Push Notifications Revenue and Growth Statistics (2023)

Key Push Notifications user stats. Includes data on a number of users, service providers, and more.
Push Notifications Revenue and Growth Statistics (2023)
Last updated on:
May 19, 2023
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Amazing stats about Push Notifications

  • US Gen-Z received 60% more push notifications in Q1 2023 than other countries.
  • US iOS users, especially young ones, receive too many notifications from messaging apps, Snapchat, and email. Notifications will increase to 29 per day by January 2023.
  • In a 2023 study across multiple countries (not including the US), people received an average of 12 push notifications daily, or 330 per month.

How many push notifications do users receive daily on apps worldwide?

Based on the statistics, it is clear that push notifications are being received in significantly higher numbers in the U.S. compared to other countries. In fact, during Q1 2023, push notifications in the U.S. were around 60% higher than those received in other countries. This trend is particularly pronounced among Gen-Z, who seems to be the age group that is being targeted the most by push notifications.

It is interesting to note that this trend is not limited to just one industry or sector. Rather, it seems to be a cross-industry phenomenon, with push notifications being used extensively by businesses of all kinds to reach out to their customers.

One possible explanation for this trend is the fact that Gen-Z, being digital natives, are more likely to engage with and respond to push notifications than other age groups. Additionally, the sheer amount of time that Gen-Z spends on their mobile devices makes them a particularly lucrative demographic for businesses to target via push notifications.

However, it is important to note that this trend may not necessarily continue into the future. As technology evolves and consumer preferences change, it is possible that the popularity of push notifications may wane in the coming years. Nonetheless, for the time being, it seems that push notifications are a powerful tool for businesses looking to engage with Gen-Z and other demographics on a large scale.

How many push notifications do users receive daily on apps in the United States?

Recent studies have revealed that the younger generation of iOS users in the United States receive an astonishing amount of notifications from their Messages app. By January 2023, it is predicted that these users aged between 16 and 25 will receive an average of 206 notifications per week, which translates to over 29 push notifications per day, with 2 during daytime hours.

Furthermore, dependence on technology has caused a surge in notifications from other popular apps like Snapchat and email. Snapchat notifications rank second with an average of 141 per week, while email notifications come third with an average of 137 per week. This trend of constant notifications is not only affecting the younger generation but also adults who rely heavily on technology for communication and work. As technology continues to advance, it is crucial to consider the impact it has on our daily lives and the need for balance in our use of technology.

AppsNumber of day-time hourly notificationsNumber of daily notificationsNumber of weekly notificationsNumber of monthly notifications
Messages2 push notifications29 push notifications206 push notifications824 push notifications
Snapchat2 push notifications20 push notifications141 push notifications564 push notifications
Mail2 push notifications20 push notifications137 push notifications548 push notifications
Discord2 push notifications19 push notifications135 push notifications540 push notifications
Gmail1 push notifications16 push notifications113 push notifications452 push notifications
Instagram1 push notifications16 push notifications109 push notifications436 push notifications
Twitter1 push notifications14 push notifications95 push notifications380 push notifications
Telegram1 push notifications13 push notifications90 push notifications360 push notifications
WhatsApp1 push notifications13 push notifications90 push notifications360 push notifications
Messenger1 push notifications10 push notifications71 push notifications284 push notifications
Twitch1 push notifications9 push notifications62 push notifications248 push notifications
TikTok1 push notifications9 push notifications61 push notifications244 push notifications
GroupMe1 push notifications8 push notifications57 push notifications228 push notifications

Source: Statista

How many push notifications do users receive daily on apps in other countries?

According to a study conducted across various countries other than the United States, where the number of push notifications is far higher, users in this demographic received an average of 82 notifications per week on their Messages app as of January 2023.

This quantity is concerning, particularly when combined with an average of 12 push notifications per day and a staggering 330 push notifications per month.

