Xiaomi Interesting Key Facts
- Lei Jun, one of the co-founders and CEO of Xiaomi, founded Kingsoft and Joyo.com.
- He sold Joyo.com to Amazon for $75 million in 2004.
- In August 2010, MIUI was launched as Xiaomi’s first Android-based firmware.
- Xiaomi Mi1 was the first Xiaomi phone that the company launched.
- Xiaomi has produced more than 70 types of smart phones through the years.
- In 2014, Xiaomi sold out 15,000 Mi units in just 2 seconds! The sale happened in India.
- In 2020, Xiaomi was the number 1 smart phone brand in India.
- Xiaomi currently hold 6 Guiness world records.
- In April 2015, Xiaomi sold 2 million smartphones in a day to set sales world record.
- In December 2018, Xiaomi in China created the largest animated mobile phone mosaic consisting of 1,000 mobile phones.
- In November 2019, Xiaomi India achieved the record of the largest single donation of school supplies that weighed 18,000 kilograms!
- In November 2019, Xiaomi India created the largest notebook mosaic image with a size of 189.41 square meters.
- In September 2021, Xiaomi India achieved the record of the longest line of 10,023 notebooks.
- In September 2018, Xiaomi India created the largest light mosaic logo with 53.81 square meters in size.
Sources: GuinessWorldRecords 1, GuinessWorldRecords 2, GuinessWorldRecords 3, GuinessWorldRecords 4, GuinessWorldRecords 5, GuinessWorldRecords 6, Forbes
Xiaomi: Company Overview (About)
At a glance:
Key stat | Key info |
Type | Public |
Traded as | SEHK: 1810 |
Founded | April 6, 2010 |
Founders: | Lei Jun, Lin Bin (林斌), Zhou Guangping (周光平), Liu De (刘德), Li Wanqiang (黎万强), Huang Jiangji (黄江吉), Hong Feng (洪峰) |
Industry | Consumer electronics, Computer hardware |
Headquarters | Haidian District, Beijing, China |
Key People | Lei Jun (CEO) |
Products | Mobile phones, Personal computers, IoT products |
Revenue | RMB 328.31 billion or $50.9 billion |
Operating Income | RMB 26.03 billion or $4.04 billion |
Net Income | RMB 19.26 billion or $45.41 billion |
Total Assets | RMB 292.89 billion or $45.41 billion |
Total Equity | RMB 137.43 or $21.31 billion |
Number of Employees | 33,427 (as of December 2021) |
Subsidiaries | ZMI, Black Shark |
Website | https://www.mi.com/us/ |
Sources: Xiaomi, Linkedin,
Xiaomi Revenue
Xiaomi has a revenue of RMB 328.31 billion in 2021 with a 33.53 percent year over year growth. The table below shows us a much detailed information on Xiaomi’s revenue through the years from 2017 to 2021.
Xiaomi’s revenue in USD as calculated through average exchange rate on that year:
Year | Revenue | Y/Y Change |
2015 | $10.64 billion | — |
2016 | $10.31 billion | -3.10% decrease |
2017 | $17.57 billion | 70.42% increase |
2018 | $26.48 billion | 50.71% increase |
2019 | $29.81 billion | 12.58% increase |
2020 | $35.65 billion | 19.59% increase |
2021 | $50.89 billion | 42.75% increase |
Xiaomi‘s revenue in RMB as per the company’s annual reports:
Year | Revenue | Y/Y Change |
2015 | RMB 66.81 billion | — |
2016 | RMB 68.43 billion | 2.42% increase |
2017 | RMB 114.62 billion | 67.50% increase |
2018 | RMB 174.91 billion | 52.60% increase |
2019 | RMB 205.84 billion | 17.68% increase |
2020 | RMB 245.87 billion | 19.45% increase |
2021 | RMB 328.31 billion | 33.53% increase |
Sources: Xiaomi 1, Xiaomi 2, Xiaomi 3, Xiaomi 4
Revenue by Xiaomi Smart Phone Segment
Xiaomi has a revenue of RMB 208.90 billion or $32.38 billion from its smart phone segment in 2021. The table below will show us a more detailed breakdown of Xiaomi’s revenue from its smartphone segments through the years.
