Facebook Revenue and Growth Statistics (2023)

Key Facebook user stats. Includes data on the number of users, market capitalization, valuation, revenue, and more.
Facebook Revenue and Growth Statistics (2023)
Last updated on:
November 7, 2022

Facebook amazing key facts

  • The average number of posts made by daily active Facebook users in 2022 is estimated to be roughly 2.7 million every minute, 165 million per hour, 3 billion every day, and 119 billion each month.
  • As of 2022, Facebook has more than 2.96 billion active user accounts.
  • Facebook was used by 40.63% of the world's population in 2022.
  • Facebook had approximately 2.96 billion monthly active users in 2022.
  • In 2022, Facebook reached a new milestone of 1.98 billion daily active users.
  • Over 98.5% of active Facebook user accounts globally accessed the social platform through their phone in 2022.
  • In the US, India, the UK, Germany, and Brazil, more users access Facebook via their mobile phones, at a rate of 63% on average.
  • India is the largest country in terms of Facebook audience size, with nearly 239.65 million users.
  • According to research, global Facebook users spend an average of 58 minutes per day on the platform in 2022.
  • Cristiano Ronaldo is the most followed person on Facebook, with 156 million followers. Mr. Bean is close behind, with 132 million followers, and Shakira is third, with 118 million followers.
  • Indian Prime Minister Narendra Modi has the most Facebook followers, with former Brazilian President Jair Maessias Bolsonaro coming behind.
  • Facebook's market cap in December 2022 was $545.44 billion, a 41.7% decrease from its milestone market cap of $935.64 billion in 2021.
  • Facebook's revenue for the fiscal year ending September 30, 2022, was $118.115 billion, a 5.15%  increase over the previous year.
  • Facebook's brand value in 2022 was $101.2 billion, up from 81.48 million dollars the previous year.
  • For the fiscal year that ended on September 30, 2022, Facebook's gross profit decreased by  4.44%  to $94.854 billion.
  • As of 2021, Facebook Inc. incurred advertising costs of more than 2.9 billion dollars.
  • As of the end of 2022, the total number of Facebook employees had risen to 123,287 personnel.

Overview about Facebook

Key StatKey Info
Date FoundedFebruary 4, 2004
Type of siteSocial networking service publisher
HeadquartersCambridge, Massachusetts
Available Languages112 languages
Area servedWorldwide
OwnerMeta Platforms
Founder(s)Andrew McCollum, Chris Hughes, Dustin Moskovitz, Eduardo Saverin, Mark Zuckerberg
CEOMark Zuckerberg
Users2.94 billion monthly active users
Revenue$118.115 billion
URLfacebook.com

Facebook at a glance (Meta)

For the full calendar year that ended on September 30, 2022, Facebook (Meta) Platforms made $118.115 billion in revenue.

Their primary source of business income in 2021 came from Meta's advertising revenue, which came to 114.93 billion USD in total. In nearly the previous ten years, the company has increased its overall revenue by over 114 billion dollars.

Additionally, Meta's Reality Labs, the business' VR division, made 2.27 billion dollars. In 2021, Meta made over 117 billion dollars in revenue, an increase of over 31 billion dollars from the previous year. Meta spent somewhat more than $14 billion on marketing in 2021, up from $11.6 billion the year before. In 2021, the Family of Apps at Meta brought in a total of 115.66 billion dollars.

India has more than 239.65 million Facebook members, making it the greatest country in terms of audience size. With around 2.9 billion active users per month, Facebook is the most popular social networking site in the entire globe.

As of the third quarter of 2021, almost 3,5 billion individuals used the company's products on a monthly basis. Four The company formerly known as Facebook, Meta, is the owner of four of the most well-known social media platforms in the world: WhatsApp, Facebook Messenger, Facebook, and Instagram. To put this in context, if India's Facebook audience were a country, it would have the third-largest population in the world.

Given the scale of its audience, it should come as no surprise that Facebook derives the vast majority of its revenue from advertising. The US has 179.65 million users, Indonesia has 129.85 million users, and Brazil has 116 million users. These are only a few of the markets that have more than 100 million users of Facebook each.

Source: Statista 1, Statista 2

How many active Facebook user accounts are there? (Worldwide)

As of 2022, Facebook has more than 2.96 billion active user accounts.

YearNumber of Active Facebook User AccountsPercentage of Facebook Active Users' Growth
20222.96 billion active users6.47%
20212.78 billion active users4.90%
20202.65 billion active users6.00%
20192.5 billion active users12.10%
20182.23 billion active users11.50%
20172 billion active users7.53%
20161.86 billion active users29.00%
20151.44 billion active users7.50%
20141.34 billion active users8.90%
20131.23 billion active users21.80%
20121.01 billion active users19.50%
2011845 million active users39.00%
2010608 million active users73.70%
2009350 million active users250.00%
2008100 million active users100.00%
200750 million active users316.00%
200612 million active users118.00%
20055.5 million active users450.00%
2004 (after Q4)1 million+ active users-

Source: Statista 1, Yahoo Finance, The Guardian, Statista 2, CNN, Facebook

What percentage of the world population uses Facebook?