AppsNumber of daily notificationsNumber of weekly notificationsNumber of monthly notifications
Messages12 push notifications82 push notifications330 push notifications
Snapchat8 push notifications56 push notifications226 push notifications
Mail8 push notifications55 push notifications219 push notifications
Discord8 push notifications54 push notifications216 push notifications
Gmail6 push notifications45 push notifications181 push notifications
Instagram6 push notifications44 push notifications174 push notifications
Twitter5 push notifications38 push notifications152 push notifications
Telegram5 push notifications36 push notifications144 push notifications
WhatsApp5 push notifications36 push notifications144 push notifications
Messenger4 push notifications28 push notifications114 push notifications
Twitch4 push notifications25 push notifications99 push notifications
TikTok3 push notifications24 push notifications98 push notifications
GroupMe3 push notifications23 push notifications91 push notifications

What is the rate at which daily push notifications are actually viewed by users?

Based on studies conducted by push notification service providers, it is evident that almost 90% of push notifications get opened by users as they appreciate the targeted and personalized messages. However, it is important to note that not all users welcome push messages, and some might find them intrusive and annoying. This could be due to various reasons, such as receiving too many notifications or not finding them relevant.

Although push notifications have proven to be effective, they have gained a reputation for being unwelcome at times. This is mainly because a significant 10% of push notifications are never opened or viewed by users, and out of that 10%, about 5% will disable the notification. In other words, a substantial number of users are not responding to push messages.

Moreover, over 35% of push notifications are generic "broadcast" blasts to all users, highlighting the need for more personalized and relevant messages to enhance user engagement. Sending targeted and relevant messages can increase the likelihood of user engagement and desired actions.

It is, therefore, crucial for businesses to carefully consider the content and timing of push notifications. By providing users with personalized and relevant messages, businesses can increase user engagement and satisfaction while avoiding the possibility of being perceived as intrusive. Additionally, limiting the frequency of push notifications and allowing users to opt-out is crucial in maintaining a positive user experience.

The rate at which daily push notificationsShare
Opened push notifications by users90%
Non-opened push notifications by users10%

Source: Upland Software

Overview of Push Notifications Opt-in rates

The Airship's 2021 Push Notification Benchmark report provides insights on push notification opt-in rates for Android and iOS. The report reveals that app push notification opt-in rates on the Android OS range from 49% to 95%, with a median of 81%. This means that a majority of Android users are likely to receive push notifications from apps. In contrast, iOS push notification opt-in rates range from 29% to 73%, with a median of 51%. Although lower than Android's median, it is still significant, and half of iOS users are likely to receive push notifications from apps.

It is important to note that iOS users must opt-in to receive push notifications, while Android users receive them automatically. This difference in default settings gives Android an advantage over iOS, which may explain why Android devices account for a majority of new device sales with 71.6%, compared to iOS's share of 27.7% as of Q2 2022. The remaining percentage belongs to Samsung, KaiOS, and Nokia. However, it is interesting to note that Android's edge over iOS has decreased compared to Q2 2021 when the split was 73% and 27%, respectively.

Push notifications have become an essential part of mobile app marketing strategies. They keep users engaged, informed, and up-to-date with the latest news, products, and services. Push notifications can be used for several purposes, like sending reminders, alerts, promotions, and personalized messages. The effectiveness of push notifications depends on various factors, including the content, timing, frequency, and relevance of the message.

As technology continues to evolve, it will be interesting to see how push notification opt-in rates change in the future. It is possible that iOS will catch up to Android in terms of push notification opt-in rates as more users become accustomed to receiving notifications on their mobile devices. On the other hand, Android may continue to dominate the market due to its default settings, making it easier for users to receive push notifications from apps.

Overall, push notifications are a powerful tool for businesses looking to engage with their customers on a large scale. By understanding the push notification opt-in rates on Android and iOS, businesses can tailor their marketing strategies to target the right audience and maximize their reach.

Source: Airship 1, Airship 2

How do users react to push notifications from apps?

Based on a recent survey conducted in 2021, it has been found that a significant portion of smartphone users in the United States are proactive in managing the overwhelming number of push notifications they receive. Specifically, 42% of users take measures such as changing their in-app settings to suit their preferences.

Furthermore, the analysis reveals that nearly 40% of users opted to disable all notifications related to the app in question. This suggests that app developers may need to reconsider the frequency and relevance of the notifications they send out, as they could be viewed as a nuisance by a sizable portion of the user base.

