Xiaomi Revenue and Growth Statistics (2023)

Key Xiaomi's user stats. Includes data on revenue, profit, investments, number of users, number of employees, and more.
Xiaomi Revenue and Growth Statistics (2023)
Last updated on:
November 7, 2022

Xiaomi Interesting Key Facts

  • Lei Jun, one of the co-founders and CEO of Xiaomi, founded Kingsoft and Joyo.com.
  • He sold Joyo.com to Amazon for $75 million in 2004.
  • In August 2010, MIUI was launched as Xiaomi’s first Android-based firmware.
  • Xiaomi Mi1 was the first Xiaomi phone that the company launched.
  • Xiaomi has produced more than 70 types of smart phones through the years.
  • In 2014, Xiaomi sold out 15,000 Mi units in just 2 seconds! The sale happened in India.
  • In 2020, Xiaomi was the number 1 smart phone brand in India.
  • Xiaomi currently hold 6 Guiness world records.
  • In April 2015, Xiaomi sold 2 million smartphones in a day to set sales world record.
  • In December 2018, Xiaomi in China created the largest animated mobile phone mosaic consisting of 1,000 mobile phones.
  • In November 2019, Xiaomi India achieved the record of the largest single donation of school supplies that weighed 18,000 kilograms!
  • In November 2019, Xiaomi India created the largest notebook mosaic image with a size of 189.41 square meters.
  • In September 2021, Xiaomi India achieved the record of the longest line of 10,023 notebooks.
  • In September 2018, Xiaomi India created the largest light mosaic logo with 53.81 square meters in size.

Sources: GuinessWorldRecords 1, GuinessWorldRecords 2, GuinessWorldRecords 3, GuinessWorldRecords 4, GuinessWorldRecords 5, GuinessWorldRecords 6, Forbes

Xiaomi: Company Overview (About)

At a glance:

Key statKey info
TypePublic
Traded asSEHK: 1810
FoundedApril 6, 2010
Founders:Lei Jun, Lin Bin (林斌), Zhou Guangping (周光平), Liu De (刘德), Li Wanqiang (黎万强), Huang Jiangji (黄江吉), Hong Feng (洪峰)
IndustryConsumer electronics, Computer hardware
HeadquartersHaidian District, Beijing, China
Key PeopleLei Jun (CEO)
ProductsMobile phones, Personal computers, IoT products
RevenueRMB 328.31 billion or $50.9 billion
Operating IncomeRMB 26.03 billion or $4.04 billion
Net IncomeRMB 19.26 billion or $45.41 billion
Total AssetsRMB 292.89 billion or $45.41 billion
Total EquityRMB 137.43 or $21.31 billion
Number of Employees33,427 (as of December 2021)
SubsidiariesZMI, Black Shark
Websitehttps://www.mi.com/us/

Sources: Xiaomi, Linkedin,

Xiaomi Revenue

Xiaomi has a revenue of RMB 328.31 billion in 2021 with a 33.53 percent year over year growth. The table below shows us a much detailed information on Xiaomi’s revenue through the years from 2017 to 2021.

Xiaomi’s revenue in USD as calculated through average exchange rate on that year:

YearRevenueY/Y Change
2015$10.64 billion
2016$10.31 billion-3.10% decrease
2017$17.57 billion70.42% increase
2018$26.48 billion50.71% increase
2019$29.81 billion12.58% increase
2020$35.65 billion19.59% increase
2021$50.89 billion42.75% increase

Xiaomi‘s revenue in RMB as per the company’s annual reports:

YearRevenueY/Y Change
2015RMB 66.81 billion
2016RMB 68.43 billion2.42% increase
2017RMB 114.62 billion67.50% increase
2018RMB 174.91 billion52.60% increase
2019RMB 205.84 billion17.68% increase
2020RMB 245.87 billion19.45% increase
2021RMB 328.31 billion33.53% increase

Sources: Xiaomi 1, Xiaomi 2, Xiaomi 3, Xiaomi 4

Revenue by Xiaomi Smart Phone Segment

Xiaomi has a revenue of RMB 208.90 billion or $32.38 billion from its smart phone segment in 2021. The table below will show us a more detailed breakdown of Xiaomi’s revenue from its smartphone segments through the years.

