YouTube Revenue and Growth Statistics (2023)

Key YouTube user stats. Includes data on monthly active users, number of subscribers, channels, creators earnings, valuation, revenue, and more.
YouTube Revenue and Growth Statistics (2023)
Last updated on:
November 7, 2022

YouTube Top Key Facts

  • In 2022, YouTube was valued at $23.89 billion. In 2021, it was worth 17.29 billion US dollars.
  • Notably, there were 786.37 million active YouTube users as of December 31, 2022.
  • There are indications that the number of users on YouTube may exceed 868.4 million by the end of 2023.  Over the years, the total number of YouTube users has been steadily rising.
  • In 2022, YouTube's user base in the United Kingdom amounts to approximately 42.86 million active users.
  • In 2022, YouTube's user base in the United States amounts to approximately 210 million active users.
  • In 2022, YouTube TV has more than 5 million subscribers.
  • YouTube had approximately 80 million paid subscribers across its Music and Premium services in November 2022.
  • As of 2022, the number of monthly active users on YouTube surpassed 44 million.
  • Every time they visit, users watch YouTube videos for around 30 minutes. If users log onto YouTube once each day, this amounts to around 15 hours per month and 182 hours, 30 minutes a year.
  • As of December 2022, the average YouTube user watches nine (9) videos on each visit. If the average YouTube user logs in every day, they will watch approximately 270 videos per month and 3,240 videos per year.
  • The age group with the largest traffic to the site as of 2022 is 25 to 34 years old, accounting for nearly 30.14% of all YouTube users worldwide. Approximately 59.50 percent of users are male, according to gender distribution.
  • United States-based YouTube users make up roughly 21.21% of all youtube.com traffic.
  • As of 2022, there are 113.9 million YouTube channels.
  • More than 800 million videos are available on the YouTube platform in 2022.
  • Since the launch of the YouTube app, the Android version has been downloaded more than 10 billion times.
  • YouTube's global advertising revenues were approximately 28.84 billion US dollars in 2021, up nearly 46 percent from 19.7 billion US dollars in the previous fiscal period.
  • Mr. Beast (Jimmy Donaldson) was estimated to be the top-earning YouTuber in the world with earnings of approximately 54 million US dollars.
  • As of 2022,  YouTube has 186,779 full-time employees.

Overview about YouTube

Here is some key data and information that you should know about YouTube.

Key StatKey Info
Type of businessSubsidiary
Type of siteOnline video platform
FoundedFebruary 14, 2005
Headquarters901 Cherry Avenue San Bruno, California, United States
Area servedWorldwide
Parent CompanyGoogle LLC (2006-present)
Direct OwnerAlphabet Inc.
Founder(s)Chad Hurley, Steve Chen, and Jawed Karim
Key peopleSusan Wojcicki (CEO), Chad Hurley (advisor)
IndustryInternet and Video hosting service
ProductsYouTube Kids, YouTube Music, YouTube Premium, YouTube Shorts, and YouTube TV
Monthly Active Users44 million+ MAU
Revenue28.84 billion (2021)
AdvertisingGoogle AdSense
Written inPython (core/API), C (through CPython), C++, Java (through Guice platform), Go, JavaScript (UI)
Websiteyoutube.com

How many users account are on the YouTube database?

As of 2022, there are approximately 2.6 billion accounts in the YouTube database.

The accounts span the years 2010 to 2022 and include active, inactive, suspended, and restricted users.

Graph about number of users accounts on YouTube database

With each new year, YouTube sees significant growth in the number of total user son the platform.

The table below shows all of this data from 2010 to 2022.

YearNumber of Accounts on YouTube Database
20222.6 billion accounts
20212.5 billion accounts
20202.3 billion accounts
20192 billion accounts
20181.8 billion accounts
20171.6 billion accounts
20161.5 billion accounts
20151.3 billion accounts
20141.1 billion accounts
20131 billion accounts
2012700 million accounts
2011500 million accounts
2010200 million accounts

Withe every new year, there are at least 100,000 new accounts made on YouTube.

