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YouTube Top Key Facts
In 2022, YouTube was valued at $23.89 billion. In 2021, it was worth 17.29 billion US dollars.
Notably, there were 786.37 million active YouTube users as of December 31, 2022.
There are indications that the number of users on YouTube may exceed 868.4 million by the end of 2023. Over the years, the total number of YouTube users has been steadily rising.
In 2022, YouTube's user base in the United Kingdom amounts to approximately 42.86 million active users.
In 2022, YouTube's user base in the United States amounts to approximately 210 million active users.
In 2022, YouTube TV has more than 5 million subscribers.
YouTube had approximately 80 million paid subscribers across its Music and Premium services in November 2022.
As of 2022, the number of monthly active users on YouTube surpassed 44 million.
Every time they visit, users watch YouTube videos for around 30 minutes. If users log onto YouTube once each day, this amounts to around 15 hours per month and 182 hours, 30 minutes a year.
As of December 2022, the average YouTube user watches nine (9) videos on each visit. If the average YouTube user logs in every day, they will watch approximately 270 videos per month and 3,240 videos per year.
The age group with the largest traffic to the site as of 2022 is 25 to 34 years old, accounting for nearly 30.14% of all YouTube users worldwide. Approximately 59.50 percent of users are male, according to gender distribution.
United States-based YouTube users make up roughly 21.21% of all youtube.com traffic.
As of 2022, there are 113.9 million YouTube channels.
More than 800 million videos are available on the YouTube platform in 2022.
Since the launch of the YouTube app, the Android version has been downloaded more than 10 billion times.
YouTube's global advertising revenues were approximately 28.84 billion US dollars in 2021, up nearly 46 percent from 19.7 billion US dollars in the previous fiscal period.
Mr. Beast (Jimmy Donaldson) was estimated to be the top-earning YouTuber in the world with earnings of approximately 54 million US dollars.
As of 2022, YouTube has 186,779 full-time employees.
Overview about YouTube
Here is some key data and information that you should know about YouTube.
Key Stat
Key Info
Type of business
Subsidiary
Type of site
Online video platform
Founded
February 14, 2005
Headquarters
901 Cherry Avenue San Bruno, California, United States
Area served
Worldwide
Parent Company
Google LLC (2006-present)
Direct Owner
Alphabet Inc.
Founder(s)
Chad Hurley, Steve Chen, and Jawed Karim
Key people
Susan Wojcicki (CEO), Chad Hurley (advisor)
Industry
Internet and Video hosting service
Products
YouTube Kids, YouTube Music, YouTube Premium, YouTube Shorts, and YouTube TV
How many users account are on the YouTube database?
As of 2022, there are approximately 2.6 billion accounts in the YouTube database.
The accounts span the years 2010 to 2022 and include active, inactive, suspended, and restricted users.
With each new year, YouTube sees significant growth in the number of total user son the platform.
The table below shows all of this data from 2010 to 2022.
Year
Number of Accounts on YouTube Database
2022
2.6 billion accounts
2021
2.5 billion accounts
2020
2.3 billion accounts
2019
2 billion accounts
2018
1.8 billion accounts
2017
1.6 billion accounts
2016
1.5 billion accounts
2015
1.3 billion accounts
2014
1.1 billion accounts
2013
1 billion accounts
2012
700 million accounts
2011
500 million accounts
2010
200 million accounts
Withe every new year, there are at least 100,000 new accounts made on YouTube.
YouTube Active Users
Notably, there were 786.37 million active YouTube users as of December 31, 2022.
There are indications that the number of users on YouTube may exceed 868.4 million by the end of 2023. Over the years, the total number of YouTube users has been steadily rising.
In 2022, YouTube's user base in the United Kingdom amounts to approximately 42.86 million active users.
In 2022, YouTube's user base in the United States amounts to approximately 210 million active users.
The table below shows the number of yearly active YouTube users worldwide, as well as in the US, UK, and other countries.
YouTube had approximately 80 million paid subscribers across its Music and Premium services in November 2022.
As of 2020, there were approximately 20 million paying subscribers to YouTube's premium services in the United States. According to estimates, the number of subscribers in 2021, 2022, 2023, and 2024 will be 23.6 million, 25.5 million, 26.7 million, and 27.9 million, respectively.
YouTube Premium was introduced in 2014, replacing YouTube Red. Recent data shows that YouTube Premium has 80 million paid subscribers.
With each new year after 2020, there have been at least 20 millon new paid users for YouTube Premium worldwide.
Year
Number of YouTube Premium Paying Subscribers worldwide
Number of YouTube Premium Paying Subscribers in the U.S
YouTube Monthly Active Users by type of mobile OS (MAU)
The YouTube mobile app had 866 million monthly active users (MAU) on iPhone and iPad combined as of the fourth quarter of 2021.
