YouTube Revenue and Growth Statistics (2023)

YouTube Top Key Facts

• In 2022, YouTube was valued at $23.89 billion. In 2021, it was worth 17.29 billion US dollars.
• Notably, there were 786.37 million active YouTube users as of December 31, 2022.
• There are indications that the number of users on YouTube may exceed 868.4 million by the end of 2023.  Over the years, the total number of YouTube users has been steadily rising.
• In 2022, YouTube's user base in the United Kingdom amounts to approximately 42.86 million active users.
• In 2022, YouTube's user base in the United States amounts to approximately 210 million active users.
• In 2022, YouTube TV has more than 5 million subscribers.
• YouTube had approximately 80 million paid subscribers across its Music and Premium services in November 2022.
• As of 2022, the number of monthly active users on YouTube surpassed 44 million.
• Every time they visit, users watch YouTube videos for around 30 minutes. If users log onto YouTube once each day, this amounts to around 15 hours per month and 182 hours, 30 minutes a year.
• As of December 2022, the average YouTube user watches nine (9) videos on each visit. If the average YouTube user logs in every day, they will watch approximately 270 videos per month and 3,240 videos per year.
• The age group with the largest traffic to the site as of 2022 is 25 to 34 years old, accounting for nearly 30.14% of all YouTube users worldwide. Approximately 59.50 percent of users are male, according to gender distribution.
• United States-based YouTube users make up roughly 21.21% of all youtube.com traffic.
• As of 2022, there are 113.9 million YouTube channels.
• More than 800 million videos are available on the YouTube platform in 2022.
• Since the launch of the YouTube app, the Android version has been downloaded more than 10 billion times.
• YouTube's global advertising revenues were approximately 28.84 billion US dollars in 2021, up nearly 46 percent from 19.7 billion US dollars in the previous fiscal period.
• Mr. Beast (Jimmy Donaldson) was estimated to be the top-earning YouTuber in the world with earnings of approximately 54 million US dollars.
• As of 2022,  YouTube has 186,779 full-time employees.

Overview about YouTube

Here is some key data and information that you should know about YouTube.

How many users account are on the YouTube database?

As of 2022, there are approximately 2.6 billion accounts in the YouTube database.

The accounts span the years 2010 to 2022 and include active, inactive, suspended, and restricted users.

With each new year, YouTube sees significant growth in the number of total user son the platform.

The table below shows all of this data from 2010 to 2022.

Withe every new year, there are at least 100,000 new accounts made on YouTube.

YouTube Active Users

• Notably, there were 786.37 million active YouTube users as of December 31, 2022.
• There are indications that the number of users on YouTube may exceed 868.4 million by the end of 2023.  Over the years, the total number of YouTube users has been steadily rising.
• In 2022, YouTube's user base in the United Kingdom amounts to approximately 42.86 million active users.
• In 2022, YouTube's user base in the United States amounts to approximately 210 million active users.

The table below shows the number of yearly active YouTube users worldwide, as well as in the US, UK, and other countries.

Source: Statista 1, Statista 2, Statista 3

YouTube Active users’ growth (forecast)

Youtube users are expected to grow by a total of 346 million (+44.05%) between 2022 and 2028, according to predictions.

The YouTube user base is anticipated to exceed 1.1 billion people and achieve a new peak in 2028 after six years of continuous growth.

Notably, over the past few years, YouTube user numbers have been steadily rising.

Source: Statista

How many people are subscribed to YouTube TV?

In 2022, YouTube TV has more than 5 million subscribers.

YouTube TV was launched in 2017, and as of today, there are over 5 million subscribers on the service.

Only two years after its launch, YouTube TV reached the milestone of 1 million subscribers

Source: Fierce Video 1, Fierce Video 2, Techcrunch, Bloomberg

Number of YouTube Premium Paying Subscribers

• YouTube had approximately 80 million paid subscribers across its Music and Premium services in November 2022.
• As of 2020, there were approximately 20 million paying subscribers to YouTube's premium services in the United States. According to estimates, the number of subscribers in 2021, 2022, 2023, and 2024 will be 23.6 million, 25.5 million, 26.7 million, and 27.9 million, respectively.

YouTube Premium was introduced in 2014, replacing YouTube Red. Recent data shows that YouTube Premium has 80 million paid subscribers.

With each new year after 2020, there have been at least 20 millon new paid users for YouTube Premium worldwide.

Source: Statista 1, TechCrunch, YouTube, Statista 2,

YouTube Monthly Active Users by type of mobile OS (MAU)

The YouTube mobile app had 866 million monthly active users (MAU) on iPhone and iPad combined as of the fourth quarter of 2021.