YouTube Active Users

  • Notably, there were 786.37 million active YouTube users as of December 31, 2022.
  • There are indications that the number of users on YouTube may exceed 868.4 million by the end of 2023.  Over the years, the total number of YouTube users has been steadily rising.
  • In 2022, YouTube's user base in the United Kingdom amounts to approximately 42.86 million active users.
  • In 2022, YouTube's user base in the United States amounts to approximately 210 million active users.
Graph about YouTube Active Users

The table below shows the number of yearly active YouTube users worldwide, as well as in the US, UK, and other countries.

YearNumber of YouTube Active Users WorldwideNumber of YouTube Active Users in the U.SNumber of YouTube Active Users in the U.KNumber of YouTube Active Users in Other Countries
2022785.39 million active users210 million active users42.86 million active users532.53 million active users
2021709.1 million active users203.80 million active users41.4 million active users463.9 million active users
2020608.64 million active users205 million active users41.57 million active users362.07 million active users
2019532.61 million active users180 million active users38.49 million active users314.12 million active users

Source: Statista 1, Statista 2, Statista 3

YouTube Active users’ growth (forecast)

Youtube users are expected to grow by a total of 346 million (+44.05%) between 2022 and 2028, according to predictions.

The YouTube user base is anticipated to exceed 1.1 billion people and achieve a new peak in 2028 after six years of continuous growth.

Graph about YouTube Active users’ growth (forecast)

Notably, over the past few years, YouTube user numbers have been steadily rising.

YearYouTube Active Users' Growth (forecast)
20281.1 billion active users
20271.05 billion active users
20261 billion active users
2025900 million active users
2024865 million active users
2023830 million active users
2022785.39 million active users
2021709.1 million active users
2020608.64 million active users
2019532.61 million active users

Source: Statista

How many people are subscribed to YouTube TV?

In 2022, YouTube TV has more than 5 million subscribers.

Graph about number of YouTube TV subscribers

YouTube TV was launched in 2017, and as of today, there are over 5 million subscribers on the service.

Only two years after its launch, YouTube TV reached the milestone of 1 million subscribers

YearNumber of subscribed users on YouTube TV
20225 million+ subscribers
20214 million+ subscribers
20203 million+ subscribers
20191 million+ subscribers

Source: Fierce Video 1, Fierce Video 2, Techcrunch, Bloomberg

Number of YouTube Premium Paying Subscribers

  • YouTube had approximately 80 million paid subscribers across its Music and Premium services in November 2022.
  • As of 2020, there were approximately 20 million paying subscribers to YouTube's premium services in the United States. According to estimates, the number of subscribers in 2021, 2022, 2023, and 2024 will be 23.6 million, 25.5 million, 26.7 million, and 27.9 million, respectively.
Graph about Number of YouTube Premium Paying Subscribers

YouTube Premium was introduced in 2014, replacing YouTube Red. Recent data shows that YouTube Premium has 80 million paid subscribers.

With each new year after 2020, there have been at least 20 millon new paid users for YouTube Premium worldwide.

YearNumber of YouTube Premium Paying Subscribers worldwideNumber of YouTube Premium Paying Subscribers in the U.S
202280 million premium paying subscribers25.5 million premium paying subscribers
202150 million premium paying subscribers23.6 million premium paying subscribers
202030 million premium paying subscribers20 million premium paying subscribers
2019800,000 premium paying subscribers-

Source: Statista 1, TechCrunch, YouTube, Statista 2,

YouTube Monthly Active Users by type of mobile OS (MAU)

The YouTube mobile app had 866 million monthly active users (MAU) on iPhone and iPad combined as of the fourth quarter of 2021.

Comparatively, the total number of monthly active YouTube users on the Android app was at 23.76 million.

YearNumber of YouTube Monthly Active Users on AndroidNumber of YouTube Monthly Active Users on iOSTotal Number of YouTube Monthly Active Users
202123.76 million868.02 million891.78 million
202027.11 million712.45 million739.56 million
201968.18 million410.41 million478.59 million
201828.14 million387.79 million415.93 million

How much time on average do users spend on YouTube per visit?