Xiaomi’s smart phone segment revenue in USD as calculated through average exchange rates:

YearRevenue (USD)Y/Y Change
2017$11.92 billion
2018$17.23 billion44.55% increase
2019$17.68 billion2.611% increase
2020$22.07 billion24.83% increase
2021$32.38 billion46.72% increase

Xiaomi’s smart phone segment revenue in RMB as per annual reports:

YearRevenue (RMB)Y/Y Change
2017RMB 80.54 billion
2018RMB 113.80 billion41.30% increase
2019RMB 122.10 billion7.29% increase
2020RMB 152.20 billion24.65% increase
2021RMB 208.90 billion37.25% increase

Sources: Xiaomi 1, Xiaomi 2, Xiaomi 3, Xiaomi 4

Revenue by Xiaomi IoT and Lifestyle Products Segment

In 2021, Xiaomi has generated RMB 85.00 billion or $13.18 billion in revenue through their IoT and Lifestyle products segment.

Xiaomi’s smart phone segment revenue in USD as calculated through average exchange rates:

YearRevenue (USD)Y/Y Change
2017$3.48 billion
2018$6.63 billion90.52% increase
2019$8.99 billion35.60% increase
2020$9.77 billion8.68% increase
2021$13.18 billion34.90% increase

Xiaomi’s smart phone segment revenue in RMB as per annual reports:

YearRevenue (RMB)Y/Y Change
2017RMB 23.43 billion
2018RMB 43.80 billion86.9398% increase
2019RMB 62.10 billion41.7808% increase
2020RMB 67.40 billion8.53462% increase
2021RMB 85.00 billion26.1128% increase

Sources: Xiaomi 1, Xiaomi 2, Xiaomi 3, Xiaomi 4

Xiaomi Profit

Xiaomi has a gross profit of RMB 58.26 billion in 2021 with 58.53% in year over year growth. The table below shows us a detailed breakdown of Xiaomi’s gross profit through the years.

Xiaomi’s profit in USD as calculated through average exchange rates:

YearProfit (USD)Y/Y Change
2015$429.84 million
2016$1.09 billion153.58% increase
2017$2.24 billion105.51% increase
2018$3.36 billion50.00% increase
2019$4.13 billion22.92% increase
2020$5.33 billion29.06% increase
2021$9.03 billion69.42% increase

Xiaomi’s profit in RMB as per the company’s annual report:

YearProfit (RMB)Y/Y Change
2015RMB 2.70 billion
2016RMB 7.25 billion168.52% increase
2017RMB 15.15 billion108.97% increase
2018RMB 22.19 billion46.47% increase
2019RMB 28.55 billion28.66% increase
2020RMB 36.75 billion28.72% increase
2021RMB 58.26 billion58.53% increase

Sources: Xiaomi 1, Xiaomi 2, Xiaomi 3, Xiaomi 4

Xiaomi Operating Profit

Xiaomi has an operating profit of RMB 58.25 billion in 2021 with year over year growth of 58.53% from the preceding year.

Xiaomi’s operating profit in USD as calculated through average exchange rates:

YearOperating Profit (USD)Y/Y Change
2015$218.10 million
2016$570.77 million161.70% increase
2017$1.81 billion217.11% increase
2018$181.68 million-89.96% decrease
2019$4.13 billion2173.23% increase
2020$5.33 billion29.06% increase
2021$9.03 billion69.42% increase

Xiaomi’s operating profit in RMB as per the company’s annual reports:

YearOperating Profit (RMB)Y/Y Change
2015RMB 1.37 billion
2016RMB 3.79 billion176.64% increase
2017RMB 12.21 billion222.16% increase
2018RMB 1.20 billion46.47% increase
2019RMB 28.55 billion28.66% increase
2020RMB 36.75 billion28.72% increase
2021RMB 58.26 billion58.53% increase

Sources: Xiaomi 1, Xiaomi 2, Xiaomi 3, Xiaomi 4

Xiaomi Funding History

Xiaomi has raised a total funding amount of $7.4 billion. It’s recent funding was on December 2, 2020 at a funding round named Post-IPO Debt - Xiaomi. The name of the lead investors remained undisclosed as of December 2022. The table below will show us a more detailed information about Xiaomi’s funding history.