Comparatively, the total number of monthly active YouTube users on the Android app was at 23.76 million.

How much time on average do users spend on YouTube per visit?

Globally, YouTube users visit YouTube.com on average once every 1777 seconds (29 minutes and 37 seconds).

Every time they visit, users on average watch YouTube videos for around 30 minutes. If users log onto YouTube once each day, this amounts to around 15 hours per month and 182 hours, 30 minutes a year.

On average, YouTube users spend 30 minutes watching videos, podcasts, listening to music and so on every day.

Source: Statista

How many videos on average do users view on YouTube per visit?

As of December 2022, the average YouTube user watches nine (9) videos on each visit.

If the average YouTube user logs in every day, they will watch approximately 270 videos per month and 3,240 videos per year.

How many videos were uploaded on YouTube in 2022?

According to a report, the average length of a YouTube video uploaded in 2022 was 11.7 minutes.

As a result, on YouTube, there were approximately 4,000 video uploads per minute, 240,000 per hour, 5,760,000 per day, 40,320,000 per week, and 161,280,000 per month.

Source: Narakeet

How many hours of videos are uploaded to YouTube?

In 2022, there were an average of 800 hours of video posted per minute, 48,000 hours every hour, and 152,000 hours per day.

YouTube users demographics

The age group with the largest traffic to the site as of 2022 is 25 to 34 years old, accounting for nearly 30.14% of all YouTube users worldwide.

Approximately 59.50% of users are male, according to gender distribution.

Source: SimilarWeb

YouTube users by gender

The visitors of YouTube.com is made up of 40.5% females and 59.50% males.

Looking at this data, we can safely say that YouTube's ratio of female and male users is pretty balanced, being close to a perfect 50/50 split.

Source: Similar Web

YouTube users by age

The majority of YouTube visitors are between the ages of 25 and 34.

YouTube's second most popular age bracket is the 15-24 group, with almost 26% of the total YT users.

Source: Similar Web

Top 10 YouTube users by country

Indian-based YouTube users make up roughly 21.21% of all YouTube traffic.

As of April 2022, India was the country with the largest YouTube audience by far, with approximately 467 million users engaging with the popular social video platform.

The United States followed, with around 247 million YouTube viewers. Indonesia came in third, with 139 million users watching content on YouTube.

The United Kingdom saw around 57.6 million internet users engaging with the platform in the examined period.

Source: Statista

How many active YouTube channels are there?

As of 2022, there are about 90 million YouTube channels.

What is the number of channel subscribers?

In 2022, there were more than 90 million YouTube channels with a subscriber or more.

Seven YouTube channels currently have more than 100 million subscribers, with the T-series having the most, at 200 million subscribers.

What are the most subscribed channels on YouTube?

With 233 million subscribers, T-Series is the most subscribed YouTube channel in 2022.

• YouTube channel with more than 100 million subscribers

• YouTube channel with more than 50 million subscribers

Source: Social Blade

Who is #1 on YouTube right now?

Currently, T-Series is #1 channel in terms of subscribers, with 220M+ subscribers at the end of 2022.

Click here to see the current subscriber count of T-Series, and have a look here:

Source: YouTube

How many YouTubers (content creators) are there?

As of 2022, there are about 90 million YouTube content creators.

How many videos are there on YouTube?

As of 2019, YouTube averaged around 150,000 daily new video uploads.

Over time, there have been more YouTube video uploads. On average, 50,000 videos are presently posted to YouTube every minute. This is a reference to the rate at which vloggers are creating channels on the YouTube platform.

More than 800 million videos will be available on the YouTube platform in 2022.

What are the most-viewed videos on YouTube in 2022?

Pinkfong, a Korean education brand, released their video "Baby Shark Dance" on June 17, 2016, and the rest is history.

On YouTube, "Baby Shark Dance" has 11.34 billion lifetime views. After snatching the title of the most viewed YouTube video of all time from the previous record holder "Despacito" one year before, Baby Shark Dance became the first to surpass 10 billion views in January 2021.

The current record holder in terms of total views is "Baby Shark Dance," but Korean artist Psy's "Gangnam Style" video held the top spot for the longest time (1,689 days or 4.6 years) before giving way to its successor.

The top 10 YouTube videos with the most views in 2022 are shown below.

Source: Statista

What device do most users use for YouTube?

According to a sample survey across five countries, the majority of users visit YouTube with their mobile phones.

Source: Semrush

How many hours of videos are there on YouTube?

YouTube videos are 15 minutes long on average. In 2022, there were more than 800 million videos available on the YouTube platform. Consequently, we may estimate that there are more than 200 million hours of video on YouTube at a minimum.

How many YouTube mobile app downloads are there?