Globally, YouTube users visit YouTube.com on average once every 1777 seconds (29 minutes and 37 seconds).

Every time they visit, users on average watch YouTube videos for around 30 minutes. If users log onto YouTube once each day, this amounts to around 15 hours per month and 182 hours, 30 minutes a year.

Infographic about user average time spent on YouTube per visits

On average, YouTube users spend 30 minutes watching videos, podcasts, listening to music and so on every day.

PeriodTime Spend on YouTube by Users
Every Day30 minutes
Every Week3 hours, 30 minutes
Every Month15 hours
Every Year182 hours, 30 minutes

Source: Statista

How many videos on average do users view on YouTube per visit?

As of December 2022, the average YouTube user watches nine (9) videos on each visit.

If the average YouTube user logs in every day, they will watch approximately 270 videos per month and 3,240 videos per year.

PeriodNumber of Videos watched YouTube by Users
Every Day9 videos
Every Week67 videos
Every Month270 videos
Every Year3,240 videos

How many videos were uploaded on YouTube in 2022?

According to a report, the average length of a YouTube video uploaded in 2022 was 11.7 minutes.

As a result, on YouTube, there were approximately 4,000 video uploads per minute, 240,000 per hour, 5,760,000 per day, 40,320,000 per week, and 161,280,000 per month.

Source: Narakeet

How many hours of videos are uploaded to YouTube?

In 2022, there were an average of 800 hours of video posted per minute, 48,000 hours every hour, and 152,000 hours per day.

YearHours of Videos Uploaded on YouTube Every MinuteHours of Videos Uploaded on YouTube Every HourHours of Videos Uploaded on YouTube Every Day
2022800 hours of video uploaded48,000 hours of video uploaded1,152,000 hours of video uploaded
2021700 hours of video uploaded42, 000 hours of video uploaded1,008,000 hours of video uploaded
2020`600 hours of video uploaded36,000 hours of video uploaded864,000 hours of video uploaded
2019500 hours of video uploaded30,000 hours of video uploaded720,000 hours of video uploaded
2018490 hours of video uploaded29,400 hours of video uploaded705,600 hours of video uploaded
2017460 hours of video uploaded27,600 hours of video uploaded662,400 hours of video uploaded
2016430 hours of video uploaded25,800 hours of video uploaded619,200 hours of video uploaded
2015400 hours of video uploaded24,000 hours of video uploaded576,000 hours of video uploaded
2014300 hours of video uploaded18, 000 hours of video uploaded432,000 hours of video uploaded
2013100 hours of video uploaded6,000 hours of video uploaded144,000 hours of video uploaded
201272 hours of video uploaded4,320 hours of video uploaded103,680 hours of video uploaded
201148 hours of video uploaded2,880 hours of video uploaded69,120 hours of video uploaded
201035 hours of video uploaded2,100 hours of video uploaded50,400 hours of video uploaded

YouTube users demographics

The age group with the largest traffic to the site as of 2022 is 25 to 34 years old, accounting for nearly 30.14% of all YouTube users worldwide.

Approximately 59.50% of users are male, according to gender distribution.

Source: SimilarWeb

YouTube users by gender

The visitors of YouTube.com is made up of 40.5% females and 59.50% males.

Graph about YouTube users by gender

Looking at this data, we can safely say that YouTube's ratio of female and male users is pretty balanced, being close to a perfect 50/50 split.

GenderPercentage
Female40.50%
Male59.50%

Source: Similar Web

YouTube users by age

The majority of YouTube visitors are between the ages of 25 and 34.

Graph about YouTube users by age

YouTube's second most popular age bracket is the 15-24 group, with almost 26% of the total YT users.

Age GroupPercentage
15 - 2425.98%
25 - 3430.14%
35 - 4418.39%
45 - 5412.24%
55 - 648.25%
65+5%

Source: Similar Web

Top 10 YouTube users by country

Indian-based YouTube users make up roughly 21.21% of all YouTube traffic.