Announced DateTransaction NameNumber of InvestorsMoney RaisedLead Investors
Dec 2, 2020Post-IPO Debt - Xiaomi$855 million
Dec 2, 2020Post-IPO Equity - Xiaomi$3.1 billion
Apr 14, 2018Secondary Market - Xiaomi$800,000
Feb 8, 2018Venture Round - Xiaomi1$27 million
Jul 28, 2017Debt Financing - Xiaomi5$1 billion
Mar 1, 2016Secondary Market - Xiaomi1
Apr 27, 2015Funding Round - Xiaomi1Ratan Tata
Dec 22, 2014Series E - Xiaomi7$1.1 billion
Oct 29, 2014Debt Financing - Xiaomi7$1 billionDeutsche Bank, JP Morgan Chase, Morgan Stanley
Aug 22, 2013Series D - Xiaomi2
June 2012Series C- Xiaomi$216 million
December 2011Series B- Xiaomi$90 millionQiming, IDG, Qualcomm, MorningSide and Temasek
2010Series A - Xiaomi$41 millionMorningSide, Qiming and IDG

Sources: Crunchbase, The Next Web

Xiaomi Investments

Xiaomi has made a total of 216 investments through the years. Xiaomi is the leading investor on 80 investments. The table below will show us Xiaomi’s most recent investments.

Announced DateOrganization NameLead InvestorFunding RoundMoney Raised
Nov 24, 2022Tiger ESOPNoAngel Round - Tiger ESOP
Nov 8, 2022Atech Automotive ElectronicsYesSeries C - Atech Automotive Electronics$71.67 million
Sep 26, 2022Well-linkSeries B - Well-link$40 million
Sep 23, 2022PropheseeSeries C - Prophesee$50.54 million
Sep 15, 2022ChilyeVenture Round - Chilye
Aug 19, 2022TONGYU AUTOMOTIVEYesSeries A - TONGYU AUTOMOTIVE$28.67 million
Aug 15, 2022Dingsheng MicroelectronicsYesSeed Round - Dingsheng Microelectronics
Jul 29, 2022Yuntu SemiconductorSeries A - Yuntu Semiconductor
Jul 21, 2022JHETECHYesSeries A - JHETECH
Jul 12, 2022Lotmaxx 3dSeed Round - Lotmaxx 3d

Source: Crunchbase

Xiaomi Acquisitions

In September 2014, Xiaomi has acquired 24.7% in Roborock. In August 2021, Xiaomi has acquired Deepmotion for $77 million.

Sources: TechCrunch, Mashable

How does Xiaomi make money?

Xiaomi makes money by selling their products. Xiaomi sell mobile phones, personal computers, IoT products, lifestyle products, and internet services. Xiaomi also earns every time there is a usage of MIUI through the ads running inside the interface. MIUI is an android based operating system created and developed by Xiaomi.

Sources: Xiaomi, GSM Arena, Android Authority

What is Xiaomi’s market capitalization?

As of December 2022, Xiaomi’s market cap is $35.03 billion.

YearMarket CapY/Y Change
2018$38.97 billion
2019$33.18 billion-14.86% decrease
2020$107.37 billion223.60% increase
2021$60.52 billion-43.63% decrease
2022$34.95 billion-42.25% decrease

Source: Google Finance, Companies Market Cap

How many smartphones have Xiaomi sold?

Xiaomi shipped and sold 190.3 million smart phones in 2021.

YearSmartphones SoldY/Y Change
201791.45 million
2018118.7 million29.80% increase
2019124.6 million4.97% increase
2020146.4 million17.50% increase
2021190.3 million29.99% increase

Sources: Xiaomi 1, Xiaomi 2, Xiaomi 3, Xiaomi 4

What is Xiaomi’s global smartphone market share?