Comparatively, the total number of monthly active YouTube users on the Android app was at 23.76 million.
Year
Number of YouTube Monthly Active Users on Android
Number of YouTube Monthly Active Users on iOS
Total Number of YouTube Monthly Active Users
2021
23.76 million
868.02 million
891.78 million
2020
27.11 million
712.45 million
739.56 million
2019
68.18 million
410.41 million
478.59 million
2018
28.14 million
387.79 million
415.93 million
How much time on average do users spend on YouTube per visit?
Globally, YouTube users visit YouTube.com on average once every 1777 seconds (29 minutes and 37 seconds).
Every time they visit, users on average watch YouTube videos for around 30 minutes. If users log onto YouTube once each day, this amounts to around 15 hours per month and 182 hours, 30 minutes a year.
On average, YouTube users spend 30 minutes watching videos, podcasts, listening to music and so on every day.
How many videos on average do users view on YouTube per visit?
As of December 2022, the average YouTube user watches nine (9) videos on each visit.
If the average YouTube user logs in every day, they will watch approximately 270 videos per month and 3,240 videos per year.
Period
Number of Videos watched YouTube by Users
Every Day
9 videos
Every Week
67 videos
Every Month
270 videos
Every Year
3,240 videos
How many videos were uploaded on YouTube in 2022?
According to a report, the average length of a YouTube video uploaded in 2022 was 11.7 minutes.
As a result, on YouTube, there were approximately 4,000 video uploads per minute, 240,000 per hour, 5,760,000 per day, 40,320,000 per week, and 161,280,000 per month.
Indian-based YouTube users make up roughly 21.21% of all YouTube traffic.
As of April 2022, India was the country with the largest YouTube audience by far, with approximately 467 million users engaging with the popular social video platform.
The United States followed, with around 247 million YouTube viewers. Indonesia came in third, with 139 million users watching content on YouTube.
The United Kingdom saw around 57.6 million internet users engaging with the platform in the examined period.
As of 2022, there are about 90 million YouTube content creators.
How many videos are there on YouTube?
As of 2019, YouTube averaged around 150,000 daily new video uploads.
Over time, there have been more YouTube video uploads. On average, 50,000 videos are presently posted to YouTube every minute. This is a reference to the rate at which vloggers are creating channels on the YouTube platform.
More than 800 million videos will be available on the YouTube platform in 2022.
Year
Number of videos on YouTube
2022
800 million videos
2021
713 million videos
2020
595 million videos
2019
510 million videos
What are the most-viewed videos on YouTube in 2022?
Pinkfong, a Korean education brand, released their video "Baby Shark Dance" on June 17, 2016, and the rest is history.
On YouTube, "Baby Shark Dance" has 11.34 billion lifetime views. After snatching the title of the most viewed YouTube video of all time from the previous record holder "Despacito" one year before, Baby Shark Dance became the first to surpass 10 billion views in January 2021.
The current record holder in terms of total views is "Baby Shark Dance," but Korean artist Psy's "Gangnam Style" video held the top spot for the longest time (1,689 days or 4.6 years) before giving way to its successor.
The top 10 YouTube videos with the most views in 2022 are shown below.
YouTube videos are 15 minutes long on average. In 2022, there were more than 800 million videos available on the YouTube platform. Consequently, we may estimate that there are more than 200 million hours of video on YouTube at a minimum.
How many YouTube mobile app downloads are there?
Users in India downloaded 1.4 million YouTube apps. Over a million YouTube apps were downloaded from the Google Play Store by users in Indonesia and Brazil after them throughout the study period. In spite of the fact that a lot of Android smartphones come with YouTube preloaded, during the second quarter of 2022, users worldwide downloaded the well-known video app a total of 17 million times.
Over 10.5 million iOS users in the US downloaded the mobile YouTube app during the second quarter of 2022, accounting for over 26% of all downloads worldwide. Users in Brazil and Japan came in second and amassed almost 1.3 million downloads apiece during the second quarter of 2022.
Since the launch of the YouTube app, the Android version has been downloaded more than 10 billion times.
How does YouTube make money? (YouTube business model)
Advertising is YouTube's principal source of income. YouTube also makes money through services that require a monthly membership, including YouTube Premium.
Additionally, YouTube has established tools like Super Chat, channel memberships, and merchandise to assist eligible Creators in making money in a variety of additional ways.
How much does YouTube charge for its advertisement services?
The standard YouTube advertisement is assessed by cost per view (CPV). Your total YouTube viewer count will be increased by the views you generate, which typically costs between $0.010 and $0.030 for each view.
It costs about $2,000 on average to reach 100,000 viewers.
How much does YouTube charge for its premium services?
For as little as $11.99 a month, YouTube Premium delivers useful extras like an ad-free environment and offline watching on mobile devices.