As of April 2022, India was the country with the largest YouTube audience by far, with approximately 467 million users engaging with the popular social video platform.

Graph about Top 10 YouTube users by country

The United States followed, with around 247 million YouTube viewers. Indonesia came in third, with 139 million users watching content on YouTube.

The United Kingdom saw around 57.6 million internet users engaging with the platform in the examined period.

CountryNumber of Users
India467 million users
United States247 million users
Indonesia139 million users
Brazil138 million users
Russia106 million users
Japan102 million users
Mexico80.6 million users
Germany72.6 million users
Pakistan71.7 million users
Vietnam62.5 million users

Source: Statista

How many active YouTube channels are there?

As of 2022, there are about 90 million YouTube channels.

Infographic about number of active YouTube channels

What is the number of channel subscribers?

In 2022, there were more than 90 million YouTube channels with a subscriber or more.

Seven YouTube channels currently have more than 100 million subscribers, with the T-series having the most, at 200 million subscribers.

Number of YouTube channelsNumber of Subscribers
1 channel200 million+ subscribers
6 channels100 million+ subscribers
43 channels50 million+ subscribers
1,000+ channels10 million+ subscribers
32,000+ channels1 million+ subscribers
300,000+ channels100,000+ subscribers
2,000,000+ channels10,000+ subscribers
11,000,000+ channels1,000+ subscribers
20,000,000 channels100+ subscribers
50,000,000 channels1+ subscribers

What are the most subscribed channels on YouTube?

With 233 million subscribers, T-Series is the most subscribed YouTube channel in 2022.

Graph about most subscribed channels on YouTube
  • YouTube channel with more than 100 million subscribers
Channel NamesNumber of Subscribers
T-Series233 million subscribers
Cocomelon150 million subscribers
Sony Entertainment Television India149 million subscribers
MrBeast125 million subscribers
PewDiePie111 million subscribers
Kids Diana Show106 million subscribers
Like Nastya103 million subscribers
  • YouTube channel with more than 50 million subscribers
Channel NamesNumber of Subscribers
WWE92.5 million subscribers
Vlad and Niki92.1 million subscribers
Zee Music Company91.1 million subscribers
Blackpink83.6 million subscribers
Goldmines80.4 million subscribers
5-Minute Crafts78.4 million subscribers
Sony SAB75.7 million subscribers
BangtanTV72.9 million subscribers
Justin Bieber70.7 million subscribers
Hybe Labels69.4 million subscribers
Canal KondZilla66.3 million subscribers
Zee TV65.1 million subscribers
Pinkfong63.9 million subscribers
Shemaroo Entertainment63.3 million subscribers
ChuChu TV60.7 million subscribers
Colors TV58.8 million subscribers
Dude Perfect58.5 million subscribers
Movieclips58.4 million subscribers
T-Series Bhakti Sagar56.9 million subscribers
Marshmello56.1 million subscribers
Tips Industries55.9 million subscribers
Wave Music55.4 million subscribers
Sony Music India55.1 million subscribers
Aaj Tak55.1 million subscribers
Eminem54.7 million subscribers
El Reino Infantil54.6 million subscribers
Ed Sheeran52.8 million subscribers
Ariana Grande52.2 million subscribers
LooLoo Kids52 million subscribers
Taylor Swift50.5 million subscribers
Yash Raj Films50.4 million subscribers
BillionSurpriseToys48.9 million subscribers
Infobells48.1 million subscribers
Billie Eilish47.2 million subscribers
JuegaGerman46.9 million subscribers
Badabun46.2 million subscribers
Fernanfloo45.5 million subscribers
Bad Bunny44.9 million subscribers
Felipe Neto44.7 million subscribers
SonyMusicIndiaVEVO44.5 million subscribers
Bright Side44.3 million subscribers
Você Sabia?44 million subscribers
Whindersson Nunes44 million subscribers

Source: Social Blade

Who is #1 on YouTube right now?