Xiaomi’s smart phone segment revenue in USD as calculated through average exchange rates:
Year | Revenue (USD) | Y/Y Change |
2017 | $11.92 billion | — |
2018 | $17.23 billion | 44.55% increase |
2019 | $17.68 billion | 2.611% increase |
2020 | $22.07 billion | 24.83% increase |
2021 | $32.38 billion | 46.72% increase |
Xiaomi’s smart phone segment revenue in RMB as per annual reports:
Year | Revenue (RMB) | Y/Y Change |
2017 | RMB 80.54 billion | — |
2018 | RMB 113.80 billion | 41.30% increase |
2019 | RMB 122.10 billion | 7.29% increase |
2020 | RMB 152.20 billion | 24.65% increase |
2021 | RMB 208.90 billion | 37.25% increase |
Sources: Xiaomi 1, Xiaomi 2, Xiaomi 3, Xiaomi 4
Revenue by Xiaomi IoT and Lifestyle Products Segment
In 2021, Xiaomi has generated RMB 85.00 billion or $13.18 billion in revenue through their IoT and Lifestyle products segment.
Xiaomi’s smart phone segment revenue in USD as calculated through average exchange rates:
Year | Revenue (USD) | Y/Y Change |
2017 | $3.48 billion | — |
2018 | $6.63 billion | 90.52% increase |
2019 | $8.99 billion | 35.60% increase |
2020 | $9.77 billion | 8.68% increase |
2021 | $13.18 billion | 34.90% increase |
Xiaomi’s smart phone segment revenue in RMB as per annual reports:
Year | Revenue (RMB) | Y/Y Change |
2017 | RMB 23.43 billion | — |
2018 | RMB 43.80 billion | 86.9398% increase |
2019 | RMB 62.10 billion | 41.7808% increase |
2020 | RMB 67.40 billion | 8.53462% increase |
2021 | RMB 85.00 billion | 26.1128% increase |
Sources: Xiaomi 1, Xiaomi 2, Xiaomi 3, Xiaomi 4
Xiaomi Profit
Xiaomi has a gross profit of RMB 58.26 billion in 2021 with 58.53% in year over year growth. The table below shows us a detailed breakdown of Xiaomi’s gross profit through the years.
Xiaomi’s profit in USD as calculated through average exchange rates:
Year | Profit (USD) | Y/Y Change |
2015 | $429.84 million | — |
2016 | $1.09 billion | 153.58% increase |
2017 | $2.24 billion | 105.51% increase |
2018 | $3.36 billion | 50.00% increase |
2019 | $4.13 billion | 22.92% increase |
2020 | $5.33 billion | 29.06% increase |
2021 | $9.03 billion | 69.42% increase |
Xiaomi’s profit in RMB as per the company’s annual report:
Year | Profit (RMB) | Y/Y Change |
2015 | RMB 2.70 billion | — |
2016 | RMB 7.25 billion | 168.52% increase |
2017 | RMB 15.15 billion | 108.97% increase |
2018 | RMB 22.19 billion | 46.47% increase |
2019 | RMB 28.55 billion | 28.66% increase |
2020 | RMB 36.75 billion | 28.72% increase |
2021 | RMB 58.26 billion | 58.53% increase |
Sources: Xiaomi 1, Xiaomi 2, Xiaomi 3, Xiaomi 4
Xiaomi Operating Profit
Xiaomi has an operating profit of RMB 58.25 billion in 2021 with year over year growth of 58.53% from the preceding year.
Xiaomi’s operating profit in USD as calculated through average exchange rates:
Year | Operating Profit (USD) | Y/Y Change |
2015 | $218.10 million | — |
2016 | $570.77 million | 161.70% increase |
2017 | $1.81 billion | 217.11% increase |
2018 | $181.68 million | -89.96% decrease |
2019 | $4.13 billion | 2173.23% increase |
2020 | $5.33 billion | 29.06% increase |
2021 | $9.03 billion | 69.42% increase |
Xiaomi’s operating profit in RMB as per the company’s annual reports:
Year | Operating Profit (RMB) | Y/Y Change |
2015 | RMB 1.37 billion | — |
2016 | RMB 3.79 billion | 176.64% increase |
2017 | RMB 12.21 billion | 222.16% increase |
2018 | RMB 1.20 billion | 46.47% increase |
2019 | RMB 28.55 billion | 28.66% increase |
2020 | RMB 36.75 billion | 28.72% increase |
2021 | RMB 58.26 billion | 58.53% increase |
Sources: Xiaomi 1, Xiaomi 2, Xiaomi 3, Xiaomi 4
Xiaomi Funding History
Xiaomi has raised a total funding amount of $7.4 billion. It’s recent funding was on December 2, 2020 at a funding round named Post-IPO Debt - Xiaomi. The name of the lead investors remained undisclosed as of December 2022. The table below will show us a more detailed information about Xiaomi’s funding history.