• Users in India downloaded 1.4 million YouTube apps. Over a million YouTube apps were downloaded from the Google Play Store by users in Indonesia and Brazil after them throughout the study period. In spite of the fact that a lot of Android smartphones come with YouTube preloaded, during the second quarter of 2022, users worldwide downloaded the well-known video app a total of 17 million times.
• Over 10.5 million iOS users in the US downloaded the mobile YouTube app during the second quarter of 2022, accounting for over 26% of all downloads worldwide. Users in Brazil and Japan came in second and amassed almost 1.3 million downloads apiece during the second quarter of 2022.

Since the launch of the YouTube app, the Android version has been downloaded more than 10 billion times.

Source: Statista 1, Statista 2, Apps Apple, Play Google

How does YouTube make money? (YouTube business model)

Advertising is YouTube's principal source of income. YouTube also makes money through services that require a monthly membership, including YouTube Premium.

Additionally, YouTube has established tools like Super Chat, channel memberships, and merchandise to assist eligible Creators in making money in a variety of additional ways.

Source: YouTube

How much does YouTube charge for its advertisement services?

The standard YouTube advertisement is assessed by cost per view (CPV). Your total YouTube viewer count will be increased by the views you generate, which typically costs between $0.010 and $0.030 for each view.

It costs about $2,000 on average to reach 100,000 viewers.

How much does YouTube charge for its premium services?

For as little as $11.99 a month, YouTube Premium delivers useful extras like an ad-free environment and offline watching on mobile devices.

How much does YouTube pay content creators?

YouTube pays an average of $0.18 per view to content creators.

According to a report, the average YouTube channel may earn about $18 for every 1,000 ad views. However, on some basis, the number of views you receive may not directly translate into exact money made.

Source: Shopify

How Much Does YouTube Pay You for 1 Million Views?

With a predicted pay rate of $18 per 1,000 views, a YouTube video with 1,000,000 views can earn up to $18,000 on average.

This means that for every million views on YouTube videos, the estimated earnings range from  $18,000 to $20,000. When a channel is widespread and significant, it is improbable that CPM would drop in ad revenue.

Sponsorships, channel subscriptions, online course sales, or financial support for live streaming are all options.

The estimated YouTube earnings are shown in the table below.

How many subscribers should I have on YouTube to make money?

Creators need to have at least 1,000 followers and 4,000 view hours in the last year in order to start making money straight from YouTube. When they achieve that point, they can apply for the YouTube Partner Program, which enables them to begin making money from their channels through advertisements, subscriptions, and channel memberships.

Source: Yahoo

How many watch hours are required to monetize a YouTube video?

You must watch 4,000 hours of YouTube content over the course of a year in order to monetize it. The only views that count toward fulfilling YouTube's revenue eligibility requirements are views of regular, long-form videos.

Source: Google

Does YouTube pay for the Shorts videos? (how many YouTube shorts views to get paid)

According to a recent YouTube announcement, Shorts video creators who reach 10 million shorts views in 90 days will be eligible to apply for compensation through YouTube's Partner Program from the beginning of 2023. The creators will receive 45 percent of the revenue from the advertisements that appear in between Shorts videos.

Source: Google

How many YouTube views are needed to earn money?

You need to have 4,000 view hours and at least 1,000 subscribers on YouTube in order to start making money straight from your channel. When you do, you may sign up for YouTube's Partner Program and start making money from your channel.

Source: Shopify

How many YouTube views are there per $1?

According to estimates, content creators average between 56 to 60 YouTube video views until they can earn $1 when monetizing.

When Does YouTube Start Paying You?

You need to have 4,000 view hours and at least 1,000 subscribers on YouTube in order to start making money straight from your channel. When you do, you may sign up for YouTube's Partner Program and start making money from your channel.

Source: Shopify

YouTube Valuation

In 2022, YouTube was valued at $23.89 billion. In 2021, it was worth 17.29 billion US dollars.

Source: Mann Howie

YouTube Brand Value

In 2022, YouTube's brand value was $23.89 billion.

YouTube Revenue

In 2022, YouTube's global advertising revenues hit a record high of nearly $29.24 billion, a slight increase of less than 2% from the $28.8 billion reported in the previous fiscal period.

This figure is a significant jump from the $24.89 billion generated in 2020, showcasing the platform's ongoing success and impact on the global digital advertising market.

Given its increasing popularity and user base, YouTube is likely to continue its impressive growth in the coming years, likely resulting in even more revenue for the platform.

The table below shows the YouTube Revenue YoY.

Source: Statista 1, Statista 2

YouTube Funding

YouTube has raised a total of $4.3 million in funding over 2 rounds. Their latest funding was raised on march 30, 2006, from a Venture - Series Unknown round.