Currently, T-Series is #1 channel in terms of subscribers, with 220M+ subscribers at the end of 2022.

infographic about the top YouTube channel right now

Click here to see the current subscriber count of T-Series, and have a look here:

Highlighting YouTube Subscribers number of T-Series Channel

Source: YouTube

How many YouTubers (content creators) are there?

As of 2022, there are about 90 million YouTube content creators.

Infographic about number of content creators on YouTube

How many videos are there on YouTube?

As of 2019, YouTube averaged around 150,000 daily new video uploads.

Over time, there have been more YouTube video uploads. On average, 50,000 videos are presently posted to YouTube every minute. This is a reference to the rate at which vloggers are creating channels on the YouTube platform.

More than 800 million videos will be available on the YouTube platform in 2022.

Graph about number of videos on  YouTube as of today
YearNumber of videos on YouTube
2022800 million videos
2021713 million videos
2020595 million videos
2019510 million videos

What are the most-viewed videos on YouTube in 2022?

Pinkfong, a Korean education brand, released their video "Baby Shark Dance" on June 17, 2016, and the rest is history.

On YouTube, "Baby Shark Dance" has 11.34 billion lifetime views. After snatching the title of the most viewed YouTube video of all time from the previous record holder "Despacito" one year before, Baby Shark Dance became the first to surpass 10 billion views in January 2021.

The current record holder in terms of total views is "Baby Shark Dance," but Korean artist Psy's "Gangnam Style" video held the top spot for the longest time (1,689 days or 4.6 years) before giving way to its successor.

Graph about the YouTube videos with the most views in 2022

The top 10 YouTube videos with the most views in 2022 are shown below.

Video NaneChannel NameNumber of views
Baby Shark DancePinkfong Kids' Songs & Stories11.34 billion views
DespacitoLuis Fonsi ft Daddy Yankee7.97 billion views
Johny Johny Yes PapaLooLoo Kids6.46 billion views
Shape of YouEd Sheeran5.8 billion views
See You AgainWiz Khalifa ft Charlie Puth5.63 billion views
Bath SongCoco melon - Nursery Rhymes5.61 billion views
Phonics Song with Two WordsChuChu TV4.88 billion views
Uptown FunkMark Ronson ft. Bruno Mars4.69 billion views
Learning Colors - Colorful Eggs On A FarmMiroshka TV4.63 billion views
Gangnam StylePsy4.54 billion views

Source: Statista

What device do most users use for YouTube?

According to a sample survey across five countries, the majority of users visit YouTube with their mobile phones.

Graph about the device that users use for YouTube
Country of UsersNumber of Devices Used% Desktop Used% Mobile Used
United States11.67 billion19.32%80.68%
South Korea8.25 billion1.87%98.13%
India4.2 billion10.32%89.68%
Brazil3.59 billion8.26%91.74%
Germany3.49 billion12.61%87.39%

Source: Semrush

How many hours of videos are there on YouTube?

YouTube videos are 15 minutes long on average. In 2022, there were more than 800 million videos available on the YouTube platform. Consequently, we may estimate that there are more than 200 million hours of video on YouTube at a minimum.

How many YouTube mobile app downloads are there?

  • Users in India downloaded 1.4 million YouTube apps. Over a million YouTube apps were downloaded from the Google Play Store by users in Indonesia and Brazil after them throughout the study period. In spite of the fact that a lot of Android smartphones come with YouTube preloaded, during the second quarter of 2022, users worldwide downloaded the well-known video app a total of 17 million times.
  • Over 10.5 million iOS users in the US downloaded the mobile YouTube app during the second quarter of 2022, accounting for over 26% of all downloads worldwide. Users in Brazil and Japan came in second and amassed almost 1.3 million downloads apiece during the second quarter of 2022.

Since the launch of the YouTube app, the Android version has been downloaded more than 10 billion times.

Graph about YouTube mobile uploads: Android vs iOS
YouTube Mobile AppNumber of Downloads
Android10 billion+ downloads
iOS30 million+ downloads

Source: Statista 1, Statista 2, Apps Apple, Play Google

How does YouTube make money? (YouTube business model)

Advertising is YouTube's principal source of income. YouTube also makes money through services that require a monthly membership, including YouTube Premium.

