Amazing facts about Reddit
- In 2022, redditors created more than 430 million posts on Reddit.com.
- Reddit.com had 2.5 billion comments as of 2022.
- Reddit.com visitors spend an average of 17 minutes and 43 seconds per visit.
- Reddit's global user base has surpassed the 1 billion user mark with 1.2 billion users as of 2021. As of April 2022, Reddit had 1.1 billion active users.
- Reddit's global user base has surpassed the 1 billion user mark with 1.2 billion users as of 2021.
- Since 2020, Reddit's MAU has essentially plateaued at 430 million active users per month through 2022.
- The majority of visitors to the online community Reddit.com in 2022 came from the United States, at 47.13 percent.
- As of 2022, Reddit's Android app version downloads had surpassed 100 million, while the iOS version had been downloaded approximately 25 million times.
- Reddit earned a staggering $456.38 million in revenue in 2021 from ads and premium user subscriptions.
- The number of Reddit employees had reached 700 as of 2021.
Overview about Reddit
Reddit is a social news platform and a discussion board where users vote on and socially curate content.
“I read it” is a play on words in the website's name. To access the website's essential functions, Reddit members must first register, which is free.
Key Stats | Key Info |
Date Founded | June 23, 2005 |
Headquarters | San Francisco, California, U.S. |
Industry Type | Social media, Advertising |
Business Type | Private |
Type of site | Social news |
Area served | Worldwide |
Parent Owner | Advance Publications |
Founder(s) | Steve Huffman, Aaron Swartz, Alexis Ohanian |
Revenue | $456.38 million (2021) |
Users | 1.1 billion (2022) |
Written in | Python, JavaScript |
URL | www.reddit.com |
How many users of Reddit are there? (Users worldwide visiting Reddit.com)
In 2021, Reddit had 1.2 billion users, surpassing the one billion user mark. It is expected that by the end of 2022, Reddit will have over 1.3 billion active users.
year | Number of Reddit Users Worldwide |
2022 (Q2) | 1.4 billion users |
2021 | 1.2 billion users |
2020 | 945 million users |
2019 | 500 million users |
Source: Statista
Reddit daily active users
Reddit's global user base has surpassed the 1 billion user mark with 1.2 billion users as of 2021. As of April 2022, Reddit had 1.1 billion active users.
Year | Number of Reddit Daily Active Users using Android to access the Platform | Number of Reddit Daily Active Users using iOS to access the Platform | Number of Reddit Daily Active Users using the desktop to access the Platform | Total Number of Reddit Daily Active Users |
2022 | 2 million DAU | 20 million DAU | 28 million DAU | 50 million DAU |
2021 | 1.9 million DAU | 15 million DAU | 35 million DAU | 52 million DAU |
2020 | 1.5 million DAU | 8.7 million DAU | - | 10.3 million DAU |
2019 | 666,440 DAU | 4.3 million DAU | - | 4.9 million DAU |
2018 | 565,800 DAU | 2.2 million DAU | - | 2.7 million DAU |
Source: Statista 1 , Statista 2
Reddit monthly active users
At the beginning of January 2020, Reddit MAU was approximately 430 million users, an increase of more than 30% from the previously reported figure in 2019.
Since 2020, Reddit's MAU has essentially plateaued at 430 million active users per month through 2022.
Year | Number of Reddit Monthly Active Users |
2022 | 430 million MAU |
2021 | 430 million MAU |
2020 | 430 million MAU |
2019 | 330 million MAU |
2018 | 330 million MAU |
2017 | 250 million MAU |
2016 | 200 million MAU |
2015 | 199 million MAU |
2014 | 174 million MAU |
2013 | 90 million MAU |
2012 | 46 million MAU |
Source: Statista, LinkedIn, Reddit, TNW, Statista 2
Reddit users by country
The majority of visitors to the online community Reddit.com in 2022 came from the United States, at 47.13 percent. With 7.48% of all website visits to the social media platform, the United Kingdom came in second.
Country | Share of Users |
United States | 47.13% |
United Kingdom | 7.48% |
Canada | 7.36% |
Australia | 4.15% |
Germany | 3.40% |
Others | 30.48% |
Source: Statista
Number of Reddit mobile app downloads
As of 2022, Reddit's Android app version downloads had surpassed 100 million, while the iOS version had been downloaded approximately 25 million times.
Version | Number of Reddit Downloads |
Android | 100 million+ downloads |
iOS | 25 million+ downloads |
Source: Google Play, Apple Apps
How much is Reddit worth? (Valuation)
Prior to Reddit valuation of more than $15 billion, when Reddit filed for an IPO, it was valued at $10 billion between August 2019 and 2020.