Facebook was used by 40.63% of the world's population in 2022.

YearNumber of Active Facebook User AccountsWorld Population% of Facebook Users by World Population
20222.96 billion active users8 billion people40.63%
20212.78 billion active users7.88 billion people30.10%
20202.65 billion active users7.82 billion people34.52%
20192.5 billion active users7.74 billion people32.23%
20182.23 billion active users7.66 billion people29.37%
20172 billion active users7.58 billion people26.38%
20161.86 billion active users7.49 billion people24.83%
20151.44 billion active users7.41 billion people19.43%
20141.34 billion active users7.32 billion people18.31%
20131.23 billion active users7.23 billion people17.01%
20121.01 billion active users7.14 billion people14.14%
2011845 million active users7.05 billion people11.98%
2010608 million active users6.97 billion people8.72%
2009350 million active users6.88 billion people5.09%
2008100 million active users6.80 billion people1.47%
200750 million active users6.72 billion people0.74%
200612 million active users6.63 billion people0.18%
20055.5 million active users6.55 billion people0.08%
20041 million+ active users6.47 billion people0.02%

Source: UN, World Bank, Statista 1, Yahoo Finance, The Guardian, Statista 2, CNN, Facebook

What is the number of Monthly Active Users on Facebook?

Facebook had approximately 2.96 billion monthly active users in 2022.

YearFacebook MAU
20222.958 billion MAU
20212.912 billion MAU
20202.797 billion MAU
20192.498 billion MAU
20182.320 billion MAU
20172.129 billion MAU
20161.860 billion MAU
20151.591 billion MAU
20141.393 billion MAU
20131.228 billion MAU
20121.056 billion MAU
2011845 million MAU
2010608 million MAU
2009360 million MAU
2008190 million MAU

Source: Statista

What is the number of Daily Active Users on Facebook?

In 2022, Facebook reached a new milestone of 1.98 billion daily active users.

YearFacebook DAU
20221.984 billion DAU
20211.929 billion DAU
20201.845 billion DAU
20191.657 billion DAU
20181.523 billion DAU
20171.401 billion DAU
20161.227 billion DAU
20151.038 billion DAU
2014890 million DAU
2013757 million DAU
2012618 million DAU
2011483 million DAU

Source: Statista

What is the proportion of Facebook users by devices

Over 98.5% of active Facebook user accounts globally accessed the social platform through their phone in 2022.

Device UsedPercentage of Usage
Mobile98.50%
Laptop and Desktop1.50%

Sources: Statista

What percentage of devices access Facebook by country?

In the US, India, the UK, Germany, and Brazil, more users access Facebook via their mobile phones, at a rate of 63% on average.

CountryDesktopMobile
United States43.96%56.04%
India12.13%87.87%
United Kingdom52.56%47.44%
Germany42.45%57.55%
Brazil31.58%68.42%

Source: Semrush

What is the number of Facebook users by country?

India is the largest country in terms of Facebook audience size, with nearly 239.65 million users.

To put this in perspective, India would have the third-largest population in the world if its Facebook audience were a nation.

Aside from India, there are several other markets with more than 100 million Facebook users each, including the US with 179.65 million users, Indonesia with 129.85 million users, and Brazil with 116 million users.

CountryNumber of Facebook Users
India329.65 million users
United States179.65 million users
Indonesia129.85 million users
Brazil116 million users
Mexico89.7 million users
Philippines82.85 million users
Vietnam70.4 million users
Thailand50.05 million users
Egypt44.7 m million users
Bangladesh44.7 million users
Pakistan43.55 million users
Colombia35.15 million users
United Kingdom35.15 million users
Turkey34.4 million users
France31.35 million users
Italy28.55 million users
Argentina28.4 million users
Nigeria26.1 million users
Germany25.75 million users
Peru24.8 million users

Source: Statista

What is the average time spent on Facebook by users?

According to research, global Facebook users spend an average of 58 minutes per day on the platform in 2022.

When is the highest traffic time on Facebook?

According to a study, Facebook experiences its highest peak traffic between the hours of 1 PM and 4 PM, when people are starting to use the site for their lunch breaks.

It further stated that posting at 1 PM will result in the greatest number of shares, and publishing at 3 PM will result in the greatest number of clicks.

Source: Research

Who was the first person on Facebook?