Announced Date | Transaction Name | Number of Investors | Money Raised | Lead Investors |
Dec 2, 2020 | Post-IPO Debt - Xiaomi | — | $855 million | — |
Dec 2, 2020 | Post-IPO Equity - Xiaomi | — | $3.1 billion | — |
Apr 14, 2018 | Secondary Market - Xiaomi | — | $800,000 | — |
Feb 8, 2018 | Venture Round - Xiaomi | 1 | $27 million | — |
Jul 28, 2017 | Debt Financing - Xiaomi | 5 | $1 billion | — |
Mar 1, 2016 | Secondary Market - Xiaomi | 1 | — | — |
Apr 27, 2015 | Funding Round - Xiaomi | 1 | — | Ratan Tata |
Dec 22, 2014 | Series E - Xiaomi | 7 | $1.1 billion | — |
Oct 29, 2014 | Debt Financing - Xiaomi | 7 | $1 billion | Deutsche Bank, JP Morgan Chase, Morgan Stanley |
Aug 22, 2013 | Series D - Xiaomi | 2 | — | — |
June 2012 | Series C- Xiaomi | — | $216 million | — |
December 2011 | Series B- Xiaomi | — | $90 million | Qiming, IDG, Qualcomm, MorningSide and Temasek |
2010 | Series A - Xiaomi | — | $41 million | MorningSide, Qiming and IDG |
Sources: Crunchbase, The Next Web
Xiaomi Investments
Xiaomi has made a total of 216 investments through the years. Xiaomi is the leading investor on 80 investments. The table below will show us Xiaomi’s most recent investments.
Announced Date | Organization Name | Lead Investor | Funding Round | Money Raised |
Nov 24, 2022 | Tiger ESOP | No | Angel Round - Tiger ESOP | — |
Nov 8, 2022 | Atech Automotive Electronics | Yes | Series C - Atech Automotive Electronics | $71.67 million |
Sep 26, 2022 | Well-link | — | Series B - Well-link | $40 million |
Sep 23, 2022 | Prophesee | — | Series C - Prophesee | $50.54 million |
Sep 15, 2022 | Chilye | — | Venture Round - Chilye | — |
Aug 19, 2022 | TONGYU AUTOMOTIVE | Yes | Series A - TONGYU AUTOMOTIVE | $28.67 million |
Aug 15, 2022 | Dingsheng Microelectronics | Yes | Seed Round - Dingsheng Microelectronics | — |
Jul 29, 2022 | Yuntu Semiconductor | — | Series A - Yuntu Semiconductor | — |
Jul 21, 2022 | JHETECH | Yes | Series A - JHETECH | — |
Jul 12, 2022 | Lotmaxx 3d | — | Seed Round - Lotmaxx 3d | — |
Source: Crunchbase
Xiaomi Acquisitions
In September 2014, Xiaomi has acquired 24.7% in Roborock. In August 2021, Xiaomi has acquired Deepmotion for $77 million.
Sources: TechCrunch, Mashable
How does Xiaomi make money?
Xiaomi makes money by selling their products. Xiaomi sell mobile phones, personal computers, IoT products, lifestyle products, and internet services. Xiaomi also earns every time there is a usage of MIUI through the ads running inside the interface. MIUI is an android based operating system created and developed by Xiaomi.
Sources: Xiaomi, GSM Arena, Android Authority
What is Xiaomi’s market capitalization?
As of December 2022, Xiaomi’s market cap is $35.03 billion.
Year | Market Cap | Y/Y Change |
2018 | $38.97 billion | — |
2019 | $33.18 billion | -14.86% decrease |
2020 | $107.37 billion | 223.60% increase |
2021 | $60.52 billion | -43.63% decrease |
2022 | $34.95 billion | -42.25% decrease |
Source: Google Finance, Companies Market Cap
How many smartphones have Xiaomi sold?
Xiaomi shipped and sold 190.3 million smart phones in 2021.
Year | Smartphones Sold | Y/Y Change |
2017 | 91.45 million | — |
2018 | 118.7 million | 29.80% increase |
2019 | 124.6 million | 4.97% increase |
2020 | 146.4 million | 17.50% increase |
2021 | 190.3 million | 29.99% increase |
Sources: Xiaomi 1, Xiaomi 2, Xiaomi 3, Xiaomi 4
What is Xiaomi’s global smartphone market share?