How much does YouTube pay content creators?
YouTube pays an average of $0.18 per view to content creators.
According to a report, the average YouTube channel may earn about $18 for every 1,000 ad views. However, on some basis, the number of views you receive may not directly translate into exact money made.
How Much Does YouTube Pay You for 1 Million Views?
With a predicted pay rate of $18 per 1,000 views, a YouTube video with 1,000,000 views can earn up to $18,000 on average.
This means that for every million views on YouTube videos, the estimated earnings range from $18,000 to $20,000. When a channel is widespread and significant, it is improbable that CPM would drop in ad revenue.
Sponsorships, channel subscriptions, online course sales, or financial support for live streaming are all options.
The estimated YouTube earnings are shown in the table below.
YouTube Number of Views
Estimated Earning Amount
1,000 views
$18
10,000 views
$180
100,000 views
$1,800
1,000,000 views
$18,000
10,000,000 views
$180,000
100,000,000 views
$1,800,000
1,000,000,000 views
$18,000,000
How many subscribers should I have on YouTube to make money?
Creators need to have at least 1,000 followers and 4,000 view hours in the last year in order to start making money straight from YouTube. When they achieve that point, they can apply for the YouTube Partner Program, which enables them to begin making money from their channels through advertisements, subscriptions, and channel memberships.
How many watch hours are required to monetize a YouTube video?
You must watch 4,000 hours of YouTube content over the course of a year in order to monetize it. The only views that count toward fulfilling YouTube's revenue eligibility requirements are views of regular, long-form videos.
Does YouTube pay for the Shorts videos? (how many YouTube shorts views to get paid)
According to a recent YouTube announcement, Shorts video creators who reach 10 million shorts views in 90 days will be eligible to apply for compensation through YouTube's Partner Program from the beginning of 2023. The creators will receive 45 percent of the revenue from the advertisements that appear in between Shorts videos.
You need to have 4,000 view hours and at least 1,000 subscribers on YouTube in order to start making money straight from your channel. When you do, you may sign up for YouTube's Partner Program and start making money from your channel.
According to estimates, content creators average between 56 to 60 YouTube video views until they can earn $1 when monetizing.
When Does YouTube Start Paying You?
You need to have 4,000 view hours and at least 1,000 subscribers on YouTube in order to start making money straight from your channel. When you do, you may sign up for YouTube's Partner Program and start making money from your channel.
In 2022, YouTube's brand value was $23.89 billion.
Year
Brand Value
2022
$23.89 billion
2021
$17.29 billion
2020
$16.5 billion
YouTube Revenue
In 2022, YouTube's global advertising revenues hit a record high of nearly $29.24 billion, a slight increase of less than 2% from the $28.8 billion reported in the previous fiscal period.
This figure is a significant jump from the $24.89 billion generated in 2020, showcasing the platform's ongoing success and impact on the global digital advertising market.
Given its increasing popularity and user base, YouTube is likely to continue its impressive growth in the coming years, likely resulting in even more revenue for the platform.
YouTube has raised a total of $4.3 million in funding over 2 rounds. Their latest funding was raised on march 30, 2006, from a Venture - Series Unknown round.
A YouTuber may get $18 for every 1,000 ad views because the normal pay rate for each YouTube ad view is between $0.01 and $0.03, which is equivalent to roughly $3 to $5 for every 1,000 video views.
According to estimations, a popular YouTuber can earn up to $5 for every 1,000 video views.
Who are the highest earners on YouTube?
Mr. Beast (Jimmy Donaldson) was estimated to be the top-earning YouTuber in the world, with earnings of approximately 54 million US dollars.
Jake Paul came in second, with an estimated 45 million US dollars earned in the previous year. Anastasia Radzinskaya, known as Nastya on her various channels, is seven years old and earned 28 million US dollars in the previous year, surpassing YouTuber Ryan Kaji for the first time.
Chad Hurley, Steve Chen, and Jawed Karim founded YouTube in San Mateo, California.
The first YouTube video was uploaded 17 years ago, on April 23, 2005. YouTube's founders wanted to make it simple for people to upload and share videos all over the world.
Jawed Karim, the co-founder of YouTube, uploaded the 18-second video titled "Me at the Zoo." It has since received more than 90 million views. Chad Hurley, Steve Chen, and Jawed Karim had the idea to create a platform where people could share their wonderful experiences via online videos.
The trio was all early employees of PayPal, which enriched them after the company was purchased by eBay.
YouTube Top Traffic Channels
Direct traffic makes up 82.64% of traffic to youtube.com, while search makes up 13.47%.
The first-ever YouTube video was uploaded on April 23, 2005, 17 years ago. YouTube co-founder Jawed Karim posted the 18-second video titled "Me at the zoo." It has since garnered over 90 million views.
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About the author
Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.