Mark Zuckerberg, the creator of Facebook, is #1 on Facebook, as you might have guessed.

Together with a few of his Harvard classmates, he founded Facebook on February 4, 2004, and he was the first to set up an official Facebook profile with an ID number.

Mark Zuckerberg, Chris Hughes, Dustin Moskovitz, Arie Hasit, Andrew McCollum, Colin Kelly, Mark Kaganovich, Andrei Boros, Manuel Antonio Aguilar, and Zach Bercu are the other members of the first ten people to have a Facebook account.

Source: Hot in Social Media

What are the most popular Facebook pages in 2023?

Given that international businesses rather than specific individuals top the list of Facebook's most popular fan sites, Ronaldo's Facebook page rating is all the more astonishing.

In addition to having the most Instagram followers, Cristiano Ronaldo also has the most Facebook fans, with over 156 million people following his Facebook page as of January 2023.

On the Facebook platform, the only two users with more followers were Facebook and tech giant Samsung.

PageNumber of Followers
Facebook215 million followers
Samsung160 million followers
Cristiano Ronaldo156 million followers
Mr. Bean132 million followers
Shakira120 million followers
Real Madrid CF115 million followers
Leo Messi111 million followers
FC Barcelona110 million followers
Tasty106 million followers
Vin Diesel106 million followers
Coca-Cola109 million followers
YouTube105 million followers
China Daily104 million followers
Eminem102 million followers
McDonald's82 million followers

Source: Statista

Who are the most followed individuals on Facebook in 2023?

Cristiano Ronaldo is the most followed person on Facebook, with 156 million followers.

Mr. Bean is close behind, with 132 million followers, and Shakira is third, with 118 million followers.

Top 10 influential people on Facebook

influential PersonCompanyAbout the Person
Mark ZuckerbergFacebook.comEvery time Facebook makes a move, the internet goes crazy, and bloggers are sure to write about it. It should come as no surprise that Mark Zuckerberg is at the top of the list, having been named Time Magazine's Person of the Year in 2010. Any site with over 500 million users, as Facebook does, is going to be highly influential, and as Facebook's Founder and CEO, Zuckerberg wields a lot of that power.
Larry PageGoogle.comAs Google grows, so does the Internet in large part, making Larry Page a very powerful person. Of course, Google is the most widely used search engine, but it offers much more. Google has broken all the records—from ad income to email subscribers to cell phone operating system launches—and it doesn't seem to be slowing down. When You have power when you co-found and head a firm whose name has become a verb (Page will take over as CEO of Google on April 4).
Steve JobsAppleMillions of people use Apple goods online every day, including iTunes, the iPhone, and the iPad. That is definitely influential. Because it's difficult to picture a world without Apple products, Steve Jobs, the CEO of Apple, has enormous influence. It seems as though time stops when Steve Jobs announces the release of a new product. Is everyone waiting for your next sentence? The way we communicate online has been altered by Apple.
Matt MullenwegWordPress.orgHuffingtonPost.com, Mashable.com, and TechCrunch.com are some of the most popular (and influential) WordPress sites, therefore the person who made it all possible must be prominent! This open-source blogging platform, which powers millions of websites (including this one), has come to be identified with blogging. The WordPress creator and developer, Matt Mullenweg deserves the award for transforming the Internet.
Arianna HuffingtonHuffingtonPost.comArianna will continue to have a strong and expanding influence because she will continue to serve as President and Editor in Chief. The website received 25 million unique visits each month even before AOL and Arianna Huffington signed an agreement to buy her business for $315 million. The total global reach of the business will be over 270 million after the transaction is finished. HuffingtonPost.com For millions of individuals looking for news and commentary on everything from politics and global events to entertainment and green living, HuffingtonPost.com has emerged as a go-to source.
Steve BallmerMicrosoftAlthough Bing, Microsoft's search engine, is making progress, it is still far from catching Google. Steve Ballmer, the CEO of Microsoft, may not be as cool or trendy as many of the others on the list, but there is no doubting his considerable influence. Most likely, the computer you're using right now is running a version of the Windows operating system. Despite the popularity of competitors like Mozilla Firefox and Google Chrome, Microsoft's Internet Explorer continues to dominate the market for web browsers.
Michael ArringtonTechCrunch.comDo you know how a book becomes a best-seller right away if Oprah promotes it? Well, TechCrunch.com wields a similar amount of sway in the electronics and technology industries. Michael Arrington, the site's creator, and co-editor is regarded by many as one of the most influential persons in the world. In fact, he has received recognition for this from the publications Time, Wired, and Forbes.
Jimmy WalesWikipedia.orgEvery single person online will most likely visit the site at some point during the day in order to obtain information. Everyone, from politicians to business owners, has been known to double-check the accuracy of their name entries on Wikipedia. Jimmy Wales has helped Wikipedia become well-known throughout the world. His life's work is to "create and disseminate a free, high-quality encyclopedia to every single person on the planet in their own language."
Gary VaynerchukGaryvaynerchuk.comGary Vaynerchuk is demonstrating to others how altering your mindset may alter your odds of success. When it comes to social media and personal branding, Gary's over 1 million Twitter followers listen intently to anything he has to say. Gary is a perfect illustration of how to focus your efforts on what you love and achieve success. In his most recent book, The Thank You Economy, he describes how the growth of the Internet and the emancipation of the average consumer has caused a fundamental shift in how businesses are expected to behave. In his first NY Times Best Seller, Crush It!, he demonstrated to people that passion can be the best reason to start a business.
Guy KawasakiAllTop.comGuy Kawasaki is currently promoting the concept of enchantment and how that feeling can attract readers, customers, and communities - how's that for influence? Kawasaki connects to multiple markets and demonstrates that sometimes it's about what you have to say rather than what you have to sell by revealing that people want a story they can see themselves in. The man behind Apple's revitalization is having a significant impact on others.