Additionally, YouTube has established tools like Super Chat, channel memberships, and merchandise to assist eligible Creators in making money in a variety of additional ways.

Source: YouTube

How much does YouTube charge for its advertisement services?

The standard YouTube advertisement is assessed by cost per view (CPV). Your total YouTube viewer count will be increased by the views you generate, which typically costs between $0.010 and $0.030 for each view.

It costs about $2,000 on average to reach 100,000 viewers.

How much does YouTube charge for its premium services?

For as little as $11.99 a month, YouTube Premium delivers useful extras like an ad-free environment and offline watching on mobile devices.

How much does YouTube pay content creators?

YouTube pays an average of $0.18 per view to content creators.

According to a report, the average YouTube channel may earn about $18 for every 1,000 ad views. However, on some basis, the number of views you receive may not directly translate into exact money made.

Infographic about ow much does YouTube pay content creators

Source: Shopify

How Much Does YouTube Pay You for 1 Million Views?

With a predicted pay rate of $18 per 1,000 views, a YouTube video with 1,000,000 views can earn up to $18,000 on average.

This means that for every million views on YouTube videos, the estimated earnings range from  $18,000 to $20,000. When a channel is widespread and significant, it is improbable that CPM would drop in ad revenue.

Sponsorships, channel subscriptions, online course sales, or financial support for live streaming are all options.

Graph about estimated earnings for views on YouTube

The estimated YouTube earnings are shown in the table below.

YouTube Number of ViewsEstimated Earning Amount
1,000 views$18
10,000 views$180
100,000 views$1,800
1,000,000 views$18,000
10,000,000 views$180,000
100,000,000 views$1,800,000
1,000,000,000 views$18,000,000

How many subscribers should I have on YouTube to make money?

Creators need to have at least 1,000 followers and 4,000 view hours in the last year in order to start making money straight from YouTube. When they achieve that point, they can apply for the YouTube Partner Program, which enables them to begin making money from their channels through advertisements, subscriptions, and channel memberships.

Infographic about how many followers do creators need to have and view hours in order to start making money on YouTube

Source: Yahoo

How many watch hours are required to monetize a YouTube video?

You must watch 4,000 hours of YouTube content over the course of a year in order to monetize it. The only views that count toward fulfilling YouTube's revenue eligibility requirements are views of regular, long-form videos.

Source: Google

Does YouTube pay for the Shorts videos? (how many YouTube shorts views to get paid)

According to a recent YouTube announcement, Shorts video creators who reach 10 million shorts views in 90 days will be eligible to apply for compensation through YouTube's Partner Program from the beginning of 2023. The creators will receive 45 percent of the revenue from the advertisements that appear in between Shorts videos.

Infographic about YouTube pay for the Shorts videos

Source: Google

How many YouTube views are needed to earn money?

You need to have 4,000 view hours and at least 1,000 subscribers on YouTube in order to start making money straight from your channel. When you do, you may sign up for YouTube's Partner Program and start making money from your channel.

Source: Shopify

How many YouTube views are there per $1?

According to estimates, content creators average between 56 to 60 YouTube video views until they can earn $1 when monetizing.

When Does YouTube Start Paying You?

You need to have 4,000 view hours and at least 1,000 subscribers on YouTube in order to start making money straight from your channel. When you do, you may sign up for YouTube's Partner Program and start making money from your channel.

Source: Shopify

YouTube Valuation

In 2022, YouTube was valued at $23.89 billion. In 2021, it was worth 17.29 billion US dollars.

Graph about YouTube Valuation
YearValuation
2022$183 billion
2021$165 billion
2020$141 billion
2019$124 billion

Source: Mann Howie

YouTube Brand Value

In 2022, YouTube's brand value was $23.89 billion.

YearBrand Value
2022$23.89 billion
2021$17.29 billion
2020$16.5 billion

YouTube Revenue

YouTube's worldwide advertising revenues were 7.07 billion US dollars in the third quarter of 2022, a 2% year-over-year decrease.