Interestingly, less than one in ten users chose to uninstall the app from their mobile devices to address the issue. This may be because the app in question had other useful features that the users did not want to lose access to. It could also reflect users' preference to manage the notifications they receive rather than uninstalling the app entirely.

Users ReactionShare
Change the settings of some notifications for the app42%
Turn off all notifications for the app39%
Do nothing9%
Delete the app entirely8%
Something else1%
Don't know1%

Source: Statista

Who are the top 10 Push Notification service providers?

When it comes to simplifying your engagement strategy, choosing the right push notification service is critical. With so many options available, it's important to carefully consider each service's functionality and pricing before making a decision that will impact your business.

In addition to simplifying your engagement strategy, push notifications have the potential to significantly enhance your customer experience. By providing timely and relevant information, you can keep your customers informed and engaged, ultimately leading to increased brand loyalty and revenue.

But with all these benefits, it's important to note that push notifications can be a double-edged sword. If not used correctly, they can be seen as invasive and annoying, causing your customers to turn off notifications altogether. That's why it's important to carefully craft your messaging and understand your audience's preferences.

So, take the time to explore your push notification service options and find the one that meets your needs. By doing so, you'll be able to simplify your engagement strategy, enhance your customer experience, and ultimately drive business growth.

Push Notification Services ProvidersDescriptionsPricing
OneSignalOneSignal is a free push notification service used by top companies like Uber, Adobe, Conde Nast, and Skyscanner. It supports mobile and web push notifications, in-app notifications, and email notifications, making it ideal for sending notifications on both web and mobile devices. Our apps integrate with OneSignal, providing users with the flexibility to send push notifications as needed and a competitive edge in their industries.Free (plus paid support options if you need more support)
Google FirebaseGoogle Firebase offers Push Notification capabilities and is user-friendly. It integrates with Google's analytics, making up for any lack of extra features and functionality. It is a reliable choice for Push Notifications.Free
LeanplumLeanplum provides a mobile marketing platform that offers email marketing, mobile notifications, and app inbox messages. It has features such as A/B testing, automation, and push notification personalization to optimize real-time user notifications and scale push notification strategy.Contact them for a customized quote tailored to your requirements.
PushbotsPushBots is a service that automates the push notification process. The app also provides detailed analytics that is similar to those offered by Google Analytics.Starts at $29/mo.
PushCrewPushCrew is an excellent choice for individuals who have not yet developed a mobile app. Its primary emphasis is on web and mobile web push notifications, which can be easily customized based on website behaviors and triggers.Free for up to 2,000 subscribers, then paid plans available
AirshipAirship is a mobile communication service that offers predictive analytics and AI optimization, as well as SMS messages, email, and mobile wallets. It is expensive and geared towards enterprise customers, but choosing Airship as your push notification provider provides access to many features.Basic plan starts at $99/mo.
CataPushCatapush is an API that sends push notifications to web apps based on user activity. It tracks delivery confirmation and allows for rich media in notifications. It also allows for receiving direct replies from app users.Free option available. Paid plans from €20.00/month.
Push Notifications for WordPressTo automate push notifications for new content on your WordPress website, you can use the Delite Studio plugin. It's compatible with native, Cordova, and Ionic apps. This tool is ideal for small publishers with up to 1,000 subscribers who require real-time publication notifications. If you need assistance in launching mobile apps on the App Stores that have push notification options within two weeks, you can check out MobiLoud.Free version available, or paid plans from $99.
PushAlertPushAlert is a powerful tool that offers a WordPress plugin for push notifications on desktop and mobile devices. It also includes an Audience Creator, A/B testing, and an API that seamlessly integrates with your web or mobile app for a customized notification experience.Free plan available. Paid plans start at $12/month.
Smart Notification WordPress PluginThe Smart Notification plugin sends web push, mobile push, and email notifications to website and app users. It works with most website types and is great for local users with its geolocation features.Plans starting at $199

Source: Mobiloud

Overview of the Push Notification Marketing

Who sends push notifications?