Source: Facebook

Top World Leaders on Facebook

Indian Prime Minister Narendra Modi has the most Facebook followers, with former Brazilian President Jair Maessias Bolsonaro coming behind.

World LeaderTitle and CountryNumber of Followers
Narendra ModiPrime Minister of India.47 million followers
Jair Maessias BolsonaroFormer President of Brazil15 million followers
Samdech Hun SenPrime Minister of Cambodia13 million followers
Joe BidenPresident of the United States11 million followers
Jokowi WidodoPresident of the Republic of Indonesia10 million followers
Recep Tayyip ErdoğanPresident of Turkey10 million followers
Abdel Fattah ElsisiPresident of Egypt10 million followers
Andrés Manuel López ObradorPresident of Mexico9.8 million followers
Justin TrudeauPrime Minister of Canada8.6 million followers

Source: Medium

Facebook Users Demography

Facebook users by gender

There are 43.94% of women and 56.06% of men among Facebook users.

GenderPercentage
Female43.94%
Male56.06%

Source: Similar Web

Facebook users by age group

Facebook users who are 25 to 34 years old make up the majority of its user base.

Age GroupPercentage
18 - 2423.23%
25 - 3430.12%
35 - 4419%
45 - 5412.97%
55 - 648.99%
65+5.68%

Source: Similar Web

How many posts are made on Facebook? ( including Write-ups, Pictures, and others)

The average number of posts made by daily active Facebook users in 2022 is estimated to be roughly 2.7 million every minute, 165 million per hour, 3 billion every day, and 119 billion each month.

YearNumber of Posts on Facebook every minuteNumber of Posts on Facebook every hourNumber of Posts on Facebook every dayNumber of Posts on Facebook every month
20222,755,556 posts165,333,333 posts3,968,000,000 posts119,040,000,000 posts
20212,679,167 posts160,750,000 posts3,858,000,000 posts115,740,000,000 posts
20202,562,500 posts153,750,000 posts3,690,000,000 posts110,700,000,000 posts
20192,301,389 posts138,083,333 posts3,314,000,000 posts99,420,000,000 posts
20182,115,278 posts126,916,667 posts3,046,000,000 posts91,380,000,000 posts
20171,945,833 posts116,750,000 posts2,802,000,000 posts84,060,000,000 posts
20161,704,167 posts102,250,000 posts2,454,000,000 posts73,620,000,000 posts
20151,441,667 posts86,500,000 posts2,076,000,000 posts62,280,000,000 posts
20141,236,111 posts74,166,667 posts1,780,000,000 posts53,400,000,000 posts
20131,051,389 posts63,083,333 posts1,514,000,000 posts45,420,000,000 posts
2012858,333 posts51,500,000 posts1,236,000,000 posts37,080,000,000 posts
2011670,833 posts40,250,000 posts966,000,000 posts28,980,000,000 posts

How many comments do posts receive on Facebook?

In 2022, Facebook posts averaged 95 billion comments per day, 9 billion comments per hour, and 8 million comments per minute.