YouTube is one of the most popular online video platforms in the world, with over 100 million subscribers to the most popular YouTube channels. YouTube's global advertising revenues were approximately 28.84 billion US dollars in 2021, up nearly 46 percent from 19.7 billion US dollars in the previous fiscal period.

While the owned online video platform does not generate as much revenue as Google's key segment Search, it is still a significant revenue generator for parent company Alphabet.

Graph about YouTube Revenue

The table below shows the YouTube Revenue YoY.

YearRevenue
2022 (Q3)$7.07 billion
2021$28.84 billion
2020$19.7 billion
2019$15.15 billion
2018$11.16 billion
2017$8.15 billion

Source: Statista 1, Statista 2

YouTube Funding

YouTube has raised a total of $4.3 million in funding over 2 rounds. Their latest funding was raised on march 30, 2006, from a Venture - Series Unknown round.

Announced DateTransaction NameNumber of InvestorsMoney RaisedLead Investors
Mar 30, 2006Venture Round - YouTube2-Artis Ventures (AV), Sequoia Capital
Nov 1, 2005Series A - YouTube1$3.5 millionSequoia Capital

Source: Crunchbase

YouTube Investors

YouTube is funded by 2 investors. Sequoia Capital and Artis Ventures (AV) are the most recent investors.

Investor NameLead InvestorFunding RoundPartners
Sequoia CapitalYesVenture Round - YouTubeRoelof Botha
Artis Ventures (AV)YesVenture Round - YouTubeMike Harden, Stuart Peterson
Sequoia CapitalYesSeries A - YouTubeRoelof Botha

Source: Crunchbase

YouTube Acquisitions

YouTube has acquired 5 organizations. Their most recent acquisition was simsim on Dec 7, 2021. They acquired simsim for $100 million.

Acquiree NameAnnounced DatePriceTransaction Name
simsimDec 7, 2021$100 millionsimsim acquired by YouTube
Subarctic LimitedMay 1, 2016Subarctic Limited acquired by YouTube
BandpageFeb 12, 2016$8 millionBandpage acquired by YouTube
VidmakerDec 18, 2014Vidmaker acquired by YouTube
Next New NetworksMar 7, 2011Next New Networks acquired by YouTube

Source: Crunchbase

How many employees are there at YouTube?

As of 2022, YouTube has 186,779 full-time employees.

Graph about YouTube number of employees
YearNumber of Employees
2022186,779 employees
2021150,028 employees
2020118,899 employees
2019100,000+ employees
201890,000+ employees

Source: ABC1, ABC 2

How many offices does YouTube have?

YouTube's headquarters are in San Bruno, United States, with additional offices in Los Angeles, United States, and London, United Kingdom.

CountryCityAddress
United StatesSan Bruno901 Cherry Ave HQ
United StatesLos Angeles12422 Bluff Creek Dr
United KingdomLondonSix Pancras Square, 6 Pancras Rd, Kings Cross

Source: Craft

How do YouTubers earn from YouTube?

You can earn money on YouTube by utilizing the following features:

  • Revenue from advertising: Earn money from the display, overlay, and video ads.
  • Channel memberships: Your members pay recurring monthly fees in exchange for special benefits.

Source: Google

How much do YouTubers make from YouTube?

A YouTuber may get $18 for every 1,000 ad views because the normal pay rate for each YouTube ad view is between $0.01 and $0.03, which is equivalent to roughly $3 to $5 for every 1,000 video views.

According to estimations, a popular YouTuber can earn up to $5 for every 1,000 video views.

Infographic about how much do YouTubers make from YouTube

Who are the highest earners on YouTube?

Mr. Beast (Jimmy Donaldson) was estimated to be the top-earning YouTuber in the world, with earnings of approximately 54 million US dollars.

Jake Paul came in second, with an estimated 45 million US dollars earned in the previous year. Anastasia Radzinskaya, known as Nastya on her various channels, is seven years old and earned 28 million US dollars in the previous year, surpassing YouTuber Ryan Kaji for the first time.