In 2020, Xiaomi had 12.1% market share in the global smartphone market. Meanwhile in 2021, Xiaomi had 14.1% market share in the global smartphone market. In 2022, Xiaomi is currently rank 3 in the global smartphone market share with 13.6%.

YearMarket Share
202012.10%
202114.10%
202213.60%

Sources: Xiaomi 1, Xiaomi 2, Xiaomi 3

What is Xiaomi’s market share in the wearable technology industry?

Xiaomi’s revenue also comes from other products aside from selling phones. The most popular items that they have, aside from phones and their OS, are their wearable technology products. In 2020, Xiaomi had shipped 54.4 million wearable technology products and ranked 3rd in mainland China in terms of wearable shipments. Xiaomi had a market share of 9.3% in the wearable technology market in Q1 2022.

Sources: Xiaomi, Statista

How many people use Xiaomi?

There is no valid and reliable data when it comes to the total number of people using Xiaomi in all of its products and forms. However, we do have information on how many people are actively using Xiaomi Ai and MIUI each month. The following section presents these data.

Source: Xiaomi 1, Xiaomi 2, Xiaomi 3, Xiaomi 4

Xiao AI Monthly Active Users (MAU)

Xiao AI has 107 million monthly active users, with 23.41% in year-over-year growth. The table below will show us a more detailed look.

YearMonthly Active UsersY/Y Change
201838.8 million
201960.4 million55.67% increase
202086.7 million43.54% increase
2021107.0 million23.41% increase

Sources: Xiaomi 1, Xiaomi 2, Xiaomi 3, Xiaomi 4

Xiaomi MIUI Monthly Active Users (MAU)

YearMonthly Active UsersY/Y Change
2017170.8 million
2018242.1 million41.75% increase
2019309.6 million27.88% increase
2020396.3 million28.00% increase
2021508.9 million28.41% increase

Sources: Xiaomi 1, Xiaomi 2, Xiaomi 3, Xiaomi 4

Xiaomi Users: Gender Distribution

According to an estimation by Similarweb, 71.14% of Xiaomi users are males and 28.86% are females.

GenderPercentage
Male71.14%
Female28.86%

Source: Similarweb

Xiaomi Users: Age Distribution

According to an estimation by Similarweb, 38.62% of Xiaomi users are 25-34 years old.

Source: Similarweb

How much time do people spend on Xiaomi website?

People spend an average of 3 minutes and 18 seconds in visiting Xiaomi.

Source: Similarweb

How many people work at Xiaomi?

YearNumber of Full Time Employees
201816,683
201918,170
202022,074
202133,427

Source:  Xiaomi 1, Xiaomi 2, Xiaomi 3, Xiaomi 4

Top countries using Xiaomi

The top countries that are using Xiaomi products are China, India, and Russia. The data below shows us who the top countries are by an estimation of the percentage distribution of web traffic coming from these countries to Xiaomi’s web.

CountryPercentage
China59.49%
India6.95%
Russia4.51%
Taiwan2.46%
Brazil2.15%

Source: Similarweb

Xiaomi Traffic Summary

Key StatKey Info
Daily Unique Visitors968,636
Monthly Visits29,349,671
Pages per Visitor3
Daily Pageviews3,206,184
Monthly Visits (SEMrush)17,881,803
Monthly Unique Visitors (SEMrush)8,641,045
Monthly Visits (SimilarWeb)28,771,353
Alexa Rank1,093
Alexa Reach0.0403% (of global internet users)
Bounce rate52.00%

Source: HypeStat

Xiaomi Website Traffic Sources

Xiaomi’s main source of web traffic are from direct sources. These data are estimations based on the number of oncoming and outgoing traffic on Xiaomi’s web.

Direct Sources56.84%
Referral Sources37.81%
Search Sources4.59%
Social Sources0.76%
Paid Sources0%

Source: HypeStat

Xiaomi Traffic Source: Desktop vs Mobile

  • 20.71% of the users visit the website through desktop devices
  • 79.29% of the users visit the website through mobile devices

Source: HypeStat

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