YearNumber of Comments on Facebook every minuteNumber of Comments per on Facebook every hourNumber of Comments on Facebook every day
20228,266,668 comments9,919,999,980 comments95,232,000,000 comments
20218,037,501 comments9,645,000,000 comments92,592,000,000 comments
20207,687,500 comments9,225,000,000 comments88,560,000,000 comments
20196,904,167 comments8,284,999,980 comments79,536,000,000 comments
20186,345,834 comments7,615,000,020 comments73,104,000,000 comments
20175,837,499 comments7,005,000,000 comments67,248,000,000 comments
20165,112,501 comments6,135,000,000 comments58,896,000,000 comments
20154,325,001 comments5,190,000,000 comments49,824,000,000 comments
20143,708,333 comments4,450,000,020 comments42,720,000,000 comments
20133,154,167 comments3,784,999,980 comments36,336,000,000 comments
20122,574,999 comments3,090,000,000 comments29,664,000,000 comments
20112,012,499 comments2,415,000,000 comments23,184,000,000 comments

Facebook Market Capitalization

Facebook's market cap in December 2022 was $545.44 billion, a 41.7% decrease from its milestone market cap of $935.64 billion in 2021.

YearMarket capPercentage of Change
2022$545.44 billion-41.70%
2021$935.64 billion20.26%
2020$778.03 billion32.91%
2019$585.37 billion56.46%
2018$374.13 billion-27.04%
2017$512.75 billion54.63%
2016$331.59 billion11.80%
2015$296.60 billion36.85%
2014$216.73 billion55.71%
2013$139.19 billion120.44%
2012$63.14 billion

Source: Companies Market Cap

How much is Facebook worth? (Valuation)

According to GO Banking Rates, Facebook was valued at $279.95 billion in 2021.

The table below highlights the estimated annual value of Facebook.

YearValuation
2021$279.95 billion
2020$269 billion
2019$213 billion
2018$164 billion
2017$123 billion
2016$89 billion
2015$53 billion
2014$38 billion
2013$26 billion
2012$15 billion
2011$11 billion

Source: Yahoo Finance, Statista

How much is Facebook's brand value worldwide?

Facebook's brand value in 2022 was $101.2 billion, up from 81.48 million dollars the previous year.

YearBrand Value
2022$101.2 billion
2021$81.48 billion
2020$79.8 billion

Source: Statista

Facebook Revenue

  • Facebook's revenue for the fiscal year ending September 30, 2022, was $118.115 billion, a 5.15%  increase over the previous year.
  • In 2021, Facebook's annual revenue was $117.929B, a 37.18% increase over 2020.
  • Facebook's annual revenue in 2020 was $85.965 billion, a 21.6% increase over 2019.
  • In 2019, Facebook's annual revenue was $70.697 billion, a 26.61% increase over 2018.
YearRevenuePercentage of Change
2022$118.115 million5.15%
2021$117,929 million37.18%
2020$85,965 million21.60%
2019$70,697 million26.61%
2018$55,838 million37.35%
2017$40,653 million47.09%
2016$27,638 million54.16%
2015$17,928 million43.81%
2014$12,466 million58.36%
2013$7,872 million54.69%
2012$5,089 million37.13%
2011$3,711 million89.21%
2010$1,974 million154.05%
2009$777 million185.66%
2008272 million77.77%
2007153 million-

Source: Statista, Macro Trends

Facebook revenue by app segment

In 2021, Meta (formerly Facebook Inc.) generated approximately 115.66 billion U.S. dollars in revenues through its Family of Apps segment.

YearAdvertising RevenueOther RevenueFamily of Facebook AppsReality Lab
2021--$115,655 million$2,274 million
2020$84,169 million$1,796 million--
2019$69,655 million$1,042 million--
2018$55,013 million$825 million--
2017$39,942 million$711 million--
2016$26,885 million$753 million--
2015$17,079 million$849 million--
2014$11,492 million$974 million--
2013$6,986 million$886 million--
2012$4,279 million$810 million--
2011$3,154 million$557 million--
2010$1,868 million$106 million--
2009$764 million$13 million--

Source: Statista

Facebook revenue per person by region

Globally, the success of Facebook's efforts to monetize its users varies greatly.

Facebook's average revenue per user (ARPU) in the Asia Pacific area was $4.42 in the third quarter of 2022.

This outcome is insignificant when compared to the combined markets for the United States and Canada, where Facebook's APRU was $49.13 dollars.

YearWorldwideU.S and CanadaEuropeAsiaAfrica and the Middle East
2020$10.17$53.56$16.87$4.05$2.77
2019$8.52$41.41$13.21$3.57$2.48
2018$7.37$34.86$10.98$2.96$2.11
2017$6.18$26.76$8.86$2.54$1.86
2016$4.83$19.81$5.98$2.07$1.41
2015$3.73$13.7$4.56$1.6$1.1
2014$2.81$9$3.45$1.27$0.94
2013$2.14$6.03$2.61$0.95$0.84
2012$1.54$4.08$1.71$0.69$0.56
2011$1.38$3.2$1.6$0.56$0.41

Source: Statista

Facebook Net Income

Facebook's net income for the fiscal year ending September 30, 2022, was $28.832 billion, a 28.47%  decrease year on year.