Source: Crunchbase

YouTube Investors

YouTube is funded by 2 investors. Sequoia Capital and Artis Ventures (AV) are the most recent investors.

Source: Crunchbase

YouTube Acquisitions

YouTube has acquired 5 organizations. Their most recent acquisition was simsim on Dec 7, 2021. They acquired simsim for $100 million.

Source: Crunchbase

How many employees are there at YouTube?

As of 2022, YouTube has 186,779 full-time employees.

Source: ABC1, ABC 2

How many offices does YouTube have?

YouTube's headquarters are in San Bruno, United States, with additional offices in Los Angeles, United States, and London, United Kingdom.

Source: Craft

How do YouTubers earn from YouTube?

You can earn money on YouTube by utilizing the following features:

• Revenue from advertising: Earn money from the display, overlay, and video ads.
• Channel memberships: Your members pay recurring monthly fees in exchange for special benefits.

Source: Google

How much do YouTubers make from YouTube?

A YouTuber may get $18 for every 1,000 ad views because the normal pay rate for each YouTube ad view is between $0.01 and $0.03, which is equivalent to roughly $3 to $5 for every 1,000 video views.

According to estimations, a popular YouTuber can earn up to $5 for every 1,000 video views.

Who are the highest earners on YouTube?

Mr. Beast (Jimmy Donaldson) was estimated to be the top-earning YouTuber in the world, with earnings of approximately 54 million US dollars.

Jake Paul came in second, with an estimated 45 million US dollars earned in the previous year. Anastasia Radzinskaya, known as Nastya on her various channels, is seven years old and earned 28 million US dollars in the previous year, surpassing YouTuber Ryan Kaji for the first time.

The top 10 YouTubers' estimated earnings

Source: Statista, Forbes

Who founded YouTube?

Chad Hurley, Steve Chen, and Jawed Karim founded YouTube in San Mateo, California.

The first YouTube video was uploaded 17 years ago, on April 23, 2005. YouTube's founders wanted to make it simple for people to upload and share videos all over the world.

Jawed Karim, the co-founder of YouTube, uploaded the 18-second video titled "Me at the Zoo." It has since received more than 90 million views. Chad Hurley, Steve Chen, and Jawed Karim had the idea to create a platform where people could share their wonderful experiences via online videos.

The trio was all early employees of PayPal, which enriched them after the company was purchased by eBay.

YouTube Top Traffic Channels

Direct traffic makes up 82.64% of traffic to youtube.com, while search makes up 13.47%.

Source: SimilarWeb

Social Media Traffic to YouTube

Facebook, Twitter, and Reddit are the three social media platforms that drive the most traffic to youtube.com

Source: SimilarWeb

What is YouTube's market share in the online video-sharing platform industry?

YouTube commands about 76% of the market for online video-sharing platforms.

Source: Datanyze

Where is YouTube available?

YouTube is accessible in more than 91 countries and offers 80 distinct language options.

In which country YouTube is not available?

As of September 2012, China, Iran, and Turkmenistan were among the nations with permanent nationwide YouTube bans.

Notable Timeline of the history of YouTube

• Late 2004: an idea for a website for users to upload video-dating profiles was born
• February 2005: the website launches to a small subset of users.
• April 2005: based on the feedback, YouTube turned into a free video-hosting platform where each clip has a unique link.
• April 2005: the first video ever is uploaded to the website.
• May 2005: YouTube launches its beta version to the public for the first time.
• October 2006: Google acquires YouTube for $1.65 billion
• December 2007: YouTube allows creators to earn money from their content based on ad revenue, turning their hobby into a career.
• November 2008: It expands its ad offerings to sponsored videos and pre-roll ads
• April 2009: Launches a new music video service called Vevo in collaboration with Vivendi
• April 2010: One of the most famous YouTubers, Felix Kjellberg, joins YouTube to create content under the channel name PewDiePie
• April 2011: YouTube enters the broadcast business, launching YouTube Live.
• August 2012: Becomes the go-to place for presidential elections by launching the "YouTube Elections Hub."
• March 2013: Reaches 1 billion monthly users.
• February 2014: Susan Wojcicki, new CEO
• February 2015: YouTube Kids is launched
• January 2016: The music video for Adele's "Hello" was the fastest video on YouTube to hit 1b views
• April 2017: YouTube makes the first of two significant algorithm changes

Source: Academy

YouTube FAQ

What was the first YouTube video?

The first-ever YouTube video was uploaded on April 23, 2005, 17 years ago. YouTube co-founder Jawed Karim posted the 18-second video titled "Me at the zoo." It has since garnered over 90 million views.