BeReal is a social media app where you share one photo per day using both your front & rear cameras. Use it to check on your friends and see what they're doing.
Now, let's have a look at a few key details about BeReal as a company.
BeReal was first released in 2020 as a private business from Australia. As for the code, it was written in Swift for iOS and Kotlin for Android, since it's available just on these platforms.
Speaking of availability, here are the languages in which BeReal exists:
In May 2022, BeReal managed to raise $85 million dollars. The funding round was led by DST Global. It was noted that BeReal is currently valued at $600 million.
The future of BeReal looks pretty bright. For now, we can only patiently wait for the next valuations and see how much BeReal is worth.
There have been 4 investments in BeReal, but for now, we only know about those from 2022: $85 million in May & $30 million in April.
The following table shows BeReal’s funding history.
The two lead BeReal investors in 2022 are Acceel and DST Global.
As of November 2022, BeReal does not currently generate revenue. They have no subscription, no in-app services, and no ads. The only money it has made was through the investments.
It is also noted that just like the social media apps that came before it, BeReal’s strategy was to amass as many users as it can in as little time as possible.
Once users became interdependent with the app, it is then easier to introduce monetization.
Currently, BeReal has more than 73.5 million users. When the app was launched in 2019, it was not that popular.
However in 2022, there was a massive growth rate for its user base.
The following list shows BeReal’s number of users throughout the years.
Source: Yahoo Finance
BeReal's monthly users are hard to measure at the moment. The app is still growing, and it sees a massive growth with each new month.
Example: On the 1st of July 2021, BeReal had 921,000 users. One year later on the same date, BeReal had 21,6 million users.
The table below shows you the growth of BeReal's monthly active users.
As of November 2022, BeReal has 68 million lifetime downloads.
The following data shows the number of BeReal app downloads from January 2022 to September 2022. We chose to present this range of date as BeReal became very popular in 2022 even though it was launched in 2020.
Judging by the graph linked above, you can see how the downloads per month skyrocketed ever since June 2022.
BeReal's download per month graph is literally just like a stair step!
Quickly looking at the numbers, you can see the growth within 2022. In January, the app was downloaded 760,000 times.
Then, it reached 14.7 million downloads only nine months after!
The app operates in the idea that the users should show who they really are through their phone camera. BeReal will ask its users to take mandatory simultaneous photos from both the front and back cameras. This will then provide a depiction of what the users are doing at the moment.
The app’s take on sharing the day to day activities of its users is extremely popular among the Gen Z population.
According to their job board, BeReal currently has less than 30 employees.
It seems that a company like BeReal doesn't need too many people running it.
They made the app, now they make sure that it works properly, and let the users enjoy being real.
These are the key stats and key info on BeReal. mobile app on Android and iOS as of November 2022.
BeReal launched in 2019 for Android, and it has over 10 million downloads.
Source: Fast Company
Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.