As of January 2023, there were 5.16 billion internet users worldwide, which represents 64.4 percent of the global population. Out of these, 4.96 billion, or 60% of the world's population, were social media users.
In the past few years, some social media giants have generated over $1 trillion in revenue.
The social media market, which includes major companies such as Facebook, YouTube, Instagram, Twitter, and LinkedIn, is expected to exceed $223.11 billion in value by 2022, with a compound annual growth rate (CAGR) of 39.7%. This is up from $193.52 billion in 2021.
Social media advertising and subscriptions are the main sources of revenue for many social media platforms. Instagram, Snapchat, Twitter, and others now offer shopping ads for direct purchases.
In 2022, the Asia Pacific region was the largest, while Africa is expected to be the fastest-growing region, despite being last on the list.
In 2022, the global spending on social media advertising was approximately $130 billion.
Did you know that as of 2022, there are a staggering 4.96 billion active social media users worldwide?
This current number is more than double the number of active social media users as of 2015, which was 2.078 billion.
It just goes to show how much social media has become a part of our daily lives. And with more and more people joining various social media platforms every day, it's safe to say that this trend is .here to stay.
In fact, social media has become an integral part of modern communication, connecting people from all over the world and allowing them to share their thoughts, ideas, and experiences like never before. How cool is that?
The popularity of social media networks has soared in recent years and the number of users has followed suit, with around 4.96 billion social media users worldwide at present.
WhatsApp tops the list with 3.2 billion users, followed closely by Facebook with 2.9 billion users. Instagram and TikTok come next, with 2.1 billion and 1.6 billion users respectively. Reddit is also proliferating, with 1.4 billion users. WeChat has 1.3 billion users and LinkedIn has 1.2 million.
The popularity of these platforms shows no signs of slowing down, as more people join every day.
Source: eSign House
As of 2022, it is estimated that a cumulative average of 4.76 billion people worldwide are active social media users. This represents an impressive 59.4% of the global population.
This remarkable figure highlights the influence of social media in our daily lives, and how it shapes the way we communicate, share information, and interact with each other.
A large number of social media users is a testament to its power and potential. This trend is expected to continue as more people join the online world.
Social media usage is rising steadily and a recent study has revealed that women are more likely to use certain platforms - such as Snapchat and Pinterest - compared to men, who tend to be more active on YouTube and Twitter.
Specifically, 78% of women reported using social media compared to 66% of men. This suggests that certain platforms are favored more by certain genders, though the exact reasons for this remain unknown.
Nonetheless, it is clear that social media is becoming increasingly influential in our lives, and it is essential to understand the differences in platform usage between men and women.
It is common knowledge that the primary age groups who use social media are Gen Z and Millennials.
Source: Pew Research
Social media has revolutionized communication in recent years, with more people than ever using these platforms. Businesses have started using social media for advertising, influencer marketing, content creation, customer service, and support.
This helps build brand awareness and increase customer engagement. The number of social media users has been increasing every year, with 4.96 billion active users worldwide in 2022.
This trend is likely to continue as more people become connected to the internet and social media platforms to improve their user experience. As social media use becomes more widespread, it will undoubtedly impact the way we communicate, share information, and conduct business in the future.
Social media is an integral part of modern life, but different networks have grown at different rates. Knowing these patterns can help individuals and organizations navigate social media more easily and decide which networks to invest in.
Facebook, despite being the oldest network, has the largest user base with over 3 billion active users. However, its growth rate has slowed in recent years, which means other networks may be gaining ground.
Newer networks like TikTok and Instagram have seen rapid growth, especially among younger demographics. This is important for marketers and professionals looking to reach specific audiences on social media.
In conclusion, it is crucial to understand social media growth patterns to make informed decisions about engaging with audiences online. By keeping track of these trends and adapting strategies, individuals and organizations can stay ahead of the curve and make the most of constantly changing social media.
Source: Pew Research
At the end of 2022, 26% of social media users worldwide were located in Eastern Asia, followed by 18.44% in Southern Asia. Northern America accounted for 9.5% of all users, while Central Africa made up 0.46%, the least.
China was estimated to have 21.88% of the world's social media users in 2022, making it the leading nation for such users. India followed with 16.18%, and the US came in third. Indonesia and Brazil were projected to have significant numbers of users as well.
The immense popularity and potential for growth seen in the top countries with the most users demonstrate the power of social media.
At the forefront of the market, Facebook boasts an impressive user base of over 2.9 billion monthly active users. Meta Network, Inc. owns four social networks with more than 1 billion users each. In the fourth quarter of 2022, Facebook reported 3.7 billion monthly active users for its core Family products.
Most leading social media networks with a user base of over 100 million were created in the United States. Nevertheless, Chinese services such as WeChat, QQ, and Douyin, a video-sharing application, have become increasingly popular due to their localized content. This success has motivated Douyin to launch an international version, TikTok.
Time spent on social media varies widely around the world. Cultural norms, age, and activities all influence the average amount of time spent on social media, which is hard to estimate. Nevertheless, its use has grown significantly in recent years, as people rely on it for entertainment, news, and communication.
The cumulative average of daily time spent using social media is estimated to be 2 hours and 31 minutes.
Approximately 78% of individuals rely solely on their mobile phones to access networks, while a mere 2% of users utilize desktops exclusively.
The remaining 20% of users use both devices, depending on their needs and the task they are attempting to complete.
This is likely due to the increased versatility, convenience, and portability that mobile phones offer in comparison to desktop computers. With mobile phones becoming increasingly more powerful, it appears that the trend of mobile device usage will only continue to rise in the coming years.
When utilizing Social Media networks, it is important to understand what each platform is best suited for. Each network offers unique opportunities to reach and connect with an audience, so it is important to know how to use each network most effectively.
For example, Facebook is an excellent platform for building relationships with current or potential customers, while Twitter is great for quickly sharing news or updates in short, snappy messages. Instagram is an excellent tool for showcasing products or services, while LinkedIn is the best platform for connecting with professionals and business colleagues.
YouTube is a powerful platform for creating and sharing videos, while Pinterest is great for curating and sharing inspiring visuals. Ultimately, understanding the best use for each network is key to achieving success with Social Media.
Note: Only short-form video content is allowed on TikTok, so create fun, catchy content using a TikTok video editor tool available online.
Ch Daniel is the co-founder of SignHouse and chairman of the CH Group. Daniel is leading the development of SignHouse's product, as well as strategising how else the company can reach its main mission: empowering 100M+ to use the world's most efficient document organisational tools.