Year | Valuation |
2021 | $15 billion |
2020 | $10 billion |
2019 | $10 billion |
2018 | $3 billion |
2017 | $1.8 billion |
Source: EQVISTA, CNBC, VentureBeat, WSJ
Reddit Revenue
Latest and most accurate data shows that Reddit's revenue was of $456.38 million in 2021. In 2020, Reddit's revenue was of $189.09 million.
Year | Reddit Total Revenue |
2021 | $456.38 million |
2020 | $189.09 million |
2019 | $118.10 |
2018 | $67.19 |
Interestingly, Ads and premium user subscriptions brought Reddit a whooping $456.38 million in revenue in 2021.
Reddit revenue from advertisement
According to estimates, Reddit generated $439 million in revenue from its online advertising business in 2021. About twice its revenue in 2020 which was $176.71 million.
Year | Reddit Ad Revenue |
2021 | $439.17 million |
2020 | $176.71 million |
2019 | $109.5 million |
2018 | $60.58 million |
Source: Statista
Reddit revenue from membership subscription
Reddit's global premium subscribers generate over $17 million in revenue in 2021.
Year | Reddit Ad Revenue |
2021 | $17.21 million |
2020 | $12.38 million |
2019 | $8.6 million |
2018 | $6.61 million |
Source: Statista
Reddit Funding
Over the course of 11 rounds, Reddit has raised a total of $1.3 billion in funding.
Announced Date | Transaction Name | Number of Investors | Money Raised | Lead Investors |
Aug 12, 2021 | Series F - Reddit | 3 | $410 million | Fidelity Management and Research Company |
Feb 8, 2020 | Series E - Reddit | 4 | $367.9 million | Vy Capital |
Feb 11, 2019 | Series D - Reddit | 4 | $300 million | Tencent |
Jul 31, 2017 | Series C - Reddit | 14 | $200 million | — |
Sep 30, 2014 | Series B - Reddit | 16 | $50 million | Y Combinator |
Dec 3, 2012 | Series A - Reddit | 1 | $1 million | — |
Jun 1, 2005 | Seed Round - Reddit | 1 | $100, 000 | — |
Source: CrunchBase
Reddit Investors
33 investors have funded Reddit. The newest investors are Quiet Capital and Bienville Capital.
Investor Name | Lead Investor | Funding Round | Partners |
Quiet Capital | — | Series F - Reddit | — |
Bienville Capital | — | Series F - Reddit | — |
Fidelity Management and Research Company | Yes | Series F - Reddit | — |
Puget Sound Venture Club | — | Series E - Reddit | — |
Quiet Capital | — | Series E - Reddit | — |
Kjøller | — | Secondary Market - Reddit | — |
Sequoia Capital | No | Series E - Reddit | Alfred Lin, Michael Abramson |
Vy Capital | Yes | Series E - Reddit | — |
Tencent | No | Series E - Reddit | — |
Andreessen Horowitz | No | Series E - Reddit | Marc Andreessen |
Source: CrunchBase
Reddit Investments
Reddit has contributed $1 million to Community Fund, a single venture capital firm. On April 26, 2022, this fund was announced and a total of $1 million was raised.
Announced Date | Fund Name | Money Raised |
Apr 26, 2022 | Community Fund | $1 million |
Source: CrunchBase
Reddit Acquisitions
Imgur was purchased by Reddit on April 3, 2014. Imgur's Series A investment was worth $40 million.
Announced Date | Organization Name | Lead Investor | Funding Round | Money Raised |
Apr 3, 2014 | Imgur | No | Series A - Imgur | $40 million |
Source: CrunchBase
How does Reddit make money? (Reddit Business Model)
Reddit's revenue is primarily derived from advertisements. The Reddit alt-coin, which users can give to other users, and the sales of its paid subscription membership have both generated revenue for Reddit.
Reddit: Number of employees
The total number of Reddit employees had surpassed 700 as of 2021.
Year | Headcount of Reddit Employees |
2021 | 700 employees |
2020 | 500 employees |
2019 | 400 employees |
2018 | 350 employees |
2017 | 175 employees |
Source: CNBC, Reddit, Plato HQ
How many offices does Reddit have?
Reddit currently operates two offices, with its headquarters in San Francisco, California.
Country | City | Address |
United States | San Francisco | 548 Market St, San Francisco (HQ) |
Ireland | Dublin 2 | 70 Sir John Rogerson's Quay, Grand Canal Dock |
Source: Craft
How many posts are on Reddit?
In 2022, redditors created more than 430 million posts on Reddit.com.