In 2021, Facebook's annual net income was $39.37 billion, a 35.08% increase over 2020.

Facebook's annual net income for 2020 was $29.146 billion, up 57.67% from 2019.

Facebook's net income for 2019 was $18.485 billion, a 16.4% decrease from 2018.

YearNet Income
2022$28,832 million
2021$39,370 million
2020$29,146 million
2019$18,485 million
2018$22,111 million
2017$15,920 million
2016$10,188 million
2015$3,669 million
2014$2,925 million
2013$1,491 million
2012$32 million
2011$668 million
2010$372 million
2009$122 million
2008-$56 million
2007-$138 million

Source: Statista, Macro Trends

Facebook Gross Profit

For the fiscal year that ended on September 30, 2022, Facebook's gross profit decreased by 4.44%  to $94.854 billion.

In comparison to 2020, Facebook's annual gross profit increased by 37.54% to $95.28 billion. With a 19.59% rise from 2019, Facebook's yearly gross profit for 2020 was $69.273 billion, and a 24.62% rise from 2018, Facebook's annual gross profit for 2019 was $57.927 billion.

YearGross Profit
2022$94,854 million
2021$95,280 million
2020$69,273 million
2019$57,927 million
2018$46,483 million
2017$35,199 million
2016$23,849 million
2015$15,061 million
2014$10,313 million
2013$5,997 million
2012$3,725 million
2011$2,851 million
2010$1,481 million
2009$554 million

Source: Macro Trends

Facebook EBITDA

Facebook's EBITDA for the fiscal year ending September 30, 2022, was $43.455 billion, a 20.64%  decrease from the previous year.

YearEBITDA
2022$43,455 million
2021$54,720 million
2020$39,533 million
2019$29,727 million
2018$29,228 million
2017$23,228 million
2016$14,769 million
2015$8,170 million
2014$6,237 million
2013$3,815 million
2012$1,187 million
2011$2,079 million
2010$1,171 million
2009$340 million

Source: Macro Trends

How much has Facebook spent on Advertisement on other social platforms?

As of 2021, Facebook Inc. incurred advertising costs of more than 2.9 billion dollars.

YearIncurred Advertising Expenses
2021$2,990 million
2020$2,260 million
2019$1,570 million
2018$1,110 million
2017$324 million
2016$310 million
2015$281 million
2014$135 million

Source: Statista

How much does Facebook spend on top-level employee salaries?

Sheryl Sandberg, Facebook's Chief Operating Officer (CPO), was the highest-paid employee in 2021, with a total compensation of more than 35 million US dollars, up from over ten million in 2020.

Furthermore, Christopher K. Cox, Chief Product Officer, was paid more than 29 million US dollars in 2021, a decrease from 70 million US dollars in 2020.

Top Facebook executives received annual wages averaging $19 million per executive staff member for the year under review from 2011 to 2021.

YearAverage SalaryStockNon-Equity IncentivesAverage BonusOther IncentivesAverage Overall Compensation
2021$679,000$18 million-$1 million$8 million$28 million
2020$597,000$22 million-$667,000$7 million$30 million
2019$571,000$12 million-$602,000$6 million$19 million
2018$621,000$15 million-$442,000$5 million$21 million
2017$586,000$17 million $495,000$2 million$20 million
2016$544,000$13 million-$805,000$2 million$16 million
2015$532,000$10 million-$751,000$1 million$13 million
2014$416,000$9 million-$607,000$1 million$12 million
2013$281,000$9 million$217,000$315,000$132,000$10 million
2012$333,000$15 million$127,000$185,000$244,000$16 million
2011$336,000$18 million-$232,000$196,000$19 million

Source: Statista, ExecPay

Facebook Funding

Over the course of 17 rounds, $26.1 billion in investment has been raised by Facebook (Meta). On August 4, 2022, it received its most recent capital from a Post-IPO Debt round.

Announced DateTransaction NameNumber of InvestorsMoney RaisedMoney Raised
Aug 4, 2022Post-IPO Debt - Meta1$10 billionPayPal
Oct 20, 2014Post-IPO Equity - Meta$13.8 billion
May 10, 2011Secondary Market - Meta1
Mar 4, 2011Private Equity Round - Meta1
Jan 21, 2011Private Equity Round - Meta3$1.5 billionDST Global, Goldman Sachs Investment Partners
Jun 28, 2010Secondary Market - Meta3$120 millionElevation Partners
May 26, 2009Series D - Meta1$200 millionDST Global
May 1, 2008Debt Financing - Meta1$100 millionTriplePoint Capital
Mar 27, 2008Series C - Meta1$60 millionHorizons Ventures

Source: CrunchBase

Facebook Investors

26 investors are funding Facebook (Meta). The most recent investors include PayPal and All Blue Capital.

