last 2020. The ban was lifted last 2021 under the new administration.
WeChat was also banned in Russia on May 06, 2017 but was later revoked 5 days after. This leaves India being the only country to have banned WeChat.
Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.