Push notifications are an incredibly powerful marketing tool that businesses use to interact with users who have downloaded their app or visited their website. These notifications are initiated by the publisher and can be customized to fit the unique needs of the business. According to push notification statistics from VWO Engage, eCommerce businesses are the largest senders of push notifications, accounting for almost half of all notifications sent. Media, publishing, and blogging follow closely behind, making up another 10% of businesses sending push notifications.

However, it's important to note that push notifications are not limited to just these industries. Banking and financial services, software and SAAS, and digital marketing agencies are also utilizing push notifications to reach their customers. While these industries only account for a small percentage of businesses sending push notifications, they are still finding great success with the tool.

When looking at the specific purposes for push notifications, it's no surprise that eCommerce businesses primarily use them to announce offers and discounts. In fact, five out of six businesses in this sector use push notifications for this purpose. But don't be misled - there are other innovative ways to use push notifications as well! Many businesses are achieving success with new product announcements or time-limited offers, which can create a sense of urgency and motivate users to take action.

Push Notification SendersShare
Media, Publishing, Blogging18.79%
Software & SAAS7.62%
Digital Marketing Agencies7.52%
Art / Sports / Entertainment6.89%
Education / eLearning6.37%
Healthcare / Wellness5.01%
Careers / Training2.71%
Travel / Hospitality2.61%
Online Directories / Aggregators2.40%

Source: VWO

How do push notification senders predict user preferences?

According to recent statistics provided by VWO Engage, it seems that social media platforms are the preferred option for app push notifications among users. In fact, over half of the survey participants selected this particular option, indicating its popularity among users. However, it is interesting to note that news and information came in a close second, suggesting that users are not just interested in social media-related notifications. Despite this, none of the other options received more than a quarter of the responses.

It's also worth noting that long-form media such as blogs and publications were at the bottom of the chart, with only slightly more than 9% of the survey respondents indicating a preference for push notifications from those sources. This implies that users tend to prefer shorter, more frequent reminders rather than longer, more in-depth notifications. This trend can be attributed to the conditioning effect of social media platforms such as Facebook, Twitter, and TikTok, which have trained users to expect frequent updates and reminders about new content.

Push Notification ChannelShare
Social media57.42%
News & information apps &websites45.94%
Shopping & Retail apps and websites25.29%
Gaming apps and websites19.05%
Travel & hotel booking apps and websites10.08%
Blogs and publications9.24%

Source: VWO

Overview of how to best prevent users from muting push notifications.

It is common for app users to receive a large volume of push notifications, with both positive and negative effects depending on the approach and industry. However, it is important to note that users have the option to decline notifications that are no longer relevant or meaningful, overly sales-oriented, too broad and impersonal, or sent at inappropriate times. Therefore, it is crucial to ensure that push alerts are crafted with care and consideration to optimize their impact on the user experience.

  • To prevent this outcome, marketers should adjust the frequency of notifications based on the value they provide and each user's specific tolerance level.
  • To reduce the number of opt-outs, marketers should prioritize sending notifications that are customized according to the user's purchasing stage, preferences, behavior, and personal information.
  • Users highly value personalization, and by understanding their needs, personalized push messages can be developed to encourage continued use of the app.

What frequency of push notifications do U.S. users suggest?

A US smartphone user survey found that:

  • Most people are okay with receiving message notifications a few times a day
  • 13% think once a day is enough
  • 25% are okay with notifications from news, email, and social media a few times a day
  • 21% never want notifications for brand promotions on their phone
Push NotificationsA few times per dayOnce a dayA few times a weekOnce a weekLess often than once a weekNever
News and Information41.00%27%13%3%4%7%
Email/Social media alerts40.00%22%10%6%6%14%
Brand promotions7.00%16%19%18%17%21%

Source: Statista

Users' preferred push notification frequency by age

The statistic shows the share of mobile users (by age group) that always or often allow an app's request to allow push notifications. In 2017, 33 percent of survey respondents aged 18 to 34 years said that they always allow an app's request for push notifications.

Age GroupAlwaysOften
18-34 years33.00%30%
35-54 years5.00%18%
55+ years5.00%16%

Source: Statista


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About the author

Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.