Investor NameLead InvestorFunding RoundPartners
PayPalYesPost-IPO Debt - Meta
All Blue CapitalSecondary Market - Meta
General AtlanticPrivate Equity Round - Meta
DST GlobalYesPrivate Equity Round - MetaYuri Milner
Tiger Global ManagementNoPrivate Equity Round - MetaLee Fixel
Goldman Sachs Investment PartnersYesPrivate Equity Round - Meta
Tiger Global ManagementNoSecondary Market - MetaLee Fixel
TCVNoSecondary Market - Meta
Elevation PartnersYesSecondary Market - Meta
DST GlobalYesSeries D - MetaYuri Milner

Source: CrunchBase

Facebook Investments

Facebook (Meta) has invested 49 times. When Retreat raised $400,000 on November 30, 2022, that was their most recent investment.

Announced DateOrganization NameLead InvestorFunding RoundMoney Raised
Nov 30, 2022RetreatYesGrant - Retreat$400,000
Nov 23, 2022PhotoRoomSeries A - PhotoRoom$19 million
Oct 14, 2022BizverseSeed Round - Bizverse$4.5 million
Aug 15, 2022Take AppSeed Round - Take App$900,000
Jul 14, 2022BobidiSeed Round - Bobidi$5.8 million
May 27, 2022OlaClick (YC W21)Seed Round - OlaClick (YC W21)$4.4 million
May 4, 2022AmiYesSeed Round - Ami$3 million
Apr 6, 2022VerSe InnovationYesSeries J - VerSe Innovation$805 million
Jan 1, 2022PlaycoYesCorporate Round - Playco$40 million
Jan 1, 2022Handsome AppGrant - Handsome App$20,000

Source: CrunchBase

Facebook Acquisitions

Facebook (Meta) has bought 101 businesses. On January 12, 2023, Gary Sharp Innovations was their most recent acquisition.

Acquiree NameAnnounced DateTransaction Name
Gary Sharp InnovationsJan 12, 2023Gary Sharp Innovations acquired by Meta
LuxexcelDec 31, 2022Luxexcel acquired by Meta
Armature StudioOct 11, 2022Armature Studio acquired by Meta
Twisted Pixel GamesOct 11, 2022Twisted Pixel Games acquired by Meta
CamouflajOct 11, 2022Camouflaj acquired by Meta
LofeltSep 2, 2022Lofelt acquired by Meta
presize.aiApr 14, 2022presize.ai acquired by Meta
ImagineOptixDec 21, 2021ImagineOptix acquired by Meta
Within (VR/AR)Oct 29, 2021Within (VR/AR) acquired by Meta
AI.ReverieOct 12, 2021AI.Reverie acquired by Meta

Source: CrunchBase

How does Facebook make money? (Facebook business model)

Facebook makes money primarily by selling advertising space on its platforms.

Facebook has something that businesses really want - access to billions of people across the world who might buy their goods or services - and as a result, it makes billions through digital advertising. In total, advertising generates around 85% of the company's revenue.

Source: The Street

How many employees does Facebook have?

As of the end of 2022, the total number of Facebook employees had risen to 123,287.

YearNumber of Employees
2022123,287 employees
202171,970 employees
202058,604 employees
201944,942 employees
201835,587 employees
201725,105 employees
201617,048 employees
201512,691 employees
20149,199 employees
20136,337 employees
20124,619 employees
20113,200 employees

Source: Macro Trends, LinkedIn

How many office locations does Facebook have?

Facebook's headquarters are in Menlo Park, California, but the company has 85 locations in 35 countries.

CountryCityAddress
United StatesMenlo Park1601 Willow Rd HQ
United StatesAltoona100 Share Way NW
United StatesAustin300 W 6th St
United StatesBellevue1209 124th Ave NE
United StatesCambridge100 Binney St
United StatesChicago191 North Wacker, 191 N Upper Wacker Dr
United StatesDenver1900 16th St Mall
United StatesForest City408 Social Circle
United StatesFort Worth5000 Like Way
United StatesFremont6530 Paseo Padre Pkwy

Source: Craft

Where is Facebook available?

Facebook is accessible from anywhere in the world, but it is censored or restricted by the governments of some countries.

Which countries have Facebook censorship or restrictions?

Facebook access is now prohibited or severely restricted in several nations. Other nations have also imposed various restrictions on using the website. China, Iran, North Korea, and Russia are the only nations that continue to prohibit access to social networking sites as of July 2022.

What is the market share of Facebook in the social networking industry?

Approximately 67.67% of the global social networking market is owned and controlled by Facebook, which accounts for about 64% of the market share in the US alone.