In 2020, Xiaomi had 12.1% market share in the global smartphone market. Meanwhile in 2021, Xiaomi had 14.1% market share in the global smartphone market. In 2022, Xiaomi is currently rank 3 in the global smartphone market share with 13.6%.
Year | Market Share |
2020 | 12.10% |
2021 | 14.10% |
2022 | 13.60% |
Sources: Xiaomi 1, Xiaomi 2, Xiaomi 3
What is Xiaomi’s market share in the wearable technology industry?
Xiaomi’s revenue also comes from other products aside from selling phones. The most popular items that they have, aside from phones and their OS, are their wearable technology products. In 2020, Xiaomi had shipped 54.4 million wearable technology products and ranked 3rd in mainland China in terms of wearable shipments. Xiaomi had a market share of 9.3% in the wearable technology market in Q1 2022.
Sources: Xiaomi, Statista
How many people use Xiaomi?
There is no valid and reliable data when it comes to the total number of people using Xiaomi in all of its products and forms. However, we do have information on how many people are actively using Xiaomi Ai and MIUI each month. The following section presents these data.
Source: Xiaomi 1, Xiaomi 2, Xiaomi 3, Xiaomi 4
Xiao AI Monthly Active Users (MAU)
Xiao AI has 107 million monthly active users, with 23.41% in year-over-year growth. The table below will show us a more detailed look.
Year | Monthly Active Users | Y/Y Change |
2018 | 38.8 million | — |
2019 | 60.4 million | 55.67% increase |
2020 | 86.7 million | 43.54% increase |
2021 | 107.0 million | 23.41% increase |
Sources: Xiaomi 1, Xiaomi 2, Xiaomi 3, Xiaomi 4
Xiaomi MIUI Monthly Active Users (MAU)
Year | Monthly Active Users | Y/Y Change |
2017 | 170.8 million | — |
2018 | 242.1 million | 41.75% increase |
2019 | 309.6 million | 27.88% increase |
2020 | 396.3 million | 28.00% increase |
2021 | 508.9 million | 28.41% increase |
Sources: Xiaomi 1, Xiaomi 2, Xiaomi 3, Xiaomi 4
Xiaomi Users: Gender Distribution
According to an estimation by Similarweb, 71.14% of Xiaomi users are males and 28.86% are females.
Gender | Percentage |
Male | 71.14% |
Female | 28.86% |
Source: Similarweb
Xiaomi Users: Age Distribution
According to an estimation by Similarweb, 38.62% of Xiaomi users are 25-34 years old.
Source: Similarweb
How much time do people spend on Xiaomi website?
People spend an average of 3 minutes and 18 seconds in visiting Xiaomi.
Source: Similarweb
How many people work at Xiaomi?
Year | Number of Full Time Employees |
2018 | 16,683 |
2019 | 18,170 |
2020 | 22,074 |
2021 | 33,427 |
Source: Xiaomi 1, Xiaomi 2, Xiaomi 3, Xiaomi 4
Top countries using Xiaomi
The top countries that are using Xiaomi products are China, India, and Russia. The data below shows us who the top countries are by an estimation of the percentage distribution of web traffic coming from these countries to Xiaomi’s web.
Country | Percentage |
China | 59.49% |
India | 6.95% |
Russia | 4.51% |
Taiwan | 2.46% |
Brazil | 2.15% |
Source: Similarweb
Xiaomi Traffic Summary
Key Stat | Key Info |
Daily Unique Visitors | 968,636 |
Monthly Visits | 29,349,671 |
Pages per Visitor | 3 |
Daily Pageviews | 3,206,184 |
Monthly Visits (SEMrush) | 17,881,803 |
Monthly Unique Visitors (SEMrush) | 8,641,045 |
Monthly Visits (SimilarWeb) | 28,771,353 |
Alexa Rank | 1,093 |
Alexa Reach | 0.0403% (of global internet users) |
Bounce rate | 52.00% |
Source: HypeStat
Xiaomi Website Traffic Sources
Xiaomi’s main source of web traffic are from direct sources. These data are estimations based on the number of oncoming and outgoing traffic on Xiaomi’s web.
Direct Sources | 56.84% |
Referral Sources | 37.81% |
Search Sources | 4.59% |
Social Sources | 0.76% |
Paid Sources | 0% |
Source: HypeStat
Xiaomi Traffic Source: Desktop vs Mobile
- 20.71% of the users visit the website through desktop devices
- 79.29% of the users visit the website through mobile devices
Source: HypeStat