Year | Number of Posts on Reddit |
2022 | 430 million posts |
2021 | 366 million posts |
2020 | 303.4 million posts |
2019 | 199 million posts |
2018 | 153 million posts |
Source: Reddit 1, Reddit 2, Reddit 3
How many comments are on Reddit?
Reddit.com had 2.5 billion comments as of 2022.
Year | Number of Comments on Reddit |
2022 | 2.5 billion comments |
2021 | 2.3 million comments |
2020 | 2 billion comments |
2019 | 1.7 billion comments |
2018 | 1.2 billion comments |
What motivates people to use Reddit in the U.S.?
Reddit is reportedly used for entertainment by 72% of US users.
Reason | Percentage of respondents |
To get entertainment | 72% |
To get news | 43% |
Other purposes | 17% |
To follow brands, companies | 17% |
To strengthen their professional network | 8% |
To keep in touch with friends and family | 5% |
Source: Statista
Which subreddits are the most popular?
Common themes among the top 15 subreddits include announcements, funny, AskReddit, etc.
Subreddit | Number of Subscribers |
announcements | 196,060,184 subscribers |
funny | 47,182,510 subscribers |
AskReddit | 39,646,444 subscribers |
gaming | 36,084,753 subscribers |
aww | 33,372,468 subscribers |
Music | 31,821,354 subscribers |
Worldnews | 30,857,664 subscribers |
todayilearned | 30,615,327 subscribers |
Movies | 30,334,615 subscribers |
pics | 29,773,600 subscribers |
science | 29,487,126 subscribers |
videos | 26,670,863 subscribers |
showerthoughts | 26,653,137 subscribers |
news | 25,777,900 subscribers |
jokes | 25,351,740 subscribers |
Sources: RedditList
Who are Reddit's users: Demographics
Reddit users by gender
Reddit.com's visitors are made up of 28.21% females and 71.79% males.
Gender | Percentage |
Male | 71.79% |
Female | 28.21% |
Source: Similar Web
Reddit users by age
The majority of visitors are between the ages of 25 and 34.
Age Group | Percentage |
18 - 24 | 28.91% |
25 - 34 | 32.20% |
35 - 44 | 17.47% |
45 - 54 | 10.99% |
55 - 64 | 6.64% |
65+ | 3.80% |
Source: Similar Web
What is the Market share of Reddit in the Social media industry?
Reddit may only hold a 5.1% market share in social media, but it is a leading platform for discussion and information sharing, with over 430 million active users.
The passionate and engaged user base on Reddit is home to diverse communities, ranging from politics and news to hobbies and entertainment.
Reddit has played a significant role in shaping public opinion and driving social change, with users mobilizing around important causes. Despite its relatively small market share, Reddit's impact on social media is undeniable and impressive.
Where is Reddit available (in which countries)?
Reddit is a widely available social media platform accessed from anywhere around the world.
Source: World Population Review
How long do visitors stay on Reddit? (Time spent by users on Reddit)
According to recent data, visitors to Reddit.com spend an average of 17 minutes and 43 seconds per visit.
This indicates that site users are highly engaged and interested in the content available.
It is also noteworthy that some visitors access the platform more than twice every hour, suggesting that they are constantly seeking new content and are deeply involved in the community.
This level of user engagement is a testament to the platform's ability to attract and retain a dedicated audience.
Overall, it is clear that Reddit has built a strong and loyal user base that is highly invested in the site's content and community.
Source: SEMrush
How often do Redditors in the United States access Reddit?
The daily usage rate for Reddit in the US is 52%.
Frequency usage | Share |
Daily | 52% |
Weekly | 82% |
Monthly | 95.00% |
Source: Statista
Top 5 leading traffic to Reddit.com?
Direct traffic, which accounted for 52.45% of visits to reddit.com, is the site's top traffic source, followed by search (45.17% of traffic).
Traffic | Percentage |
Direct | 52.45% |
Referrals | 0.76% |
Search | 45.17% |
Social | 1.11% |
Mail | 0.50% |
Other | 0.01% |
Source: Similar Web
Top social media traffic referrers to Reddit.com
YouTube, followed by Twitter and Facebook, is where reddit.com gets the majority of its social media traffic.
Social Media Traffic | Percentage |
YouTube | 51.10% |
Twitter | 19% |
Facebook | 12% |
Pinterest | 7.20% |
Facebook Messager | 2.80% |
Others | 8.17% |
Source: Similar Web
Who owns Reddit?
Steve Huffman and Alexis Ohanian, roommates at the University of Virginia, founded Reddit in 2005.
The website was purchased by Condé Nast Publications in October 2006.
In September 2011, Reddit was integrated into Advance Publications, the parent organization of Condé Nast.
Although Advance was Reddit's largest shareholder as of August 2012, it was a separate legal entity.