Source: Stat Counter, Statista

Ranking industries using Facebook

There are more official Facebook pages in the sports category.

IndustryNumber of Company
Sports1,689,316 companies
Fashion1,405,276 companies
Retail Food1,241,707 companies
FMCG1,092,116 companies
Entertainment1,052,668 companies
Media813,593 companies
Electronics713,062 companies
Auto622,016 companies
Retail582,721 companies
Beauty547,005 companies

Source: Emplifi

How many app downloads does Facebook have?

The Facebook app had been downloaded from the Android Google Play Store more than 5 billion times as of 2022.

App VersionNumber of Downloads
Android5 billion+ downloads
iOS100.4 million downloads

Source: Play Google, Apps Apple

What are Facebook integrations?

Through Facebook integrations, data can be shared between a Facebook app and one or more outside applications.

Facebook integrations are a fantastic way to enhance your workflows and add value to your data. If it makes sense, though, looking into your alternatives is a smart place to start.

Additionally, they don't have to be challenging. Laying the groundwork is the first step, which entails that: recognizing and comprehending the facts you're working with reviewing your integration options Facebook APIs, native integrations, and cloud integration tools evaluating your resources (time, financials, talent) creating an implementation plan You will be able to test and deploy after this is finished.

To put it another way, it connects two or more apps, one of which is a Facebook app. The procedure that results from combining one or more applications and a Facebook product is known as Facebook integration.

In conclusion, please take a look at the resources listed below if you want to learn more about Facebook integrations. Happy automating!

Some of the Facebook products that support integrations include:

  • Messenger
  • Pages
  • Groups
  • Lead Ads
  • Custom Audiences
  • Offline Conversions
  • Conversions
  • Workplace
  • Ad Insights

Who founded Facebook?

Mark Zuckerberg cofounded Facebook with Harvard classmates Eduardo Saverin,  Andrew McCollum, Dustin Moskovitz, and Chris Hughes.

Mark Zuckerberg and cofounder Eduardo Saverin, who were roommates at  Harvard University at the time, founded Facebook in 2003 as a game called  Facemash.Facemash gave users the option to review their classmates by giving them two photographs and asking them whether or not they thought they were attractive.

A year later, Facebook was born in 19-year-old Zuckerberg's dorm room in 2004.

Source: Telegraph

What is the net worth of Facebook's founders?

  • Mark Zuckerberg

When Zuckerberg was 19 years old, he created Facebook at Harvard so that students could search for classmates by name and view their images.

In May 2012, he made Facebook public; as of right present, he holds roughly 13% of the company's equity. In November 2021, Facebook changed its name to Meta to better reflect the company's focus on the metaverse.

Antitrust lawsuits filed by states and the federal government that may have forced Facebook to sell off Instagram and WhatsApp were dismissed by a judge in June 2021. Zuckerberg and his wife, Priscilla Chan, announced their intention to donate 99% of their Facebook stock over the course of their lifetimes in December 2015.

Mark Zuckerberg's net worth is tabled below over the years.

YearNet Worth
2022$67.3 billion
2021$97 billion
2020$54.7 billion
2019$62.3 billion
2018$71 billion
2017$56 billion
2016$44.6 billion
2015$33.4 billion
2014$28.5 billion
2013$13.3 billion

Source: Forbes

  • Eduardo Saverin

In 2004, Eduardo Saverin and Mark Zuckerberg, a fellow Harvard student, co-founded Facebook. He is now a venture investor, yet his modest but lucrative Facebook ownership is still the main source of his fortune. Eduardo Saverin and Raj Ganguly, a seasoned member of BCG and Bain Capital established the venture firm B Capital in 2016. The fund currently manages $6.5 billion in assets.     B Capital raised $250 million in July 2022 to invest in early-stage entrepreneurs. Saverin, a native of Brazil, has lived in Singapore ever since giving up his American citizenship in 2012, just before Facebook's initial public offering.

Eduardo Saverin's net worth is tabled below over the years.

YearNet Worth
2022$10.6 billion
2021$14.6 billion
2020$8.4 billion
2019$9.7 billion
2018$10.1 billion
2017$7.9 billion
2016$6.2 billion
2015$4.8 billion
2014$4.1 billion
2013$2.2 billion

Source: Forbes

  • Chris Hughes

Chris Hughes attended Phillips Academy and later Harvard after growing up in a small town in North Carolina.

In 2012, Hughes acquired a controlling interest in the New Republic, a liberal publication with a  strong concentration on politics and culture.

Hughes, a history and literature student known internally as "the Empath," concentrated on the usability and operation of the website rather than its code.

Chris Hughes' net worth is tabled below over the years.

YearNet Worth
2016$430 million
2015$450 million

Source: Forbes

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About the author

Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.

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