The top 10 YouTubers' estimated earnings

Graph about the highest earners on YouTube
YouTuberEst. Earnings
Mr. Beast (Jimmy Donaldson)$54 million
Jake Paul$45 million
Markiplier (Mark Fischbach)$38 million
Rhett and Link$30 million
Unspeakable$28.5 million
Nastya (Anastasia Radzinskaya)$28 million
Ryan Kaji$27 million
Dude Perfect$20 million
Logan Paul$18 million
Preston Arsement$16 million

Source: Statista, Forbes

Who founded YouTube?

Chad Hurley, Steve Chen, and Jawed Karim founded YouTube in San Mateo, California.

The first YouTube video was uploaded 17 years ago, on April 23, 2005. YouTube's founders wanted to make it simple for people to upload and share videos all over the world.

Jawed Karim, the co-founder of YouTube, uploaded the 18-second video titled "Me at the Zoo." It has since received more than 90 million views. Chad Hurley, Steve Chen, and Jawed Karim had the idea to create a platform where people could share their wonderful experiences via online videos.

The trio was all early employees of PayPal, which enriched them after the company was purchased by eBay.

YouTube Top Traffic Channels

Direct traffic makes up 82.64% of traffic to youtube.com, while search makes up 13.47%.

Graph about YouTube Top Traffic Channels
Traffic ChannelsPercentage of Traffic
Direct82.64%
Referrals1.09%
Search13.47%
Social2.16%
Mail0.61%
Display0.04%

Source: SimilarWeb

Social Media Traffic to YouTube

Facebook, Twitter, and Reddit are the three social media platforms that drive the most traffic to youtube.com

Graph about Social Media Traffic to youtube.com
Social MediaPercentage
Facebook37.55%
Twitter20.70%
Reddit17.08%
Vkontakte5.47%
Instagram4.40%
Others14.79%

Source: SimilarWeb

What is YouTube's market share in the online video-sharing platform industry?

YouTube commands about 76% of the market for online video-sharing platforms.

Graph about YouTube's market share in the online video-sharing platform industry

Source: Datanyze

Where is YouTube available?

YouTube is accessible in more than 91 countries and offers 80 distinct language options.

In which country YouTube is not available?

As of September 2012, China, Iran, and Turkmenistan were among the nations with permanent nationwide YouTube bans.

Notable Timeline of the history of YouTube

  • Late 2004: an idea for a website for users to upload video-dating profiles was born
  • February 2005: the website launches to a small subset of users.
  • April 2005: based on the feedback, YouTube turned into a free video-hosting platform where each clip has a unique link.
  • April 2005: the first video ever is uploaded to the website.
  • May 2005: YouTube launches its beta version to the public for the first time.
  • October 2006: Google acquires YouTube for $1.65 billion
  • December 2007: YouTube allows creators to earn money from their content based on ad revenue, turning their hobby into a career.
  • November 2008: It expands its ad offerings to sponsored videos and pre-roll ads
  • April 2009: Launches a new music video service called Vevo in collaboration with Vivendi
  • April 2010: One of the most famous YouTubers, Felix Kjellberg, joins YouTube to create content under the channel name PewDiePie
  • April 2011: YouTube enters the broadcast business, launching YouTube Live.
  • August 2012: Becomes the go-to place for presidential elections by launching the "YouTube Elections Hub."
  • March 2013: Reaches 1 billion monthly users.
  • February 2014: Susan Wojcicki, new CEO
  • February 2015: YouTube Kids is launched
  • January 2016: The music video for Adele's "Hello" was the fastest video on YouTube to hit 1b views
  • April 2017: YouTube makes the first of two significant algorithm changes

Source: Academy

YouTube FAQ

What was the first YouTube video?

The first-ever YouTube video was uploaded on April 23, 2005, 17 years ago. YouTube co-founder Jawed Karim posted the 18-second video titled "Me at the zoo." It has since garnered over 90 million views.

FAQs

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About the author

Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.

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